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SAP PERAKENDE FORUM 2016Dijital PerakendecilikREFERANS PROJE ÖRNEKLERİ İLE ITELLIGENCE HYBRIS DENEYİMİKonuşmacı Adı : Filiz Durgut / Tolga TolanFirma Adı : itelligence Türkiye
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Gündem
itelligence Türkiye Kurumsal Profil
itelligence Türkiye CEC Ekibi
itelligence Türkiye Hybris Deneyimleri
Soru & Cevap ?
itelligence Türkiye Kurumsal Profil
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Rakamlarla itelligence
46%
22%
11%
19%
2%1%
216 220 272342 407 457
557696
1989 4,700+ 696.2 MEUR(2015)
5,500+German-Speaking EuropeWestern Europe
AsiaOther
Eastern EuropeUSA
+
Çalışan Sayısı Çalışan sayısının yıllar içerisindeki artışı Ciro
Cironun bölgesel dağılımı (2015)
23 ÜlkeMüşteriler
12281431 1545
1844
2251
27653078
4140
2007 20152008 2009 2010 2011 2012 2013 2014
Kuruluş Yılı 4702
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Rakamlarla itelligence Türkiye
2000 430
320+Bulut ÇözümlerSuccessFactorsİş AnalitikleriSAP BI & BPC
Dijital Dönüşüm S/4 HANAÇok kanallı e-ticaretSAP hybris
2010’dan BugüneCiroda 500% Büyüme
123
164185 193
255
321
Kuruluş Yılı Çalışan Sayısı Ödüller
Global Deneyim
Uzmanlık AlanlarıMüşteriler
50 ülke 19 endüstride470+ SAP Projesi
Turkiye Güney Avrupa
En Çok HANA Projesi ÖdülüEn Yüksek Kanal Satış Geliri Ödülü (2013 & 2014 & 2015)
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Rakamlarla itelligence Analytics Türkiye
itelligence Türkiye CEC Ekibi
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itelligence CEC Ekibi
Head of CEC
Analysis & Designx1 Architect
x1 BA
Development
x1 Dev. Lead
DevOpsx1 DevOps
CoreDevelopment
x1 Tea
m Lead x4 Develo
pers
UI/UX Development
x2 Develo
pers
Support Unitsx1 Support
Consx1 Tester
PreSalesx1 PreSales
Cons.
External Resources
Analysis &
Design
X2 Analysts
Development
Teams
x8 Developer
s
IN TOTAL:• 16 Internal Resources• 10 External Resources
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CEC Uzmanlığı – Hybris eCommerceSkill NotesSystem Analysis & Design Capabilities Plus software architecture capabilityPreSales Capabilities Perfect horizontal know-how and experience ascending from SAP ERP,
nonSAP ERP, BI, BPC and EIM/DWH Project experiences. High focus on Retail, Energy, Automotive, FCMG, Finance Sectors
Core Development All-round, E2E Hybris DevelopmentB2C Commerce - Retail Actual project experienceB2C Commerce - Transportation Actual project experiencePerformance Management, Optimization & Sizing
Hybris Landscape Design and performance optimization know-how
Commerce-Marketing Customizations Many custom promotion, voucher, restriction implementations plus Loyalty Points application design & implementation
Payment Integrations Worldwide (like PayU, PayPal, Masterpass) and Nationwide basic Payment Service Integrations
SAP ERP Integration Substantial Knowlegde and skills for HybrisSAP ERP Integration
CommerceWebServices Actual project experience (for Mobile Application Development)Responsive and Adaptive Sites Actual project experienceVarious 3rd Party Integrations Actual project experience (Usabilla, Visilabs, Google Analytics etc.)
© 2016 SAP AG or an SAP affiliate company. All rights reserved. 10
CEC Uzmanlığı – Hybris MarketingSkill NotesE2E System Analysis, Design & Architecture Capabilities
PreSales Capabilities Perfect horizontal know-how and experience ascending from SAP ERP, nonSAP ERP, BI, BPC and EIM/DWH Project experiences. High focus on Retail, Energy, Automotive, FCMG, Finance Sectors
Marketing Know-How See Above
Data Integration Skills & HANA Know-How With SAP Data Services, SAP SLT etc.
Segmentation Algorithms
Recommendation Algorithms
Data Quality Skills & Know-How With SAP Data Quality
SAP Fiori Capabilities For customized, smart management screens and dashboards
HANA PAL & R Capabilities For customized algorithm implementations
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Hybris eCommerce Çözüm HizmetleriHybris Solution Management
• PreSales Services• End-to-End SAP Solution Landscape Design• E-Commerce Consultancy Services• End-to-end business analysis• Hybris System & Software Design
Hybris eCommerce Project Management
• Hybris Project Management with Agile Methodologies (with Atlassian Confluence & JIRA tools)
Hybris eCommerce Platform Development• Core Development• Commerce Development• NG Cockpit Development• UX/UI Development• Platform/System Integrations• QA & Testing
Hybris eCommerce System Support• Incident Management (with JIRA, SAP Solution Manager etc.)• Source Code Management, Governance (with GITHub, Subversion etc)• DevOps (Jenkins, JRebel etc)• System Administration• System Monitoring (with conventional Remote Access tools plus Dynatrace, SAP Solution Manager etc)• Performance Management & Optimization (with tools like Gatling, Gmetrix, Dynatrace Performa etc.)
Hybris eCommerce Reporting
• DWH Design & Implementation (with tools like SAP DataServices, MS Integration Services, SAP BW etc)• SAP Business Objects based Metadata Design and Reporting (self-service Reports, Dashboards, widgets etc.)
© 2016 SAP AG or an SAP affiliate company. All rights reserved. 12
Hybris Marketing Çözüm Hizmetleri
Hybris Solution Management• PreSales Services• End-to-End SAP Solution Landscape Design• E-Commerce & Marketing Consultancy Services• End-to-end business analysis• Hybris System Design & Sizing
Hybris Marketing Project Management
• Hybris Marketing Project Management with Agile Methodologies (Atlassian Confluence & JIRA)
Hybris Marketing Implementation• Data Ingegration with built-in connectors and Data Services• Data Quality• Module Implementation• Custom Algorithm Support• QA & Testing
Hybris Marketing System Support• Incident Management (with JIRA, SAP Solution Manager etc.)• System Administration• System Monitoring (with SAP Solution Manager)
Hybris Marketing Reporting
• SAP Business Objects based Metadata Design and Reporting (self-service Reports, Dashboards, widgets etc.)
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Proje Metodolojisi
itelligence Türkiye Hybris Deneyimleri
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ebebek Hybris Projesi
Retail Sector, Baby & Mothercase Products Based on B2C Accelerator Annually 25M EUR Online Sales, 2M Site Visits 7500 SKUs (17K with size variants) Project Duration 9 months (in two phases) Average Project team of 6 members (peak 9) Go-Live by March 2016 Adaptive Web and Mobile Sites Mobile Application based on Hybris Webservices nonSAP ERP and CRM Integration via periodic hotfolder imports and realtime webservice calls 6 different Payment methods including PayU and PayPal Many custom promotions, vouchers and restrictions backed up with a custom Loyalty Points system Exclusive SEO development Many third party integrations for customer journey evaluation, segmentation and product recommendations Currently Phase-3 is underway: consisting of additional UI/UX developments, new promotions/restrictions and
Internationalization Support for European Operations Phase-4 is planned for late Summer: OMS and Instore applications
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ebebek Hybris Projesi
BEST PRACTICE ÖNYÜZLER
RATİNG
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ebebek Hybris Projesi
ÖNERİLER
SOSYAL PAYLAŞIMZENGİN ÜRÜN
İÇERİK YÖNETİMİ
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ebebek Hybris Projesi
ÇOKLU KATEGORİ VE SINIFLANDIRMA
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ebebek Hybris Projesi
PROMOSYON VE KAMPANYALAR
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ebebek Hybris Projesi
TABLET .. MOBIL ve DİĞER APP’LAR KOLAY
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ido Hybris Projesi
Çok kanallı ticaret yoluyla Biletleme Rezervasyon ve Stok Yönetimi Pazarlama/Analitik CRM
Omni-Channel bilet satış ve rezervasyon işlemleri Single source of truth, merkezi sistem Tüm kanallarda etkin, sonuç odaklı, anlaşılır müşteri deneyimi Müşteri yolculuk ve deneyimlerinin irdelenmesi ile kişiselleştirme Kampanyaların doğru zamanda doğru kitle ile buluşturulması Tüm kanallarda süreç standardizasyonu Gişelerden turnikelere temel tüm alt sistemlerle uçtan uca entegrasyon İş ve sistem yönetiminde hız artışı Birimler arası koordinasyon Operasyonel kararlarda iyileşme Kapasite kullanımında optimizasyon Maliyetlerde azalma Raporlama avantajları
Mobil Tablet Sosyal medya
ve bloglar
Yazdırma Çağrı merkezi
TVİnternet
ERP, CRM, CMS, analitik ve üçüncü taraf seyahat uygulamaları
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ido Hybris Projesi
Çok Kanallı Ticaret Yoluyla Biletleme Rezervasyon ve Stok Yönetimi
Müşterinin tek bir görünümü
SAP ve en gelişmiş teknolojiye yönelik kanıtlanmış entegrasyon ile hızlı, ölçeklenebilir ve tekil teknoloji altyapısı
Şirket içi ve bulut dağıtım modellerine ilişkin esneklik ve seçenekler
Sektör odaklı, çok kanallı çözüm
Kaynak: hybris
Mobil Tablet Sosyal medya
ve bloglar
Yazdırma Çağrı merkezi
TVİnternet
ERP, CRM, CMS, analitik ve üçüncü taraf seyahat uygulamaları
© 2016 SAP AG or an SAP affiliate company. All rights reserved. 23
ido Hybris Projesi
Pazarlama/Analitik CRMSosyal dinleme ve duygu analiziYapılandırılmış ve yapılandırılmamış verilerin tek bir müşteri görünümünde harmanlanmasıMüşteri değeri analiziÜrünleri, fiyatları ve teklifleri en iyi şekilde hedeflemek için müşteri değeri analitiğinin kullanılması
Tahmin analitiğiEğilim modelleri ile müşteri davranışının doğru şekilde tahmin edilmesiPazarlama analitiği ve performans yönetimiGenel pazarlama performansını anlamak için ayrıntıya inilmesi
Kitle keşfi ve hedef belirleme Gizli analizlerin ve segment müşteri verilerinin hızla keşfedilmesiGelişmiş görselleştirme ile müşteri analitiğiGörselleştirme araçları ile benzersiz müşteri analizlerinin keşfedilmesi
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Teşekkürler
İletişim Bilgileri:
Ad/Soyad: Filiz DurgutÜnvan : Çözüm Grup YöneticisiE-mail : [email protected]
İletişim Bilgileri:
Ad/Soyad: Tolga TolanÜnvan : CEC Grup MüdürüE-mail : [email protected]