Oshee sets up the trends in the category
0,75LNEW SIZE
Oshee sets up the trends in the category
0,75LNEW SIZE
Oshee sets up the trends in the category
0,75LNEW SIZE
COMPETITIVE PRICING
Oshee sets up the trends in the category
0,75LNEW SIZE
COMPETITIVE PRICINGIMPULSE
Oshee sets up the trends in the category
0,75LNEW SIZE
COMPETITIVE PRICINGIMPULSE
NON-STANDARD COMMUNIC ATION
Oshee sets up the trends in the category
0,75LNEW SIZE
COMPETITIVE PRICINGIMPULSE
NON-STANDARD COMMUNIC ATION
MARKETING SUPPORT
Oshee sets up the trends in the category
EDUC ATION
0,75LNEW SIZE
COMPETITIVE PRICINGIMPULSE
NON-STANDARD COMMUNIC ATION
MARKETING SUPPORT
Oshee sets up the trends in the category
0,75LNEW SIZE
COMPETITIVE PRICINGIMPULSE
NON-STANDARD COMMUNIC ATION
MARKETING SUPPORT
EDUC ATION
Oshee sets up the trends in the category
0,75L
0,75L 1L
Oshee sets up the trends in the category
ISOTONIC SPORTS DRINKDuring physical activities your body loses, not only water but also important for the body
vitamins and minerals. Therefore we created OSHEE Isotonic Drinks not only to re-hydrate
the body but also to give the consumers more energy and stamina.
Oshee sets up the trends in the category
Oshee sets up the trends in the category
FUNCTIONAL BENEFITS
Oshee sets up the trends in the category
FUNCTIONAL BENEFITS
GREAT DESIGN DIFFERENTIATING
THE CAN
Oshee sets up the trends in the category
GREAT DESIGN DIFFERENTIATING
THE CAN
ALTERNATIVE PRODUCT FOR
ENERGY DRINKS
FUNCTIONAL BENEFITS
Oshee sets up the trends in the category
FUNCTIONAL BENEFITS
GREAT DESIGN DIFFERENTIATING
THE CAN
ALTERNATIVE PRODUCT FOR
ENERGY DRINKS
Oshee sets up the trends in the category
OSHEE VITAMIN FORMULAGives you the daily dose of minerals and vitaminsin form of a tasty beverage
OSHEE VITAMIN FORMULA Is a product for people that would like to be healthy
OSHEE VITAMIN FORMULA Is a product for men and women that lead an active life style
OSHEE VITAMIN FORMULA The innovative design shows the functional aspect of the drink
100%VITAMINSREFRESHMENT
Oshee sets up the trends in the category
With natural caffeine with vitamin B
Zero Sugar
Oshee sets up the trends in the category
Oshee sets up the trends in the category
VITAMIN H2O555ml PET
minerals & vitaminsmagnesium slim pink
Vitamin H20 is a unique mix of a flavored water with vitamins and micro and macro elements essential for the body. Vitamin H20 gives you 100% of the daily dosage. Two products Slim and Pink also contain L-carnitine.
Oshee sets up the trends in the category
+ =
How was vitamin fruit created?
1. We chose unique fruits
2. We added more vitamins
BLACK GREEN RED
Oshee sets up the trends in the category
Oshee sets up the trends in the category
VITAMIN TEA CONCEPT
tea vitamins
OSHEE Vitamin TEA is a perfect combination of tea extract with vitamins.
Oshee sets up the trends in the category
EARL GREY WHITE TEA MINT & LEMON YERBA MATE
Functional benefits per product
100% of daily demand for vitamins
+ supplementation
100% of daily demand for vitamins
+ caffeine+ CO2
100% of daily demand for vitamins
+ re-hydration
RE-HYDRATIONVITAMINS(DNA)
ENERGY
REFRESHMENT
RE-HYDRATIONVITAMINS(DNA)
ENERGY
REFRESHMENT
RE-HYDRATIONVITAMINS(DNA)
ENERGY
REFRESHMENT
COMMUNICATION
TV ADS
EventS
EVENTS SPONSORED IN 2014150
LOCAL CELEBRITIES
CREW MOVIEPROJECT BIKE BROTHERS
Sales 2011-2015
2011
20 mln22,1 mln
32,2 mln
53,8 mln
75,1 mln
40 mln
60 mln
80 mln
100 mln
2012 2013 2014 2015
OSHEE SPORTS
70%60%
53%
53%
30% 40%47%
47%
OSHEE VITAMIN
New products 2015
RUNNERSFOR FLEX K O L A G E N
F O R M U L A
FOR FLEX K O L A G E NF O R M U L A
BIKERIDERS
NEW CATEGORIES 2015
CEREAL BARS CANDY
NEW CATEGORIES 2015
NEW CATEGORIES 2015
OSHEE Vitamin Young is a line of products for children (age 7-11)
KIDS LIKE TO BE LIKE PARENTS.Because of that we created a new line of products, that are combining the benefits
of functional products with great taste and demand for energy.
TV EVENTSEPRESS
NEW CATEGORIES 2015 - OSHEE VITAMIN YOUNG
OSHEE Vitamin Young, unique vitamin drink composed based on natural ingredients
Lower sugar content – by at
least 57%* (in comparison with Oshee
Vitamin Energy Caffeine)
Naturally sweetened
– fructose and stevia
No artificial
sweeteners
No artificial
aromas
No artificial
colors
No taurine, no
artificial caffeine
Tutti Frutti Flavour With Vitamins
No preservatives
NEW CATEGORIES 2015 - OSHEE VITAMIN YOUNG MUSLI BAR
Musli bar with strawberry, banana, cranberry with calcium and vitamin D. Lower sugar content and 17% of Fiber.MUSLI BAR
CalciumVITAMIN DFiber
NEW CATEGORIES 2015
NEW CATEGORIES 2015 - OSHEE VITAMIN MUSLI BAR
Innovative products for consumers who search for a healthy snack.
Consumers are now looking for products with natural ingredients and added vitamins and minerals.
TV PRESS
NEW CATEGORIES 2015 - OSHEE VITAMIN MUSLI BAR
NEW CATEGORIES 2015
RUNNERSFOR FLEX K O L A G E N
F O R M U L A
ORANGE FLAVOUR ISOTONIC SPORTS DRINK
NEW CATEGORIES 2015 - OSHEE FOR RUNNERS
Running is becoming the number one sport worldwide. Because of this trend runners look for products dedicated for them.
Therefore we infused our isotonic drink with Collagen that helps keep the joints in the right condition and also potassium and magnesium involved in balancing the electrolytes.
EVENTYTV PRESS
NEW CATEGORIES 2015
NEW CATEGORIES 2015 - OSHEE PURE
Because of increased customer demand for a healthy lifestyle they tend to look for products without additional unhealthy ingredients such as colorants, artificial taste etc.To satisfy their needs we created a product with only 1 calorie, no sugar with a great taste of lime.The product is also infused with L-carnitine, which is a fat burner.
1kcalin 100 ml
PRESS
NEW CATEGORIES 2015
NEW CATEGORIES 2015 - OSHEE VITAMIN CANDY
Because of high demand all over the world we
decided to create OSHEE vitamin candy.
It is a combination of great taste and vitamins.
PRESS
NEW CATEGORIES 2015 - OSHEE VITAMIN CANDY
NEW CATEGORIES 2015
NEW CATEGORIES 2015 - OSHEE VITAMIN COLA
A cola soft drink with vitamins and minerals. Moreover it does not contain any preservatives.
PRESS
NEW CATEGORIES 2015
NEW CATEGORIES 2015 - OSHEE ALOE VERA
Aloe Vera drinks is one of the few beverage categories in the World, which is growing extremely fast.Aloe Vera follows the trend of a healthy lifestyle.
PRESS
Segmentation of the market 2015
WATERVITAMIN SECTOR
OSHEE VITAMIN H2O555ml PETOSHEE VITAMIN TEA555ml PET
OSHEE VITAMIN FRUIT330 ml CAN
OSHEE VITAMIN BAR 40 g 35 g OSHEE VITAMIN CANDY 90 g 75 g
OSHEE VITAMIN TEA330 ml CAN
OSHEE VITAMIN FORMULA 250 ml CAN
OSHEE VITAMIN ENEGY 250 ml CAN
OSHEE VITAMIN SHOT150 ml CAN
SPORTS SECTOR
ISOTONIC SPORTS DRINK 0,75L PET
OSHEE ZERO0,75L
OSHEE PURE0,75L
NEW
NEW NEW NEWNEW
NEWNEW
NEW NEW NEW
NEW
Start your success story with OSHEE products
Oshee sets up the trends in the category
0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75LNEW SIZENEW SIZENEW SIZENEW SIZENEW SIZENEW SIZENEW SIZE
COMPETITIVE PRICING
Oshee sets up the trends in the category
0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75LNEW SIZENEW SIZENEW SIZENEW SIZENEW SIZENEW SIZENEW SIZE
COMPETITIVE COMPETITIVE COMPETITIVE COMPETITIVE COMPETITIVE PRICINGPRICINGPRICINGPRICINGPRICINGIMPULSE
Oshee sets up the trends in the category
0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75LNEW SIZENEW SIZENEW SIZENEW SIZENEW SIZENEW SIZENEW SIZE
COMPETITIVE COMPETITIVE COMPETITIVE COMPETITIVE COMPETITIVE PRICINGPRICINGPRICINGPRICINGPRICINGIMPULSEIMPULSEIMPULSEIMPULSEIMPULSE
NONSTANDARD COMMUNICATION
Oshee sets up the trends in the category
0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75LNEW SIZENEW SIZENEW SIZENEW SIZENEW SIZENEW SIZENEW SIZE
COMPETITIVE COMPETITIVE COMPETITIVE COMPETITIVE COMPETITIVE PRICINGPRICINGPRICINGPRICINGPRICINGIMPULSEIMPULSEIMPULSEIMPULSEIMPULSE
NONSTANDARD NONSTANDARD COMMUNICATIONCOMMUNICATIONCOMMUNICATIONCOMMUNICATION
MARKETING SUPPORT
Oshee sets up the trends in the category
EDUC ATIONEDUC ATIONEDUC ATIONEDUC ATIONEDUC ATIONEDUC ATIONEDUC ATION
0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75LNEW SIZENEW SIZENEW SIZENEW SIZENEW SIZENEW SIZENEW SIZE
COMPETITIVE COMPETITIVE COMPETITIVE COMPETITIVE COMPETITIVE PRICINGPRICINGPRICINGPRICINGPRICINGIMPULSEIMPULSEIMPULSEIMPULSEIMPULSE
NONSTANDARD NONSTANDARD COMMUNICATIONCOMMUNICATIONCOMMUNICATIONCOMMUNICATION
MARKETING MARKETING MARKETING SUPPORTSUPPORTSUPPORTSUPPORTSUPPORT
Oshee sets up the trends in the category
0,75LNEW SIZE
COMPETITIVE PRICINGIMPULSE
NONSTANDARD COMMUNICATION
MARKETING SUPPORT
EDUC ATION
Oshee sets up the trends in the category
0,75L
0,75L 1L
Oshee sets up the trends in the category
ISOTONIC SPORTS DRINKDuring physical activities your body loses, not only water but also important for the body
vitamins and minerals. Therefore we created OSHEE Isotonic Drinks not only to re-hydrate
the body but also to give the consumers more energy and stamina.
Oshee sets up the trends in the category
Oshee sets up the trends in the category
FUNCTIONAL BENEFITS
Oshee sets up the trends in the category
FUNCTIONAL BENEFITS
GREAT DESIGN DIFFERENTIATING
THE CAN
Oshee sets up the trends in the category
GREAT DESIGN DIFFERENTIATING
THE CAN
ALTERNATIVE PRODUCT FOR
ENERGY DRINKS
FUNCTIONAL BENEFITS
Oshee sets up the trends in the category
FUNCTIONAL BENEFITS
GREAT DESIGN DIFFERENTIATING
THE CAN
ALTERNATIVE PRODUCT FOR
ENERGY DRINKS
Oshee sets up the trends in the category
OSHEE VITAMIN FORMULAGives you the daily dose of minerals and vitaminsin form of a tasty beverage
OSHEE VITAMIN FORMULA Is a product for people that would like to be healthy
OSHEE VITAMIN FORMULA Is a product for men and women that lead an active life style
OSHEE VITAMIN FORMULA The innovative design shows the functional aspect of the drink
100%VITAMINSREFRESHMENT
Oshee sets up the trends in the category
With natural caffeine with vitamin B
Zero Sugar
Oshee sets up the trends in the category
Oshee sets up the trends in the category
VITAMIN H2O555ml PET
minerals & vitaminsmagnesium slim pink
Vitamin H20 is a unique mix of a flavored water with vitamins and micro and macro elements essential for the body. Vitamin H20 gives you 100% of the daily dosage. Two products Slim and Pink also contain L-carnitine.
Oshee sets up the trends in the category
+ =
How was vitamin fruit created?
1. We chose unique fruits
2. We added more vitamins
BLACK GREEN RED
Oshee sets up the trends in the category
Oshee sets up the trends in the category
VITAMIN TEA CONCEPT
tea vitamins
OSHEE Vitamin TEA is a perfect combination of tea extract with vitamins.
Oshee sets up the trends in the category
EARL GREY WHITE TEA MINT & LEMON YERBA MATE
Functional benefits per product
100% of daily demand for vitamins
+ supplementation
100% of daily demand for vitamins
+ caffeine+ CO2
100% of daily demand for vitamins
+ re-hydration
RE-HYDRATIONVITAMINS(DNA)
ENERGY
REFRESHMENT
RE-HYDRATIONVITAMINS(DNA)
ENERGY
REFRESHMENT
RE-HYDRATIONVITAMINS(DNA)
ENERGY
REFRESHMENT
COMMUNICATION
TV ADS
EventS
EVENTS SPONSORED IN 2014150
LOCAL CELEBRITIES
CREW MOVIEPROJECT BIKE BROTHERS
Sales 2011-2015
2011
20 mln22,1 mln
32,2 mln
53,8 mln
75,1 mln
40 mln
60 mln
80 mln
100 mln
2012 2013 2014 2015
OSHEE SPORTS
70%60%
53%
53%
30% 40%47%
47%
OSHEE VITAMIN
New products 2015
RUNNERSFOR FLEX K O L A G E N
F O R M U L A
FOR FLEX K O L A G E NF O R M U L A
BIKERIDERS
NEW CATEGORIES 2015
CEREAL BARS CANDYCANDY
NEW CATEGORIES 2015
NEW CATEGORIES 2015
OSHEE Vitamin Young is a line of products for children (age 7-11)
KIDS LIKE TO BE LIKE PARENTS.Because of that we created a new line of products, that are combining the bene�ts
of functional products with great taste and demand for energy.
TV EVENTSEPRESS
NEW CATEGORIES 2015 - OSHEE VITAMIN YOUNG
OSHEE Vitamin Young, unique vitamin drink composed based on natural ingredients
Lower sugar content – by at
least 57%* (in comparison with Oshee
Vitamin Energy Caffeine)
Naturally sweetened
– fructose and stevia
No artificial
sweeteners
No artificial
aromas
No artificial
colors
No taurine, no
artificial caffeine
Tutti Frutti Flavour With Vitamins
No preservatives
NEW CATEGORIES 2015 - OSHEE VITAMIN YOUNG MUSLI BAR
Musli bar with strawberry, banana, cranberry with calcium and vitamin D. Lower sugar content and 17% of Fiber.MUSLI BAR
CalciumVITAMIN DFiber
NEW CATEGORIES 2015
NEW CATEGORIES 2015 - OSHEE VITAMIN MUSLI BAR
Innovative products for consumers who search for a healthy snack.
Consumers are now looking for products with natural ingredients and added vitamins and minerals.
TV PRESS
NEW CATEGORIES 2015 - OSHEE VITAMIN MUSLI BAR
NEW CATEGORIES 2015
RUNNERSFOR FLEX K O L A G E N
F O R M U L A
ORANGE FLAVOUR ISOTONIC SPORTS DRINK
NEW CATEGORIES 2015 - OSHEE FOR RUNNERS
Running is becoming the number one sport worldwide. Because of this trend runners look for products dedicated for them.
Therefore we infused our isotonic drink with Collagen that helps keep the joints in the right condition and also potassium and magnesium involved in balancing the electrolytes.
EVENTYTV PRESS
NEW CATEGORIES 2015
NEW CATEGORIES 2015 - OSHEE PURE
Because of increased customer demand for a healthy lifestyle they tend to look for products without additional unhealthy ingredients such as colorants, artificial taste etc.To satisfy their needs we created a product with only 1 calorie, no sugar with a great taste of lime.The product is also infused with L-carnitine, which is a fat burner.
1kcalin 100 ml
PRESS
NEW CATEGORIES 2015
NEW CATEGORIES 2015 - OSHEE VITAMIN CANDY
Because of high demand all over the world we
decided to create OSHEE vitamin candy.
It is a combination of great taste and vitamins.
PRESS
NEW CATEGORIES 2015 - OSHEE VITAMIN CANDY
NEW CATEGORIES 2015
NEW CATEGORIES 2015 - OSHEE VITAMIN COLA
A cola soft drink with vitamins and minerals. Moreover it does not contain any preservatives.
PRESS
NEW CATEGORIES 2015
NEW CATEGORIES 2015 - OSHEE ALOE VERA
Aloe Vera drinks is one of the few beverage categories in the World, which is growing extremely fast.Aloe Vera follows the trend of a healthy lifestyle.
PRESS
Segmentation of the market 2015
WATERVITAMIN SECTOR
OSHEE VITAMIN H2O555ml PETOSHEE VITAMIN TEA555ml PET
OSHEE VITAMIN FRUIT330 ml CAN
OSHEE VITAMIN BAR 40 g 35 g OSHEE VITAMIN CANDY 90 g 75 g
OSHEE VITAMIN TEA330 ml CAN
OSHEE VITAMIN FORMULA 250 ml CAN
OSHEE VITAMIN ENEGY 250 ml CAN
OSHEE VITAMIN SHOT150 ml CAN
SPORTS SECTOR
ISOTONIC SPORTS DRINK 0,75L PET
OSHEE ZERO0,75L
OSHEE PURE0,75L
NEW
NEW NEW NEWNEW
NEWNEW
NEW NEW NEW
NEW
Start your success story with OSHEE products