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FY 2015
CORPORATE PRESENTATION
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DisclaimerSafe Harbor Statement
This presentation is strictly confidential and may not be copied, published, distributed or transmitted. The information in this presentation is being provided by J. K. Cement Limited (also referred to as ‘JKC’
or ‘Company’). By attending the meeting where this presentation is being made or by reading the presentation materials, you agree to be bound by following limitations:
The information in this presentation has been prepared for use in presentations by JKC for information purposes only and does not constitute, or should be regarded as, or form part of any offer, invitation,
inducement or advertisement to sell or issue, or any solicitation or initiation of any offer to purchase or subscribe for, any securities of the Company in any jurisdiction, including the United States and India,
nor shall it, or the fact of its distribution form the basis of, or be relied on in connection with, any investment decision or any contract or commitment to purchase or subscribe for any securities of the
Company in any jurisdiction, including the United States and India. This presentation does not constitute a recommendation by the Company or any other party to sell or buy any securities of the Company.
This presentation and its contents are not and should not be construed as a prospectus or an offer document, including as defined under the Companies Act, 2013, including the rules formulated thereunder
(to the extent notified and in force) or an offer document under the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009 as amended.
This presentation and its contents are strictly confidential to the recipient and should not be further distributed, re-transmitted, published or reproduced, in whole or in part, or disclosed by recipients
directly or indirectly to any other person or press, for any purposes. In particular, this presentation is not for publication or distribution or release in any country where such distribution may lead to a
breach of any law or regulatory requirement. No person is authorized to give any information or to make any representation not contained in or inconsistent with this presentation or and if given or made,
such information or representation must not be relied upon as having been authorized by us. Receipt of this presentation constitutes an express agreement to be bound by such confidentiality and the other
terms set out herein. Any failure to comply with this restriction may constitute a violation of applicable securities laws.
No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained in this
presentation. Neither JKC nor any of its affiliates, advisors or representatives shall have any responsibility or liability whatsoever (for negligence or otherwise) for any loss howsoever arising from any use of
this presentation or its contents or otherwise arising in connection with this presentation. The information set out herein may be subject to updating, completion, revision, verification and amendment and
such information may change materially. This presentation is based on the economic, regulatory, market and other conditions as in effect on the date hereof. It should be understood that subsequent
developments may affect the information contained in this presentation, which neither JKC nor its affiliates, advisors or representatives are under an obligation to update, revise or affirm.
This presentation contains forward-looking statements based on the currently held beliefs and assumptions of the management of JKC, which are expressed in good faith and, in their opinion, reasonable.
Forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, financial condition, performance, or achievements of JKC or industry
results, to differ materially from the results, financial condition, performance or achievements expressed or implied by such forward-looking statements. Unless otherwise indicated, the information
contained herein is preliminary and indicative and is based on management information, current plans and estimates. Industry and market-related information is obtained or derived from industry
publications and other sources and has not been independently verified by us. Given these risks, uncertainties and other factors, recipients of this document are cautioned not to place undue reliance on
these forward-looking statements. JKC disclaims any obligation to update these forward-looking statements to reflect future events or developments.
THIS PRESENTATION IS NOT AN OFFER FOR SALE OF SECURITIES IN INDIA, THE UNITED STATES OR ELSEWHERE
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General Introduction Company Overview Key Highlights Business Strategy Annexures
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Contents
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General Introduction
Company Overview
4
Business Strategy
Key Highlights
Annexure
2
Company Overview Key Highlights Business Strategy Annexures
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Business SegmentsOne of the leading grey cement producers in North India
Corporate Presentation4
Company Overview
General Introduction Key Highlights Business Strategy Annexures
J. K. Cement Ltd. (“JKC” or “Company”) is part of the conglomerate, JK Organisation. The company is
promoted by Mr. Yadupati Singhania and (Late) Dr. Gaur Hari Singhania. The group entered the cementmanufacturing business in 1975
One of the largest white cement manufacturer in the World with 1.20 MTPA capacity including 0.6 MTPA
White Cement Plant at Fujairah commissioned in Mar 2014. Also 2nd largest producer of wall putty in India
with installed capacity of 0.5 MTPA
Highly reputed brand with extensive nation-wide distribution
Integrated Cement manufacturing company with 7.5 MTPA grey cement capacity
Nimbahera, Mangrol and Gotan (Rajasthan): 4.5 MTPA
Muddapur (Karnataka): 3.0 MTPA
140.7 MW of Captive power (including Waste Heat Recovery of 23.2 MW)
Proximity and access to large high quality captive reserves of limestone
Expanded domestic grey cement capacity to 10.5 MTPA.
Mangrol (Rajasthan): 1.5 MTPA - Commissioned in September 2014.
Jhajjar (Haryana): 1.5 MTPA split grinding unit - Commissioned in June 2014
Greenfield Expansion in the Middle East
Fujairah (UAE): Dual process plant - 0.6 MTPA white cement or 1.0 MTPA Grey cement – Commissioned inSept ‘14
JK Cement’s LT credit rating by CARE Ratings has been AA- since FY 13
Listed on National Stock Exchange of India Limited (“NSE”) and BSE Limited (“BSE”) with a market
capitalization of INR 47.01bn (as of March 12, 2015)
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Journey of the CompanyMajor milestones and achievements
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Company Overview
General Introduction Key Highlights Business Strategy Annexures
The group entered the cement business with 0.3 mtpa plant at Nimbahera,
Acquired a cement division from its affiliate through slump sale, on a going concern basis, with a capacity to manufacture
3.55 mtpa of grey cement and 0.3 mtpa of white cement along with 15 MW of captive power plant
The Company got listed on the BSE
Successfully raised INR 2,960 mn through the Follow on Public Offer (“FPO”)
Commissioned a 3 mtpa Greenfield plant in south at Muddapur, Karnataka
Company’s long term credit rating upgraded from A+ to AA- by CARE Rating.
Enhanced grey cement capacity by 0.50 mtpa, set up a 20MW coal based power plant and 13.2MW of heat recovery based
power plant at Nimbahera and enhanced white cement capacity by 0.1 mtpa at Gotan, through FPO proceeds
Acquired a 0.1 mtpa white cement unit at Gotan from Nihon Nirman and subsequently in 2009, converted the unit to
produce 0.47 mtpa grey cement
“National Award for Excellence in Cost Management – 2011” from ICAI
“Best Employer Award - 2011” from Employer’s Association of Rajasthan
Commissioned a 1.5 mtpa grey cement
capacity at Mangrol (Rajasthan)
Commissioned a 0.6 mtpa white
cement capacity at Fujairah (UAE)
Commissioned a 1.5 mtpa grinding unit for grey
cement capacity at Jhajjar (Haryana)
7.52.8 0.80.5 0.5
3.0 3.0
FY '04 FY '05 FY '07 FY '09 FY '10 FY '15
10.5Grey Cement capacity Build up
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Presence in IndiaExisting Plant locations and Market Reach
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Company Overview
General Introduction Key Highlights Business Strategy Annexures
Cement Plant
Power Plant
Market Reach
Gotan - Nagaur (Rajasthan)
0.47 MTPA# : Grey Cement
0.60 MTPA : White Cement
0.50 MTPA: Wall Putty
7.5 MW: Thermal Power Plant
Nimbahera – Chittorgarh (Rajasthan)
3.2 MTPA : Grey Cement
20 MW: Thermal Power Plant
13.2 MW: Waste Heat Recovery
15 MW (Bamania): Thermal Plant
Mangrol - Chittorgarh (Rajasthan)
0.75 MTPA - Grey Cement
1.5 MTPA – Grey Cement
25 MW – Captive Power Plant
10 MW- Waste Heat Recovery
Muddapur - Bagalkot (Karnataka)
3 MTPA: Grey Cement
50 MW: Thermal Power Plant
Pan-India market reach in white
cement & presence in 13 states for
grey cement. 140.7MW of captive
power and captive limestone
reserves
# The grey cement capacity is interchangeable with white cement
Jhajjar - Haryana
1.5 MTPA: Grey Cement
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Key HighlightsOne of the leading grey cement producers in North India
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Key Highlights
General Introduction Company Overview Business Strategy Annexures
Cement Sector on Strong Foundation with Positive Future Outlook
Sustained demand coupled with slowdown in capacity addition resulting in higher capacity utilization
Improvement in profitability, backed by higher cement prices and operating margins
Integrated manufacturing facilities at multiple locations
Plants in North & South India enable the company to serve multiple regions
140.7 MW of captive power including waste heat recovery of 23.2 MW and large captive limestone reserves at close proximity
Presence in White cement business with strong growth and profitability
White cement & wall putty segments contribute consistently to profitability and provide healthy margins & stable cash flows
Increased White cement capacity to augment current market share of ~43% (Based on FY’14 performance).
Wall putty capacity is 0.5 mtpa and plan to increase capacity by 0.2 mtpa by end of fiscal 2016.
Domestic expansion to consolidate leadership in North and improve operating efficiencies
Expansion plan to tap new markets, increase market share in North India and derive benefit from VAT incentives for entire production at Mangrol and
Haryana
North based plants operated at 85%+ and newer plants will offer better operating efficiency
Increase in share from south plant, which serves higher realization markets, will improve margins
Dual process plant in UAE to grow internationally
Cater to white cement demand in Middle East & North Africa(MENA) and infrastructure development projects in Qatar
Unit in UAE provides logistical advantage to serve GCC and MENA countries and frees up current export quantity from India for domestic sale
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Inherent StrengthsOne of the leading grey cement producers in North India
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1
Key Highlights
General Introduction Company Overview Business Strategy Annexures
• Over 140 MW power generationthrough coal-based & waste heatrecovery plants
• Total power requirement met at lowercost through captive generation
• JKC has access to large reserves of high-quality limestone, adjacent to themanufacturing facility
• Superior product mix as one of only 2
producers of white cement in India.• White cement & wall putty segment
contribute ~31% of top line, providingstability in cash flows and superiormargins
• Plants in Rajasthan & Karnataka gives
wider market reach covering North,West & Southern regions
• JKC’s white cement & wall putty aremarketed and sold across the country
Multi-RegionPresence
SuperiorProduct Mix
Captive PowerCaptive
LimestoneReserves
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Established BrandsWell established brands in all segments that the Company operates in
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Key Highlights
General Introduction Company Overview Business Strategy Annexures
2
White Cement Value Added Products
J.K. White Cement is marketed and distributed across the country White cement based Wall Putty and Water Proofing Compound
Grey Cement
Ordinary Portland Cement (OPC) is sold under the J.K. Cement brand
name, Sarvashaktiman
Portland Pozzolana Cement (PPC) and Portland Slag Cement (PSC)
variants are sold under the J.K. Super Cement brand name
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Superior Product Mix on account of White CementUnique position to leverage on high-growth, superior margin segment
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Key Highlights
General Introduction Company Overview Business Strategy Annexures
3
White Cement Industry in India*
Installed Capacity: 1.2 mtpa
Only 2 producers – UltraTech
Cement & JK Cement
White Cement Sales: 1.1 mtpa
Key Export Markets: South-Asia,Middle East & Africa
Entry of new players remote as:
Requirement of Special quality
limestone
High investment costs
Problems in mine allocation
Growth Drivers
White cement growing at 4-5% annually andexpected to increase on account of:
• Increase in per-capita consumption
• Demand from wall putty, registering 21%
annual growth
• Increase in demand for Housing sector
JK White Cement
Current market share: ~43% (Based on FY ‘14)
Pan-India reach with established brand
During FY 2014, White cement contributed
~31% to revenue.
Sufficient to service interest liability & tax
payout of the entire company.
9,000
12,000
15,000
18,000
21,000
3,000
3,300
3,600
3,900
FY '10 FY '11 FY '12 FY '13 FY '14
Grey White
* White cement price including wall putty
JKC’s Price Realization (INR/ton) – Grey vs White*
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* Based on respective Company’s websites
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Advantageous Revenue & Market MixFinancial Performance
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Increasing share of White Cement in Revenues Product Mix – Grey Cement (FY14)
Rising share from North & Central and improvement in South during
FY ‘15 to improve Realization
Market Mix evenly distributed (FY14)
Key Highlights
General Introduction Company Overview Business Strategy Annexures
81% 79% 78% 74% 69%
19% 21% 22% 26% 31%
FY '10 FY '11 FY '12 FY '13 FY '14
Grey Cement White Cement (incl. Putty)
4
PPC
56%
OPC
40%
PSC
4%
57.0 61.0
15.0 12.0
20.0 18.0
8.0 9.0
FY '13 FY '14
Central
West
South
North
Rajasthan
22%
Haryana
17%
Maharashtra
14%Karnataka
11%
Westen U.P
10%
MP
9%
Delhi
7%
Punjab
6%
Others
5%
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Expansion completed in India & UAESetting up capacities in new geographies
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Key Highlights
General Introduction Company Overview Business Strategy Annexures
Domestic – Rajasthan & Haryana Fujairah, UAE
Nature Brownfield Greenfield- In a subsidiary, held 90% by JK Cement
along with Govt. of UAE (10%)
Capacity3.0 mtpa, with 1.5 mtpa grinding in Mangrol & 1.5 mtpa
split grinding at Jhajjar, Haryana
Dual process cement plant capable of producing 0.6
mtpa white cement or 0.9 mtpa grey cement
Commissioned
Haryana: June ’14 Mangrol: Sep ’14
Sept‘14
Features
Abundant land
Captive thermal plant of 25 MW and 9 MW WHR
Railway siding at both locations
Connectivity to road & port
Quality limestone reserves
Flexibility to switch between white & grey cement
Capital Outley & Funding
Mix
Total project cost: Rs. 1,734 Cr.
Debt: Rs.1,200 Cr.
Equity Contribution: Rs. 534 Cr.Capex incurred as of Dec ‘14: Rs. 1,608 cr
Total project cost: USD 147 mn
Debt: USD 98 mn
Equity Contribution: USD 49 mnCapex incurred as of Dec ‘14: USD 133 mn
Target Market
Haryana unit provides logistical advantage to serve the
National Capital Region and helps consolidate JK’s
leadership position in the North.
Cater to Middle East and North African white cement
demand and infrastructure development projects in
Qatar for soccer world cup
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G l I d i C O i K Hi hli h
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Business StrategyConsolidate leadership position in white cement and capitalize on opportunities
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Business Strategy
General Introduction Company Overview Key Highlights Annexures
Consolidateposition in
white cement
OperationalEfficiency
EnhanceBusiness
EnhanceEnergy
Efficiency
InternationalOpportunities
To maintain leadership position in white cement business by improving utilisation
Increasing white cement and wall putty capacity to maintain present share of revenue
All plants enjoy proximity to raw
material & growth markets
Brown field expansion
Split grinding in Haryana for logistical
advantage in National Capital Region
Enhance brand visibility further through print
& online media and consumer promotions
Expanding and Improving distribution
network
Captive power generation to provide longterm sustained source of low cost power at
fixed rate
Use of waster heat recovery to reduce
environmental impact
Dual process plant in UAE to cater to
growing markets of Middle East &
Africa
Infrastructure development demand
in Qatar for soccer world cup
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FY 2015
Thank you for your Interest
Annexures Follow
J.K. CEMENT LIMITED
Kamla Tower, Kanpur-208001
General Introduction Company Overview Key Highlights Business Strategy
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Annexure 1Financial Snapshot | Income Statement & Balance Sheet
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Balance Sheet (Consolidated)Income Statement (Consolidated)
Annexure
General Introduction Company Overview Key Highlights Business Strategy
INR mn FY '12 FY '13 FY '14 9MFY15
Operating Income 25,468 29,120 27,985 24,325
Other Income 469 488 483 409
Total Income 25,936 29,608 28,441 24,734
Total Operating Expenses 20,329 23,547 24,431 21,411
EBIDTA (B’fore Excep. Items) 5,608 6,061 4,010 3,322
Interest 1,443 1398 1,526 1,508
Depreciation 1,256 1287 1,342 990
Exceptional Item 78 - - -
PBT 2,830 3,375 1,142 826
Provisions 1,085 1,070 393 (45)
PAT 1,746 2,305 749 871
INR mn FY '12 FY '13 FY '14
Equity Share Capital 699 699 699
Reserves & Surplus 1,4522 16,206 16,762
Networth 15,221 16,905 17,462
Long Term Loans 9,965 10,595 24,415
Total Borrowings 10,808 12,482 26,475
Deferred Tax Liability (net) 2,291 2,490 2,685
Other Liab & Provisions 7,440 8,152 10,867
Net Fixed Assets (Incl CWIP) 24,071 26,236 41,144
Investments 92 324 675
Cash & Cash Equivalents 4,332 3,753 4,086
Other Assets 7,264 9,764 12,193
Note: 9MFY15 numbers are on standalone basis.
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Annexure 2Latest quarterly performance
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General Introduction Company Overview Key Highlights Business Strategy
Particulars Q3 FY15 Q2 FY15 Change
(%)
Q-o-Q
Q3 FY15 Q3 FY14 Change
(%)
Y-o-Y
9M 9MChange (%)
Y-o-Y
Full Year
INR million
Dec 31,
2014
Sept 30,
2014
Dec 31,
2014
Dec 31,
2013
Dec 31,
2014
Dec 31,
2013
Mar 31,
2014Total Operating Income
(Net)6880.8 7148.7 - 3.7% 6880.8 6158.9 11.7% 21404.1 17373.8 23.2% 25467.8
EBITDA 1348.8 1316.8 2.4% 1348.8 1204.0 12.0% 4249.6 3138.8 35.4% 5166.3
PBT 775.6 830.1 - 6.6% 775.6 645.7 20.1% 2625.2 1437.1 82.7% 2857.8
PAT 543.8 540.9 0.5% 543.8 435.2 25.0% 1773.5 969.8 82.9% 1773.3
EPS – Basic & Diluted 7.78 7.74 7.78 6.22 25.36 13.87 25.36
Raw Material Cost % 15.3% 13.1% 15.3% 12.1% 13.6% 12.4% 12.2%
Power & Fuel Cost % 24.8% 24.4% 24.8% 25.3% 25.1% 26.5% 25.7%
Freight Costs % 20.5% 20.4% 20.5% 19.3% 20.0% 19.5% 19.1%
Others % 19.8% 23.7% 19.8% 23.8% 21.5% 23.6% 22.8%
EBITDA % 19.6% 18.4% 19.6% 19.5% 19.8% 18.0% 20.2%
PAT % 7.9% 7.5% 7.9% 7.0% 8.2% 5.5% 6.9%
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Annexure 3Management and KMPs
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Annexure
General Introduction Company Overview Key Highlights Business Strategy
Key Management PersonnelBoard of Directors
Yadupati Singhania Managing Director and CEO
Sushila Devi Singhania Non Executive, Non Independent Director
Paul Hugentobler Non Executive, Non Independent Director
K. N. Khandelwal Non Independent Director
K.B. Agarwal Independent Director
Suparas Bhandari Independent Director
Jayant Narayan Godbole Independent Director
Achintya Karati Independent Director
Raj Kumar Lohia Independent Director
Raghavpat Singhania Special Executive 7 years
Madhavkrishna Singhania Special Executive 4 years
A K Saraogi President (Corp. Affairs) & CFO 36 years
Rajnish Kapur Business Head (Grey Cement) 30 years
D Ravisankar President (Projects) 37 years
R. C. Shukla President (Mktng, Grey Cement) 28 years
Niranjan Mishra President (Mktng, White Cement) 28 years
Ashok Cherian Chief Inforamtion Officer 20 years
R Ganesh Head (Mktng, Grey Cement South) 34 years
Ajay Mathur Head (Mktng & Sales)- UAE Operation 24 years
Shambhu Singh AVP Legal & Company Secretary 28 years
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Annexure 4Awards & Recognitions
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Annexure
General Introduction Company Overview Key Highlights us ess St ategy
9th National Award for Excellence in Cost Management, 2011
(The Institute of Cost Accountants of India)
Commemorative Stamp in honor of the
Founding Father
Productivity Excellence Award 2009-10
(Rajasthan State Productivity Council)
Over All Performance Award by Indian
Bureau of Mines
Best Employer Award, 2011
Employers’ Association of Rajasthan
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Best Employer Award in Northern Region, 2012
Employer’s Association of Northern India