1. HOLOLENS Winning in the Digital Economy Hult International
Business School, London Cristina Soliz, Irinel Georgescu, Faateh
Dhillon, Vladimir Vukovic
2. AGENDA Introduction HoloLens Triple-Sided Market Networking
Effect Why Microsoft Needs It Effect on the Digital Economy Pricing
& Substitutes Lock-In Limitations Conclusion
3. INTRODUCTION Digital economy uses internet to change the way
we conduct business. Components: Infrastructure E-business
E-commence Product vectors Atoms Bits Prices Hololenss main vector
consist of bits
4. HOLOLENS
5. TRIPLE-SIDED MARKET Manufactures The creators of the atom
Programmers Developing application Users Individuals
Organisations
6. NETWORK EFFECT DIRECT EFFECT More users more connectivity
between them More developers , better development feedback INDIRECT
EFFECT More Developers , more apps for users More users , more
revenue for developers More users , more revenue for manufacturer
Manufacturers Programmers Users
7. WHY MICROSOFT NEEDS IT 3% Market Share In Tablets Micrsoft
Redefines Mobile Computing Re-establishes the Microsoft Ecosystem
Positive Externality for other Microsoft Products Enhance the
Overall Network Effect for Microsoft Enhance Brand Image 3.5%
Market Share in Mobile Disintegrated Ecosystem Disconnected from
Market
8. EFFECTS ON THE DIGITAL ECONOMY Fashion Visual Merchandising
Easier Access Better Interactions Industry Examples Increases the
scope of the economy Virtual Styling Designing Business Concepts
Lean Business Ideology for Hardware Development/Manufacturing
Retail Gaming Education Construction/Architecture/ Interior
Designing Medicine/Surgery
9. PRICING AND SUBSIDIES Using Microsoft's existing pricing
model Home Users, Personal, Students, Business, Professional
Options available: Lease One-off purchases Developers platform
offered for free No fees to programmers and app-developers
Attractive subsidies to manufactures
10. LOCKING-IN CUSTOMERS Invest money at first to build
customer base Hololens trial period Product bundles Receive a
HoloLens if you buy a Microsoft Surface Free Software with HoloLens
Free HoloLens for software developers Lock-In Time
11. LIMITATIONS Image Microsoft offers boring products Added
Features Monitoring Stress Levels Political Issues Privacy Issues
Competition Competitors have failed previously (i.e. Google and
Google Glass) Glitches Trial period to fix glitches Medical Concern
Headaches Computer Vision Syndrome
12. CONCLUSION New developments in machine intelligence will
make us far far smarter as a result, for everyone on the planet. -
Eric Schmidt
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