8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
1/39
Salut, viitori specialisti!Cristian IgnatPay Per Click Manager
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
2/39
Oportunitati Social Media in .ro
Online Marketing Academy
Despre mine
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
3/39
Despre mine
Oportunitati Social Media in .ro
AdWords
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
4/39
Oportunitati Social Media in .ro
Online Marketing Academy
www.cristianignat.ro
blog.2parale.ro
Despre mine
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
5/39
Oportunitati Social Media in .ro
Durata: 45 minute
Relevanta retelelor de socializare
Retele de socializare nisate
Blogging
Puterea viralelor
Nivel: incepator
Online Marketing Academy
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
6/39
Relevanta retelelor de socializare
Nivel: incepator
Online Marketing Academy
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
7/39
Relevanta retelelor de socializare
Beneficii Facebook
Online Marketing Academy
=
6,600,000 romani
Identitate reala
Profil detaliat
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
8/39
Relevanta retelelor de socializare
Promovarea ofertelor turistice pe baza de profil
Online Marketing Academy
vs
- Tineri 18-27
- Singuri
- Peste 27 ani
- Casatoriti
- Copii
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
9/39
Relevanta retelelor de socializare
Promovarea ofertelor turistice pe baza de profil
Online Marketing Academy
vs
- Tineri 18-27
- Singuri
- Peste 27 ani
- Casatoriti
- Copii
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
10/39
Relevanta retelelor de socializare
Targetarea pe varste (exemplu din fashion)
Online Marketing Academy
vs
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
11/39
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
12/39
Relevanta retelelor de socializare
Beneficii twitter
Online Marketing Academy
=
Real timeDecision makers
Comunicare cu comunitatea
Afla ce se vorbeste despre tine
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
13/39
Relevanta retelelor de socializare
Topul influentatorilor in functie de followeri
Online Marketing Academy
=
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
14/39
Relevanta retelelor de socializare
Exemplu folosire twitter
Online Marketing Academy
=
https://www.youtube.com/watch?v=CSYxDz22DqY
https://www.youtube.com/watch?v=CSYxDz22DqYhttps://www.youtube.com/watch?v=CSYxDz22DqY8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
15/39
Relevanta retelelor de socializare
Exemplu folosire twitter
Online Marketing Academy
=
https://www.youtube.com/watch?v=R3PKBpRAAnc
https://www.youtube.com/watch?v=R3PKBpRAAnchttps://www.youtube.com/watch?v=R3PKBpRAAnc8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
16/39
Relevanta retelelor de socializare
Beneficii Google+
Online Marketing Academy
=
http://socialmediatoday.com/pamdyer/1726866/google-plus-seo-business-benefits
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
17/39
Relevanta retelelor de socializare
Beneficii Google+
Online Marketing Academy
=
http://socialmediatoday.com/pamdyer/1726866/google-plus-seo-business-benefits
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
18/39
Relevanta retelelor de socializare
Beneficii Google+
Online Marketing Academy
=
http://socialmediatoday.com/pamdyer/1726866/google-plus-seo-business-benefits
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
19/39
Relevanta retelelor de socializare
Beneficii Google+
Online Marketing Academy
=
http://socialmediatoday.com/pamdyer/1726866/google-plus-seo-business-benefits
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
20/39
Relevanta retelelor de socializare
Exemplu folosire Google+
Online Marketing Academy
=
http://www.youtube.com/watch?v=5TAF9OfL99g
http://www.youtube.com/watch?v=5TAF9OfL99ghttp://www.youtube.com/watch?v=5TAF9OfL99g8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
21/39
Retele de socializare nisate
Online Marketing Academy
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
22/39
Retele de socializare nisate
Beeficii LinkedIn
Online Marketing Academy
=
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
23/39
Retele de socializare nisate
Exemplu FourSquare
Online Marketing Academy
=
http://www.youtube.com/watch?v=t8dmjoqOOQo
http://www.youtube.com/watch?v=t8dmjoqOOQohttp://www.youtube.com/watch?v=t8dmjoqOOQo8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
24/39
Retele de socializare nisate
Exemplu Pinterest
Online Marketing Academy
=
http://www.youtube.com/watch?v=UVCoM4ao2Tw
http://www.youtube.com/watch?v=UVCoM4ao2Twhttp://www.youtube.com/watch?v=UVCoM4ao2Tw8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
25/39
Retele de socializare nisate
Exemplu Instagram
Online Marketing Academy
=
http://www.youtube.com/watch?v=s6JI80agHUM
http://www.youtube.com/watch?v=s6JI80agHUMhttp://www.youtube.com/watch?v=s6JI80agHUM8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
26/39
Retele de socializare nisate
Exemplu Instagram
Online Marketing Academy
=
http://www.slideshare.net/crystyignat/
http://www.slideshare.net/crystyignat/http://www.slideshare.net/crystyignat/8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
27/39
O li M k ti A d
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
28/39
Puterea retelelor de socializare pentru brandul companiei
Brandul companiei in Google
Online Marketing Academy
O li M k ti A d
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
29/39
Blogul personal si de companie
Beneficiile blogului
Online Marketing Academy
- pozitionare
- branding personal
- referinte
- inveti din feedback
- comunitate
- esti la curent
- SEO
- trafic, leaduri, clienti
- comunicare clienti
O li M k ti A d
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
30/39
Blogul personal si de companie
Beneficiile blogului
Online Marketing Academy
Cum arata traficul pe blogul personal cand scriu un articol
O li M k ti A d
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
31/39
Puterea viralelor
Exemplu de viral: Volvo Trucks
Online Marketing Academy
http://www.youtube.com/watch?v=M7FIvfx5J10
http://www.youtube.com/watch?v=M7FIvfx5J10http://www.youtube.com/watch?v=M7FIvfx5J108/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
32/39
Online Marketing Academy
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
33/39
Puterea viralelor
Exemplu de viral: Gandul
Online Marketing Academy
http://www.youtube.com/watch?v=GzzB8C0ehO4
Online Marketing Academy
http://www.youtube.com/watch?v=GzzB8C0ehO4http://www.youtube.com/watch?v=GzzB8C0ehO48/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
34/39
Puterea viralelor
Exemplu de viral: Teletech
Online Marketing Academy
http://www.youtube.com/watch?v=4z1GKZldpjQ
Online Marketing Academy
http://www.youtube.com/watch?v=4z1GKZldpjQhttp://www.youtube.com/watch?v=4z1GKZldpjQ8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
35/39
Puterea viralelor
Exemplu de viral: Zilele Biz
Online Marketing Academy
http://www.youtube.com/watch?v=WSy01Okaeok
Online Marketing Academy
http://www.youtube.com/watch?v=WSy01Okaeokhttp://www.youtube.com/watch?v=WSy01Okaeok8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
36/39
Puterea viralelor
Exemplu de viral negativ: FedEx
Online Marketing Academy
http://www.youtube.com/watch?v=cpVFC7bMtY0
Online Marketing Academy
http://www.youtube.com/watch?v=cpVFC7bMtY0http://www.youtube.com/watch?v=cpVFC7bMtY08/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
37/39
Doua cifre ce merita retinute
Online Marketing Academy
Oportunitate pentru voi
94 200Te asteptam in echipa 2Parale
Cu punctaj minim la 2 examene Google
studenti OMAWebinar Gratuit100% studii de caz si exemple
Durata: 3 ore
Primii
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
38/39
Online Marketing Academy
8/13/2019 OMA T02.02 - Social Media Intr-o Campanie de Promovare Online
39/39
Multumesc!
Questions & Answers
Online Marketing Academy