September 2012$6.00
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The Beauty of Charity
Fashion Tree
Industry manufacturers Conair, Johnson Products and Strength of Nature lead the way in charity efforts. How can you join them?
์์ ์ ์๋ฆ๋ค์ Conair, Johnson
Products, ๊ทธ๋ฆฌ๊ณ Strength of Nature
๋ ์์ ํ๋์ ์ ๋์ ์์๋ค. ์ด๋ป๊ฒ
๋์ฐธํ ์ ์๋?
๊ณ ๊ฐ๋ค๊ณผ ์ตํ ๋์ด์ผ ํฉ๋๋ค!
Cosmoprof North AmericaCPNA celebrates 10 years in Las Vegas
Editorial Letter ...................10 Perks of Philanthropy์์ ์ ํํ
Expert Advice ....................12Fight Frizz with Nothing But the Right Tools and Know-How
MarketPlace .......................16For One and All
How Should You Sell It? .....22Charity Awareness ์ด๋ป๊ฒ ํ๋งคํด์ผ ํ๋?
์ด๋ฒ ๋ฌ ์ฃผ์ ๋ ์์ ํ๋์ ๋๋ค
Urban Call Briefs ................45Celebrity Stylists and Educators
King of Locs .......................63So Many Natural Hair Care Products, So
Little Consumer Consideration
Clipper Tips ........................90Keep Them Clipping and Coming Back
Therapy Trends ...................92The Beauty and Science of Charity
Against the Grain ...............94School Daze
๋ด์ค๊ฑฐ๋ฆฌ...........................106์ ๊ณ์์...........................109Industry News ................110Coupons .........................115Show Calendar ...............118Ad Index .........................118Product Spotlight ............120Dark and Lovelyยฎ 6 Week Anti-Reversion Cream Serum
CONTENTSSeptember 2012
Feature Article How and Why There is a Need to Bring Professionalism Back into the Beauty Supply Business ........................64by Dr. Edward Tony LloneauThe label โProfessional Use Onlyโ is more than words that
decorate a bottle. It indicates that the product requires
specific knowledge in order to be used correctly and is
intended for sale to a certain audience. Explore what
makes an item โprofessionalโ and how to treat it right.
Retailer ProfileFashion Tree ............82by Tony Bae
๊ณ ๊ฐ๋ค๊ณผ ์ตํ ๋์ด์ผ ํฉ๋๋ค!
4 OTC Beauty Magazine September 2012012
in this issue
On The CoverWhether your customers are wearing their natural hair in tightly-coiled curls, loose ringlets, flowing waves or super straight styles, Unilever has them covered with Motions Naturally You. These products are specially formulated to moisturize hair with essential natural oils. Learn more at www.motionshair.com.
Finished ProductHair Polishers: Your Hairโs Secret Weapon ......................28by Kia SmithTake a look into this staple hair styling product with insight from two experienced salon consultants.
๋ชจ๋ฐ ๊ดํ์ : ๋น์ ์ ๋ชจ๋ฐ์ ์ํ ๋น๋ฐ ๋ณ๊ธฐ
๋ ๋ช ์ ์ด๋กฑ ์ ๋ฌด๊ฐ๋ก๋ถํฐ ์ต์ ์ ํ๋๋ ํค์ด ์คํ์ผ๋ง ์ ํ์ ๊ดํด
์์๋ณด๋๋ก ํ์.
KnowledgeTo Know Remarkable Artists of Present Day Cosmetology ...................34by Toraine HaroldMeet three ladies who have mastered the art of beauty and made their mark on the industry. Each works with a distinct style
that is all her own.
ํ์ฌ ๋ฏธ์ฉ์ ๊ณ์ ์ฃผ๋ชฉํ ๋งํ ์ํฐ์คํธ๋ค
์ธ ๋ช ์ ๋ทฐํฐ ๊ฑฐ์ฅ๋ค์ ๋ง๋๋ณด๊ณ , ๊ทธ๋ค์ด ์ ๊ณ์ ๋จ๊ธด ์์ทจ๋ค์
์ดํด๋ณด์..
Hair Loss: Men, Women, and Children ..........................38by Toni LoveStress, heredity, lack of exercise, and poor diet can all contribute to hair loss in customers. Learn about this important subject to see what your store can do to inform shoppers and offer them the products they need.
ํ๋ชจ: ๋จ์ฑ, ์ฌ์ฑ ๊ทธ๋ฆฌ๊ณ ์์ด๋ค
์คํธ๋ ์ค, ์ ์ , ์ด๋๋ถ์กฑ, ๊ทธ๋ฆฌ๊ณ ์๋ชป๋ ์์ต๊ด์ด ํ๋ชจ์ ์์ธ ๋๊ณ
์๋ค. ์ฌ๋ฌ๋ถ์ ์คํ ์ด์์ ํ๋ชจ ๊ณ ๊ฐ๋ค์ ์ํด ์ด๋ค ์ ๋ณด๋ฅผ ์ค ์
์๋ ์ง์, ๊ทธ๋ค์ด ํ์๋ก ํ๋ ์ ํ๋ค์ ๊ถํด์ค ์ ์๋์ง์ ๋ํด
์์๋ณด์.
6 OTC Beauty Magazine September 2012012
Business Tips Why the Curly Girl Needs Her Own Aisle ...............52by Syd Shaw
We all know how frustrating it is to walk into a store for one item and it seems nowhere to be found
in a diverse sea of products. Discover why it is a good idea to create an aisle especially for your
natural hair customers.
์ ๊ณฑ์ฌ ๋จธ๋ฆฌ ์ฌ์ฑ๋ค์ ์์ ๋ค์ ์ํ ์ง์ด ์น์ ์ด ํ์ํ๊ฐ?์คํ ์ด์ ๋ค์ด๊ฐ์ ์ ํ ํ๋๋ฅผ ์ฌ๊ธฐ ์ํด ์คํ ์ด ์ ์ฒด๋ฅผ ํค๋งค๊ณ ๋ค๋ ๋ ๋๋ผ๋ ์ง์ฆ์ ์
๊ฒ์ด๋ค. ๋ค์ถ๋ด ํค์ด๋ฅผ ์ถ๊ตฌํ๋ ๊ณ ๊ฐ๋ค์ ์ํ ์น์ ์ ๋ง๋๋ ๊ฒ์ด ์ ์ค์ํ์ง ์์๋ณด์.
Sustainability is Good Business ...............................56by Steve Trashยฎ
โGoing greenโ and being environmentally responsible is a growing trend in society. Learn how
being economically minded is a great way for your business to stay tuned into the world and your
community. Itโs another way to be charitable!
์ข์ ๋น์ง๋์ค๋ ์ง์ ๊ฐ๋ฅ์ฑ์ ๊ฐ์ง๊ณ ์๋ค.โํธ๋ฅด๊ฒ ๋ง๋ค์โ๋ ์นํ๊ฒฝ์ฃผ์ ๊ธฐ์ ์ฑ์ฅ์ ์ค์ ์์๊ฐ ๋์๋ค. ์ด๋ฌํ ์ ์ ๋ค์ด ์ด๋ป๊ฒ
์ฌ๋ฌ๋ถ์ ๋น์ฆ๋์ค๋ฅผ ์ธ๊ณ์ ์ผ๋ก ์ฑ์ฅ์ํค๋๋ฐ ์ค์ํ์ง๋ฅผ ๋ฐฐ์๋ณด๋๋ก ํ์. ์ด ๋ํ,
์์ ์ ์ธ ํ๋์ธ ๊ฒ์ด๋ค.
Special SectionRevealing the Beauty of Charity ..............................70In the beauty industry today, some companies are doing their part to give back to their communities.
Conair, Johnson Products and Strength of Nature are three who are doing just that. Learn about their
charitable efforts and how you may be able to help too.
ํ๋ ์๊ฐ, ์๋ จ ์์์ ๋ณด๋ฌผ์ ๋ฐ๊ฒฌํด๋ผ๋ชจ๋ ์ฌ๋๋ค์ ๊ณ ํต์ ์๊ฐ๋ค์ ์ด๊ฒจ๋ด๋ฉฐ ์ด์๊ฐ๋ค. ํ์ง๋ง, ๊ทธ๋ฌํ ๊ณ ํต์ ์ด๋ป๊ฒ ๋์ฒ
ํ๋๋์ ๋ฐ๋ผ ์ฑํจ๊ฐ ์ข์ฐ๋๋ค. ๊ณ ํต์ ์๊ฐ๋ค์ ์์คํ ๊ฒฝํ์ผ๋ก ๋ฐ๊พธ๋ ๋ฐฉ๋ฒ์ ์์๋ณด๋๋ก
ํ์
Show Coverageby Haley McNeal
Cosmoprof North America .....................................98Cosmoprof North America proudly celebrated 10 years in Las Vegas this year. OTC Beauty Magazine
invites you to walk down the show aisles with us and see what makes this show one of Trade Show
News Networkโs 50 fastest-growing trade shows in the U.S.
CONTENTSSeptember 2012
CEO:
Editor:
Korean News Editor:
Art Director:
Advertising & SalesCoordinator:
Contributing Writers:
Columnists:
Ann Jhin
Haley [email protected]
Tony [email protected] [email protected]
Earl [email protected]
Toraine HaroldCyrus JacksonDr. Edward Tony LloneauToni LoveSid ShawKia SmithSteve TrashยฎWill Williams
Lafayette JonesElayne McClaineRodrick SamuelsDwayne Thompson
8 8 OTC Beauty Magazine September 2012
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OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers,
distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling
tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth
and style. This is the only bilingual publication in the industry offering both Korean and English translations.
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Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff
member is strictly prohibited.
OTC Beauty Magazine September 2012 10
Editorial Letter
์์ ์ โ์ธ๊ฐ์ ๋ํ ์์ ๋ก์ด ํธ์๋ ์ฌ๋โ
๊ทธ๋ฆฌ๊ณ โ ๊ด๋ํจ, ํนํ ์ด๋ ต๊ณ ํ๋ ์ฌ๋๋ค์
ํฅํ ๋์โ ์ด๋ผ๊ณ ๋ฏธ๋ฆฌ์-์น์คํฐ์์๋
์ ์ํ๊ณ ์์ต๋๋ค. ์ด ๊ฐ๋จํ ์ผ๊ณฑ ๊ธ์๋ ์์ฃผ ๋ง์
์๋ฏธ์ ๊ฐ์น๋ฅผ ๋ดํฌํ๊ณ ์์ผ๋ฉฐ, ๋ทฐํฐ ์ฐ์ ์ด ๊ทธ ์ผ๋ถ๋ฅผ
์ํํ๊ณ ์์ผ๋ฉฐ ๋จ์ด ์์ ๊ทธ๊ฒ์ ํฌํจํ๊ณ ์๋ค๋
๊ฒ์ด ๋๋ฅผ ๊ฐ๋์ํต๋๋ค.
์ฌํ ํ์ ๋ฐฉ๋ฒ์ ์๊ฐํ ๋ ํธ๋ ๋ฑ ํฌ๋ ์๋ฅ
๋ชจ์ผ๊ธฐ, ์์ ๋ด์ฌ ๋ฑ์ ์ฝ๊ฒ ์๊ฐํ ์ ์์ต๋๋ค.
๊ทธ๋ฌ๋, ๋ทฐํฐ ์ฌ์ ์์ ์๊ฐํ ๊ฒฝ์ฐ, ๋น์ ์ด ๋์์ด
๋ ์ ์๋ ๋ฐฉ๋ฒ์ ์ด๋ฉด์ ์๊ฐํด์ผ๋ง ํฉ๋๋ค. ๋ง์
์ ์กฐ์ ์ฒด๋ค์ ์ ๋ฐฉ์ ์๋ฐฉ์ด๋ ํ๊ฒฝ ๋ฌธ์ ์ธ์, ๋ค์ํ
์ง๋ณ ์น๋ฃ๋ ํน์ ๊ทธ ์ธ ๋ฌด์ํ ๋ง์ ์ข์ ์ผ๋ค์ ์ง์ํ
์ ์๋ ์ ํ๋ค์ ๋ง๋ค๊ณ ์์ต๋๋ค. OTC ๋ทฐํฐ ๋งค๊ฑฐ์ง์
์ฌ๋ฌ๋ถ์ ๋งค์ฅ์์ ์ทจ๊ธํ๋ ์ ํ ๊ฐ์ด๋ฐ ์์ ์
๋ชฉ์ ์ผ๋ก ์์ต๊ธ์ ๊ธฐ๋ถํ ์ ์๋ ์ ํ๋ค์๋ ์ด๋ค
๊ฒ๋ค์ด ์๋์ง ์กฐ์ฌํ๊ณ ์ฐพ๋๋ฐ ๋์์ด ๋๊ณ ์์ต๋๋ค.
ํนํ 3๊ฐ์ ์ ์ฒด (Conair, Johnson Products
and Strength of Nature) ๊ฐ ์ง๊ธ์ ์ธ์์ ๋ณด๋ค ์ข์
๊ณณ์ผ๋ก ๋ง๋ค๊ณ ์ ๊ทธ ์ผ๋ถ๋ถ์ ํด๋๊ฐ๊ณ ์์ต๋๋ค. โ
๊ทธ๋ค๋ง์ ํน๋ณํ ๋ฐฉ๋ฒ์ผ๋ก. ์ฐ๋ฆฌ ๋งค๊ฑฐ์ง์ ์์ ๋ทฐํฐ
์ด์ 3์ฃผ๋ ์ ์ถํํ๋ 70 ํ์ด์ง๋ก ๋๊ฒจ๋ณด๋ฉด ์ด๋ฌ์
ํน๋ณํ ์์ ์น์ ์ ๊ดํ ๋ด์ฉ์ ๋ณผ ์ ์์ต๋๋ค.
๋งค์ฅ ์ด์์๋ก์, ์์ ํ๋์ ๊ธฐ์ฌํ๋ ๊ฒ์
์ด๋ป๊ฒ ๊ทธ๋ฐ ์ผ์ ์ ํํ๊ฒ ๋์์ง๋ ์๊ด์์ด, ๋์์ด
ํ์ํ ์ฌ๋๋ค์ ๋น์ ์ด ๋๊ณ ์๋ค๋ ๊ฒ์ ์๊ฒ ๋๋
๊ฒ๋ง์ผ๋ก๋ ์ฌ๋ฌ๋ถ์๊ฒ ์๋ก์ด ๊ธฐ์จ์ ์ค ๊ฒ์ ๋๋ค.
์ด๋ฌํ ๊ฐ์ธ์ ์ธ ๋ง์กฑ๊ฐ ์ธ์๋, ๊ณ ๊ฐ๊ณผ ์ง์ญ ์ฌํ์
๋น์ ์ด ๋จ์ ๋๊ณ ์ํ๋ ๋ง์์ ๊ฐ์ง๊ณ ์์์ ์ดํด์ํฌ
์ ์์ ๊ฒ์ ๋๋ค. ์ด๋ฌํ ์๊ฐ๋ค์ ๋์ฑ ๊ฒฌ๊ณ ํด ์ง
๊ฒ์ด๊ณ , ์ฌ์ง์ด ๊ณ ๊ฐ ๊ธฐ๋ฐ์ ์ฑ์ฅ์ํฌ ์ ์์ต๋๋ค.
์๋ํด๋ณด์๊ณ ์์ ์ด ๋น์ ์๊ฒ ์ง์ ์ด๋ค ์๋ฏธ์ธ์ง
์ ํํ๊ฒ ์์๋ณด์ธ์.
C harity is defined as โbenevolent goodwill toward or love of humanityโ and โgenerosity and helpfulness especially toward the needy or sufferingโ by
Merriam-Webster. This simple seven letter word holds so much meaning and value, and it thrills me that the beauty industry is doing its part to include the term in its vocabulary. It is easy to think about food banks, clothing drives and volunteer hours when considering ways to give back to the community. However, when it comes to the beauty business you have to think outside of the box to see how you can do your part to help. Many manufacturers create products that support philanthropic causes like breast cancer awareness, environmental causes, the search for cures of various illnesses, or countless other good works. We here at OTC Beauty Magazine encourage you to do your research and find out what products you can carry in your store that will donate proceeds to philanthropies. Three companies in particular (Conair, Johnson Products and Strength of Nature) are doing their part to make this world a better placeโall in their unique way. Flip to this monthโs special charity section on Page 70 as we celebrate good deeds in our 3rd annual Beauty of Charity issue. As a store owner, contributing to a charity will give you a newfound joy knowing that you have helped the needy, no matter how you choose to do so. Beyond this personal satisfaction, you will also give your customers and community the understanding that you are charitable-minded. This will strengthen, and may even help grow your existing customer base. Give it a try and find out exactly what charity means to you.
์์ ์ ํํ
Perks of Philanthropy
June 2012OTC Beauty Magazine 11
OTC Beauty Magazine September 2012 12
by Will Williams
Expert Advice
1. Cut curly hair correctly.Trim hair while it is dry, not wet.Use shears (scissors), not a razor. Cut curls at their crest, which is at the beginning of the โC,โ not in the middle. Talk with a stylist to make sure he or she is knowledgeable about and experienced in cutting curly hair. Some stylists may have more tips than others, but most stylists agree on the basics of cutting curly hair.
2. Keep curls strong, bouncy, resilient and shiny. Because curly hair typically requires different products from straight hair, consider formulas made especially to cleanse, moisturize and smooth curly strands. For example, use Nothing But Clarifying Shampoo once a month (twice if necessary) for deep cleaning without stripping. Follow up immediately with the brandโs Intensive Healing Mask Treatment or, when using the Cleansing Conditioner, as a deep moisturizing treatment. At other times during the month, keep hair clean and moisturized with a co-wash process: Use the Cleansing Conditioner to clean and condition hair at the same time.
3. Cleanse with care. When shampooing or co-washing hair, try to manipulate your hands in linear movements from the scalp to the ends, hand over hand. Washing hair this way helps hair cuticles stay flat and minimizes disheveled cuticles that could cause dryness and damage to strands. Use the balls of the fingers to massage the scalp clean much like when cleansing your face. After all, the scalp is skin too. Rinse well with tepid water. Hot water can over dry the hair and skin.
4. Say, โGood-bye, terry cloth. Hello, microfiber.โ When drying hair after cleansing, remember to โplop,โ not rub. Plopping means pressing the water out of the hair and leaving some moisture in. Use a microfiber towel โ a T-shirt works well, too. Terry cloth, on the other hand, can catch on cuticles and pull and tear hair, which contributes to frizz.
5. The proof of the pudding is in the touch-test. Not all hair puddings are created equal. Nothing But Pudding is a no-crunch formula that leaves curls manageable and soft to the touch. It enhances curls with body, moisture and shine. So give curls their just desserts with this hair care pudding made just for them.
6. Seal in the moisture. Nothing But Curl Sealer seals in the nutrient-rich moisture from Nothing But Pudding. When using the Nothing But Pudding and Curl Sealer, apply from roots to ends, and put a little extra sealer on the ends. Scrunch, palm, push and squeeze to form curls.
7. Water is not wet enough. The oxymoron is true. Water evaporates; however, when it is sealed with oil, water evaporates less quickly. Nothing But Curl Wake Up Spray contains coco water, coconut oil and shea butter to act as a light sealer to the moisture they bring. It is perfect for curly hair when it needs reviving, or when a woman wants to quick-change her curly style without applying more
Fight Frizz with Nothing But the Right
Tools and Know-How
Will Williams receWill Williams is the Director of Education for M&M Products
Co. Contact Will at [email protected], or follow him on twitter, @MasterBarberWms.
September 2012 OTC Beauty Magazine 13
products. Simply spray onto hair that is soft, not stiff or crunchy. Then scrunch, finger comb, pony, push, and rearrange the hair as desired.
8. Remember these techniques:
Pineappling is a technique to protect hair from abrasion while sleeping. Start with the leg from a pair of pantyhose, which will act as a sleeve that you initially slip over your head and onto your neck like a necklace. Then gather all of you hair in a high but loose ponytail at the top of the head. Spray a light misting of Nothing But Curl Wake Up Spray onto the hair for night moisture. Pull the panty hose sleeve up to cover and hold the hair closest to your head in place overnight. Allow the ponytail itself to fall loose. Sleep on a satin pillowcase. Next morning cover your head with a plastic cap if you want to keep it dry while in the shower. After, remove the cap and pantyhose sleeve, and shake out the beautiful curls.
Sealing is essentially maintaining moisture in the hair, specifically the ends. For sealing to be effective, first use a water-based moisturizer (a conditioner or cream that has water as its first ingredient), and then seal with a butter-like formula or oil. The molecules in most butters and oils are too large to pass into the hair, so they remain on the outside of the shaft, trapping in the rich goodness of the moisturizer. First moisture, then sealer. Otherwise, the reverse order would contribute to drying out the strands.
Visit Us
JiNNY Fall Trade ShowS
2012
aTlaNTa 9/30/2012Jinny Beauty Supply3587 oakcliff roaddoraville, Ga 30340
miami 10/7/2012Jinny Beauty Supply16241 N.w. 48th ave.hialeah, Fl 33014
ChiCaGo 10/14/2012JBS C&C Building3505 N. Kimball ave.Chicago, il 60618
loS aNGeleS 10/21/2012Jinny Beauty Supply4545 Pacific Blvd.Vernon, Ca 90058
houSToN 10/28/2012Jinny Beauty Supply3920 dunvale rd.houston, TX 77063
For more iNFormaTioN, PleaSe CoNTaCT GarreTT wriGhT Tel: 770.734.9222 eXT. 12118email: [email protected]
OTC Beauty Magazine December 2008 16 OTC Beauty Magazine September 2012
M A R K E T PLACE
Charities do not ignore anyone and your storeโs shelves shouldnโt either. This month we have gathered a product selection with something for everyone.
1. Calling all KidsThe Olive and Sunflower Oil Moisturizing Lotion by Sofnโfree nโ Pretty combines the legendary strengthening and nourishing benefits of olive oil with the luster-enhancing power of sunflower oil to cater to the needs of childrenโs hair. They will love the extra strength, shine and softness to the touch the hair gains. Learn to be soft and strong at www.mmproducts.com.
3. Just for MenWhen searching for the perfect product for hold and definition, look no further than Duke Greaselessโข Liquid Gel Daily Lotion. It gives men the hold they need without weight and heaviness. It also conditions and adds shine and softness at the same time. Go online to www.dukeformen.com for more information.
2. Shine OnToo much shine โ thereโs no such thing. Creme of Natureโs Argan Oil Gloss and Shine Mist provides radiant shine, nourishment and protection for your customersโ hair. This lightweight product conditions as it controls frizz. The 4 oz. size is the perfect to fit in purses for easy application throughout the day. Visit www.cremeofnature.com.
ONE
For &
ALL1
2
3
September 2012 OTC Beauty Magazine 17
Serious Care and ProtectionHealthy, strong hair requires proper care and good nutrition on a regular basis.
Taken as directed, ApHogee Nutritional Supplement for Healthy Hair provides
vitamins, minerals and other nutrients that promote strong, healthy hair. Learn
more at www.aphogee.com.
Control the FrizzFight tough humidity and frizz with Dr. Miracleโs Frizz Control
Serum, a part of their Curl Care line. Fortified with vitamins,
this shine enhancing product also helps hold curls for up to
12 hours. Visit www.drmiracles.com.
Need a Vacation?Customers just may believe they are on the tropical shores of a beach once they smell the
alluring fragrance of the Cantuยฎ Shea Butter for Natural Hair Coconut Milk Shine and Hold
Mist. It will rehydrate and refresh curls, leaving them frizz free and full of shine. Learn more
about this product that is free from chemicals or harsh ingredients at www.cantusheasoft.com.
Get Berry Curly HairAmpro Pro Stylโs Curle Curl Blue Blossom Gel
Activator formula revives curls and waves while
defining shape, controlling frizz and leaving it
soft to the touch. This unique formula is rich with
glycerin to condition and moisturize hair, delivering
lasting curl memory and nourishing damaged hair.
Find more information at www.amprogel.com.
OTC Beauty Magazine December 2008 18 OTC Beauty Magazine September 2012
Sweet NailSItโs fast, fun and fabulous! Gel Perfect โข is the first and only 5
Minute Gel-Color Manicure that sets rock solid in 5 minutes to
a lustrous shine with no UV/LED light needed. Find fun shades
and more information at www.ccaindustries.com.
M A R K E T PLACE
Proof in the PuddingThe Spiral Pudding from III Sisters of Nature contains a fresh blend
of hair healthy ingredients to shape and define truly natural curls.
All products are formulated without alcohol, waxes, silicones,
petrolatum, mineral oil, parabens, formaldehyde or cabomers. Dare
to compare III Sisters of Nature to other brands. Go online to
www.IIIsistersofnature.com
Care and StyleClairol Professional introduces its first Care and Styling Color Safe line that leaves
hair looking healthy and full of shine. Within it lies the Repair line (with conditioning
benefits), the Curl line (to hydrate, condition, and keep curls soft and bouncy), the
Smooth line (for natural hair that is straightened or for relaxed hair with frizz) and
the Volume Mousse (for more body). The Shaping Gel can also be used by men and
women to give great shine and hold curls. www.clairolpro.com.
December 2008 OTC Beauty Magazine
OTC Beauty Magazine December 2008
December 2008 OTC Beauty Magazine
How should you sell it?
This monthโs selling focus is...
charity awareness! Many store owners may be involved in charity efforts, but not know the best way to get the news out
to their customers and community. For this reason we have gathered industry insight on the subject.
If you have input youโd like to share regarding this question, send an email to [email protected]. Your response could be featured in the October issue!
What is the best way for store owners to advertise their involvement with philanthropic and charity efforts? What tips do you suggest for getting customers interested and participating?
โIโd be impressed to see my local beauty supply supporting the local schools, teams or groups within their own communities. It shows the consumer that they not only want their business, but they also believe in reciprocity. Perhaps each store could attempt to generate an informational customer email list serve, as well as place prominent signage about their philanthropic efforts at each register. Owners and employees should make strong efforts to get to know their consumers by verbally discussing their special efforts during the check out process.โ
Kimberly Walker, Contributing Beauty Expert
www.ebony.com
โI would suggest with the color in their hair. Howโs that for cause awareness?โ Plahn jokes, referring to the charities his hair color gel company, Zachโs Wax, supports.
Eric Plahn, โZachโs Dadโ
Zachโs Wax
www.zachswax.com
22 OTC Beauty Magazine September 2012
23August 2011 OTC Beauty Magazine
์ด ๋ฌ์ ํ๋งค ์ด์ ์...
์์ ํ๋์ ๋๋ค!
๋ง์ ๋งค์ฅ ์ค๋๋ค์ด ๋๋ฆ๋๋ก ์์ ํ๋์ ์ฐธ์ฌํ๊ณ ์์ง๋ง, ๊ณ ๊ฐ์ด๋ ์ง์ญ ์ฌํ์ ์ด๋ฐ ์์์ ์ ํ๋
๋ฐฉ๋ฒ์ ์์ง ๋ชปํ๊ณ ์์ ์๋ ์๋ค. ์ด๋ฐ ์ด์ ์์ ์ฐ๋ฆฌ๋ ์ด ์ฃผ์ ์ ๋ํ ์ ๊ณ์ ์๊ฒฌ๋ค์ ๋ชจ์๋ดค๋ค.
24 OTC Beauty Magazine September 2012
๋งค์ฅ ์ด์์๋ค์ด ์์ ๋ค์ ์์ ํ๋์ ํ๋ณดํ ์ ์๋ ์ต์์
๋ฐฉ๋ฒ์ ๋ฌด์์ผ๊น? ๊ด์ฌ์ ๊ฐ๊ณ ๋์ฐธํ๊ณ ์ํ๋ ๊ณ ๊ฐ๋ค์ ๋ชจ์ ์
์๋ ๋ฐฉ๋ฒ์๋ ์ด๋ค ๊ฒ๋ค์ด ์์๊น?
์ด ์ฃผ์ ์ ๋ํด ์๊ฒฌ์ ๊ณต์ ํ๊ณ ์ถ์ ๋ถ์ ์๋์ ์ด๋ฉ์ผ๋ก
๋ณด๋ด์ธ์. [email protected]. ์ฌ๋ฌ๋ถ์ ์๊ฒฌ์ 10
์ํธ์ ๊ฒ์ฌ๋ ์ ์์ต๋๋ค.
โ๋๋ ์ง์ญ ํ๊ต๋ ํ, ์ง์ญ์ ์ํ ๋จ์ฒด๋ค์ ํ์ํ๋์ฐ๋ฆฌ ์ง์ญ์ ๋ทฐํฐ ๋งค์ฅ์ ๋ณด๊ณ ๊ฐ๋์
๋ฐ์๋ค. ์ด๊ฒ์ ๊ณ ๊ฐ๋ค์๊ฒ ๋งค์ฅ์ด ๋จ์ง ์์ ๋ค์ ๋น์ง๋์ค๋ง์ ์ํ๋ ๊ฒ์ด ์๋๋ผ, ์ํธ
๊ด๊ณ๋ฅผ ๋ฏฟ๊ณ ์์์ ๊ณ ๊ฐ๋ค์๊ฒ ๋ณด์ฌ์ฃผ๋ ๊ฒ์ด๋ค. ์๋ง๋ ๊ฐ ๋งค์ฅ๋ค์ ์ ๋ณด๊ฐ ๋๋ ๊ณ ๊ฐ์
์ด๋ฉ์ผ ๋ชฉ๋ก์ ์์งํ๋ ค๊ณ ๋ ธ๋ ฅํ ๋ฟ ์๋๋ผ, ๊ณ์ฐ๋ ๊ทผ์ฒ์ ๊ทธ๋ค์ ์์ ํ๋์ ์๋ฆด ์
์๋๋ก ๋์ ๋๋ ์ฌ์ธ ๋ณด๋๋ฅผ ๋ฐฐ์นํ ์๋ ์๋ค. ๋งค์ฅ ์ด์์์ ์ง์๋ค์ ๋ฌผ๊ฑด ๊ฐ์ ๊ณ์ฐํ๋
๋์ ๊ณ ๊ฐ๋ค์ด ์์ ๋ค์ ํน๋ณํ ํ๋์ ๋ํด ์ ์ ์๋๋ก ์ต์ ์ ๋คํด ์ค๋ช ํด์ผ ํ๋คโ.
Kimberly Walker, Contributing Beauty Expert
(๋ทฐํฐ ์ฐ์ ์์ ์ ๋ฌธ๊ฐ)
www.ebony.com
โ์ฌ๋๋ค์ ๋จธ๋ฆฌ๋ฅผ, ์์ ๋จ์ฒด๋ฅผ ์์งํ๋ ์์์ ๋ง์ถฐ ์ผ์ํ๊ธธ ๊ถํด๋ณธ๋ค. ์ด๊ฒ๋ ์์ ๋จ์ฒด๋ฅผ
์๋ฆฌ๋ ํ ๊ฐ์ง ๋ฐฉ๋ฒ์ผ ๊ฒ์ด๋คโ.
Eric Plahn, โZachโs Dadโ
Zachโs Wax
www.zachswax.com
์ด๋ป๊ฒ ํ๋งคํ ๊ฒ์ธ๊ฐ?
25
25
28 OTC Beauty Magazine September 2012
Hair PolisHers:
์๋ ๋์, ์คํ์ผ๋ฆฌ์คํธ๋ค์ ๋ชจ๋ฐ์ ๋ณด์ต๊ณผ ์ค๊ธฐ๋ฅผ ๋ํ๊ณ ๊ด
ํ์ ์ฃผ๊ธฐ ์ํด์ ํฌ๋ฆผ์ด๋ ์คํ๋ ์ด, ์ ค์ ์์กดํ๋ค. ๊ทธ๋ฌ๋
์ต๊ทผ ๋ช ๋ ๋์ ๋ชจ๋ฐ ๊ดํ์ ๋ค์ด ํค์ด ์๋น์ค ์ ๊ณต์๋ค์ด๋ ๊ทธ๋ค์
๊ณ ๊ฐ๋ค์๊ฒ ๋ง์ ์ธ๊ธฐ๋ฅผ ์ป๊ธฐ ์์ํ๋ค.
Fantasia industries Corp์ ๋ฐ๋ฅด๋ฉด, ๋ชจ๋ฐ ๊ดํ์ ๋ โ์๊ธฐ์
๊ณ ๊ฑด์กฐํ๋ฉฐ ๊ณผ๋ํ๊ฒ ์ง์น ๋ชจ๋ฐ์ ์๊ธฐ๋ฅผ ๋ถ์ด ๋ฃ์ด์ฃผ๋ ์ ํ์ด๋ค.โ
์ด๊ฒ์ โ๋ชจ๋ฐ์ ํํผ๋ฅผ ์ฑ์ฐ๊ณ ๊ฐ์ธ์ ๋ณต์ํ๋ฉฐ ๋ชจ๋ฐ์ด ๋ถ์์ง๋ ๊ฒ
์ ๋ฐฉ์งํ๋ค.โ ๋ชจ๋ฐ ๊ดํ์ ๋ ๊ณฑ์ฌํจ์ ์์ ๋๋ฐ ๋์์ด ๋ ๋ฟ ์๋
๋ผ, ์ปฌ์ ํํ๋ฅผ ์ ๋ฆฌํ๊ณ ์ด ์์์ ๋ง์์ค๋ค.
์ ํ๋ํ์ Leteeze ํค์ด ์คํ๋์ค์Quiana ross๋ ๋ชจ๋ฐ ๊ด
ํ์ ์ ์ด๋ ฌํ ํฌ์ด๋ค. โ๋๋ถ๋ถ์ ์ฌ๋๋ค์ ๋ฐ์ง์ด๋ ๋จธ๋ฆฌ๊ฒฐ์ ์ข์
ํด์!โ ๊ทธ๋ ๋ ์ด๋ ๊ฒ ์ธ์น๋ค. ๊ทธ๋ฌ๋ ๊ฑด์กฐํ ๋ชจ๋ฐ์ ๊ฐ์ง ์ฌ๋๋ค์ด
๋ชจ๋ฐ ๊ดํ์ ๋ฅผ ๋ณด์ต์ ๋์ฉ์ผ๋ก ์ฌ์ฉํ์ง ์๋๋ก ์ฃผ์๋ฅผ ์ค๋ค. โ๊ดํ
์ ์ ์ฃผ๋ ๋ชฉ์ ์ ๊ดํ์ ๋ํ๊ธฐ ์ํ ๊ฒ์ด์ง, ๋ณด์ต์ด ์๋๋๋ค.โ ๋ผ
๊ณ ๊ทธ๋ ๋ ์ค๋ช ํ๋ค.
pressed naturaL Hair Care saLon์ Lee๋ ๋์ํ๋ค. โ๋ชจ๋ฐ
๊ดํ์ ๋ ๋ชจ๋ฐ์ ๋ฐ๊นฅ์ธต์ ๊ดํ์ ์ฃผ๋ ๊ฒ์ด์ฃ . โLee๊ฐ ๋ง๋ถ์ด๊ธฐ๋ฅผ,
โ์ด๋ค ๋ชจ๋ฐ ๊ดํ์ ๋ค์ ๋ค๋ฅธ ์ ํ๋ค๋ณด๋ค ๋ชจ๋ฐ์ ๋ ๋ง์ด ์ถ ๋์ดํธ๋ฆฌ
๊ณ ๊ณผ๋ํ ์ค๊ธฐ๋ฅผ ๋ง๋๋๊ฐ ํ๋ฉด, ๋ค๋ฅธ ์ ํ๋ค์ ๋ชจ๋ฐ์ ๊ฐ๋ณ๊ณ ๊ฑด๊ฐ
ํ๊ฒ ๋ณด์ด๋๋ก ๋ง๋ค๊ธฐ๋ ํฉ๋๋คโ.
์ด์ฒ๋ฆฌ ํ๋ ์ฑ๊ณผ ํํ ๋ฆด๋ ์๋ฅผ ์ ๋ฌธ์ผ๋ก ํ๋ ross๊ฐ ์ฌ์ฉ
ํ๋ ๊ดํ์ ์ ์ ํ์ ๊ณ ๊ฐ๋ค์ด ๋ฐ๋ ์๋น์ค ์ ํ์ ๋ฐ๋ผ ๋ค๋ฅด๋ค. โ
๋ชจ๋ฐ์ ์ฝํ ํ๋ ํค์ด ๊ธ๋ ์ด์ฆ๋ ๋ณดํต ์ปฌ๋ฌ ์๋น์ค ๋ค์์ ์ฌ์ฉํฉ
๋๋ค.โ โํค์ด ๊ธ๋ ์ด์ฆ๋ ์ปฌ๋ฌ๋ฅผ ๊ณ ์ ์ํค๊ณ ๋ชจ๋ฐ์ ์ถ๊ฐ์ ์ธ ์ค๊ธฐ
๋ฅผ ์ค ์๊ฐ ์์ด์. ๋ค๋ฅธ ๊ดํ์ ๋ค์ ์ปฌ๋ฌ๋ง ์ง์ ์ ์ฌ์ฉํ๊ฑฐ๋ ์คํ
์ผ๋ง ํ์ ์ฌ์ฉํฉ๋๋คโ ๋ผ๊ณ ross๋ ์ค๋ช ํ๋ค.
ross๊ฐ ์ ๊ธฐ์ ์ผ๋ก ๊ดํ์ ๋ฅผ ์ฌ์ฉํ๋ ๊ฒ๊ณผ๋ ๋ฌ๋ฆฌ, Lee๋
๋จ์ง ํน๋ณํ ๊ฒฝ์ฐ์๋ง ์ฌ์ฉํ๋ค. โ๋ง์ผ ์ ๊ธฐ์ ์ผ๋ก ์ ์๊ฒ ์๋น์ค๋ฅผ
๋ฐ๋ ๊ณ ๊ฐ์ผ ๊ฒฝ์ฐ์๋, ์คํ ํ์ด๋๋ ์ด์ ํธ๋ฆฌํธ๋จผํธ๋ฅผ ์ ๊ณตํฉ๋
๋ค. ์คํ์ ๋ชจ๋ฐ์ ์์ฐ์ ์ธ ๊ดํ์ ์ฃผ์ ํ๊ณ ๋ณด์ต๋ ฅ์ ๋์ด๊ธฐ ๋๋ฌธ
์ ๋ฐ๋ก ํค์ด ๊ดํ์ ๋ฅผ ์ฌ์ฉํ ํ์๊ฐ ์์ต๋๋คโ ๋ผ๊ณ Lee๋ ์ค๋ช ํ
๋ค. โ๊ทธ๋ฌ๋ ์ ๊ท ๊ณ ๊ฐ์ด๋ ์์ฃผ ์ด๋กฑ์ ์ฐพ์ง ์๋ ๊ณ ๊ฐ์ ๊ฒฝ์ฐ์๋,
์ ๋ ๊ดํ์ ๋ฅผ ์ข ๋ ์์ฃผ ์ฌ์ฉํ๊ฒ ๋ฉ๋๋ค. ์ด๋ฐ ๊ณ ๊ฐ๋ค์ ๋ชจ๋ฐ์
by Kia Smith
Finished Product
For years, stylists have relied on creams, sprays and gels to leave hair with a polished, moisturized and healthy glow; however, in recent
years hair polishers have become more popular with service providers and their clienteles. According to Fantasia Industries Corp., a hair polisher is a product that โrestores life to dull, dry, overstressed hair.โ It โfills, seals, resurfaces and smoothes hairโs cuticle, preventing hair breakage.โ Hair polishers can also assist in eliminating frizz, defining oneโs curl pattern and preventing heat damage. Quiana Ross of LeTeeze Hair Studio in Atlanta is a fan of hair polishers. โMost people love shiny hair!โ she exclaimed. But she cautions individuals with dry hair not to substitute hair polishers for a moisturizer. โPolishersโ main purpose is to give added shine, not moisturize,โ Ross explained. Lee of Pressed Natural Hair Care Salon of Atlanta agrees. โHair polishers give the outer layer of the hair shaft a sheen,โ Lee stated. โSome hair polishers are more potent than others which could make the hair limp and greasy, and there are some that makes the hair airy and healthy looking.โ The type of polisher used by Ross, who specializes in thermal pressing and chemical relaxers, depends on the type of service her client is receiving. โHair glazes, which coat the hair, are normally used after a color service,โ Ross explained. โIt locks in color and gives extra shine. Other polishers are used right before or after styling.โ While Ross uses polishers regularly, Lee is only an occasional user of the product. โIf they are my regular clients, they receive steam hydration treatments. That steam infuses a natural shine and moisture back in the hair so I donโt have to use hair polishers,โ Lee explained. โBut for new clients and clients who do not come into the salon often, I have to use hair polishers more frequently because their hair shaft is thirsty and it absorbs all the moisture and the shine.โ
The SpecificsTypical hair polishers come in the form of a serum, and according to Ross, most hair polishing products contain petroleum or mineral oil. โBefore I purchase any hair polisher I read the back to make
Your Hairโs secret Weapon๋ชจ๋ฐ ๊ดํ์ : ๋น์ ์ ๋ชจ๋ฐ์ ์ํ ๋น๋ฐ ๋ณ๊ธฐ
September 2012 OTC Beauty Magazine 29
sure the alcohol content is low because that will cause the hair shaft to dry out,โ shared Lee. The type of polisher Lee uses also depends on the condition of his clientโs hair. โIf the hair is in good condition, I use spray, but if itโs in bad condition, I use an oil or serum polisher.โ Using hair polishers is extremely simple. โI would tell my clients to use the hair polishers as a heat protectant during any hot appliance use,โ said Lee. โAfter the hair has been shampooed and conditioned, apply a small amount to the hair before the blow dryer is administered. Once hair is dry, use a dime size amount before using any flat iron or curling iron.โ Ross advises clients not to overuse hair polishers. โThey should be used sparingly,โ she stated. โThe only time I would recommend a client not to use polishers is if I feel they overuse them or if they have dry hair. In the case of dry hair, I would recommend a moisturizer instead.โ Hair polishers should also be avoided on the day a client receives a relaxer, according to Ross, since some hair polishers inhibit a chemical relaxers ability to straighten hair. Lee also stressed the importance of correct product usage. โHair polishers are a perfect product if used correctly, but if they are misused by any means it could cause problems. It is imperative that users seek professional advice before purchasing any hair polishers.โ When choosing a polisher, both Ross and Lee start with brands they trust. โPackaging doesnโt really affect my buying decision,โ said Ross, who focuses on the ingredients in the product. โI try to stay away from silicone and mineral oil based polishers because they can build up easily and are sometimes hard to remove.โ
Moving ForwardLee believes that the evolution of hair polishers may be over. โAs of right now, I think hair polishers have evolved as much as they can. But if someone makes a hair polisher that will not clog hair pores I think that would be what would change the industry,โ he said. Additionally, Ross believes hair polishers will continue to be a hair styling staple. โClients want hair that looks and feels healthy, and polishers help with that,โ she explained.
30 OTC Beauty Magazine September 2012
Finished Product
Kia Smith is an Atlanta based freelance writer and social media coordinator,
who loves to tell stories. She received an M.A. in Professional Writing from Kennesaw
State University and a B.A. in English from Spelman College. For more information, visit
www.IAmKiaSpeaks.com.
์๋ถ์ด ํ์ํ๋ฉฐ ๋ชจ๋ ์๋ถ๊ณผ ๊ดํ์ ํก์ํ๊ธฐ ๋๋ฌธ์ด์ฃ โ.
์ธ๋ถ ์ฌํญross์ ์ํ๋ฉด, ์ ํ์ ์ธ ๋ชจ๋ฐ ๊ดํ์ ๋ค์ ์ธ๋ผ ํํ๋ก ๋์ค๋ฉฐ, ๋
๋ถ๋ถ์ ๋ชจ๋ฐ ๊ดํ ์ ํ๋ค์ ํํธ๋กค๋ฅจ(์์ )์ด๋ ๋ฏธ๋ค๋ ์ค์ผ์ ํจ์
ํ๊ณ ์๋ค.
โํค์ด ๊ดํ์ ๋ฅผ ๊ตฌ์ ํ๊ธฐ ์ ์ ์ ๋ ๋จผ์ ์์ฝ ์ฑ๋ถ์ด ๋ฎ๊ฒ
ํฌํจ๋์ด ์๋์ง๋ถํฐ ํ์ธํฉ๋๋ค. ์๋ํ๋ฉด ์์ฝ ์ฑ๋ถ์ด ๋์ ์ ํ
๋ค์ ๋ชจ๋ฐ์ ๊ฑด์กฐํ๊ฒ ๋ง๋ค๊ฑฐ๋ ์โ ๋ผ๊ณ Lee๋ ์ค๋ช ํ๋ค. Lee๊ฐ ์ฌ์ฉ
ํ๋ ๊ดํ์ ํ์ ์ ๋ํ, ๊ณ ๊ฐ๋ค์ ๋ชจ๋ฐ ์ํ์ ๋ฐ๋ผ ๋ฌ๋ผ์ง๋ค. โ๋ชจ
๋ฐ ์ํ๊ฐ ์ข์ ๊ฒฝ์ฐ์๋, ์คํ๋ ์ด ํ์ ์ ์ฌ์ฉํฉ๋๋ค. ๊ทธ๋ฌ๋ ์ํ
๊ฐ ์ข์ง ์์ ๋ชจ๋ฐ์๋ ์ค์ผ์ด๋ ์ธ๋ผ ํ์ ์ ๊ดํ์ ๋ฅผ ์ฌ์ฉํ์ฃ โ.
๋ชจ๋ฐ ๊ดํ์ ์ฌ์ฉ์ ์์ฃผ ๊ฐ๋จํ๋ค. โ์ ๋ ๊ณ ๊ฐ๋ค์๊ฒ ์ด์ฒ
๋ฆฌ ๊ธฐ๊ตฌ๋ฅผ ์ฌ์ฉํ๋ ๋์ ์ด ์์์ ๋ฐฉ์งํ๊ธฐ ์ํด์ ๋ชจ๋ฐ ๊ดํ์ ๋ฅผ
์ฌ์ฉํ๋ค๊ณ ๋งํฉ๋๋ค.โ ๋ผ๊ณ Lee๊ฐ ๋งํ๋ค. โ์ดํธ์ ์ปจ๋์ ๋๋ฅผ ์ฌ
์ฉํ๊ณ ๋์, ๋๋ผ์ด๋ฅผ ํ๊ธฐ ์ ์ ์๋์ ๊ดํ์ ๋ฅผ ๋ชจ๋ฐ์ ๋ฐ๋ฆ ๋๋ค.
๋ชจ๋ฐ์ ์์ ํ ๊ฑด์กฐ์ํจ ํ์๋, ์์ด์ธ์ ์ด์ฉํด ์๋จธ๋ฆฌ๋ก ํด๊ฑฐ๋
์ปฌ์ ๋ง๋ค๊ธฐ ์ ์ ๋์ ํฌ๊ธฐ๋งํผ์ ์์ ์ฌ์ฉํ์ฃ .โ
ross๋ ๊ณ ๊ฐ๋ค์ด ๊ดํ์ ๋ฅผ ์ง๋์น๊ฒ ๋ง์ด ์ฌ์ฉํ์ง ๋ง ๊ฒ
์ ์ถฉ๊ณ ํ๋ค. โ๊ดํ์ ๋ ์กฐ๊ธ์ฉ ์ฌ์ฉํด์ผ ํฉ๋๋ค.โ ๊ทธ๋ ๋ ์ด๋ ๊ฒ ๋ง
ํ๋ค. โ๊ณ ๊ฐ๋ค์ด ๋๋ฌด ๋ง์ ๊ดํ์ ๋ฅผ ์ฌ์ฉํ๋ค๊ฑฐ๋ ๊ทธ๋ค์ ๋ชจ๋ฐ์ด
๊ฑด์กฐํ๋ค๊ณ ๋ณด์ฌ์ง ๊ฒฝ์ฐ์๋ ๊ณ ๊ฐ๋ค์๊ฒ ๊ดํ์ ์ฌ์ฉ์ ๊ถํ์ง ์
์ต๋๋ค. ๊ฑด์กฐํ ๋ชจ๋ฐ์ ๊ฒฝ์ฐ, ๋์ ๋ณด์ต์ ๋ฅผ ๊ถํฉ๋๋คโ. ross์ ๋ฐ๋ฅด
๋ฉด, ๋ฆด๋ ์ ์ฌ์ฉ ๋น์ผ์๋ ๋ชจ๋ฐ ๊ดํ์ ์ฌ์ฉ์ ๊ธํด์ผ ํ๋ค. ์๋ํ
๋ฉด ์ผ๋ถ ๋ชจ๋ฐ ๊ดํ์ ๋ค์ ์๋จธ๋ฆฌ๋ฅผ ๋ง๋ค๊ธฐ ์ํ ํํ ๋ฆด๋ ์์ ๊ธฐ๋ฅ
์ ์ต์ ์ํค๊ธฐ ๋๋ฌธ์ด๋ค.
Lee๋ ์ญ์ ์ฌ๋ฐ๋ฅธ ์ ํ ์ฌ์ฉ๋ฒ์ ์ค์์ฑ์ ๊ฐ์กฐํ๋ค. โ๋ชจ
๋ฐ ๊ดํ์ ๋ ์ ๋๋ก ์ฌ์ฉํ ๊ฒฝ์ฐ ์์ฃผ ์๋ฒฝํ ์ ํ์ ๋๋ค, ๊ทธ๋ฌ๋ ์ด
๋ค ์๋ฏธ๋ก๋ ์๋ชป ์ฌ์ฉ๋ ๊ฒฝ์ฐ ๋ฌธ์ ๋ฅผ ์ด๋ํ ์๊ฐ ์์ต๋๋ค. ์ฌ์ฉ์
๋ค์ ๋ชจ๋ฐ ๊ดํ์ ๋ฅผ ์ฌ์ฉํ๊ธฐ ์ ๋ฐ๋์ ์ ๋ฌธ๊ฐ์ ์กฐ์ธ์ ๊ตฌํ๋ ๊ฒ
์ด ์ข์ต๋๋คโ.
๊ดํ์ ๋ฅผ ์ ํํ ๋, ross์ Lee ๋ ์ฌ๋์ ๋ชจ๋ ์์ ๋ค์ด ์ ๋ขฐํ๋
๋ธ๋๋๋ฅผ ์ฐพ๋๋ค. โํฌ์ฅ์ ์ ์ ๊ตฌ๋งค ๊ฒฐ์ ์ ๊ทธ๋ค์ง ์ํฅ์ ์ฃผ์ง ์
์ต๋๋ค.โ ross์์ ์ ์ ํ ์ฑ๋ถ์ ์ด์ ์ ๋๋ค๊ณ ๋งํ๋ค. โ์ ๋ ์ค
๋ฆฌ์ฝ์ด๋ ๋ฏธ๋ค๋ ์ค์ผ ์ฑ๋ถ์ ๊ดํ์ ๋ฅผ ํผํ๋ ค๊ณ ์ฝ๋๋ค. ์ด๋ฐ ์ ํ
๋ค์ ์ฝ๊ฒ ๋ชจ๋ฐ์ ํก์ฐฉ์ด ๋๊ธฐ๋ ํ์ง๋ง ๋๋๋ก ์ ๊ฑฐํ๋๋ฐ ์ด๋ ค์
์ด ์๊ธฐ ๋๋ฌธ์ด์ฃ โ.
์์ผ๋ก์ ๋ฐฉํฅLee๋ ๋ชจ๋ฐ ๊ดํ์ ์ ์งํ๊ฐ ๋๋ฌ์์ง๋ ๋ชจ๋ฅธ๋ค๊ณ ์๊ฐํ๋ค. โํ์ฌ
๊น์ง, ๋ชจ๋ฐ ๊ดํ์ ๋ ์ต๋ํ์ผ๋ก ๋ฐ์ ๋์ด ์๋ค๊ณ ์๊ฐํฉ๋๋ค. ๊ทธ๋ฌ
๋ ๋ง์ผ ๋๊ตฐ๊ฐ ๋ชจ๊ณต์ ๋ง์ง ์๋ ๋ชจ๋ฐ ๊ดํ์ ๋ฅผ ๋ง๋ ๋ค๋ฉด, ๊ทธ๊ฒ์
์๋ง ์ด ์ ๊ณ๋ฅผ ๋ฐ๊ฟ๋๊ฒ ๋ ๊ฒ๋๋คโ. ๋ผ๊ณ ๊ทธ๊ฐ ๋งํ๋ค.
๋ง๋ถ์ฌ, ross๋ ๋ชจ๋ฐ ๊ดํ์ ๋ ์ค์ํ ํค์ด ์คํ์ผ๋ง์ผ๋ก
์ง์๋ ๊ฒ์ด๋ผ๊ณ ๋ฏฟ๊ณ ์๋ค. โ๊ณ ๊ฐ๋ค์ ์์ ๋ค์ ๋ชจ๋ฐ์ด ๋ณด๊ธฐ ์ข๊ณ
๊ฑด๊ฐํ ๋๋์ด ๋ค๊ธฐ๋ฅผ ์ํฉ๋๋ค. ๊ดํ์ ๊ฐ ์ด๊ฒ์ ๋์ธ ์ ์์ต๋
๋คโ. ๋ผ๊ณ ๊ทธ๋ ๋ ์ค๋ช ํ๋ค. โ๊ดํ์ ๋ ์ค์ํ ์ก์ธ์๋ฆฌ์ด๋ฉฐ ๋ชจ๋ ํค
์ด ์ผ์ด ์๋ฒ์ ์ผ๋ถ๊ฐ ๋์ด์ผ ํฉ๋๋คโ.
โโ
Polishers are an imPortant accessory and should be Part of
all hair care regimens.
September 2012 OTC Beauty Magazine 67
Madame Valda Youngblood This is a woman that possesses enumerable talents in the beauty field to which she has dedicated many years of her life. She is devoted to the admirable cause of helping people who through hereditary complications, nervous conditions or the treatment of cancer or other diseases face baldness. Her achievements in this noble pursuit has resulted in a thriving business and wide spread reputation throughout her home state of Mississippi and all of the surrounding states in that area of the country. Working with eminent medical professionals of the highest order at top scientific institutions she has gained intense admiration and eternal respect. All of these highly educated members of the medical profession will readily admit they are convinced that in a great percentage of the cases where there was a significant and obvious patient recuperation, success is a definite result of the help from professionals like Madame Valda. The confidence gained by patients will permit them to conduct themselves in a normal manner during instances of business and social exchanges.
Valda Youngblood ์ฌ์ฌ์ด ์ฌ์ฑ์ ์์ ์ด ๊ธด ์๊ฐ๋์ ํ์
ํด ์จ ๋ทฐํฐ ๋ถ์ผ์์ ์๋ง์ ์ฌ๋ฅ์
๋ณด์ ํ๊ณ ์๋ค. ๊ทธ๋ ๋ ์ ์ ์ผ๋ก ์ธ
ํ ํฉ๋ณ์ฆ, ์ ๊ฒฝ ์งํ์ด๋ ์ ์น๋ฃ ํน
์ ์ฌ๊ฐํ ํ๋ชจ๋ฅผ ๋๋ฐํ๋ ์ง๋ณ๋ค์
๊ฒช๊ณ ์๋ ์ฌ๋๋ค์ ๋๋๋ฐ ์ ๋ ํ
๊ณ ์๋ค. ์ด ๊ณ ๊ทํ ๊ทธ๋ ์ ์ ์ ์ ์ฌ
์ ์ ๋ฒ์ฐฝ์ผ๋ก ์ด์ด์ก๊ณ , ๊ทธ๋ ์ ๋ช
์ฑ์ ๊ทธ๋ ์ ๊ณ ํฅ์ธ ๋ฏธ์์ํผ ์ง์ญ
๋ฟ ์๋๋ผ ์ธ์ ํ ํ์ฃผ์ ๋๋ผ ์ ๋ฐ
์ ๊ฑธ์ณ ๊ด๋ฒ์ํ๊ฒ ์๋ ค์ก๋ค. ์ต๊ณ
์ฐ๊ตฌ ๊ธฐ๊ด์ ์ ๋ช ํ ์ํ ์ ๋ฌธ๊ฐ๋ค
๊ณผ ํจ๊ป ์ผํ๋ฉด์ ๊ทธ๋ ๋ ์ด๋ ฌํ ์นญ
์ฐฌ๊ณผ ๋์์๋ ์กด๊ฒฝ์ ๋ฐ์์๋ค. ์
ํ ์ ๋ฌธ ๋ถ์ผ์์ ๋์ ๊ต์ก์ ๋ฐ์
๋ฉค๋ฒ๋ค ๋ชจ๋๊ฐ ์๋น ์์ ์ผ์ด์ค์์
ํ์์ ํ์ ํ ํ๋ณต์ ํ์ ํ ์ ์
์๋๋ฐ, ์ด๋ฌํ ์ฑ๊ณต์ Valda์ฌ์ฌ
์ ๊ฐ์ ์ ๋ฌธ๊ฐ๋ค๋ก๋ถํฐ ๋ฐ์ ๋์์
๋น์ฐํ ๊ฒฐ๊ณผ๋ผ๋ ๊ฒ์ ๊ทธ๋ค์ ํ์พ
ํ ์ธ์ ํ ๊ฒ์ด๋ค. ํ์๋ค๋ก๋ถํฐ ์ป
์ ์์ ๊ฐ์ ๋น์ง๋์ค๋ ์ฌํ์ ๊ต๋ฅ
์ ์์ด์ ๊ทธ๋ค ์ค์ค๋ก๋ฅผ ๋ณดํธ์ ์ธ ๋ฐฉ๋ฒ์ผ๋ก ํ๋ํ ์
์๊ฒ ํ ๊ฒ์ด๋ค.
๊ทธ๋ ๊ฐ ์ง์งํ๊ณ ์ข ์ข ์ฌ์ฉํ๋ ํค์ด ์ ํ์
โClOSureโ ์ธ๋ฐ, ์ด๊ฒ์ ์์ผ๋ก ์ง์ ๋ชจ๋ฐ์ ๋ถ์ด๋
34 OTC Beauty Magazine September 2012
by Torain HaroldKnowledge to KnowK-t-K
Remarkable Artists of Present Day
Cosmetology ํ์ฌ ๋ฏธ์ฉ์ ๊ณ์ ์ฃผ๋ชฉํ ๋งํ ์ํฐ์คํธ๋ค
One hair product she endorses and uses frequently is the โClosureโ. It is a round piece of filament that has hair attached by hand through it. Even the closest inspection will not show the delicate netting to which the hair is attached. These pieces are usually produced by hand in China, with the hair matched perfectly in color and texture to match a sample that has been sent by the artist. Once it has been attached to the crown (which is an area of frequent alopecia), even the closest scrutiny will not show the netting to which the hair is attached. This results in an appearance of the commercial hair growing out of the scalp. It is indeed one of the most ingenious creations of the hair replacement industry. โSeeing and experiencing the tremendous happiness that I can give through the execution of my craft gives me such a feeling of my worth to others and such personal gratification that I can not conceive of pursuing any other work for the rest of my life,โ says Madame Valda, peering intently into a mirror, putting last minute details on the Blond Lace Front wig she is wearing. This interview is being conducted while she is in the mist of a busy photo shoot. She herself is the model and hair designer. Showing me her latest design, she demonstrated how to apply a pair of eyebrows that are made from human hair and a filament that is even finer that that of the Closer piece. She was inspired to create this dramatic new innovation in makeup because people receiving chemotherapy or receiving treatment for other diseases will lose their eyebrows as well as the hair on their head. It is typical of the ingenuity of this highly talented and dedicated artist who has developed her own exclusive line of makeup that will grow to greatness in the near future.
Ms. Vonsheget โAngelโ Wray She is an extraordinary artist of profound expression who combines her knowledge of color, haircutting and styling to create dramatic expressions of contemporary hair design. She enjoys great popularity among her many patrons in the cluster of cities
September 2012 OTC Beauty Magazine 35
๋ฅ๊ทผ ๋ชจ์์ ํ๋ผ๋ฉํธ์ด๋ค.
๊ฐ๊น์ด์ ๋ค์ฌ๋ค๋ด๋ ๋ชจ๋ฐ
์ ๋ถ์ฌ๋์ ์ฌ์ธํ ๋คํธ๊ฐ
๋ณด์ด์ง๋ ์์ ๊ฒ์ด๋ค. ์ด
์ ํ๋ค์ ์ฃผ๋ก ์ค๊ตญ์์ ์
์์ ์ผ๋ก ์ ์๋๋๋ฐ, ํค์ด
์ ๋ฌธ๊ฐ๋ค์ด ๋ณด๋ธ ์ํ์ ๋ณด
๊ณ ๋ชจ๋ฐ์ ์๊น๊ณผ ์ง๊ฐ์ ์
๋ฒฝํ๊ฒ ์ผ์น์ํจ๋ค. ์ผ๋จ ๋ท
์ ์๋ฆฌ ๋ถ๋ถ (์ข ์ข ์ํ ํ
๋ชจ๊ฐ ์๊ธฐ๋ ๋ถ๋ถ)์ ๋ถ์ฐฉ
ํ๋ฉด, ๋ชจ๋ฐ์ด ๋ถ์ฐฉ๋ ๋คํธ๋ฅผ
๊ฐ๊น์ด์๋ ์๋ณํ๊ธฐ๊ฐ ์ด
๋ ต๋ค. ๊ฒฐ๊ณผ์ ์ผ๋ก ์ธ๊ณต ๋ชจ๋ฐ
์ด ๋ถํผ ๋ฐ์ผ๋ก ์๋ผ๋ ๋ชจ์ต
์ ๋ณด์ด๊ฒ ๋๋ค. ์ฌ์ค์ ์ด
์ ํ์ ๋ชจ๋ฐ ๋์ฒด ์ ํ ์ค
๊ฐ์ฅ ๋ ์ฐฝ์ ์ธ ๊ฒ ์ค ํ๋์ด
๋ค.
โ๋ด ๊ธฐ์ ์ ํํจ์ผ๋ก์จ ์ค
์ ์๋ ์๋ง์ ํ๋ณต์ ๋ณด๊ณ
๊ฒฝํํ๋ ๊ฒ์ ๋ด๊ฐ ๋ค๋ฅธ ์ฌ
๋๋ค์๊ฒ ๊ฐ์น์๋ค๋ ๋๋
๊ณผ ๋จ์ ๋ด ์ธ์ ๋์ ๋ค๋ฅธ
์ผ์ ํ๋ค๋ ๊ฒ์ ์์๋ ํ ์ ์๋ ๊ฐ์ธ์ ์ธ ๋ง์กฑ๊ฐ์
์ค๋๋ค.โ Valda ์ฌ์ฌ๋ ๊ฑฐ์ธ์ ์ ์ฌํ ๋ณด๋ฉฐ ์ฐ๊ณ ์๋
๊ธ๋ฐ์ ๋ ์ด์ค ํ๋ก ํธ ๊ฐ๋ฐ์ ์ธ์ฌํ ์ ๋ฆฌํ๋ฉด์ ์ด๋ ๊ฒ
๋งํ๋ค. ์ด ์ธํฐ๋ทฐ๋ ๊ทธ๋ ์ ๋ฐ์ ์ฌ์ง ์ดฌ์ ์ค์ ์ด๋ค์ก
๋ค. ๊ทธ๋ ๋ ๋ชจ๋ธ์ด๋ฉด์ ํค์ด ๋์์ด๋์ด๋ค.
๊ทธ๋ ๋ ์์ ์ ๊ฐ์ฅ ์ต๊ทผ ๋์์ธ์ ๋ด๊ฒ ๋ณด์ฌ์ฃผ
๋ฉด์, ์ฌ๋์ ๋ชจ๋ฐ๊ณผ ํด๋ก์ ธ ํผ์ค(ํ๋ถ์ฐฉ์์ ๋ถ๋ถ ๊ฐ
๋ฐ)๋ณด๋ค ๊ฐ๋ ํ๋ผ๋ฉํธ๋ก ๋ง๋ ์ธ๊ณต ๋์น์ ์ด๋ป๊ฒ ๋ถ์ด
๋์ง ๋ณด์ฌ์ฃผ์๋ค. ๊ทธ๋ ๋ ํํ ์น๋ฃ ์๋ฒ์ด๋ ๋ค๋ฅธ ์ง๋ณ
์ผ๋ก ์ธํด ์น๋ฃ๋ฅผ ๋ฐ๋ ์ฌ๋๋ค์ ๊ฒฝ์ฐ ๋จธ๋ฆฌ์นด๋ฝ๋ฟ ์๋
๋ผ ๋์น๋ ๋น ์ง๋ ๊ฒ์ ์ฐฉ์ํ์ฌ ๋ฉ์ด์ปต ๋ถ์ผ์์ ์ด๋ฐ
ํ๊ธฐ์ ์ธ ์ ํ์ ๊ณ ์ํ๊ฒ ๋ ๊ฒ์ด๋ค. ์ด๊ฒ์ ๊ฐ๊น์ด ๋ฏธ
๋์ ์์ฃผ ๊ฑฐ๋ํ๊ฒ ์ฑ์ฅํ ์ ์๋๋ก ๋ฉ์ดํฌ์ ๋ถ์ผ์
์ ์์ ์ ๋ ์ ๋ผ์ธ์ ๊ฐ๋ฐํ ์์ฃผ ์ฌ๋ฅ์๊ณ ํ์ ์ ์ธ
์์ ๊ฐ์ ์ ํ์ ์ธ ๋ ์ฐฝ์ฑ์ด๋ผ๊ณ ๋ณผ ์ ์๋ค.
Ms. Vonsheget โAngelโ Wray ๊ทธ๋ ๋ ํ๋ ํค์ด ๋์์ธ์ ๊ทน์ ์ธ ํํ์ ์ฐฝ์กฐํ๊ธฐ ์
ํด ์ปฌ๋ฌ์ ํค์ด์ปท ๊ทธ๋ฆฌ๊ณ ์คํ์ผ๋ง์ ๋ํ ์์ ์ ์ง์
์ ๊ฒฐํฉ์์ผ ๊น๊ฒ ํํํ๋ ๋น๋ฒํ ์์ ๊ฐ์ด๋ค. NOr-
fOrk, NewPOrT, VirgiNia BeaCh aNd williamS-
Burg์ฃผ๋ณ ๋ง์ ๋์์ ํฌ๋ค์ฌ์ด์์ ํฐ ์ธ๊ธฐ๋ฅผ ๋๋ฆฌ๊ณ
์๋ค. ์์ฃผ ๋ ํนํ๊ณ ์ญ๋์ ์ธ ๋์์ธ์ ๋ฌผ๋ก , ์์ฃผ ๊ทน์
36 OTC Beauty Magazine September 2012
Torain Harold has been a major force in the beauty industry for more than 30 years. He is well known in Europe, South America, the West Indies, Canada and throughout the U.S. He is responsible for several dynamic innovations that have made him an icon of enduring fame. The respect and adoration that he enjoys is truly remarkable.
K-t-K
that surrounds Norfork, Newport, Virginia Beach and Williamsburg. Equally adept at very dramatic fantasy looks, fashionable day and evening wear, as well as very uniquely vibrant designs, she has gained a tremendous reputation throughout the Virginia coast. The surgical precision of her cuts and the exciting color combinations are her signature works and continually gain her clientele. In the rare ability of such strikingly effeminate taste there is a truly fabulous artistic projection of the youthful exuberance that is prominent in contemporary and even futuristic manifestations of hairstyling attitudes. Known for her individual designs, there is always a waiting list of people desirous of her services.
The Lady MemeShe is one of the rare hair designers that uses the very latest of commercial hair (Organic hair), which although man-made, is able to be curled by the modern Ceramic curling irons of today. This phenomenal development in the hair industry is inevitably the direction that the future will attain. The spiraling cost of supplies, importation fees, etc. are reaching beyond the realm of many of the consumers who use hair. It is an accepted fact that for a great many of the new looks being worn, the โBionicโ hair (as it is frequently called) is definitely a superior medium for some of the elaborate fashion ideas that has become favorable to youthful consumers. It is commonly known among these young consumers that the new manufactured hair is not only inexpensive, but ideal for creating the popular looks that are being worn with such enormous enthusiasm. Meme has developed many of the techniques that are used to get the greatest results from the new fiber. Because of her advanced understanding, she has been sought out for instruction. As an authority, she is respected by her professional colleagues and consequently has won a reputation for her understanding and the new styles that she has created to accommodate the characteristics of Bionic hair. Most of these new hair designs are of colorful, exotic and dramatic styles.
์ธ ํํ์ง ๋ฃฉ๊ณผ ์ธ๋ จ๋ ๋ฐ์ด&์ด
๋ธ๋ ์์์๋ ๋ชจ๋ ์ด์ธ๋ฆฌ๋ ๋ฅ
์ํจ๊น์ง ๊ทธ๋ ๋ ๋ฒ์ง๋์ ํด์
์ฃผ๋ณ์์ ๋๋จํ ๋ช ์ฑ์ ์ป๊ณ ์
๋ค. ์๋ก ์ฐ๋ฏํ ์ ํํ ์ปคํ ๊ณผ
ํฅ๋ฏธ๋ก์ด ์ปฌ๋ฌ์ ์กฐํฉ์ ๊ทธ๋ ์
๋ํ์์ด๋ฉฐ ์ง์์ ์ผ๋ก ๊ทธ๋ ์
๊ณ ๊ฐ์ ๋ชจ์ผ๊ณ ์๋ค.
๋์ ๋๊ฒ ์ฌ์ฑ์ ์ธ ๊ธฐ
ํธ์์ ๋์ค๋ ๋ณด๊ธฐ ๋๋ฌธ ์ค๋ ฅ์ผ
๋ก, ๊ทธ๋ ์ ๋์์ธ์ ์ ์์ด ํ
์ฑํ ๊ทธ์ผ๋ง๋ก ํ์์ ์ธ ์์ ํ
์ด๋ฉฐ, ํค์ด์คํ์ผ๋ง์ ํ๋์ ์ด
๊ณ ์ฌ์ง์ด ๋ฏธ๋์ ์ธ ํ์๋ค์ด ํ
๋ถํ๊ฒ ๋ด๊ฒจ์๋ค. ๊ทธ๋ ์ ๊ฐ์ธ
์ ์ธ ๋์์ธ์ ์๊ณ , ๊ทธ๋ ์ ์
๋น์ค๋ฅผ ๊ฐ๋งํ๋ ์๋ง์ ์ฌ๋๋ค
๋ก ์ธ์ ๋ ๋๊ธฐ์ ๋ช ๋จ์ ๊ธธ๊ธฐ
๋ง ํ๋ค.
The Lady Meme๊ทธ๋ ๋ ์์ ์ฉ ๋ชจ๋ฐ(์ ๊ธฐ๋ ๋ชจ๋ฐ)์ ๊ฐ์ฅ ์ต๊ทผ์ ์ฌ์ฉํ
๊ฒ ๋ ์ค๋ ฅ์๋ ๋์์ด๋ ์ค ํ ์ฌ๋์ผ๋ก, ์ ๊ธฐ๋ ๋ชจ๋ฐ
์ ๋น๋ก ์ธ๊ณต์ด๊ธฐ๋ ํ์ง๋ง ํ๋์ ์ธ๋ผ๋ฏน ์ปฌ๋ง ์์ด์ธ์ผ
๋ก ์ปฌ์ ๋ง๋ค ์๊ฐ ์๋ค. ํค์ด ์ฐ์ ๋ถ์ผ์์์ ์ด ๊ฒฝ์ด์
์ธ ๋ฐ์ ์ ํ์ฐ์ ์ผ๋ก ์์ผ๋ก ๋๊ฐ์ผ ํ ๋ฐฉํฅ์ด๋ค. ์์น
ํ๋ ์ ํ ๋น์ฉ๊ณผ ์์ ์์๋ฃ ๋ฑ์ ์ธ๊ณต ๋ชจ๋ฐ์ ์ฌ์ฉํ
๋ ๋ง์ ์๋น์๋ค์ ์์ญ ๋ฐ์ ๋ฌธ์ ์ด๋ค. ๋ค์ํ๊ฒ ์๋ก
์ด ์คํ์ผ๋ก ์ฐฉ์ฉ๋๊ณ ์๋ โ๋ฐ์ด์ค๋ ํค์ดโ(ํํ ๊ทธ๋ ๊ฒ
๋ถ๋ฅด๋)๊ฐ ์ ์ ์๋น์๋ค์ด ์ข์ํ ๋งํ ์ ๊ตํ ํจ์ ์
์ด๋์ด๋ค์ ์ํ ํ์คํ ์๋จ์ด๋ผ๋ ๊ฒ์ ์ธ์ ๋ ์ฌ์ค์ด
๋ค. ์๋กญ๊ฒ ํ๋งค๋๋ ๋ชจ๋ฐ ์ ํ๋ค์ ๊ทธ๋ค์ง ๋น์ธ์ง ์์
๋ฟ ์๋๋ผ, ์ปค๋ค๋ ์ด์ ์ ๊ฐ์ง๊ณ ์ฐฉ์ฉํด์ ์ ํ ์คํ์ผ
์ ๋ง๋๋๋ฐ๋ ์ด์์ ์ด๋ผ๋ ๊ฒ์ด ์ ์ ์๋น์๋ค ์ฌ์ด์
์ผ๋ฐ์ ์ผ๋ก ์๋ ค์ ธ์๋ค.
meme ์๋ก์ด ์ฌ์ ๋ก๋ถํฐ ๋๋จํ ๊ฒฐ๊ณผ๋ฅผ ์ป์ด๋๋
๋ง์ ๊ธฐ์ ๋ค์ ๊ฐ๋ฐํ๋ค. ๋ฐ์ด๋ ์ดํด๋ ฅ๊ณผ ์ง์์ผ๋ก, ๊ทธ
๋ ๋ ๋์์์ด ๋ฐฉ๋ฒ์ ์ฐพ์์๋ค. ๊ถ์์๋ก์, ๊ทธ๋ ๋ ๋
๋ฃ ์ ๋ฌธ์ธ๋ค์๊ฒ ์กด๊ฒฝ๋ฐ๊ณ ์์ผ๋ฉฐ, ๋ฐ์ด์ค๋ ํค์ด์ ํน์ฑ
์ ์ถฉ์กฑ์์ผ ๋ง๋ ๊ทธ๋ ์ ์๋ก์ด ์คํ์ผ๊ณผ ์ง์์ ์ง์์
์ธ ๋ช ์ฑ์ ์ป๊ณ ์๋ค. ๋๋ถ๋ถ์ ์๋ก์ด ํค์ด ๋์์ธ๋ค์
๋ค์ฑ๋ก์ด ์์์ ์ด๊ตญ์ ์ด๋ฉฐ ๋๋ผ๋งํฑํ ์คํ์ผ์ด๋ค.
September 2012OTC Beauty Magazine 43
38 OTC Beauty Magazine September 2012
Hair Loss:
Today, people are stressing about family, work, extracurricular activities, and so much more. Most are not eating a well-balanced meal, and many stop for fast food almost daily. Some feel their schedules have to be jammed-packed from sun up to sun down to feel productive. This is a problem. Stress is one of the main culprits of hair loss, along with poor diet, lack of exercise, heredity, and more. Stress on the body affects hair loss and other organs. Many people forget that hair is attached to the body and when the body is negatively affected, so is the hair. For example, with a diet lacking fruits and vegetables, hair tends to look dull, feel limp, and shed. Lack of exercise and poor circulation are also causes of hair loss. The body needs to be in motion, just as the scalp needs to be massaged and the hair needs to be brushed. Some salons and barber shops offer hair and scalp treatments to ensure the blood is being circulated properly. If not, the scalp appears dry and tight.
Heredity Some hair loss is heredity and there is no stopping it. Some hereditary hair loss is premature and starts early in life; for example, mid 20s to mid 30s. Men have more hair loss patterns than women. Men hair loss patterns can range from the back crown area to the frontal top area toward the hairline. Men will start to thin in these areas first, leaving the hair very soft and fine. The bald spots can range from a very small circular pattern or a very large one to complete baldness. Men tend to try and hold on to the thin strands and style the hair in a โcomb-over,โ where the long hair is combed over the bald area and held firmly with holding spray. Some
ํ๋์ธ๋ค์ ๊ฐ์ , ์ผ, ์ผ๊ณผ ์ธ
์ ํ๋, ๊ทธ ์ธ ๋ง์ ๊ฒ์ผ๋ก๋ถํฐ
์คํธ๋ ์ค๋ฅผ ๋ฐ๋๋ค. ๋๋ถ๋ถ์ ์ฌ
๋๋ค์ ๊ท ํ์กํ ์์ฌ๋ฅผ ํ์ง ์
๊ณ ์์ผ๋ฉฐ, ๋ง์ ์ฌ๋๋ค์ด ๊ฑฐ์
๋งค์ผ ํจ์คํธ ํธ๋๋ฅผ ์ญ์ทจํ๋ค.
์ด๋ค ์ด๋ค์ ์์ ์ ์ค์ผ์ค์ด ํด
๊ฐ ๋ ์ ์ง ๋๊น์ง ๋นผ๊ณกํ ์ง์ฌ
์์ด์ผ๋ง ์์ฐ์ ์ธ ์ผ์ ์ด๋ผ๊ณ
๋๋๋ค. ๋ฐ๋ก ์ด๊ฒ์ด ๋ฌธ์ ์ด๋ค.
์คํธ๋ ์ค๋ ๋ถ์ถฉ๋ถํ ์
๋จ, ์ด๋ ๋ถ์กฑ, ์ ์ , ๊ทธ ์ธ ๋ค๋ฅธ
์์ธ๋ค๊ณผ ๋๋ถ์ด ํ๋ชจ๋ฅผ ์ผ์ผํค
๋ ์ฃผ๋ฒ ๊ฐ์ด๋ฐ ํ๋์ด๋ค. ์คํธ๋
์ค๋ ํ๋ชจ์ ๋๋ถ์ด ๋ด์ฅ ๊ธฐ๋ฅ์
๋ ์ํฅ์ ์ค๋ค. ๋ง์ ์ฌ๋๋ค์
๋ชจ๋ฐ์ด ๋ชธ์ ๋ถ์ด ์์ผ๋ฉฐ ์ฐ๋ฆฌ์
๋ชธ์ด ๋ถ์ ์ ์ธ ์ํฅ์ ๋ฐ์ ๋
๋ ๋ชจ๋ฐ ๋ํ ๊ทธ๋ฌํ๋ค๋ ๊ฒ์
์๊ณ ์๋ค. ์๋ฅผ ๋ค์ด, ๊ณผ์ผ๊ณผ
์ฑ์ ์ญ์ทจ๊ฐ ๋ถ์กฑํ ๊ฒฝ์ฐ, ๋ชจ๋ฐ
์ ๋ฌด๋๊ณ ํ ์์ด์ง๋ฉฐ ์ฝ๊ฒ ๋น
์ง๋ ๊ฒฝํฅ์ ๋ณด์ธ๋ค.
์ด๋ ๋ถ์กฑ๊ณผ ์ํ ๊ธฐ๋ฅ ์ฅ์ ๋ํ ํ๋ชจ์ ์์ธ์ด ๋๋ค.
์ ์ฒด๋ ์์ง์ฌ์ ธ์ผ ํ๊ณ , ๋ํผ๋ ๋ง์ฌ์ง๊ฐ ํ์ํ๋ฉฐ ๋ชจ๋ฐ์ ๋น
์ง์ ํด์ค์ผ ํ๋ค. ๋ฏธ์ฉ์ค๊ณผ ์ด๋ฐ์์์๋ ์ ์ ํ ํ์ก ์ํ์
์ํด ํค์ด์ ๋ํผ ๊ด๋ฆฌ๋ฅผ ์ ๊ณตํ๋ค. ๊ทธ๋ ์ง ์์ผ๋ฉด, ๋ํผ๋ ๊ฑด
์กฐํ๊ณ ์กฐ์ด๊ฒ ๋๋ค.
์ ์ ์ผ๋ถ ํ๋ชจ๋ ์ ์ ์ ์ธ ์์ธ์ผ๋ก, ์ง์์ ์ผ๋ก ์งํ๋๋ค. ์ด๋ค
์ ์ ์ฑ ํ๋ชจ๋ ์กฐ๊ธฐ์ ์์๋๋๋ฐ, ์๋ฅผ ๋ค๋ฉด, 20๋ ์ค๋ฐ์์
30๋ ์ค๋ฐ์ ์ ์ ์๊ธฐ์ ์์์ด ๋๋ค. ๋จ์ฑ๋ค์ด ์ฌ์ฑ๋ค๋ณด๋ค
๋ง์ ํ๋ชจ์ ์ ํ์ ๊ฐ๋๋ค. ๋จ์ฑ ํ๋ชจ์ ์ ํ์ ๋ท ์ ์๋ฆฌ ๋ถ
๋ถ๋ถํฐ ์์ด๋ง ํค์ด๋ผ์ธ๊น์ง ๋ค์ํ๋ค. ์ฒ์์๋ ์ด ๋ถ๋ถ์ ๋ชจ
๋ฐ์ด ์ ์ ๊ฐ๋์ด์ง๋ค๊ฐ, ์์ฃผ ๋ถ๋๋ฝ๊ณ ์์์ ธ์ ๋น ์ง๊ฒ ๋
๋ค. ํ๋ชจ ๋ถ๋ถ์ ํฌ๊ธฐ๋ ์์ฃผ ์์ ์ํ์์ ์์ ํ ๋๋จธ๋ฆฌ๊น
์ง ๋ค์ํ๋ค.
ํ๋ชจ: ๋จ์ฑ, ์ฌ์ฑ ๊ทธ๋ฆฌ๊ณ ์์ด๋ค
by Toni LoveKnowledge to KnowK-t-K
Men, Women, and Children
men opt to shave the complete head bald, and others opt to try surgical hair implants or non-surgical hair replacement techniques. Women will usually lose hair in the very top and the hair loss progresses towards the front hairline, if severe. The non-surgical hair replacement techniques have become very popular among men and women. History tells us men have been wearing toupees and wig pieces for as far back as the 19th century. Over the years, the hair pieces have been perfected to look and feel very natural.
Big BusinessThis fact is almost like a well-kept secret as the supplies and hair pieces are not commonly found in the typical beauty supply store. Clients often have to find hair loss centers because the average hair stylist is not aware of these services. At these centers they can get natural looking commercial hair and the services are done in private. The non-surgical hairpieces come with mesh, polyurethane, integration and nylon bases. A trained Hair Loss Specialist needs to provide the services to ensure the clients are fitted for the proper hairpiece. Different hairpieces are needed for various hair loss situations; be it thin or completely bald. These hairpieces are made to fit men, women and children. Hairpieces called โChemo-Wigsโ are used for patients who are suffering from hair loss due to chemotherapy. The application of the hairpieces is done with tape, adhesives and/or clips. A special solvent is used to remove the adhesive. Many people feel a Lace Front wig will solve all of the hair loss problems. Lace Front wigs are commonly used to โcreateโ a hairline for clients who have loss their hair around the front perimeter. Today, these wigs are used for versatility in styling. Many women are doing more damage by shaving their natural hairlines so the lace will lie flat while wearing the wig.
Today, the hair loss business is a multi-million dollar business.
โ โ ๋จ์ฑ๋ค์ ๊ธด ๋ชจ๋ฐ์ ๋น์ง๋ก ํ๋ชจ ๋ถ์๊น์ง ๋๊ฒจ์ ์คํ๋ ์ด๋ก ๋จ๋จํ๊ฒ ๊ณ ์ ํ์ฌ ํ๋ชจ๋ฅผ ๊ฐ์ถ๋ ค๋ ๊ฒฝํฅ์ด ์๋ค. ์ด๋ค
๋จ์ฑ๋ค์ ์์ฃผ ์์ ํ ๋๋จธ๋ฆฌ๋ก ์ญ๋ฐ์ ํ๊ธฐ๋ ํ๊ณ , ๋ชจ๋ฐ ์ด์ ์์ ์ ํ๊ฑฐ๋ ์์ ์ด ์๋ ๋ชจ๋ฐ ์ด์ ๋ฐฉ๋ฒ์ ์ ํํ๊ธฐ๋ ํ
๋ค. ์ฌ์ฑ๋ค์ ์์ฃผ ์ฌํ ๊ฒฝ์ฐ, ์ฃผ๋ก ์ ์๋ฆฌ ๋ถ๋ถ์์ ํ๋ชจ๊ฐ ๋ฐ์ํ์ฌ ์ด๋ง ๋ถ๋ถ ํค์ด ๋ผ์ธ๊น์ง ์งํ์ด ๋๋ค.
์์ ์ด ์๋ ๋ชจ๋ฐ ์ด์ ๋ฐฉ๋ฒ์ด ์์ฆ ๋จ์ฑ๊ณผ ์ฌ์ฑ๋ค ์ฌ์ด์์ ์์ฃผ ์ธ๊ธฐ๋ฅผ ์ป๊ณ ์๋ค. ์ญ์ฌ์ ์ผ๋ก ๋จ์ฑ๋ค์ด ๋ถ๋ถ ๊ฐ๋ฐ
์ด๋ ๊ฐ๋ฐ์ ์ฐฉ์ฉํ ๊ฒ์ 19์ธ๊ธฐ๋ก ๊ฑฐ์ฌ๋ก ์ฌ๋ผ๊ฐ๋ค. ์์ญ๋ ์ด ์ง๋ ํ์ฌ, ์ด์์ฉ ๋ชจ๋ฐ๋ค์ ์์ฃผ ์์ฐ์ค๋ฝ๊ฒ ๋ณด์ผ๋ฟ ์๋๋ผ ์ฐฉ
์ฉ๊ฐ ๋ํ ๊ทธ๋ฌํ๋ค. ์ค๋๋ , ํ๋ชจ์ ๊ดํ ๋น์ง๋์ค๋ ์๋ฐฑ๋ง ๋ฌ๋ฌ์ ๋ฌํ๋ ๊ฑฐ๋ํ ๋น์ง๋์ค์ด๋ค.
ํฐ ๊ท๋ชจ์ ์ฌ์ ์ด ์ฌ์ค์ ์ผ๋ฐ์ ์ธ ๋ทฐํฐ์ฉํ ๋งค์ฅ์์๋ ํํ ์ฐพ์ ์ ์๋
์ด์์ฉ ๋ชจ๋ฐ๊ณผ ์ฉํ๋งํผ์ด๋ ์ ๊ฐ์ง๋ ๋น๋ฐ๊ณผ๋ ๊ฐ๋ค. ์ผ๋ฐ์
์ธ ํค์ด ์คํ์ผ๋ฆฌ์คํธ๋ค์ ํ๋ชจ์ ๊ด๋ จ๋ ์๋น์ค๋ฅผ ์ ๊ณตํ์ง
์๊ธฐ ๋๋ฌธ์ ๊ณ ๊ฐ๋ค์ ์ข ์ข ํ๋ชจ ์ผํฐ๋ฅผ ์ฐพ์์ผ๋ง ํ๋ค. ํ๋ชจ
์ ๋ฌธ ์ผํฐ์์ ๊ณ ๊ฐ๋ค์ ๊ด๊ณ ์์ ๋ณด๋ฏ ์์ฐ์ค๋ฌ์ด ํค์ด๋ฅผ ๊ฐ
๊ฒ ๋๋ฉฐ, ์๋น์ค ๋ํ ๊ฐ์ธ์ ์ผ๋ก ์งํ์ด ๋๋ค. ๋น์์ ์ ์ธ ํค
์ด ํผ์ค๋ ๋ฉ์ฌ, ํด๋ฆฌ์ฐ๋ ํ, ํตํฉ ๋์ผ๋ก ๋ฒ ์ด์ค๋ก ๋ง๋ค์ด์ง
๋ค.
๊ต์ก๋ฐ์ ํ๋ชจ ์ ๋ฌธ๊ฐ๋ค์ ๊ณ ๊ฐ๋ค์ด ์ ์ ํ ๋ชจ๋ฐ ์ด
์์ ๋ง๋๋ก ์๋น์ค๋ฅผ ์ ๊ณตํด์ผํ๋ค. ๋ชจ๋ฐ์ด ์์ฃผ ๊ฐ๋์ด์ง ์
ํ, ์์ ํ ๋๋จธ๋ฆฌ ๋ฑ ๋ค์ํ ํ๋ชจ ์ํฉ์ ๋ง๋ ๋ค๋ฅธ ํค์ด ํผ์ค
๋ค์ด ํ์ํ๋ค. ํค์ด ํผ์ค๋ ๋จ์ฑ ์ฌ์ฑ ์์ด๋ค ๋ชจ๋์๊ฒ ์ ํฉ
ํ๋ค.
โํค๋ชจ์๊ทธ(ChemO-wigS)โ ๋ก ๋ถ๋ฆฌ๋ ํค์ด ํผ์ค
๋ ํํ ์๋ฒ ์น๋ฃ๋ก ์ธํด ํ๋ชจ๋ฅผ ๊ฒช๋ ํ์๋ค์๊ฒ ์ฌ์ฉ๋๋ค.
ํค์ด ํผ์ค๋ ํ ์ดํ๋ ์ ์ฐฉ์ , ํด๋ฆฝ๋ฅผ ์ด์ฉํด์ ๋ถ์ธ๋ค. ์ ์ฐฉ
์ ๋ฅผ ์ ๊ฑฐํ๋ ํน์ ํ ์ฉ๋งค์ ๊ฐ ์๋ค.
๋ง์ ์ฌ๋๋ค์ ๋ ์ด์ค ํ๋ก ํธ ๊ฐ๋ฐ์ด ํ๋ชจ์ ๊ดํ
๋ชจ๋ ๋ฌธ์ ๋ค์ ํด๊ฒฐํ ๊ฑฐ๋ผ๊ณ ์๊ฐํ๋ค. ๋ ์ด์ค ํ๋ก ํธ ๊ฐ๋ฐ์
September 2012 OTC Beauty Magazine 39
40 OTC Beauty Magazine September 2012
K-t-K
Toni Love is a published author of โThe World of Wigs, Weaves, and Extensionsโ
and the owner of Toni Loveโs Advanced Training Center in Atlanta, Ga. To conduct
educational seminars in your store or to train a staff member from your business, visit
www.tonilove.com or call 770-704-7653.
How OTCs Fit InBeauty supply stores carry the lace wigs in synthetic and human hair, but do not offer the proper training to customers. If stores had a trained hair loss specialist working, it would be beneficial to both the customer and the business. The trained staff member will ensure customer safety as well as increase sales for the business. Beauty supply stores could also host educational seminars for the customers to educate them on new products and services. Many of the customers are non-professional and do not have the proper knowledge on the subject. This often results in doing more damage to their hair and scalp.
A few tips to prevent hair loss:- Maintain a healthy diet, take daily vitamins, and exercise- Shampoo and condition regularly- Perform scalp massages and brush the hair- Avoid tightness and tension from braids, weaves, and extensions- Remove caps and hats and allow the scalp to breathe.
์ฃผ๋ก ์์ชฝ ํค์ด ๋ผ์ธ ์ฃผ๋ณ ํ๋ชจ๋ฅผ ๊ฒช๋ ๊ณ ๊ฐ๋ค์ ํค์ด๋ผ์ธ์ ๋ง
๋๋๋ฐ ์ฌ์ฉ๋๋ค. ์์ฆ์, ์ด ๊ฐ๋ฐ๋ค์ ๋ค์ํ ์คํ์ผ ์ฐ์ถ์
์ฌ์ฉํ๊ณ ์๋ค. ๋ง์ ์ฌ์ฑ๋ค์ด ๋ ์ด์ค ๊ฐ๋ฐ์ ์ฐฉ์ฉํ๋ ๋์ ๊ฐ
๋ฐ์ด ํํํ๊ฒ ์ ๋ถ์ด ์๋๋ก ์๋์ ํค์ด๋ผ์ธ์ ์์ด๋ธํ๊ฒ
๋๋๋ฐ ์ด๋ก ์ธํ ์์์ ์ ๋ ๊ฒฝ์ฐ๊ฐ ๋ง๋ค.
OTC ๋งค์ฅ์ ์ด์ธ๋ฆฌ๋ ๋ฐฉ๋ฒ๋ทฐํฐ ์ ํ ๋งค์ฅ๋ค์ ์ธ์กฐ ๋ชจ๋ฐ์ด๋ ์ฌ๋์ ๋ชจ๋ฐ์ ์ฌ์ฉํ ๋ ์ด
์ค ๊ฐ๋ฐ์ ์ทจ๊ธํ์ง๋ง, ๊ณ ๊ฐ๋ค์๊ฒ ์ ์ ํ ๊ต์ก์ ์ ๊ณตํ์ง ์
๋๋ค. ๋ง์ผ ๋งค์ฅ๋ค์ด ๊ต์ก๋ฐ์ ํ๋ชจ ์ ๋ฌธ๊ฐ๋ฅผ ๋งค์ฅ์ ์์ฃผ์ํจ
๋ค๋ฉด, ๊ณ ๊ฐ๊ณผ ๋งค์ฅ ๋ชจ๋์๊ฒ ๋์์ด ๋ ๊ฒ์ด๋ค. ๊ต์ก๋ฐ์ ์ง์
๋ค์ ๋งค์ถ์ ์ฌ๋ฆฌ๋ ๊ฒ์ ๋ฌผ๋ก , ๊ณ ๊ฐ๋ค์ ์์ ์๋ ๊ธฐ์ฌํ๊ฒ ๋
๊ฒ์ด๋ค.
๋ทฐํฐ ์ ํ ๋งค์ฅ๋ค์ ๊ณ ๊ฐ๋ค์ ์ํด ์ ์ ํ๊ณผ ์๋น์ค
์ ๊ดํ ๊ต์ก์ ์ธ ์ธ๋ฏธ๋๋ฅผ ์ฃผ์ตํ ์๋ ์๋ค. ์๋น์๋ค์ ๋๋ถ
๋ถ์ ๋น์ ๋ฌธ๊ฐ๋ค์ด๊ณ ์ฃผ์ ์ ๋ํ ์ ์ ํ ์ง์์ ๊ฐ๊ณ ์์ง ์
๋ค. ์ด๋ก ์ธํด์ ์ข ์ข ๊ทธ๋ค์ ๋ชจ๋ฐ๊ณผ ๋ํผ์ ์์์ ์ด๋ํ๋
๊ฒฐ๊ณผ๋ฅผ ๊ฐ์ ธ์ค๊ฒ ๋๋ค.
ํ๋ชจ ์๋ฐฉ์ ์ํ ๋ช ๊ฐ์ง ๋ฐฉ๋ฒ๋ค:
- ๊ฑด๊ฐํ ์๋จ ์ ์ง, ๋งค์ผ ๋นํ๋ฏผ ๋ณต์ฉ, ์ด๋
- ๊ท์น์ ์ธ ์ดํธ์ ์ปจ๋์ ๋
- ๋ํผ ๋ง์ฌ์ง์ ๋ชจ๋ฐ ๋น์ง
- ๋จธ๋ฆฌ๋ ๋ ์จ์ด๋ธ, ์ต์คํ ์ ๋ฑ์ผ๋ก ์ธํ ์ง๋์น ๋ชจ๋ฐ์
๋น๊น์ด๋ ๊ธด์ฅ์ ํผํด๋ผ.
- ๋ชจ์๋ฅผ ๋ฒ์ด์ ๋ํผ๊ฐ ํธํกํ๊ฒ ํด๋ผ.
September 2012OTC Beauty Magazine 48a
42 OTC Beauty Magazine September 2012
Celebrity StyliStS
and eduCatorS
September 2012 OTC Beauty Magazine 45
by Lafayette Jones
Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi).For more information, call 336-759-7477 or visit www.segmentedmarketing.com.
The preceeding article is the property of SMSi โ Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.
Lafayette Jones
Celebrity stylistsโ and educatorsโ main focus is not only making their clients look great, but increasing their mental and spiritual health. These professionals have expertise in teaching skills, passion for the beauty industry, salon experience and people
skills. These beauty professionals are hair and education gurus. These individuals take time to learn what techniques are the best for your personal treatment, by putting their knowledge to the test; producing their own line of beauty products or writing a book. Toni Love is one of many great stylists included in this article that has created a signature beauty product line: Toni Love Hair Cleansing System. This is a 3-Step Cleansing System designed for all hair types. One stimulating educator included in this column is Crystal Wright, who wrote โ30 Days at 100 Percent; Changing Your Life 30 Days at a Time.โ These inspiring words are motivational for helping people feel better and getting control of their lives. These featured celebrity stylist and educators have blossomed and become well known. We have included information about these eight artists, not only to congratulate them for their dedication, but also to provide access to their renowned expertise. Also featured in this column are stylists Jamiliah Anderson, Shawon Pinder, Dwayne Xavier, Patric Bradley, and educators Chuck Caple and Daneesa Myricks. Every stylist and educator has their own niche and has become extremely popular for their own techniques.
Celebrity StyliStS
and eduCatorS
Urban Call Briefs
Name: Chuck CapleAddress: 10301 Hull St Rd, Suite 3, Midlothian, VA 23112Phone Number: (804) 323-6712Website: www.chuckcaple.com Author: โColoring Chemically Relaxed Hair,โ โThe Science of Healthy Hairโ and โObtaining Success in the Un-United States of AmericaโFacebook: http://www.facebook.com/pages/Chuck-Caple/131604703523858 Twitter: www.twitter.com/chuckcapleCompany Affiliation: Upscaleโs of Richmond Biography: Chuck is a 27 year veteran in the beauty industry. He has educated for some of the industryโs leading hair companies in his earlier years as a platform artist. Since becoming an educator he has taught at nearly every major trade show in the country.
Urban Call Briefs
46 OTC Beauty Magazine September 2012
Name: Crystal WrightAddress: Los Angeles, CA Phone Number: (323) 299-0500Website: www.crystalwrightlive.com Author: โ30 Days at 100 Percentโ and โThe Hair Makeup and Fashion Styling Career GuideโAwards: Entrepreneur in Action Award โ Womenโs Economic Development Corp.Facebook: www.facebook.com/crystal.wrightTwitter: twitter.com/crystal_wrightCompany Affiliation: Crystal Wright LiveBiography: Crystal Wright is a self-help author, educator, motivational speaker and advisor to freelance styling professionals. She is an internationally recognized expert on the subject of career building and marketing for beauty professionals and regularly appears as a guest speaker and educator at fashion and beauty trade shows, and events. โCrystal Wrightโs Hair, Makeup & Styling Career Guide,โ now in its 5th edition, is used as a textbook for fashion styling courses at The Fashion Institute of Technology, F.I.D.M, Intโl Academy of Design, Miami Intโl University, and George Brown College.
Name: Toni LoveAddress: P.O. Box 7, Holly Springs, GA 30142Phone Number: 770-704-7653Website: www.tonilove.com Author: โThe World of Wigs, Weaves, and ExtensionsโAwards: Whoโs Who Among American Teachers Honoree: Business and Professional Women Club Citizen of the Year: Greensboro, ALProduct Line: Toni Love Hair Cleansing System Facebook: www.facebook.com/toni.cosmetology Twitter: Twitter: twitter.com/cosmogirl205 Biography: Toni Love is an international platform stylist and educator, holding instructorโs licenses in Cosmetology and Barbering; she is a Certified Instructor and a twice-published author. A graduate of the Hair Design Academy, Toni has taught students in both private and public schools. She currently owns Toni Loveโs Training Center L.L.C., located in Atlanta.
Chuck Caple
Crystal Wright
Toni Love
September 2012 OTC Beauty Magazine 47
Jamilah Anderson
Shawon Pinder
Daneesa Myricks
Name: Daneesa Myricks Address: 88 Cedar Rd., Westbury, NY 11590Phone Number: (516) 902-6323Website: http://www.imakeyoubeautiful.com Author: โThe Power of ContouringโFacebook: http://www.facebook.com/danessa.myricks Twitter: http://twitter.com/danessamyricksBiography: Forced to start a new career due to corporate downsizing Danessa Myricks decided to take her hobby of experimenting with makeup and turn it into a career. Her reputation as an artist with a very clean, unique style has afforded her the opportunity to work with a broad clientele of beauty, hair and music companies for print, web, television and trade show production both nationally and internationally. Danessa is an internationally renowned educator and a key presenter for a host of the top national and international trade shows including The Make Up Show, The Premiere Show, Chicago Mid West Show, International Esthetics, Cosmetics and Spa Conference, and the Bronner Brothers Show.
Name: Jamilah Anderson Address: 4761 Sauk Trail, Richton Park, IL 60471 Phone Number: (708) 359-2627 Website: www.jflhair.comAuthor: Educate for Essations Multi-Textural CollectionCelebrity Patrons: Currently work with Syleena Johnson and Comedienne Buff BayFacebook: http://www.facebook.com/pages/JFlHair/268800783130817Twitter: www.twitter.com/jflhair Company Affiliation: CEO of J.Flhair Serious Hair Studio Limited Biography: With 14 years experience, Master Stylist Jamilah Anderson has gained the knowledge to get and keep your hair in great condition and her styling techniques will keep those heads turning on the streets. Specializing in advanced hair cutting and coloring, her services stay current and appropriate.
Name: Shawon PinderAddress: 1153 W. Peachtree St., NW Atlanta, GA 30309Phone Number: (404) 759-3668Website: www.sphaircare.com Celebrity Patrons: Chilli (TLC) and Kristen Baker-BellamyFacebook: http://www.facebook.com/sphaircare Twitter: www.twitter.com/sphaircare Company Affiliation: Salon MoraeeBiography: Shawon Pinderโs mission is to provide the highest quality of professional hair care available and is one of the few hairstylists who specialize in all phases of hair care and styling, while keeping up with the latest techniques and hair trends. Her array of specialty styles and techniques involve precision cutting, chemical relaxing, hair weaving, hair coloring, natural hair care, and customized wigs.
48 OTC Beauty Magazine September 2012
Urban Call Briefs
Dwayne Xavier
Name: Dwayne XavierAddress: 19633 Ventura Blvd., Tarzana Ca. Phone Number: (323) 610-0133Website: www.dwaynexavier.comFacebook: https://www.facebook.com/dwaynexbCompany Affiliation: D & K Barbers and SalonBiography: Dwayne Xavier was educated 25 years ago at the prestigious Hollywoodโs Beauty Academy. He has continued over the years to further master his skills by participating in the Hollywood Showcasing of Entertainment Artists, and every woman along the way has inspired him to see beauty with no definition. โBeauty cannot be bought or applied. It can only be recognized.โ He is well known for weaves and hair extensions. He is a trendsetter that can transform a client into their own style, professionally placing hair on a client to create a style that falls into place without effort. Then the cutting edge custom style is created for the choice or new design. It is a one stop shopping experience for hairstyling. (Hair is provided if needed; 100% human wigs are available which also can be designed by color and cut for clientโs choice.)
Patric Bradley
Name: Patric BradleyAddress: Houston, TXPhone Number: (478) 998-9140Website: www.patricbradley.comAuthor: โTimeless Beauty Methods for Women of ColorโAwards: Prestigious โtop stylistโ honor at Bronner Brothers Future Masters Hair Battle in 2003Product Line: P Element, in 2008Facebook: www.facebook.com/pages/Patric-Bradley-P-Element/248322095610Twitter: www.twitter.com/PatricBradleyBiography: World-renowned beauty expert Patric Antonio Bradley has been acknowledged as a beauty industry icon for nearly a decade. His God-given talent inspires and enables him to be innovative and imaginative while creating trendsetting hairstyles and show stopping makeovers. Capturing the attention of leading hair care companies, his bold styles have been featured by BIA, Salon Choice, Dudley Products, and Farouk Systems โ just to name a few. His work has been displayed on more than 75 national and international magazine covers and billboards around the globe.
September 2012OTC Beauty Magazine 49
52 OTC Beauty Magazine September 2012
by Syd Shaw
Business Tips
Why the Girl Needs Her Own Aisle
์ ๊ณฑ์ฌ ๋จธ๋ฆฌ ์ฌ์ฑ๋ค์ ์์ ๋ค์ ์ํ ์ง์ด ์น์ ์ด ํ์ํ๊ฐ?
It appears as if the whole worldโs gone madโฆfor naturals. The nationโs affinity for all things curly is at an all-time
high and it appears to be growing. What was once a small movement among hair enthusiasts has exploded into a million dollar industry that has branched off into successful social media platforms, booming websites and celebrity endorsements. At the forefront of the movement is a plethora of products never before offered to the curly girl. Just a few short years ago, the slim product pickings for naturals were only available online or in specialty boutiques. Like a member of a secret society, you either had to know someone who used the product or scour the net searching for a gel or cream to address your poof. Today, you can walk into practically any major retailer and find not just a curly product, but an entire line that specifically addresses your hair type. A stroll through Target reveals strategically placed natural products on beauty section end caps. It makes for an easy and quick shopping experience, and capitalizes on the notion that if you arenโt natural yet, youโre probably thinking about it. The aisle placement practically shouts โTry this product!โ Not to mention, new curly lines have really invested in exciting packaging, creating gorgeous labels and aesthetics that further persuade consumers to give it a try. Manufacturersโ dedication to creating products that look just as good in your hair as they do on your bathroom shelf is a nod to the mass of modern curly girls whom are trendsetters and style influencers. Itโs not just hair, itโs a lifestyle.
์ ์ธ๊ณ๊ฐ ๋ค์ถ๋ด์ ์ด๊ดํ๊ณ ์๋ค. ๊ณฑ์ฌ๋จธ๋ฆฌ์ ๋ํ ์ ์ธ๊ณ์ ์ธ
๋์ ์น๋ฐ๊ฐ์ ์๋๋ฅผ ์ด์ํ๋ฉฐ ์ ์ ์ปค์ง๊ณ ์๋ค. ํค์ด
์คํ์ผ์ ์ด๊ด์ ์ธ ์ฌ๋๋ค ์ฌ์ด์์์ ํ ๋ ์์ ์์ง์์ด, ๋ฐฑ๋ง
๋ฌ๋ฌ ๊ท๋ชจ์ ์ฐ์ ์ผ๋ก ํญ๋ฐ์ ์ธ ์ฑ์ฅ์ ๋ณด์๊ณ , ์ฑ๊ณต์ ์ธ ์์
๋ฏธ๋์ด์ ์์ฐฉ๊ณผ ํ์ฑํ๋ ์น์ฌ์ดํธ, ์ ๋ช ์ธ์ฌ๋ค์ ์ง์ง๊น์ง
์ธ๋ถํ๋์๋ค. ์ด๋ฌํ ์์ง์์ ๊ฐ์ฅ ์ ๋์ ์ธ ์ญํ ์ ํ ๊ฒ์
์ด์ ๊น์ง ์ ๊ณต๋ ์ ์ด ์์๋ ๊ณฑ์ฌ๋จธ๋ฆฌ ์ฌ์ฑ๋ค์ ์ํด ๋์ณ๋๋
์ ํ๋ค์ด๋ค.
๋ถ๊ณผ ๋ช ๋ ์ ๊น์ง๋, ๋ค์ถ๋ด ์คํ์ผ์ ์ํ ์์์ ์ ํ
์ ํ๋ง์ด ์ผ๋ถ ์จ๋ผ์ธ์ด๋ ์ ๋ฌธ์ ์ผ๋ก ์ทจ๊ธํ๋ ๋ถํฐํฌ๋ฅผ ํตํด
๊ฐ๋ฅํ๋ค. ๋น๋ฐ์ค๋ฌ์ด ๋ชจ์์ ํ์์ฒ๋ผ, ์ด๋ ์ ํ์ ์ฌ์ฉํ๋
๋๊ตฐ๊ฐ๋ฅผ ์๋ ์ง, ์ ค์ด๋ ํฌ๋ฆผ์ ๋ํ ํจ๋ฅ์ ํ์ธํ๊ธฐ ์ํด
์ธํฐ๋ท์ ์ ์ ์ด ๋ค์ ธ์ผ๋ง ํ๋ค. ์ง๊ธ์, ์ด๋ ์ฃผ์ ์๋งค์ ์์๋
๊ณฑ์ฌ๋จธ๋ฆฌ๋ฅผ ์ํ ์ ํ๋ฟ๋ง ์๋๋ผ, ๋น์ ์ ํค์ด ํ์ ์ ๋ง๋ ์ ์ฒด
์ ํ ๋ผ์ธ์ ์ฝ๊ฒ ์ฐพ์ ์ ์๋ค.
ํ๊ฒ์ ์ฐพ์ ์ง์ด๋๋ฅผ ๊ฑท๋ค ๋ณด๋ฉด ๋ค์ถ๋ด ์ ํ๋ค์
์ ๋ต์ ์ผ๋ก ๋ทฐํฐ ์น์ ์ ์์ชฝ ๋ ์ง์ด๋์ ๋ฐฐ์น๋์ด ์๋ค๋ ๊ฒ์
์๊ฒ ๋ ๊ฒ์ด๋ค. ์ด๊ฒ์ ์๋น์๋ค์ด ์ฝ๊ณ ๋น ๋ฅด๊ฒ ์ผํ์ ๊ฒฝํํ๊ฒ ํ
๋ฟ๋ง ์๋๋ผ, ๋ค์ถ๋ดํ ์๋์ ํค์ด์คํ์ผ์ด ์๋ ์๋น์๋ค์๊ฒ๋
ํ ๋ฒ ๊ณ ๋ คํด ๋ณผ ์ ์๋๋ก ์๊ฐ์ ๊ฐ์กฐํ๋ ๊ฒ์ด๋ค. ์ง์ด ํต๋ก์
๋ฐฐ์น๋ ์ฌ์ค์ โ์ด ์ ํ์ ์ฌ์ฉํด ๋ณด์ธ์!โ ๋ผ๊ณ ์ธ์น๋ ๊ฒ์ ๋งํ
๋์ ์๊ณ , ์๋ก์ด ๊ณฑ์ฌ๋จธ๋ฆฌ ์ ํ์ ๋ผ์ธ๋ค์ ์ค์ ์ ์ผ๋ก ํฅ๋ฏธ๋ก์ด
ํฌ์ฅ๊ณผ ์์ฃผ ๋ฉ์ง ๋ผ๋ฒจ, ์ ํ์ ์๋ํด ๋ณด๋๋ก ์๋น์๋ฅผ ์ค๋ํ๋
๋ฏธํ์ ์์ฑํ๋๋ฐ ํฌ์ํด์๋ค. ๋น์ ์ ์์ค ์ ๋ฐ์ ๋ ์ ์์ ๋งํผ
๋น์ ์ ํค์ด์ ์ข์ ๊ฒ์ผ๋ก ๋ณด์ด๋ ์ ํ์ ๋ง๋ค๋ ค๋ ์ ์กฐ์ ์ฒด๋ค์
ํ์ ์ ์ธ ๋ ธ๋ ฅ์ ์ ํ ์ ๋์์ด์ ์คํ์ผ์ ์ํฅ๋ ฅ์๋ ํ๋์ ์
๋ง์ ๊ณฑ์ฌ ๋จธ๋ฆฌ ์ฌ์ฑ๋ค์๊ฒ ๊ณ ๊ฐ๋ฅผ ๋๋์ธ๋ค. ๊ทธ๊ฒ์ ๋จ์ง ํค์ด
์คํ์ผ์ด ์๋๋ผ, ์ถ์ ๋ฐฉ์์ธ ๊ฒ์ด๋ค.
๊ทธ๋ฌ๋, ์ง์ญ์์ ์ฌ๋๋ฐ๋ ๋ทฐํฐ ๋งค์ฅ๋ค์ ์กฐ๊ธ์ ์ ๊ณก์
๋น๋๊ฐ๊ณ ์๋ค. ๊ทธ๋ค์ด ๋น๋ก ์๋น์๋ค์ด ๋ค๋ฅธ ๊ณณ์์๋ ์ฐพ์ ์
์๋ ๋ค์์ ์ธ๊ธฐ ํค์ด ์ ํ๋ค์ ๋ณด์ ํ๊ณ ์๋คํด๋, ๊ณฑ์ฌ๋จธ๋ฆฌ
์ ํ๋ค๋ง์ ์ํ ๋ ์์ ์ธ ์ง์ด ์น์ ์ ์ฌ์ ํ ํ์ํ๋ค. ์ด๋ฌํ
Curly
September 2012 OTC Beauty Magazine 53
Business Tips
However, local and beloved beauty supply stores are slightly missing the mark. Though they house a slew of popular hair goods that you canโt find anywhere else, there is still a need for a separate aisle for curly products. Without this special treatment, looking for your favorite lines becomes a virtual scavenger hunt in a store already containing hundreds of products. Also, the new naturals are comprised of women that have diverse styling options. They may need one product to define their curls, another to help achieve a frizz-free blowout, a third for moisturizing and a fourth for shine. Yes, it takes an arsenal and a village to nurture a curl. They need to be able to find all of these items without confusion. Local, community-supported stores can raise sales by restructuring one aisle โ a big one โ to accommodate strictly natural brands. Instead of making a quick visit to snag one item, naturals will be excited to see their many options and encouraged to try other brands. Store owners should familiarize themselves with popular natural terms (such as fingerstyling, co-washing and deep treatments) and be readily available to direct consumers to brands based on kinky, curly or wavy patterns. Itโs as simple as knowing which products are heavier (best suited for kinky hair), have average hold (curly hair), or tend to be light and fluffy (wavy hair). Natural hair is already a permanent fixture in hair care and with the support of OTC stores, business will continue to boom for everyone.
ํน๋ณํ ๊ด๋ฆฌ๊ฐ ์๋ค๋ฉด, ์๋น์๋ค์ด ์ข์ํ๋ ์ ํ ๋ผ์ธ์ ์ฐพ๋
๊ฒ์ ์ด๋ฏธ ์๋ฐฑ ๊ฐ์ง์ ์ ํ๋ค์ ๋ณด์ ํ๊ณ ์๋ ๋งค์ฅ ์์์ ๊ฐ์์
๋ฌผ๊ฑด ์ฐพ๊ธฐ ๊ฒ์์ด ๋๊ณ ๋ง๋ค. ๋ํ ์๋ก์ด ๋ค์ถ๋ด ์คํ์ผ์ ๋ค์ํ
์คํ์ผ ์ต์ ์ ๊ฐ์ง ์ฌ์ฑ๋ค๋ก ๊ตฌ์ฑ๋์ด ์๋ค. ๊ทธ๋ค์ ์ฒซ ๋ฒ์งธ๋ก๋
์์ ์ ๊ณฑ์ฌ ๋จธ๋ฆฌ๋ฅผ ์ ๋ช ํ๊ฒ ํด์ฃผ๋ ์ ํ, ๋๋ฒ์งธ๋ก๋ ๊ณฑ์ฌํจ์
๋๋ผ์ด๋ก ํด๋๋ฐ ๋์์ด ๋๋ ์ ํ, ์ธ๋ฒ์งธ๋ ๋ณด์ต์ ์ํ ์ ํ,
๊ทธ๋ฆฌ๊ณ ๋ง์ง๋ง์ผ๋ก ๋ชจ๋ฐ์ ๊ดํ์ ๋ํด์ฃผ๋ ์ ํ๋ค์ด ๋ชจ๋ ํ์ํ
์๋ ์๋ค. ๊ทธ๋ ๋ค. ๊ณฑ์ฌ๋จธ๋ฆฌ๋ฅผ ๋ณด์ดํผ๊ธฐ ์ํด ์ด๋์๋์ด ๋์ฐธํ๋
๊ฒ์ด๋ค. ๊ทธ๋ค์ด ํผ๋์์ด ์ด ์ ํ๋ค์ ์ฐพ์ ์ ์์ด์ผํ๋ค.
์ง์ญ ์ฃผ๋ฏผ๋ค์ ๋์์ผ๋ก ํ๋ ๋งค์ฅ๋ค์ ์ง์ด ํต๋ก ํ๋ โ ์๊ฒฉํ๊ฒ
๋ค์ถ๋ด ๋ธ๋๋๋ง์ ๋ฐฐ์นํ ํฐ ํต๋ก - ๋ฅผ ์ฌ๊ตฌ์ฑํ๋ ๊ฒ๋ง์ผ๋ก๋
๋งค์ถ์ ๋์ด์ฌ๋ฆด ์๊ฐ ์๋ค. ๋จ์ง ํ ๊ฐ์ง ์ ํ๋ง ๋์์ฑ๋ ์ ์ํ
๋ฐฉ๋ฌธ ๋์ , ๋ค์ถ๋ด ์ ํ๋ค์ ๋ค์ํ ์ต์ ์ ๋ณผ ์ ์๋ค๋ ๊ธฐ๋๋ฅผ
์ฃผ๋ฉฐ ๋ค๋ฅธ ์ ํ๋ค๋ ์๋ํ๋๋ก ๊ถ์ฅํ ์ ์๋ค. ๋งค์ฅ ์ฃผ์ธ๋ค์
์ธ๊ธฐ์๋ ๋ค์ถ๋ด ์ ํ๋ค(ํ๊ฑฐ ์คํ์ผ๋ง, ์ธ์ ๋ฐ ๋ฅ
ํธ๋ฆฐํธ๋จผํธ ์ ํ๋ค๊ณผ ๊ฐ์) ๊ณผ ์น์ํด์ ธ์ผ ํ๊ณ ,
์๋น์๋ค์๊ฒ ์ฌํ ๊ณฑ์ฌ๋จธ๋ฆฌ, ๊ณฑ์ฌ๋จธ๋ฆฌ
ํน์ ์จ์ด๋ธ ํจํด์ ๋ฐํ์ผ๋ก ๊ฐ๊ฐ์
๋ธ๋๋๋ฅผ ์๋ ค์ค ์ ์๋๋ก ์ค๋น๊ฐ
๋์ด ์์ด์ผ ํ๋ค. ์ด๊ฒ์ ์ ํ์ด
์ค๋๊ฐ์ด ์๋ค๋ ์ง(์ฌํ
๊ณฑ์ฌ๋จธ๋ฆฌ์ ๊ฐ์ฅ ์ ํฉ), ์ ๋นํ
ํ๋ฉ์ด ๋๊ฑฐ๋(๊ณฑ์ฌ๋จธ๋ฆฌ),
์์ฃผ ๊ฐ๋ฒผ์ด ๊ฒฝํฅ์ด๋ผ๋
(์จ์ด๋ธ ํค์ด) ๋ฑ
์ ํ๋ค์ ํ์ ํ๊ณ
์๋ค๋ฉด ์์ฃผ
๊ฐ๋จํ๋ค.
๋ค์ถ๋ด ํค์ด๋
์ด๋ฏธ ํค์ด
์ผ์ด์ ์์ด์
์๊ตฌ์ ์ธ
๋ถ๋ฐ์ด์๋
๊ฐ์ผ๋ฉฐ OTC
๋งค์ฅ์
์ง์ง์
๋๋ถ์ด,
๋น์ง๋์ค๋
๋ชจ๋
์ฌ๋๋ค์๊ฒ
์ง์์ ์ผ๋ก ์ธ๊ธฐ๋ฅผ ์ป์ ๊ฒ์ด๋ค
Without this special treatment, looking for your favorite lines
becomes a virtual scavenger hunt in a store already containing
hundreds of products.
โ
โ
58 OTC Beauty Magazine September 2012
September 2012 OTC Beauty Magazine 49
56 OTC Beauty Magazine September 2012
by Steve Trashยฎ
Business Tips
Sustainability is Good Business
ํธ๋ฅธ ์์ฐ์ ๋ง๋ค์๋ ์นํ๊ฒฝ ์ฌ์ ์ด ํ์ฌ์ ํ๋์ด๋ค.
์ต๊ทผ ์ ์ธ๊ณ์ ์ผ๋ก ๋น์ฆ๋์ค๊ฐ โํธ๋ฅด๊ฒ ๋ง๋ค์โ๋ ๊ฒฝํฅ์ผ๋ก
๊ฐ๊ณ ์์ผ๋ฉฐ ๊ทธ ์ค ๋ง์ ๊ธฐ์ ๋ค์ด ํฌ๊ฒ ์ฑ๊ณตํ๊ณ ์๋ค.
์ฌ์ค, ๋ง์ ์ฐ๊ตฌ ์๋ฃ์์ ์ง์์ฑ์ ์งํฅํ๋ ๊ธฐ์ ๋ค์ด ๋
๋์ ์ฃผ์ ๊ด๋ฆฌ์ ๋ฎ์ ๋ณ๋ ๊ทธ๋ฆฌ๊ณ ๋ค๋ฅธ ์ ์ฌ ๊ธฐ์ ๋ณด๋ค ๋
๋ง์ ์์ต์ ํ์ ๋ฐ๋ ๊ฒ์ผ๋ก ๋ํ๋ฌ๋ค. ๊ฐ๋จํ ๋งํด์, โ
ํ๊ฒฝ์ ํ๊ดด ์์ด ์ง์์ ์ธโ ๋๋ โ์นํ๊ฒฝโ ๊ธฐ์ ๋ค์ด ์ฌ๊ธฐ์
ํธ์นํ์ง ์์ ๊ธฐ์ ๋ค๋ณด๋ค ๋์ฑ โํธ๋ฅด๊ณ ์ฑ์ฑํ๊ฒโ ํ์ฌ๋ฅผ
๋ง๋ค๊ณ ์๋ค.
โ์ข์ ์๊ฐ์ด์ผ! ๋ด ํ์ฌ๋ฅผ ์ํด์ ๋๋ ๋ญ๊ฐ
์ง์์ ์ธ ๊ฒ์ ์ํด. ๊ทธ๋ฐ๋ฐ ์ผ๋ง๋ ๋นจ๋ฆฌ ๊ทธ์ ๋ฐ๋ฅธ ๊ฒฐ๊ณผ๋ฅผ
๋ณผ ์ ์์ง?โ ๋น์ ์ ์ด๋ ๊ฒ ์๊ฐํ ์ง๋ ๋ชจ๋ฅธ๋ค. ๋ถํํ๋,
์ง์ ๊ฐ๋ฅ์ฑ์ ์ ํ๊ณ ์ํํธ์จ์ด๋ ๋ฒ๋ฉ์ด๋ ์ ์์ฉ
ํ๋ก๊ทธ๋จ, ํน์ ๋ฉ์ง ์ ์คํผ์ค ํ ์ด๋งํผ ์๋ฆฌํ์ง๊ฐ ๋ชปํ๋ค.
์ฌ์ค, ๊ทธ๊ฒ์ โ์ฌ๋ฌผโ์ด ์๋๋ค. ๊ทธ๊ฒ์ ์ฒ ํ์ด๋ฉฐ ๋งค์ฐ ๊ฐ๋ ฅํ
๊ฒ์ด๋ค.
์ง์ ๊ฐ๋ฅ์ฑ์ ๋จ๊ธฐ๊ฐ์ ์ด์ค์ ์ด์ ์ ๋๋
๊ฒ์ผ๋ก๋ถํฐ ๋ณด๋ค ํฌ๊ณ ์ค๋ ์ง์์ ์ธ ๋ฌด์์ธ๊ฐ๋ก ์ ํํ๋ ค๋
์ฝ์(๊ณ ์ ๊ฒฝ์์ง์์ ์ผ์ ๊น์ง์)์ด๋ฉฐ ํ์ ์ด๋ค. ์ด๊ฒ์
์ธ๊ฐ๊ณผ ์ง๊ตฌ, ๊ทธ๋ฆฌ๊ณ ์ด์ค์ ๊ฑด๊ฐํจ์ ๊ทน๋ํํ๋๋ฐ ์ด์ ์
๋๋ค.
5ํ๋ ์๋ฌผํ ์๊ฐ์ ๋ฐฐ์ด ๊ฒ์ ๊ธฐ์ตํ๋ค์ํผ,
์ฐ๋ฆฌ๊ฐ ์ด๊ณ ์๋ ํ์ฑ์ ํ๋์ ๊ฑฐ๋ํ ์ํธ ์๋ฌผํ์
์์คํ ์ด๋ค. ๊ทธ๋์ ์ง์์ฑ์ ์ฐ๋ฆฌ๊ฐ ์ด ์์คํ ์ ์์(๊ณต๊ธฐ,
๋ฌผ, ํ ์, ์๋์ง, ์์์ฌ)์ ๋ฏธ๋์ ํ์๋ค์ด ์ฌ์ฉํ๋๋ฐ
๋ฐฉํด๊ฐ ๋์ง ์๋๋ก(์ค์ผ์ด๋ ๋จ์ฉ ์์ด) ์ฌ์ฉํ๋ ๋ฐฉ๋ฒ์
์๋ฏธํ๋ค. ํ์ฌ 70์ต ์ธ๊ตฌ๊ฐ ์ด ์ง๊ตฌ์์ ์ด๊ณ ์์ผ๋ฉฐ ์ด๋ค
๋ชจ๋ ๋ถ์๊ฐ ๋๊ธฐ๋ฅผ ์ํ๊ณ ์๋ค. ๋์ฑ ๋ ๋ถ์ ํด์ง ์๋ก
์ฐ๋ฆฌ๋ ๋ณด๋ค ํ๋ช ํ ๋ฐฉ๋ฒ์ผ๋ก ์์์ ์ด์ฉํด์ผ๋ง ํ๋ค.
์ง์ ๊ฐ๋ฅ์ฑ์ ๊ทธ ๋ฐฉ๋ฒ์ด๋ฉฐ, ๋น์ฆ๋์ค๋ ์ง๊ตฌ์์
4 Benefits for Your Organization
Going green to make green is red hot right now. Recently businesses all over the globe have gotten into the โgoing greenโ trend and itโs paying off big for many of them. In fact, several recent studies have shown that sustainability-oriented companies have a better stock performance, lower volatility and a higher return on assets than other similar companies. In short, the โsustainableโ or โgreenโ companies are making more โgreenโ than the companies that have not jumped on board. You might be thinking, โThat sounds great! I want some sustainability for my company. How soon can I get it shipped to me?โ Unfortunately, sustainability is not a clever new accounting software, a sparkly new app or a cool new office toy. In fact, itโs not a โthingโ at all. Itโs a philosophy and itโs a very powerful one. Sustainability is a commitment (from upper management to the front line) to switch from only focusing on short term profit to something even larger and longer lastingโa focus on maximizing the health of people, the planet and profits. As you may remember from fifth grade biological science, the planet we live on is one big interconnected biological system. So sustainability means that we use this systemsโ resources (air, water, land, energy, raw materials) in a manner that will not hinder (no pollution or overuse) future generationsโ ability to use these resources. With seven billion people currently living on the planet and all of them wanting to be rich, get rich or get richer we must start to use the resources we have in much smarter ways.
์ข์ ๋น์ฆ๋์ค๋ ์ง์ ๊ฐ๋ฅ์ฑ์ ๊ฐ์ง๊ณ ์๋ค.
Sustainability is that way and business is the perfect mechanism to deliver smart resource use to the planetโs people.
There are four great reasons why you should integrate sustainability into your business.
1. Sustainability can reduce business risk. For businesses, risk is omnipresent. A sustainability approach (people, planet, profit) to business can reduce some of those risks, such as:
โข Litigation โUnfortunately each and every business is at risk for lawsuits. Are you using chemicals in your business that could end up in the local air, groundwater or soil? Finding ways to eliminate the use of these materials can align your business with the environment and reduce risk.
โข Cleanup โ Accidents happen. By using safer or more environmentally-aligned safety measures for your business, you can eliminate the need for cleanup, and thus eliminate that cost.
โข Environmental Regulations - Environmental laws are in place to protect the public (people) and the environment (planet) from hazards. Instead of asking โhow do we comply?โ ask a much different question. Ask yourself, โwhat if there was no need for compliance?โ What if we could point our company at the target of low or no waste, low or no emissions, low or no energy use? What if we exceeded the compliance standard so much that it becomes irrelevant?โ No legal costs. No compliance costs. No problems... OK, fewer problems.
2. Sustainability can cut your costs. Focusing on what you take, make and waste in your store can be a successful sustainable strategy for both the environment and for your business. What if you could reduce your energy costs by using a sustainable resource or a more efficient process? What if you could reduce your waste disposal costs by creating less waste through recycling or pre-cycling? What if you could use less water? What if you could reduce your water, energy and waste?
3. Sustainability can build your brand. You survive and thrive as a business because your customers choose to do business with you. If you lose the respect, trust or loyalty of your customers, youโre finished. Consumers today hold companies to a much higher standard than ever before. They expect and reward companies that hold themselves
์ฌ๋๋ค์๊ฒ ํ๋ช ํ ์์ ์ฌ์ฉ๋ฒ์ ์ ๊ณตํ
์ ์๋ ์๋ฒฝํ ๋ฉ์ปค๋์ฆ์ด๋ค.
์ง์ ๊ฐ๋ฅ์ฑ์ ๋น์ ์ ๋น์ฆ๋์ค์ ํตํฉํด์ผ
ํ๋ 4๊ฐ์ง ์ฃผ์ ์ด์ ๋ ๋ค์๊ณผ ๊ฐ๋ค.
1. ์ง์ ๊ฐ๋ฅ์ฑ์ ๋น์ฆ๋์ค์ ์ํ ์์๋ฅผ
์ค์ผ ์ ์๋ค. ๊ธฐ์ ์๊ฒ, ์ํ ์์๋ ์ธ์ ๋ ๋ฐ๋ฅธ๋ค.
์ง์ ๊ฐ๋ฅ์ฑ (์ฌ๋, ์ง๊ตฌ, ์ด์ค)์ ๊ฐ์ง ๊ธฐ์ ์ ๋ค์๊ณผ
๊ฐ์ ์ํ ์์๋ฅผ ์ค์ผ ์ ์๋ค.
โข ์์ก - ๋ถํํ๋ ๋ชจ๋ ๋น์ฆ๋์ค๋ ๋ฒ์ ์์ก์
์ํ์ ์๊ณ ์๋ค. ์ง์ญ์ ๊ณต๊ธฐ์ ์งํ์, ํ ์์
ํ๊ดดํ๋ ํํ ๋ฌผ์ง์ ์ฌ์ฉํ๊ณ ์๋๊ฐ? ์ด๋ฐ
๋ฌผ์ง๋ค์ ์ฌ์ฉ์ ๋ฐฐ์ ํ๋ ๋ฐฉ๋ฒ์ ์ฐพ๋ ๊ฒ์ ๋น์ ์
์ฌ์ ์ ํ๊ฒฝ๊ณผ ๋๋ํ ํ ์ ์์ผ๋ฉฐ ์ํ ์์ ๋ํ
์ค์ผ ์ ์๋ค.
โข ์ ๋ฆฌ โ ์ฌ๊ณ ๋ ๋ฐ์ํ๋ค. ๋น์ ์ ๋น์ฆ๋์ค์
๋ณด๋ค ์์ ํ๊ณ ํ๊ฒฝ์ ์ผ๋ก ์ ๋ ฌ๋ ์์ ๋์ฑ ์
์ฌ์ฉํจ์ผ๋ก์จ, ์ ๋ฆฌ๊ฐ ํ์ํ ๋ถ๋ถ์ ์ค์ผ ์
์๊ณ , ๋ฐ๋ผ์ ๋น์ฉ๋ ์ ๊ฐํ ์ ์๋ค.
โข ํ๊ฒฝ ๊ท์ - ํ๊ฒฝ ๋ฒ๋ฅ ์ ์ํด ์์๋ก๋ถํฐ
๊ณต๊ณต (์ฌ๋)๊ณผ ํ๊ฒฝ (์ง๊ตฌ)์ ๋ณดํธํ๋๋ฐ
์๋ค. โ์ฐ๋ฆฌ๋ ์ด๋ป๊ฒ ์ค์ํด์ผ ํ๋๊ฐ?โ
์ด๋ ๊ฒ ์ง๋ฌธํ๋ ๋์ , ์์ฃผ ๋ค๋ฅธ ์ง๋ฌธ์
ํด๋ด๋ผ. ์ค์ค๋ก์๊ฒ ์ด๋ ๊ฒ ๋ฌผ์ด๋ด๋ผ. โ๋ง์ผ
๋ฒ๊ท๋ฅผ ์ค์ํ ํ์๊ฐ ์๋ค๋ฉด? ์ฐ๋ฆฌ ํ์ฌ๊ฐ
ํ๊ธฐ๋ฌผ ๋ฐฉ์ถ์ด ๋ฎ๊ฑฐ๋ ์๋ค๋ฉด, ๋ฎ์ ์๋์ง
์ฌ์ฉ์ด๋ ์์ ์๋์ง๋ฅผ ์ฌ์ฉํ์ง ์๋๋ค๋ฉด
์ด๋จ๊น? ๋ง์ผ ์ฐ๋ฆฌ๊ฐ ํฌ๊ฒ ์๊ด์๋ ์ค์
๊ธฐ์ค์ ๋์ด ์ ๋ค๋ฉด?โ ๋ฒ๋ฅ ๋น์ฉ๋ ๋ค์ง
์๊ณ , ๋ฒ๊ท ์ค์๋ฅผ ์ํ ๋น์ฉ๋ ๋ค์ง
์๋๋ค. ์๋ฌด๋ฐ ๋ฌธ์ ๋ค์ด ์๋คโฆ Ok.
๋ฌธ์ ๋ ๊ฑฐ์ ์๋ค.
2. ์ง์ ๊ฐ๋ฅ์ฑ์ ๋น์ฉ์ ์ ๊ฐํ ์
์๋ค. ๋น์ ์ ๋งค์ฅ์์ ์ทจ๊ธํ๊ณ
๋ง๋ค์ด ์ฐ๋ ๊ธฐ๋ก ๋ฐฐ์ถ๋๋ ๊ฒ์
์ง์คํ๋ ๊ฒ์ ํ๊ฒฝ๊ณผ ๋น์ฆ๋์ค ๋ชจ๋๋ฅผ
์ํ ์ฑ๊ณต์ ์ด๊ณ ์ง์ ๊ฐ๋ฅํ ์ ๋ต์ด
๋ ์ ์๋ค. ๋ง์ผ ๋น์ ์ด ์ง์ ๊ฐ๋ฅํ
์์์ด๋ ๋ณด๋ค ํจ์จ์ ์ธ ๊ณผ์ ์
์ฌ์ฉํด์ ์๋์ง ๋น์ฉ์ ์ ๊ฐํ ์
์๋ค๋ฉด? ์ฌํ์ฉ์ด๋ ํ๋ฆฌ์ฌ์ดํด๋ง(
์ฌํ์ฉ ๊ฐ๋ฅ์ฑ์ ์๊ฐํ๋ฉด์ ๋ฌผ๊ฑด์
๊ตฌ๋งคํจ)์ ํตํด ์ฐ๋ ๊ธฐ ์์ ์ค์ฌ์
ํ๊ธฐ๋ฌผ ์ฒ๋ฆฌ ๋น์ฉ์ ์ ๊ฐํ ์ ์๋ค๋ฉด?
๋ฌผ์ ์ ๊ฒ ์ฌ์ฉํ ์ ์๋์ง? ๋ฌผ๊ณผ ์๋์ง
58 OTC Beauty Magazine September 2012
Business Tips
Steve Trashยฎ is a nationally recognized speaker and consultant. As a
member of the National Recycling Coalition and the North American Environmental
Education Association, Steve is spearheading the campaign to reduce wasteful
corporate procedures and promote environmentally sound business methods. To learn
more about Steveโs speaking, visit www.SteveTrash.net, call 256-710-7216 or email
responsible for the people the company affects and the planet it uses resources from. A sustainability focus allows you to make sure that you earn a profit while keeping your eyes on the positive treatment of people and the planet as well.
4. Sustainability can grow your revenue. From a business perspective, this is the most fascinating area of โbeing green.โ New products and services are developed every day, but what if business used its problem-solving skills with sustainability as a guide? Viewing the market through the business lenses of sustainability allows you to see the market in a way youโve never seen it before and capitalize on what you see.
Sustainability is good business for the planet, good for the people of the planet and good for business. What is your company waiting for?
์ฌ์ฉ, ์ฐ๋ ๊ธฐ ์์ ์ค์ผ ์๊ฐ ์๋์ง?
3. ์ง์ ๊ฐ๋ฅ์ฑ์ ๋น์ ์ ๋ธ๋๋ ๊ธฐ๋ฐ์ ๋ค์ง ์ ์๋ค. ๋น์ ์
๊ณ ๊ฐ์ด ๋น์ ๊ณผ ๋น์ฆ๋์ค๋ฅผ ์ํ๊ธฐ ๋๋ฌธ์ ๋น์ ์ ๋น์ฆ๋์ค๋
์์กดํ๊ณ ๋ฒ์ฐฝํ ์ ์๋ ๊ฒ์ด๋ค. ๋ง์ฝ ๊ณ ๊ฐ์ผ๋ก๋ถํฐ์
์กด๊ฒฝ๊ณผ ์ ๋ขฐ, ๊ทธ๋ค์ ์ถฉ์ฑ๋๋ฅผ ์๋๋ค๋ฉด, ๊ทธ๊ฑธ๋ก ๋์ด๋ค.
์ค๋๋ ์ ๊ณ ๊ฐ๋ค์ ์ด์ ์ด๋ ๋ ๋ณด๋ค ๋์ ๊ธฐ์ค์ผ๋ก
๊ธฐ์ ๋ค์ ํ๊ฐํ๋ค. ๊ทธ๋ค์ ๊ธฐ์ ์ด ์ํฅ์ ๋ฏธ์น๋ ์ฌ๋๋ค๊ณผ
์์์ ์ฌ์ฉํ๋ ์ง๊ตฌ์ ๋ํ ์ฑ ์๊ฐ์ ๊ฐ์ง๊ธฐ๋ฅผ ๊ธฐ๋ํ๋ฉฐ ๋
๊ทธ๋ฌํ ๊ธฐ์ ์ ๋ณด์ํ๋ค. ์ง์ ๊ฐ๋ฅ์ฑ์ ๋ํ ์ด์ ์ ๋น์ ์ด
์ฌ๋๋ฟ ์๋๋ผ ์ง๊ตฌ์ ๊ธ์ ์ ์ธ ์น๋ฃ๋ฅผ ๊ณ์ ์ง์ผ๋ณด๋ ๋์
์ด์ค์ ์ป๊ฒ ๋จ์ ํ์ ์์ผ์ค๋ค.
4. ์ง์ ๊ฐ๋ฅ์ฑ์ ๋น์ ์ ์์ต์ ์ฆ๊ฐ์ํฌ ์ ์๋ค. ๋น์ฆ๋์ค
๊ด์ ์์ ๋ณผ ๋, โํธ๋ฅธ ๊ฒโ์ ๊ฐ์ฅ ๋งค๋ ฅ์ ์ธ ๋ถ์ผ์ด๋ค.
์ ์ ํ๊ณผ ์๋น์ค๊ฐ ๋งค์ผ ๊ฐ๋ฐ๋์ง๋ง,
์ง์ ๊ฐ๋ฅ์ฑ์ด๋ผ๋ ์ฌ์ ์ ์ธ ๋ ์ฆ๋ก ์์ฅ์ ๋ณด๋ ๊ฒ์ ๋น์ ์ด
์ด์ ์ ๊ฒฐ์ฝ ๋ณด์ง ๋ชปํ ์์ฅ์ ๋ณด์ฌ ์ฃผ๋ฉฐ, ๋น์ ์ด ๋ณด๋ ๊ฒ์
ํ์ฉํ ์ ์๊ฒ ํ ๊ฒ์ด๋ค.
์ง์ ๊ฐ๋ฅ์ฑ์ ์ง๊ตฌ๋ฅผ ์ํ ์ข์ ์ฌ์ ์ด๋ฉฐ, ์ง๊ตฌ์ ์ด๊ณ ์๋
์ฌ๋๋ค์๊ฒ ์ข์ ๊ฒ์ด๋ฉฐ, ๋ํ ๋น์ ์ ๋น์ฆ๋์ค์๋ ์ข๋ค.
๋น์ ์ ๊ธฐ์ ์ ์ง๊ธ ๋ฌด์์ ๊ธฐ๋ค๋ฆฌ๊ณ ์๋๊ฐ?
July 2012 OTC Beauty Magazine 63
64 OTC Beauty Magazine September 2012
September 2012 OTC Beauty Magazine 61
T
50 OTC Beauty Magazine July 2012
T
September 2012 OTC Beauty Magazine 63
Cyrus Jackson has had a successful career in the hair care industry for over 30 years including sales, marketing and product development with companies such as World of Curl, D-Orum Products and Leisure Curl. Jackson is the owner and president of Professional Products Unlimited, Inc. makers of one of the first complete products lines in the industry for the care and maintenance of natural ethnic hair types, Jamaican Mango & Lime. Jacksonโs continued development and promotions of quality products for natural ethnic beauty has made him the self proclaimed King of Locs.
The natural hair care category sure has grown. I am so glad to see natural hair at the forefront of ethnic hair care. During a time of trend and growth there tends to also be an explosion of products from just about everyone. In all of this industry growth, I feel it is important to look out for the consumer. After all they are the driving force behind this booming billion dollar industry and make no mistake. Those that go natural know their product and know their ingredients. You cannot just put anything in a jar and send it out to the market. You cannot just place any jar of hair grease on the shelf. The natural hair consumer wants quality, nutrient rich ingredients that work. As a product developer and manufacturer for natural hair care products for over 25 years, I know for a fact that we can give the natural consumer what they need for a price that is affordable and accessible to all. The first rule of business is to stay in business and to make profit. I believe in this, but I also believe that to make money you should consider your customersโ needs. After all, we depend on them for profit and making sure that they have quality products they can afford is something that we owe them and it is smart business. We can look to OTC stores for an example. Why do most women buy more than 70 percent of their hair care products from a beauty supply store instead of a chain? Most consumers will tell you that they value the service aspect. They can ask sales associates questions and get a more in dept level of service while attempting to find the right human hair brand or when selecting just the right curl confection to meet their needs.
Many major stores have expanded their ethnic sections significantly, but the customers will tell you the OTCs are still the go-to as far as ethnic hair care is concerned. This is based on the simple principle of remembering the true needs of your consumer. I use this basic concept when developing and manufacturing products for natural hair care. I have recently been in the labs and have developed naturally cleaner formulas for a new product line called III Sisters of Nature. These products are effective and directly formulated for the health of natural ethnic hair. The most exciting aspect of this product line is that we have managed to make a product that contains absolutely no alcohol, waxes, silicones, petrolatum, mineral oil, parabens, formaldehyde or carbomers, all at an affordable price. If you truly know anything about natural hair care then you know that this is what the consumer has been asking for. I will be perfectly honest; I have three daughters myself that have natural hair. I am paying for college and expenses just like everyone else. I am a successful entrepreneur and owner of a multimillion dollar business, and I will tell you right now I wouldnโt pay $50 for a jar of hair grease and the valued consumer should not have to either. If you check the blogs and internet buzz the consumers are becoming weary of these products and these outrageous prices. So retailers, I say continue to give the customers what they want and stock products with the right ingredients at the right price. They will always come back for more.
So Little Consumer Consideration
by Cyrus Jackson
King of Locs
So Many Natural Hair Care Products,
64 OTC Beauty Magazine September 2012
by Dr. Edward Tony Lloneau
Feature
There is a Need to Bring
Prior to the late 1970s, a beauty supply store was just what its name implied, a place where professional cosmetologists and barbers could go to purchase products, supplies and tools of their trade. Today most such designated stores are a little more than neighborhood cosmetic shops. Although the beauty supply stores of today are larger with a wider choice of products, two important factors that distinguish them from the stores of the past are service and the time honored code of โFor Professional Use Only.โ Many products that are available today display this statement on the label, but the code is basically ignored by both the store management and customers. In the past the majority of beauty store customers were licensed professionals. Today less than 10 percent of the customer base are professionals, and the code โFor Professional use Onlyโ is not adhered to. Among the many aspects that spark this concern is that when a product is labeled with this code, it should not, by law, be sold as a retail item to non-professionals. Nor should it be sold in retail stores designed for the general public such as drug, grocery, department or any other retail and discount outlets. If a non-professional buys a product so labeled and they experience undesirable results, they have little chance of recourse from the manufacturer because the product was produced especially for use by trained professionals and so noted on the label. Products with this notation enjoy certain licenses
from the FDA in regards to listing the contents. Products that are designed for the non-professional retail consumer have to list their contents in the order they appear in the product. For example, if the product has more water than anything else, water will be the first item listedโshowing that it is the dominant component. The FDA requires that in order for a manufacturer to list an ingredient on the label, there must be at least a trace element of that ingredient in the product. Many products that contain pharmaceutical ingredients such as vitamins, hormones, etc. will refer to the amount as International Units (IUs).
How and Why
Professionalism
65September 2012 OTC Beauty Magazine
Beauty Supply BusinessBack Into The
An international unit is one part of a million. For example, if a product claims to have 5000 units of an ingredient, it actually only has one half of one percent of that total product. To add any more than that could render the product dangerous or unstable to use on human hair. Products labeled โFor Professional Use Onlyโ are allowed by the FDA to list ingredients in alphabetical order. This is allowed in order for the producers of professional products to protect their formulations somewhat. However, most manufacturers of professional products do put enough of the beneficial ingredients in their products in order to perform in the manner advertised. This may result in the product costing more, but you get what you pay for. This aids the cosmetologist to render satisfying professional results to their clientele. The problem here is this: when a cosmetologist uses a product on their patron, and he or she can buy the same product from the same source, this dilutes the professionalism of the cosmetologist in the minds of the patron. They will think that they can achieve the same results if they use the same products at home. What the patron does not realize is that the product is only a small (but important) part of successful results of the service. The
major factor of good results lies in the skills and knowledge of the cosmetologist who has attended manufacture sponsored classes, seminars and professional trade shows in order to
acquire the necessary information, education and skills that can not be obtained on the label. These skills are also coupled with the
knowledge and training they received in beauty school. Due to the fact that most โso calledโ beauty supply stores
66 OTC Beauty Magazine September 2012
Feature
Dr. Edward Tony Lloneau received his doctoral from the National
Beauty Culturist League (N.B.C.L.), and sanctioned through Howard University in
Washington, D.C. in 1985. Lloneau attended the institute as both a student and
instructor. His specialized field of study is Tricology as it relates to ethnic cosmetology.
He has written several books on this subject, and has authored many articles in trade
magazine drawing attention to some of the pitfalls and professional related problems that
ethnic cosmetologist and students encounter on a daily basis. Contact Dr. Lloneau at
[email protected] or call 310-323-7100.
do not honor the code of โFor Professional Use Only,โ this has forced some manufacturers to offer their products through direct sales and marketing. This is the only way they can ensure themselves and their professional customers that the products will be sold only to and used by professionals in the correct way. This also gave birth to Professional Only stores. Today there are more than 20 times more โso calledโ beauty supply stores than in the 1970s. This makes it next to impossible and implausible for manufacturers to police and pin point offenders who sell โProfessional Onlyโ products to the general public. Another factor that has all but disappeared from the professional scene is service. Prior to the mid 1970s most beauty supply stores rendered door-to-door service. The cosmetologist or barber could call the supplier and have their order delivered without a service charge. They could also depend on a service representative to call them on a regular weekly basis, or every two weeks. Service is now for the most part a
thing of the pastโฆor is it? Herein lies a hidden opportunity for aggressive and visionary beauty suppliers to cash in on a mostly ignored void in this marketplace. First honor the code of โFor Professional Use Only.โ Offer service to the beauty and barber salons within a certain geographical area with a minimum order. Advertise and live up to the aforementioned code and post a sign in your store proclaiming this rule. Create a special section for professional products and
only allow professionals to shop there. When word gets around, the professional swill in turn reward you with their business. Watch your business sky rocket! Sometimes doing something new is really just a matter of resurrecting something old.
June 2012 OTC Beauty Magazine 37 59June 2012 OTC Beauty Magazine 37 73
They say the third time is the charm. This may seem accurate or perhaps even comical when considering such acts as trying to successfully cook your favorite meal just like your mother did, batting in a baseball game, or even trying to reach someone on the phone instead of their voicemail. Despite the good fortune this reoccurrence may have in these situations, there is no need for luck when it comes to one specific repetition. This, the 3rd annual Beauty of Charity issue of OTC Beauty Magazine, once again recognizes manufacturing companies within the beauty business that do their part to contribute to the needs of the country. No matter how many times we discuss charity and tell of the noble acts of our industry peers, it never loses its power and the beauty of charity still shines brightly. We hope that by reading of three companiesโ charitable effortsโthose of Conair, Johnson Products and Strength of Natureโthat you will be encouraged to join the philanthropic fight. By supporting charities you may see yourself and your business in a more caring, humanitarian light. Not only you, but your customers and community will do the same. This can help grow and strengthen your customer base. After learning of the good works of your manufacturer partners, we encourage you to visit www.charitynavigator.org and find a cause that fits you.
70 OTC Beauty Magazine September 2012
์ฌ๋๋ค์ ์ธ ๋ฒ์งธ๊ฐ ๋งค๋ ฅ์ ์ด๋ผ๊ณ ๋งํ๋ค. ์ด ๋ง์ ๋น์ ์ด
์ข์ํ๋ ์์์ ์ด๋จธ๋๊ฐ ๋ง๋ค์ด ์ฃผ์ ๊ฒ๊ณผ ๋๊ฐ์ด
์ฑ๊ณต์ ์ผ๋ก ์๋ฆฌํ๋ ค๊ณ ํ ๋๋, ์ผ๊ตฌ ๊ฒฝ๊ธฐ์์ ๊ณต์ ์น๋ ค๊ณ
ํ ๋, ์๋๋ฉด ์์ฑ ๋ฉ์์ง ๋์ ์๋๋ฐฉ์ ๋ชฉ์๋ฆฌ๋ฅผ ์ง์
๋ค์ผ๋ ค๊ณ ์ ํ๋ฅผ ๊ฑฐ๋ ํ๋๋ค์์๋ ์ ํํ ๋ง์ผ ์๋ ์๊ณ
์ด์ฉ๋ฉด ์กฐ๊ธ์ ์๊ธฐ๊ฒ ๋ค๋ฆด ์๋ ์๋ค. ํ์ด์๋ ๋ถ๊ตฌํ๊ณ
๋ฐ๋ณต์ ์ธ ์ํฉ์ ์ด๋ฐ ๊ฒฝ์ฐ์ ์ผ์ด๋ ์ ์๋ค. ํน์ ํ ๊ฒ์ด
๋ํ์ด๋ ๋๋ ํ์ด์ ํ์์น ์๋ค.
์ด๋ฒ OTC ๋ทฐํฐ ๋งค๊ฑฐ์ง์ 3๋ฒ์งธ ๋ทฐํฐ ์์
ํน์งํธ์์๋ ์ฌํ์ ์ธ ๊ณตํ์ ์ํด ๊ทธ๋ค์ ์ญํ ์ ํ๊ณ ์๋
๋ทฐํฐ์ ๊ณ์ ์ฌ์กฐ์ ์ฒด๋ค์ ์ฌ์กฐ๋ช ํ๋ค. ์ฐ๋ฆฌ ์ ๊ณ ๋๋ฃ๋ค์
์ฌํ ๊ณตํ ํ๋๊ณผ ์์ ์ ๋ํด์๋ ์์์ด ์๊ธฐํ๋ค ํด๋,
๊ทธ ํ์ ๊ฒฐ์ฝ ์๋ค์ง ์์ผ๋ฉฐ ์์ ์ ์๋ฆ๋ค์์ ์ฌ์ ํ ๋ฐ๊ฒ
๋น๋๊ณ ์๋ค.
์ฐ๋ฆฌ๋ - Conair, Johnson Products, Strength of
Nature ์ด ์ธ ํ์ฌ์ ์์ ํ๋์ ๊ดํด ์ฝ์ผ๋ฉด์- ์ฌ๋ฌ๋ถ๋ค๋
์์ ํ๋์ ๋์ฐธํ๊ฒ ๋๊ธธ ๋ฐ๋๋ค. ์์ ํ๋์ ์ง์ํ๋
๊ฒ์ผ๋ก๋ ๋น์ ์์ ๊ณผ ๋น์ ์ ๋น์ง๋์ค๊ฐ ๋ ๋ฐ๋ปํ๊ณ ์ฌ๋์
์๊ฐํ๊ฒ ๋๋ ๊ฒ์ ๋ณด๊ฒ ๋ ๊ฒ์ด๋ค. ๋น์ ๋ฟ ์๋๋ผ, ๋น์ ์
๊ณ ๊ฐ๋ค๊ณผ ์ง์ญ ์ฌํ๋ ๊ฐ์ ๊ฒ์ด๋ค. ์ด๊ฒ์ ๋ํ ์ฌ๋ฌ๋ถ์
๊ณ ๊ฐ ๊ธฐ๋ฐ์ ์ฑ์ฅ์ํค๊ณ ๊ฐํํ๋๋ฐ ๋์์ด ๋ ๊ฒ์ด๋ค.
๋น์ ์ ์ ์กฐ ํํธ๋์ ์ ํ์ ๋ฐฐ์ด ํ์๋, www.
charitynavigator.org๋ฅผ ๋ฐฉ๋ฌธํด์ ๋น์ ์๊ฒ ์ด์ธ๋ฆฌ๋ ํ๋์
์ฐพ์๋ณด๊ธธ ๋ฐ๋๋ค.
Beauty ์์ ์ ์๋ฆ๋ค์์ ๋ณด์ฌ์ค๋ผ.
The
Power of
Special
Section
Revealing the
of Charity
September 2012 OTC Beauty Magazine 71
Beauty PinkThe โPower of Pinkโ is unleashed every October to raise
awareness of and continue the fight against breast cancer. Scunci and Conair are proud to be a part of this movement and to present a collection of products that reflects our commitment to this important cause. During this yearโs Breast Cancer Awareness Month, Scunci (a division of Conair) will offer a selection of hair accessories including elastics, headwraps and clip-in hair streaks in shades of pink and black. Conair has assembled an assortment of pink hairbrushes in three different styles as part of the Power of Pink program. A minimum of $100,000 from the sale of these products will be donated to the Breast Cancer Research Foundation (BCRF). Since its inception, the BCRF has raised more than $275 million and is recognized as one of Americaโs top rated cancer organizations by the American Institute of Philanthropy. A minimum of 85 cents of each dollar donated goes directly to breast cancer research and awareness programs. Scunci and Conair are honored to partner with the Breast Cancer Research Foundation in their battle against breast cancer for their 5th year. Together their efforts can make all the difference. โTrue beauty comes from within, but gorgeous hair canโt hurt,โ says Babe Rizzuto, Vice President of Public Relations, Conair.
Visit www.conair.com/breast_cancer_month/.
The
Power of
Special Section
Conair
์์ ์ ์๋ฆ๋ค์์ ๋ณด์ฌ์ค๋ผ.
โThe Power of Pinkโ๋ ์ ๋ฐฉ์ ์๋ฐฉ ์ธ์์ ๋์ด๊ณ ์ง์์ ์ผ๋ก
์ด์ด๊ฐ์ง ์ํด ๋งค๋ 10์ ์ค์๋๋ ์์ ํ์ฌ์ด๋ค. Scunci์Conair
๋ ์ด ํ์ฌ์ ๋์ฐธํ์ฌ ์ค์ํ ๋ฌธ์ ์ธ์์ ๋์์ด ๋ ์ ์๋๋ก
์ ํ์ ์ ์ํ๋ ๊ฒ์ ์๋ถ์ฌ์ ๊ฐ๋๋ค.
์ฌ ํด โ์ ๋ฐฉ์ ์๋ฐฉ ์ธ์ ์์ ํ์ฌโ ๊ธฐ๊ฐ ๋์, Scunci
(Conair์ ์ํ์ฌ)๋ ํํฌ&๋ธ๋ ์ค๋ฌด๋ฌ ํค์ด ๊ณ ๋ฌด์ค, ํด๋๋ฉ ๋ฐ
ํด๋ฆฝ์ ์ ๊ณตํ๊ฒ ๋๋ค. Conair๋ Power of Pink ํ๋ก๊ทธ๋จ์ ์ผํ์ผ๋ก
์ธ ๊ฐ์ง ์คํ์ผ์ ํํฌ์ ํค์ด๋ธ๋ฌ์ฌ ์ธํธ๋ฅผ ์ค๋นํ๋ค. ์ด ์ ํ์
๋งค์ถ์ก ์ค ์ต์ $100,000๊ฐ ์ ๋ฐฉ์ ์ฐ๊ตฌ ๊ธฐ๊ด(BCRF)์ ๊ธฐ๋ถ๋
๊ฒ์ด๋ค.
์ด ํ์ฌ๋ฅผ ์์ํ ์ด๋, 2์ต7์ฒ5๋ฐฑ๋ง๋ฌ๋ฌ์ ๊ธฐ๊ธ์ ๋ง๋ จํ
BCRF๋American Institute of Philanthropy(๋ฏธ๊ตญ ์์ ํ๋ ์ฐ๊ตฌ์)
์ ๋ฐ๋ฅด๋ฉด ๋ฏธ๊ตญ์ ์ต๊ณ ์ ์ฐ๊ตฌ ๊ธฐ๊ด ์ค ํ๋๋ก ์๋ ค์ ธ ์๋ค. ๊ธฐ๋ถ๊ธ
1๋ถ๋ง๋ค ์ต์ 85์ผํธ๊ฐ ์ ๋ฐฉ์ ์ฐ๊ตฌ์ ์ธ์ ํ๋ก๊ทธ๋จ์ ์ํด ๋ฐ๋ก
๋ค์ด๊ฐ๋ค.
Scunci์Conair๋5๋ ๊ฐ ์ ๋ฐฉ์ ์ฐ๊ตฌ ์ฌ๋จ๊ณผ ํํธ๋๊ฐ ๋์ด
์ ๋ฐฉ์ ๊ทน๋ณต์ ์ํ ๋ ธ๋ ฅ์ ๋์ฐธํด ์จ ๊ฒ์ ์๊ด์ผ๋ก ์๊ฐํ๋ค. ์ฐ๋ฆฌ
๋ชจ๋์ ๋ ธ๋ ฅ์ ๋ชจ์ผ๋ฉด ๋ณํ๋ฅผ ๋ง๋ค ์ ์๋ค.
โ์ง์ ํจ ์๋ฆ๋ค์์ ๋ด๋ฉด์์ ๋์จ๋ค, ๊ทธ๋ฌ๋ ๊ทผ์ฌํ ํค์ด
์คํ์ผ์ ๋จ์ ์ํ๊ฒ ํ์ง ์๋๋ค.โ Conair์ ํ๋ณด ๋ด๋น ๋ถ์ฌ์ฅ์ธ
Babe Rizzuto๋ ์ด๋ ๊ฒ ๋งํ๋ค.
www.conair.com/breast_cancer_month/ ๋ฅผ ๋ฐฉ๋ฌธํด์ ์์ธํ ๋ด์ฉ
๋ณผ ์ ์๋ค.
72 OTC Beauty Magazine September 2012
That little prickly, spiked, tropical looking succulent we know as Aloe Vera has been widely used for centuries for medicinal purposes. Its use dates back as far as early Egypt where the plant was depicted on stone carvings. Known as the โplant of immortality,โ aloe was presented as a burial gift to deceased pharaohs. Traditionally, Aloe Vera was used topically to heal wounds and treat various skin conditions. Today, its uses are varied. From cosmetics and personal care to use as an alternative medicine for diabetes to a tasty juice found in the local health food store, Aloe Vera is everywhere. It is no wonder at Aloe Veraโs popularity as it has been touted as โNatureโs Soothing Healerโ for many ailments. While the research around all of the perceived benefits of Aloe Vera is conflicting and unconfirmed, popular belief holds steady when it comes to Aloe Veraโs positive association and its many cosmetic and medicinal applications. Though the exhaustive list of benefits of the plant rest mostly in mainstream belief, research conducted around the world leaves little doubt that certain biochemical properties of Aloe Vera are proven facts. In particular, its moisturizing and penetrating properties are known and these prove great for use in hair products. In hair care, Aloe Vera is especially touted as a cure for dandruff, an aid for hair growth and regeneration, and as a humectant conducive to superior moisturization. Whether it is during the relaxation or the styling process, Aloe Vera is a great ingredient to fortify tresses and soothe the scalp. Products containing Aloe Vera such as Gentle Treatmentโs No-Lye Conditioning Crรจme Relaxer System with Aloe Vera Therapy and Organic Root Stimulatorโs Olive Oil Creamy Aloe Shampoo provide the product variety needed to address multiple concerns for consumers. For example, Gentle Treatmentโs No-Lye Conditioning Crรจme Relaxer System delivers on the promise of gentle relaxation, relying on Aloe Vera โto condition with anti-inflammatory properties to make hair soft, well-conditioned and strongโฆGentle Treatment holistically cares for the most delicate hair and sensitive scalps.โ With trends moving in the direction of more holistic hair care and strong natural ingredient platforms, Aloe Vera stands the test of time in the minds of consumers as the ultimate all-purpose body and hair aid. It behooves marketers to capitalize on the cross-cultural positive associations of Aloe Vera in their formulations and branding. It also benefits retailers to carry more products that contain it. As consumers simplify their styling and maintenance regimens, styling, maintenance and relaxer products containing Aloe Vera are sure to keep consumers coming back for more.
Uncovering
Johnson Products proudly uses its signature brand Gentle Treatmentยฎ to increase awareness of the issue of domestic abuse of women of color. They also strive to empower women to use their voice to take a stand against this type of treatment. These efforts are displayed through their โNo Excuse! Shop the Abuse!โขโ initiative which supports womenโs shelters and foundations. Visit www.jpcnoexcuse.org.
the Benefits of
Aloe Vera, Natureโs Soothing Healer, in Commerce
by Megan Winston
Special Section
Johnson Products
์์ ์ฉ ์์ฐ ์น์ ์ , ์๋ก์ ๋ฒ ๋ผ์ ํจ๋ฅ ์์๋ณด๊ธฐ์ฐ๋ฆฌ๊ฐ ์๋ก์ ๋ฒ ๋ผ๋ก ์๊ณ ์๋ ์์ ๊ฐ์๋ค์ด ๋ํ ์ด๋ ๋ค์ก ์๋ฌผ์
์์ธ๊ธฐ ๋์ ์ฝ์ฉ ๋ชฉ์ ์ผ๋ก ๋๋ฆฌ ์ฌ์ฉ๋์ด ์๋ค. ๋์ ์๊ฒจ์ง ๋ฌธ์์ผ๋ก ๋ณผ
๋ ์ด๊ธฐ ์ด์งํธ ์๋๋ถํฐ ์ฌ์ฉํ ๊ฒ์ผ๋ก ๋ณด์ธ๋ค. โ๋ถ๋ฉธ์ ์๋ฌผโ๋ก ์๋ ค์ง
์๋ก์๋ ์ฃฝ์ ํ๋ผ์ค์ ์ ๊ด ์ ๋ฌผ๋ก ์ ์ฌ๋์๋ค.
์ ํต์ ์ผ๋ก, ์๋ก์ ๋ฒ ๋ผ๋ ์์ฒ ์น์ ์ ๋ค์ํ ํผ๋ถ ์งํ์
์ธ์ฉ์ผ๋ก ์ฌ์ฉ๋์๋ค. ์ค๋๋ , ๊ทธ ์ฌ์ฉ์ ๋์ฑ ๋ค์ํด์ก๋ค. ๋ฏธ์ฉ์ด๋ ์ผ์์
๊ด๋ฆฌ๋ ๋ฌผ๋ก ์ด๊ณ ๊ฑด๊ฐ ์ํ ๋งค์ฅ์์๋ ๋น๋จ ์น๋ฃ๋ฅผ ์ํ ์ฃผ์ค ํํ์ ๋์ฒด
์ํ์ฉ๊น์ง, ์ด๋์๋ ์๋ก์ ๋ฒ ๋ผ๋ ๋ณผ ์ ์๋ค. ๋ค์ํ ์ง๋ณ ์น๋ฃ์ โ์์ฐ
์น์ ์ โ๋ก ์๊ฐ๋์ด ์จ ์๋ก์ ๋ฒ ๋ผ์ ์ธ๊ธฐ๋ ์์ฌํ ์ฌ์ง๊ฐ ์๋ค.
์๋ก์ ๋ฒ ๋ผ์ ํจ๋ฅ์ ์๋ ค์ง ๋ชจ๋ ์ฐ๊ตฌ ์กฐ์ฌ๊ฐ ๋ค์ ์๊ฒฌ์ ์ถฉ๋์ด๋
๋ฏธํ์ธ๋ ์ ์ด ์๊ธด ํ์ง๋ง, ์๋ก์ ๋ฒ ๋ผ์ ๊ธ์ ์ ์ธ ์ธก๋ฉด๊ณผ ํจ๊ป ๋ค์ํ
๋ฏธ์ฉ ๋ฐ ์์ฝ์ฉ์ผ๋ก์ ์ฌ์ฉ์ ์์ ์ ์ธ ์ ๋ขฐ๋ฅผ ์ป๊ณ ์๋ค. ์๋ฌผ ํจ๋ฅ์ ๋ํ
์์ ๋ชฉ๋ก์ด ์ฃผ๋ ์ ๋ขฐ์ ๋์ฌ์๊ธด ํ์ง๋ง, ์ธ๊ณ์ ์ผ๋ก ์ํ๋ ์ฐ๊ตฌ๋ ์ด๋ฏธ
์ ์ฆ๋ ์๋ก์ ๋ฒ ๋ผ์ ์ผ๋ถ ์ํํ์ ํน์ฑ์ ๋ํด์๋ ์์ฌ์ ์ฌ์ง๊ฐ ์๋ค.
ํนํ, ๊ทธ๊ฒ์ ๋ณด์ต ๋ฐ ์นจํฌ ์์ฑ์ ์ ์๋ ค์ ธ ์์ผ๋ฉฐ ์ด๊ฒ์ ํค์ด ์ ํ์ผ๋ก
์ฌ์ฉํ๊ธฐ์ ํ์ํจ์ ์ ์ฆํ๋ค.
ํค์ด ์ผ์ด์์, ์๋ก์ ๋ฒ ๋ผ๋ ํนํ ๋น๋ฌ ์น๋ฃ, ๋ชจ๋ฐ ์ฑ์ฅ ๋ฐ ์ฌ์์
์ํ ๋ณด์กฐ ์น๋ฃ์ , ๊ทธ๋ฆฌ๊ณ ํ์ํ ๋ณด์ต๋ ฅ์ ์ต์ค์ ๋ก ์๋ ค์ง๊ณ ์๋ค.
๋ชจ๋ฐ์ ํด์์ ์ฃผ๋ ์คํ์ผ๋ง์ ํ๋ , ์๋ก์ ๋ฒ ๋ผ๋ ๋ชจ๋ฐ ๊ฐํ์ ๋ํผ
์ง์ ์ ํ์ํ ์ฑ๋ถ์ด๋ค. Gentle Treatment์ No-Lye Conditioning Crรจme
Relaxer System with Aloe Vera Therapy ์ Organic Root Stimulator์
Olive Oil Creamy Aloe Shampoo์ ๊ฐ์ด ์๋ก์ ๋ฒ ๋ผ๊ฐ ํจ์ ๋ ์ ํ๋ค์
์๋น์๋ค์ ๊ฐ๊ธฐ ๋ค๋ฅธ ์๊ตฌ๋ฅผ ์ถฉ์กฑ์์ผ์ฃผ๋ ๋ค์ํ ์ ํ์ ์ ๊ณตํ๋ค. ์๋ฅผ
๋ค์ด, Gentle Treatmentโs No-Lye Conditioning Crรจme Relaxer System
์ โ๋ถ๋๋ฌ์ฐ๋ฉด์๋ ๊ฐํ๊ณ ์ข์ ๋จธ๋ฆฌ๊ฒฐ์ ๋ง๋ค ์ ์๋๋ก ํญ์ผ์ฆ์ฑ ์กฐ๊ฑด์
๊ฐ์ถ๊ธฐ ์ํดโฆ. Gentle Treatment์ ๊ฐ์ฅ ์ฌ์ธํ ๋ชจ๋ฐ๊ณผ ๋ฏผ๊ฐํ ๋ํผ๋ฅผ
์ ์ธ์ ์ผ๋ก ๊ด๋ฆฌํ๋ค.โ๋ ์ฝ์๋๋ก ๋ชจ๋ฐ์ ๋ถ๋๋ฌ์ด ํด์์ ์ํด ์๋ก์
๋ฒ ๋ผ์ ์์กดํ๊ณ ์๋ค.
๋ณด๋ค ์ ์ธ์ ์ธ ํค์ด ์ผ์ด์ ๊ฐ๋ ฅํ ์์ฐ ์ฑ๋ถ์ ์ถ๊ตฌํ๋ ๋ฐฉํฅ์ผ๋ก
์ ํํ๊ณ ์๋ ํธ๋ ๋์ ํจ๊ป, ์๋ก์ ๋ฒ ๋ผ๋ ์ค๋ ์๊ฐ ๊ฒ์ฆ๋ ๋ค์ฉ๋์
๋ฐ๋ ๋ฐ ํค์ด ๋ณด์กฐ์ฉ์ผ๋ก ์๋น์๋ค ๋ง์ ์์ ์๋ฆฌํ๊ณ ์๋ค. ์ ํ์ ๊ณต๋ฒ๊ณผ
๋ธ๋๋ํ์ ์์ด์ ๋ฌธํ๋ฅผ ์ด์ฐ๋ฅด๋ ์๋ก์ ๋ฒ ๋ผ์ ๊ธ์ ์ ์ธ ํน์ฑ๋ค์
ํ์ฉํ๋ ๊ฒ์ด ๋ด๋น์๋ค์ ์๋ฌด์ด๋ค. ์๋งค์๋ค ์ญ์ ์๋ก์ ๋ฒ ๋ผ๊ฐ ํจ์ ๋
๋์ฑ ๋ง์ ์ ํ์ ์ทจ๊ธํ๋ ๊ฒ์ด ์ด๋์ด ๋ ๊ฒ์ด๋ค. ์๋น์๋ค์ด ํค์ด
์คํ์ผ๋ง๊ณผ ๊ด๋ฆฌ ์๋ฒ์ ๊ฐ์ํํ๋ค๋ ์ ์์, ์๋ก์ ๋ฒ ๋ผ๋ฅผ ํจ์ ํ๊ณ ์๋
์คํ์ผ๋ง, ๊ด๋ฆฌ ๋ฐ ๋ฆด๋ ์ ์ ํ๋ค์ ์ง์์ ์ผ๋ก ์๋น์๋ค์ ๋ถ๋ฌ ์ฌ ๊ฒ์์
ํ๋ฆผ์ด ์๋ค.
Johnson ์ ํ์ ์ ์ ์ธ์ข ์ฌ์ฑ์ ๊ฐ์ ํญ๋ ฅ ๋ฌธ์ ์ธ์์ ๊ณ ์ทจ์ํค๋๋ฐ
๊ทธ๋ค์ ์๋ช ์ํ์ธ Gentle Treatmentยฎ์ ์ฌ์ฉํจ์ ์๋ถ์ฌ์ ๋๋๋ค.
๋ํ ๊ทธ๋ค์ ์ด๋ฐ ๋ฌธ์ ๋ค์ ๋ํญํด ์์ ๋ค์ ๋ชฉ์๋ฆฌ๋ฅผ ๋์ด๋ ์ฌ์ฑ๋ค์๊ฒ
ํ์ ์ฃ๋๋ฐ ์ ์ฐ๊ณ ์๋ค. ์ด๋ฌํ ๋ ธ๋ ฅ๋ค์โNo Excuse! Shop the
Abuse!โขโ๋ฅผ ํตํด ๋ณด์ฌ์ง๊ณ ์๋ค. (โ์ด์ ๋ ์์ต๋๋ค! ์ฌ์ฑ ๋ณดํธ์์
์ฌ๋จ์ ์ง์ํ๋ ๊ฐ์ ํญ๋ ฅ ๊ทผ์ ๋๊ธฐ ์ ํ์ ๊ตฌ๋งคํด์ฃผ์ธ์!โ) ์์ธํ
๋ด์ฉ์www.jpcnoexcuse.org์์ ๋ณผ ์ ์๋ค.
September 2012 OTC Beauty Magazine 81
74 OTC Beauty Magazine September 2012
With their naturally bubbly nature and contagious smiles, kids need and deserve to be in the spotlight. In partnership with the Show Me the Way Foundation and The Runway RED Campaign, African Prideโs Dream Kids hair care line helped to make the annual RUNWAY RED charity kids fashion show a huge success. Support of this highly anticipated show is just one of the ways Dream Kids gives back to the community, including the shipment of thousands of samples and full size products to salons, outreach shelters, non-profit organizations and local salons. This August, the imaginative โWonderland Safariโ fashion show placed mini divas and handsome, young gents on a runway against the backdrop of Atlantaโs beloved Zoo Atlanta. The fourth annual charity fashion event raises awareness of children infected with or affected by HIV/AIDS, with the draw of kiddie models that happen to be the daughters and sons of celebrities like โThe Real Housewives of Atlantaโ star Cynthia Bailey. Proceeds from this event go to benefit the Show Me the Way Foundationโs SHE and HOLLA Back programs, which educate youth about HIV/AIDS and the importance of abstinence throughout the Metro Atlanta Area. โItโs incredibly important for Dream Kids to a be part of the 2012 โWonderland Safariโ celebrity kids fashion show. As a brand, we absolutely support the efforts of the Show Me the Way Foundation in fighting to save the lives of children while encouraging them to live out their dreams,โ stated Charlene Bastien (national marketing director, Strength of Nature Global, LLC). Over 1,000 guests are given an exclusive peek at back-to-school collections, featuring past designers like Jack & Jill, Sean John for Kids, Rock and Republic, Lil Miss Muffet, Burberry for Kids, Paige Denim, Tommy Hilfiger, and Bo Peep Kids. The event is always a highlight of the summer in Atlanta and Dream Kids is proud to be able to support such a worthy cause. To learn more about Strength of Nature or the Show Me the Way Foundation, visit www.african-pride.com or www.showmethewayfoundation.org.
HIV/AIDS AwarenessDream KidsSupports Stylish Cause to Raise
by Kimberly Walker
Special Section
Strength of Nature
HIV/AIDS ์ธ์ ๊ณ ์ทจ๋ฅผ ์ํ Dream Kids์ ํจ์ ์ผ ํ์
์ ์ฒ์ ์ผ๋ก ๋ฐ๋ํ ์ฑํ๊ณผ ์ ์ผ์ฑ ์๋ ์ฌ๋์ค๋ฌ์ด ๋ฏธ์์ ํจ๊ป,
์์ด๋ค์ ๋ง๋ ํ ์ฃผ๋ชฉ๋ฐ์์ผ๋ง ํ๋ค. Show Me the Way Foundation, The
Runway RED Campaign๊ณผ ํํธ๋๊ฐ ๋์ด, African Pride์ Dream Kids ํค์ด
์ผ์ด ์ ํ์ ๋งค๋ RUNWAY RED ์์ ์ด๋ฆฐ์ด ํจ์ ์ผ๋ฅผ ์ฑ๊ณต์ํค๋๋ฐ ๋์์
์ฃผ์๋ค. ์ด ๋๋ง์ ํจ์ ์ผ๋ฅผ ์ง์ํ๋ ๊ฒ์ ์ ์ฒ๊ฐ์ ์ ํ๊ณผ ์ํ์ ๊ฐ
๋ณดํธ์๋ ๋น์๋ฆฌ ๋จ์ฒด, ์ง์ญ ๋ฏธ์ฉ์ค ๋ฑ์ ๋ฐฐํฌํ๋ ๊ฒ์ ํฌํจํด Dream Kids
๊ฐ ์ฌํ๋ฅผ ์ํด ํ์ํ๋ ์ฌ๋ฌ ๋ฐฉ๋ฒ ์ค์ ๋จ์ง ํ๋์ผ ๋ฟ์ด๋ค.
์ฌ 8์์๋ ์ฐฝ์์ ์ธ โ์ ๊ธฐํ ์ฌํ๋ฆฌโ ํจ์ ์ผ๊ฐ ๋ฉ์ง ์ ํ๋ํ
๋๋ฌผ์์ ๋ฐฐ๊ฒฝ์ผ๋ก ์ด๋ ธ์ผ๋ฉฐ, ์ด ๋ฐ์จ์ด์๋ ์ด๋ฆฐ ๋๋ฐ์ ๋ฉ์ง ์๋ ๋ชจ๋ธ๋ค์ด
ํจ๊ปํ๋ค. ์ 4ํ ์ ๊ธฐ ์์ ํจ์ ์ด๋ฒคํธ๋ ์ ์ผ๋ณ์ด๋HIV/AIDS ์ ๊ฐ์ผ๋
์๋๋ค์ ๋ํ ์ธ์์ ๋ถ๋ฌ ์ผ์ผํค๊ณ ์ ํ๋ฉฐ, TV ํ๋ก๊ทธ๋จ์ธThe Real
Housewives of Atlanta์ ์คํCynthia Bailey๋ฅผ ํฌํจํ ์ ๋ช ์ธ์ฌ์ ์ฐ์์ธ
์๋ ๋ค์ด ์ด๋ฆฐ์ด ๋ชจ๋ธ๋ก ๋์ ์ถ์ฒจ ํ์ฌ๋ ๊ฐ๋๋ค. ์ด ํ์ฌ์ ์์ต๊ธ์
Show Me the Way Foundation์ SHE and HOLLA Back programs์ ์ํด
์ฌ์ฉ๋๋๋ฐ, ์ด ํ๋ก๊ทธ๋จ์ ์์ด๋ค์๊ฒ HIV/AIDS์ ๋ํ ๊ต์ก๊ณผ ์ ํ๋ํ
์ง์ญ์ ์ฑ๊ต์ก์ ๋ด๋นํ๊ฒ ๋๋ค.
โ2012๋ โ์ ๊ธฐํ ์ฌํ๋ฆฌโ ์ฐ์์ธ ์๋ ํจ์ ์ผ์ ์ฐธ์ฌํ๋ ๊ฒ์Dream
Kids๋ฅผ ์ํด์ ์์ฃผ ์ค์ํฉ๋๋ค. ๋ธ๋๋๋ก์, ์ฐ๋ฆฌ๋ ์์ด๋ค์ด ๊ฟ์ ํผ์น
์ ์๋๋ก ๊ทธ๋ค์ ์๋ช ์ ๊ตฌํ๋๋ฐ ํ์ฐ๋Show Me the Way Foundation
์ ๋ ธ๋ ฅ์ ์ ์ ์ผ๋ก ์ง์ํฉ๋๋ค.โ Strength of Nature Global, LLC ์ ๊ตญ์
๋ง์ผํ ๋๋ ํฐ์ธ Charlene Bastien๋ ๋งํ๋ค.
1,000์ฌ๋ช ์ด ๋๋ ๊ฒ์คํธ๋ค์๊ฒ Jack & Jill, Sean John for Kids,
Rock and Republic, Lil Miss Muffet, Burberry for Kids, Paige Denim,
Tommy Hilfiger, and Bo Peep Kids์ ๊ฐ์ ๋์์ด๋๋ค์ ์ ํ์ ๊ฐ์ถ ์ ํ๊ธฐ
์ปฌ๋ ์ ์ ๋ณผ ์ ์๋ ๊ธฐํ๊ฐ ์ฃผ์ด์ง๋ค. ์ด ์ด๋ฒคํธ๋ ์ ํ๋ํ์์ ์ฌ๋ฆ์ด๋ฉด
ํญ์ ์ฃผ๋ชฉ๋ฐ๋ ํ์ฌ์ด๋ฉฐ, Dream Kids๋ ์ด๋ ๊ฒ ๊ฐ์น์๋ ์๋ฏธ๋ฅผ ํ์ํ ์
์๋ ๊ฒ์ ์๋ถ์ฌ์ ๊ฐ๋๋ค.
Strength of Nature ์ the Show Me the Way Foundation์ ๋ํ
์์ธํ ์ ๋ณด๋www.african-pride.com ๊ณผ www.showmethewayfoundation.
org์์ ๋ณผ ์ ์๋ค.
July 2012 OTC Beauty Magazine 75
OTC Beauty Magazine December 2008 76 OTC Beauty Magazine September 2012
Gorgeous
Spilo WorldwideSpilo Worldwide supports Expedition Inspiration, an organization that raises funds for breast cancer research and supports survivors through outdoor activities. A portion of the profits earned on a selection of pink products from July through December are donated to this organization. www.spilo.com
PravanaIn recognition of Breast Cancer Awareness month, PRAVANA introduces a limited edition pink version of their classic blue Intense Therapy Leave-In Treatment, supporting the Beauty Bus Foundation (www.beautybus.org). For every product sold at select salons from September 1st through October 31st, a portion will be donated to the non-profit organization. www.pravana.com
Here we have spotlighted a few charity honorable mentions. These companies are also doing their part to contribute to generous causes. Learn more about efforts and the products they are using to support them.
GiversSpecial Section
September 2012 OTC Beauty Magazine 77
GorgeousOrlyIn support of Breast Cancer Awareness Month, ORLY is launching the Pretty in Pink Collection in which 20 percent of the profits will go towards Cancer Schmancer. Founded by actress and cancer survivor Fran Drescher, Cancer Schmancer is an organization that focuses on education, prevention and early detection of cancer. www.orlybeauty.com
TweezermanTweezerman โGoes Greenโ and fights breast cancer with two unique tweezers. They offer two tools that support charitable causes; the Limited Edition โGo Greenโ Mini Slant Tweezer in partnership with the National Arbor Day Foundation and the Precision in Pink Slant Tweezer supporting Breast Cancer Awareness. www.tweezermanprofessional.com
Dynamics Beauty ExpoDespite striving to empower professionals through education, networking, and marketing promotions opportunities, the Dynamics Beauty Expo is also focused on supporting two charitable organizations; CARE, a not-for-profit 501(c)(3) organization, and the Picardy Foundation. By spreading awareness and attracting donations they will aid in the building of homes and schools for displaced children that suffered the tragic devastation of the earthquake in Haiti a few years ago. www.dynamicsbeautyexpo.com
Givers
82 OTC Beauty Magazine September 2012
by Tony Bae
Retailer
Profile
โ๊ดํ๋ฌธ ์ฌ๊ฑฐ๋ฆฌ์ ๋ฒ๊ฑฐ๋ฒ๊ฒจ๋๋ ์ด ์ฌ๋โ ์ด๋ผ๋ ํ
ํ์ด ์๋ค. ์ด๋ ์ด๋ ํ ์ํฉ์ด ์ฃผ์ด์ ธ๋ ๊ทธ ์ํฉ์
์ ๊ทน๋ณตํ๋ ์ฌ๋์ ์นญํ๋ ๊ฒ์ด๋ค. ์ํฉ๋์ฒ ๋ฅ๋ ฅ์ด
๋ฐ์ด๋๋ค๋ ๊ฒ์, ์ฃผ์ด์ง ํ๊ฒฝ์ ์ ํ์ ํ๊ณ ๊ทธ๊ฒ์
์ตํ๊ฐ ์ ๋๋ค๋ ์๋ฏธ์ธ ๊ฒ์ด๋ค. ํ๋์ฌํ์์๋ ์ด
๋ฌํ ์ฌ๋์ ๋ฅ๋ ฅ์๋ก ํ๊ฐํ๊ณ ์๋ค. ์ด๋ ํ์์
์ํ์์๋ฟ๋ง ์๋๋ผ, ์์ ์ ์ ๋ฌดํ๊ฒฝ์์๋ ๊ทธ ์ค
์์ฑ์ด ๊ฐ์กฐ๋๊ณ ์๋ค. ๊ฐ๋ น, ๊ฐ์ธ์ ๋ฅ๋ ฅ์ด ๋ฐ์ด๋
๋ค ํ ์ง๋ผ๋, ์ง์ฅ๋๋ฃ๋ ์ , ํ๋ฐฐ๋ค๊ณผ ์ ์ตํ๋์ง
๋ชปํ๋ฉด ๊ทธ์ ์ ์ฒด์ ์ธ ํ๊ฐ๋ ์ ํ๋๋ ๊ฒ์์ ๋ณผ ์
์๋ค. ์์ ์ด ์ด๋ ํ ์ผ์ ํ๊ณ ์๋ ๊ฐ์ ๊ทธ ์ผ์ ์
์ ์ํ๊ณ ์ตํ๋๋ ๊ฒ์ ๋งค์ฐ ์ค์ํ ์ฌ์์ด๋ค. ์คํ
์ด๋ฅผ ์ด์ํ๋ ์ค๋ ์ ์ฅ์์ ๋ณธ๋ค๋ฉด, ์ ํ์ ํ๋งค๋ฅ
๋ ฅ, ์คํ ์ด์ ๊ฒฝ์ ์ ์ด์๋ ์ค์ํ์ง๋ง, ๊ฐ์ด ์ผ์
ํ๋ ์ง์๋ค, ๊ทธ๋ฆฌ๊ณ ์คํ ์ด๋ฅผ ๋ฐฉ๋ฌธํ ๊ณ ๊ฐ๋ค๊ณผ ์ ์ต
ํ๋๋ ๊ฒ ๋ํ ์ค์ํ๋ค. ๋ ๋์๊ฐ, ์ฃผ์์ ์ฌ๋๋ค
์ ์ ์ปจํธ๋กค ํ ์ ์๋ค๋ฉด, ๋ํ ๋์๊ฐ ์์ ๊ฒ์ด๋ค.
์ด๋ฌํ ์์๋ค์ ์ ๊ฒฝ์ํด ๋๊ฐ์ง ๋ชปํ๋ค๋ฉด, ์ฑ๊ณต
์ด๋ ๋จ์ด๋ ์ด์ ๋งก๊ฒจ์ผ๋ง ํ ๊ฒ์ด๋ค. ์ด๋ฒ์ OTC
Beauty magazine ์์ ์ธํฐ๋ทฐํ decatur, georgia
์ฃผ์ ์์นํ fashion Tree ์ ๊น๋ฌธํ ์ฌ์ฅ์, ๊ณ ๊ฐ๋ค
๊ณผ์ ์ตํ๋ ๋ฌผ๋ก , โ์๋์ ์์ด๋คโ ๋ผ๋ ํ์์ ๊ณผ๊ฐ
ํ๊ฒ ๋ฒ์ด๋ ๊ณ ๊ฐ๋ค์ ์ปจํธ๋กค ํด๊ฐ๋ฉฐ ์คํ ์ด๋ฅผ ์ด์
ํด ๋๊ฐ๋ ์ค๋์ด๋ค. ๊ณ ๊ฐ๋ค์๊ฒ ํ๋๋ฆฌ์ง ์์ผ๋ฉด์
๋ ์ข์ ๊ด๊ณ๋ฅผ ์ ์งํด๋๊ฐ๋ ๊ทธ๋ง์ ๋ ธํ์ฐ๋ฅผ ๋ค์ด
๋ณด๋๋ก ํ์.
Fashion Tree โข Decatur, Georgia ๊ณ ๊ฐ๋ค๊ณผ ์ตํ ๋์ด์ผ ํฉ๋๋ค!
July 2012 OTC Beauty Magazine 87
์คํ ์ด์ ์ด๋กฑ, ๋ถ๋ฆฌ๊ฒฝ์์ ํด์ผ ํ๋ค? 92๋ ๋์ ๋๋ฏธํ์ฌ ํ์ฌ ๋ฏธ๊ตญ์ํ์ 20์ฌ๋ ์งธ ํ๊ณ ์
๋ ๊น์ฌ์ฅ์, ์ฒ์์ ๋ํ์ ์งํ์ ์ํด ๋ฏธ๊ตญ์ผ๋ก ์๋ค
๊ณ ํ๋ค. ํ์ง๋ง, ํ๊ต์์ ์ ๊ณตํ๋ ์ผ์ด ๋ป๋๋ก ํ๋ฆฌ์ง
์์ ์ง์ฅ์ ๊ตฌํ ๊ฒ์ด ํค์ด ๋๋งค์์ด์์ผ๋ฉฐ, ๊ทธ๋ก๋ถํฐ 7
๋ ๊ฐ์ ๋๋งค์ ๊ทผ๋ฌด๋ฅผ ๊ฑฐ์ณ, ์ง๊ธ์ ๋ทฐํฐ ์ํ๋ผ์ด ์คํ
์ด ์ด์์ ์์ํ์๋ค๊ณ ํ๋ค. ๊น์ฌ์ฅ์, โ๋๋งค์์์ ์ผ
ํ๋ ๋น์, 2๋ ์ฌ ์ด์ ์กฐ์ง์ ์ฃผ๋ฅผ ๋ด๋น ํ์๋๋ฐ, ๊ทธ ๋
์ง๊ธ์ ๋ถ์ธ์ ๋ง๋ ์กฐ์ง์ ์ฃผ์ ์ ์ฐฉํ๊ฒ ๋์์ต๋๋คโ
๋ผ๊ณ ํ๋ค. ์คํ ์ด ๊ฒฝ์ ๊ฒฝํ์ ์์์ง๋ง, ๋ทฐํฐ ์ ๊ณ์์
์ผ์ ํ์๋ ๋ณธ์ธ์ ๊ฒฝํ๊ณผ, ๋ทฐํฐ ์ํ๋ผ์ด ์คํ ์ด๊ฒฝํ์ด
ํ๋ถํ ์๋ด ๋ฆฌ์ฌ์จ๋ฅผ ๋ง๋๋ฉด์ ์คํ ์ด๋ฅผ ์ด์ํ ๊ฒฐ์ฌ์
ํ์๋ค๊ณ ํ๋ค. ๊น์ฌ์ฅ์ โ์ฒ์์ ์ด๋ฌ์ ๋ฌํ ์ด์ ๋ก ๊ณ
์๋ ๋ง์ด ํ์ง๋ง, ์ด์ ๋ ์๋ฆฌ๋ฅผ ์ก์ ๊ฒ ๊ฐ์ต๋๋คโ ๋ผ๋
๋ง๋ก, ๊ทธ์ ์ด์ผ๊ธฐ๋ฅผ ํ์ด ๋๊ฐ๋ค. ์ ํ๋ํ์์ ๊ฐ์ฅ ์ค
๋๋ ์คํ ์ด ์ค ํ๋๋ผ๋ ํ์ฌ์ fashion Tree ๋ 2,400
sq ft ์ ๊ท๋ชจ์ด๋ฉฐ, ์ง๊ธ์ ์์น์์ 25๋ ๊ฐ ์ด์๋์ด์ค
๊ณ ์๋ ์ ํต์ ์คํ ์ด๋ผ๊ณ ํ๋ค. ๋ฐ๋ก ์์ ์์นํ ํค์ด
์ด๋กฑ๋ ํจ๊ป ์ด์ํ๊ณ ์์ง๋ง, ์ด๋กฑ์ ํจ๊ป ์ด์ํ๋ ์ฌ
๋ ๋ทฐํฐ ์ํ๋ผ์ด ์คํ ์ด์๋ ์ฝ๊ฐ ๋ค๋ฅธ ํํ๋ฅผ ๋ณด์ด๊ณ
์์๋ค. ๋๋ถ๋ถ์ ์ด๋กฑ์ ๋ทฐํฐ ์ํ๋ผ์ด ์คํ ์ด ์์ ์
์นํด ๋๊ณ ํจ๊ป ์ด์ํ๋ ํํ๋ฅผ ๋ ๊ณ ์๋๋ฐ, ๊น์ฌ์ฅ์
๋ ์คํ ์ด๋ฅผ ์์ ํ ๋ถ๋ฆฌํ์ฌ ์ด์ํ๊ณ ์์๋ค. โํค์ด ์ด
๋กฑ๊ณผ ๋ทฐํฐ์ํ๋ผ์ด ์คํ ์ด๋ฅผ ํจ๊ป ๊ฐ์ง๊ณ ์๋ ๊ฒ์๋ ์ฅ
์ ๋ ์์ง๋ง ๋จ์ ๋ ์์ต๋๋คโ ๋ผ๋ ๊น์ฌ์ฅ์, ์ฌ์ค ํ์ธ
๊ณ ๊ฐ๋ค์ด ์์ง๊น์ง๋ ํ์ธ๋ค์ด ๋ทฐํฐ ์คํ ์ด์ ์ด๋กฑ์ ๋ชจ
๋ ์์ ํ๊ณ ์๋ ๊ฒ์ ๊ทธ๋ฆฌ ๋ฐ๊ธฐ์ง๋ ์๋ ๊ฒ ๊ฐ๋ค๊ณ ๊ฑฐ
์นจ์์ด ๋งํ๋ค. ๋๋ถ๋ถ์ ๋ทฐํฐ ์ํ๋ผ์ด ์คํ ์ด๋ค์ ๋ง
์ ํ์ธ๋ค์ด ๊ฒฝ์์ ํ๊ณ ์์ด ๋ฏ์ค์ง ์์ง๋ง, ํค์ด ์ด๋กฑ
๋งํผ์ ์์ง ํ์ธ๋ค์ด ์ง์ ์ด์ํ๋ ๊ฒ์ด ๋ณดํต์ด๋ผ ์ฝ๊ฐ
์ ๊ฑฐ๋ถ๊ฐ์ด ์กด์ฌํ๊ณ ์๋ ๊ฒ ๊ฐ๋ค๊ณ ๊น์ฌ์ฅ์ ๋งํ๋ค.
๊ตณ์ด ๋น๊ต๋ฅผ ํ์๋ฉด, ํ๊ตญ ์๋น์ ๋ค์ด๊ฐ๋๋ฐ, ๋ค๋ฅธ ๋ฏผ์กฑ
์ ์ฌ๋์ด ๊ทธ ์๋น์ ์ด์ํ๊ณ ์์ ๋ ํ๊ตญ์ฌ๋์ด ๋๋ผ
๋ ๊ทธ๊ฒ๊ณผ ๋น์ทํ๋ค๊ณ ๋ณผ ์ ์๋ค๋ ๊ฒ์ด๋ค. ๋ํ, ์ด๋กฑ์
์ด์ํ๊ณ ์๋ค๋ ์ฌ์ค์ ์ ๋ค๋ฅธ ์ด๋กฑ์ ํค์ด ๋์์ด๋๋ค
์ด ๋ทฐํฐ ์ํ๋ผ์ด ์คํ ์ด๋ฅผ ์ฐพ์์ค๋ ๋ฐ๊ธธ์ ๋์ด ๋ฒ๋ฆฌ๊ธฐ
๋ ํ๋ค๊ณ ํ๋ค. ๊ทธ๋ฌํ ์ด์ ๋ก ์ธํด, ์์ ํ ๋ ๋ฆฝ์ ์ผ๋ก
๋ ๊ฐ์ ์คํ ์ด๋ฅผ ์ด์ํ๊ณ ์๋ค๊ณ ํ๋ค.
๋ด ์คํ ์ด๋ง์ ํน์ฑ์ ๋ง๋ค์ด๋ผ!fashion Tree ๊ทผ์ฒ์๋ 10์ฌ๊ฐ๊ฐ ๋๋ ์์ํ ๋ ์ ์ข
84 OTC Beauty Magazine September 2012
์คํ ์ด๋ค์ด ์๋ค. ์์ฆ, ๊ฒฝ์์ด ์๋ ์ง์ญ์ ๊ฑฐ์ ๋๋ฌผ์ง๋ง,
fashion Tree ๊ฐ ์์นํด ์๋ ์ด ์ง์ญ์ ๊ทธ ์ค ์ ๋ํ ๋ง์ ๋
์ ์ข ์คํ ์ด๋ค์ด ์ฆ๋นํด ์๋ ์ง์ญ ์ค ํ๋์ด๋ค. ๊น์ฌ์ฅ์ โ์ฒ
์์ ์ด๋ป๊ฒ ์ฐ๋ฆฌ ์คํ ์ด๋ง์ ํน๋ณํจ์ ๋ง๋ค์ด์ผ ํ๋, ๋ผ๋
์๊ฐ์ ํ๋ ์ค, ํค์ด ๋๋งค์์์ ๊ทผ๋ฌดํ๋ ๊ฒฝํ์ ์ด๋ ค ํํ
๊ฒ ์ ํต๋๊ณ ์๋ ํค์ด ์ปฌ๋ฌ๋ค ์ด์ธ์ ํน๋ณํ ์ปฌ๋ฌ๋ค์ ์ทจ๊ธ์
์์ ํ์์ต๋๋ค. ์ด๋ ์ด๋ ์ ๋ ์ ์ค ํ์๊ณ , ๊ทธ๋์ ํน๋ณํ
์์์ ์ฐพ๋ ๊ณ ๊ฐ๋ค์ด ์ฌ์ฌ์น ์๊ฒ ๋ฐฉ๋ฌธํ๊ณ ์์ต๋๋คโ ๋ผ๊ณ
ํ๋ค. ์๋ก์ ์์ต์ ๋จ์ดํธ๋ฆฌ๋ ๊ฐ๊ฒฉ๊ฒฝ์์ด ๋๋ฌดํ๋ ์์ฆ,
๊น์ฌ์ฅ์ฒ๋ผ ์์ ์ ํน๋ณํจ์ ๋ง๋ค์ด ๊ฒฝ์๋ ฅ์ ๊ฐ์ถ๋ ๊ฒ์ ๋ฐ
๋์งํ ์ผ์ธ ๊ฒ์ด๋ค. ๊น์ฌ์ฅ์ ๋ํ, ์คํ ์ด ์์์ ์ผํ์๋
์ง์์ ํ์ธ๋ค๋ง ๊ณ ์ฉํ๊ณ ์๋ค๊ณ ํ๋ค. โ๋ฌผ๋ก , ์ผ์ ํ๋ ๋ฅ๋ ฅ
์ ํ๊ตญ ๋ถ๋ค์ด ๋ฐ์ด ๋๊ฒ ์ง๋ง, ์ ๋ ์ฃผ์ ๊ณ ๊ฐ๋ค๊ณผ ๊ฐ์ ์ธ์ข
์ธ ํ์ธ๋ค์ ๊ณ ์ฉํ๋ ๊ฒ์ด ์๋น์๋ค์ ์๋ํ๋๋ฐ ์์ด ์กฐ๊ธ
์ ๊ฑฐ๋ถ๊ฐ์ด ๋ํ ๊ฒ์ด๋ผ ์๊ฐํฉ๋๋คโ ๋ผ๋ ๊น์ฌ์ฅ์, ์ฒ์ ์ค
ํ ์ด๋ฅผ ์ด์ํ๊ธฐ ์์ํ์ ๋๋ถํฐ ํ์ธ ์ง์๋ค์ ๊ณ ์ฉํ์๊ธฐ
๋๋ฌธ์ ํฌ๊ฒ ๋ถํธํ ์ ์ ์๋ค๊ณ ํ๋ค. ์ฃผ์ ๊ณ ๊ฐ๋ค๊ณผ ๊ฐ์ ์ธ
์ข ์ธ ํ์ธ๋ค์ ๊ณ ์ฉํจ์ผ๋ก ํด์ ์ผํ๊ฐ๋ค์๊ฒ ์ข๋ ์น๊ทผํจ์
์ค ์ ์๋ค๋ ์ด์ ๋ก ์ธํด ํ์ธ ์ง์์ ๊ณ ์ฉํ๋ ์คํ ์ด์ค๋๋ค
์ด ๋ง์ด ์๋ ๊ฒ์ด ์ด๋ฅผ ๋ฐ์ฆํด์ฃผ๋ ์์ด๋ค.
ํฌ๊ธฐํ ๋ถ๋ถ์ ๊ณผ๊ฐํ ํฌ๊ธฐ๋ฅผ ํด์ผ ํ๋ค!๋ชจ๋ ์๋งค์๋ค์ด ๊ฒช๊ณ ์๋ ์ด๋ ค์ ์ค์ ํ๋๊ฐ ๋ฐ๋ก ๊ณ ๊ฐ ์
๋น์ค์ผ ๊ฒ์ด๋ค. ์ด๋ค ๊ณ์ธต, ์ด๋ค ์ธ์ข ์ ๋ง๋ก ํ๊ณ , ์คํ ์ด๋ฅผ ๋ฐฉ
๋ฌธํ๋ ๊ณ ๊ฐ๋ค์ ์๋น์๋ก์์ ๊ถ๋ฆฌ๋ฅผ ๋๋ฆฌ๋ ค๋ ๊ธฐ๋ณธ์ ์ฌ๋ฆฌ
๋ฅผ ๊ฐ์ง๊ณ ์๋ค. ์ฌ์ง์ด โํ๊ตญ์ฌ๋์ ์๋ํ๋ ์ฅ์ฌ๊ฐ ๊ฐ์ฅ ํ
๋ค๋คโ ๋ผ๋ ํ๊ตญ์ฌ๋๋ ์ ์ง ์๋ค. ์ด๋ ๊ผญ ํ๊ตญ์ฌ๋์ด๋ผ์ ํ
๋ ๊ฒ์ด ์๋๋ผ, ํ๊ตญ์ฌ๋์ ์๋ํด์ผ ํ๋ ์ ์ข ์ด๊ธฐ์ ๋์จ
๋ง์ผ ๊ฒ์ด๋ค. ๋ฐ๋ผ์ ์ฃผ๋ก ํ์ธ๋ค์ ์๋ํ๋ ๋ทฐํฐ ์ํ๋ผ์ด
์ค๋๋ค์ ํ์ธ๋ค์ ์๋ํ๋ ๊ฒ์ด ํ๋ค๋ค๋ ๋ง์ด ๋์ฌ ์๋ ์
๋ ๊ฒ์ด๋ค. ํ์ง๋ง ๊น์ฌ์ฅ์ ๊ณ ๊ฐ์ ๋ํ๋๋ฐ ์์ด ๋ณดํต์ ์ค
๋๋ค๊ณผ๋ ๋ค๋ฅธ ์๊ฐ์ ๊ฐ์ง๊ณ ์์๋ค. โ์ ๋ ๊ณ ๊ฐ๋ค๊ณผ ์ธ์๋
๋ถ์ฌํ๋ ํธ์ ๋๋คโ ๋ผ๋ ๊น์ฌ์ฅ์, ๊ทธ๋ฌํ ๋ฐ๋ ๋๋ฆ๋๋ก์
์ด์ ๊ฐ ์์๋ค๊ณ ํ๋ค. โ์ฒ์์ ์ด ์คํ ์ด๋ฅผ ์ธ์ํ๊ณ ๋์ ์
๋ง์ ๋๋๋ค ๋๋ฌธ์ ๋ง์ ๊ณ ์์ ํ์ต๋๋ค. ์ฌ์ง์ด ํ๋ฃจ์ ๊ฒฝ
Retailer Profile
September 2012 OTC Beauty Magazine 85
์ฐฐ์ 3๋ฒ์ด๋ ๋ถ๋ฅธ ์ ๋ ์์ต๋๋คโ ๋ผ๋ ๊น์ฌ์ฅ์, ์ด๋ฐ์ ์ด๋ฌํ ๋ถ์๊ธฐ๋ฅผ ์
์ ํ ํ์๋ฅผ ๋๊ผ๋ค๊ณ ํ๋ค. ์ฌ์ง์ด๋ ์๋๊ณผ ์ฌํ ๋ชธ์ธ์๊น์ง ์์๋ค๊ณ ํ๋ฉฐ,
์คํ ์ด ์ด์์ ์์ํ์ง 2๋ ๋ฐ, 3๋ ์ ๋๊น์ง ์ด๋ฌํ ์ผ๋ค์ด ๋์ด์ง ์์ ํ๋ค
์๋ค๊ณ ํ๋ค. ํ์ง๋ง, ๊น์ฌ์ฅ์ ๊ทธ๋ฌํ ๊ฒ์ ๋๊น์ง ๋ํญํ์์ผ๋ฉฐ, ๊ทธ๋ฌํ ๊ณผ๋
๊ธฐ์ ์๊ธฐ๊ฐ ์ง๋๊ณ ๋์๋ ๋๋์ด ๋ง์ด ์ค์๋ค๊ณ ํ๋ค. โ์์ฆ์ ๊ฒฝ์ฐฐ์ ๋ถ๋ฅผ ์ผ
์ด ๊ฑฐ์ ์์ต๋๋คโ ๋ผ๋ ๊น์ฌ์ฅ์, ํ์ฌ ์คํ ์ด๊ฐ ์๋ ์ง์ญ์ด ๋๋ค ์ฌ๋๋ค ์ด์ธ
์, ์์ ๋งํ๋ ๋จ๋ด๊ธฐ ์๋๋ค๋ ๋ง์ ๊ฒ๋ ๋๋์ด ๋ง์ ํ๋์ ์์ธ์ผ๋ก ๊ผฝ์
๋ค. โ๋ง๋ ์ ๋๋ ์ต์ง๋ฅผ ๋ถ๋ฆฌ๋ฉฐ ๊ณ ๊ฐ์ด๊ธธ ํฌ๊ธฐํ ์ฌ๋๋ค์๊ฒ๋ ์ข ๊ฐํ๊ฒ ๋ง์
๋ ํธ์ ๋๋ค. ํ์ง๋ง, ๊ทธ ์ธ์ ๊ณ ๊ฐ๋ค๊ณผ๋ ์์ฃผ ์น๋ฐํ ๊ด๊ณ๋ฅผ ๋งบ๊ณ ์์ต๋๋คโ
๋ผ๋ ๊น์ฌ์ฅ์ ๋ง์์, ๊ทธ๋ค์ ๋ฐฐ์ฒํ๋ ๊ฒ์ด ์๋๋ผ, ์คํ๋ ค ๊ทธ๋ค๊ณผ ์ ์ด์ฐ๋ฌ
์ ธ์ ์คํ ์ด๋ฅผ ์ด์ํ๊ณ ์๋ค๋ ์๊ฐ์ ํจ์ด ํ์๋ฟ๋ง์ ์๋ ๊ฒ์ด๋ ์๊ฐ์ด ๋
๋ค. ์ด๋ค ์ข ๋ฅ์ ์คํ ์ด ๋ง๋ก ํ๊ณ , ์ค๋๋ค์ ๋๋ถ๋ถ ๊ณ ๊ฐ๋ค์ ํฉ๋นํ ์๊ตฌ๋ฅผ ๋ฃ
๊ณ ๋นํฉํด ํ ๊ฒฝํ์ด ๋ง์ด๋ค ์์ ๊ฒ์ด๋ค. ๊ทธ๋ ๋ค๋ฉด, โ์๋์ ์์ด๋คโ ๋ผ๋ ๊ณ ์
๊ด๋ ์ผ๋ก ์ธํ ์คํธ๋ ์ค์ ๋ฒ์ด๋, ๋๋ ค ๋ค๋๋ ๊ฒ์ด ์๋, ์ปจํธ๋กค์ ํ๋ ๊น์ฌ
์ฅ์ ๊ฒฝ์๋ฐฉ์๋ ๋์์ง ์์ ๊ฒ์ด๋ ์๊ฐ์ด ๋ ๋ค
โํ์ฌ๋ ์คํ ์ด๋ด์์ ํค์ด๋ณด๋ค ์ผ๋ฏธ์ปฌ์ ํ๋งค ๋น์ค์ด ๋์์ก์ต๋๋คโ ๋ผ๋ ๊น
์ฌ์ฅ์, ๊ฒฝ์ ์ ์ธ ๋ฌธ์ ์, ์์ฆ ๋ถ๊ณ ์๋ ๋ค์ถ๋ด ํค์ด์ ๋ํ ์ ํ์ผ๋ก ์ธํด ๊ทธ
๋ฌํ ํ์์ด ์ผ์ด๋๋ ๊ฒ ๊ฐ๋ค๊ณ ํ๋ค. ๋ฐ๋ผ์ ์๋ก ๋์จ ์ผ๋ฏธ์ปฌ ์ ํ๋ค์ ๋ง์
์ ๊ฒฝ์ ์ฐ๋ฉฐ, ๋๋๋ก ์ทจ๊ธ์ ํ๋ ํธ์ด๋ผ๊ณ ํ๋ค. ๋ํ, โํ์ฌ๋ ๋ทฐํฐ ์ํ๋ผ์ด
์คํ ์ด์์๋ง ํค์ด์ ํ์ ๊ตฌ์ ํ ์ ์๋ ๊ฒ์ด ์๋๋ผ, ์ธํฐ๋ท์ด๋ ์ด๋กฑ์ ํตํด
์๋ ํค์ด ์ ํ์ ๊ตฌ์ ํ ์ ์์ผ๋ฉฐ, ์ผ๋ฏธ์ปฌ ์ ํ๋ค๋ ์๋งํธ๋, ์ผ๋ฐ ์ฒด์ธ ์คํ
์ด์์๋ ์ ํ์ ๊ตฌ์ ํ ์ ์์ต๋๋คโ ๋ผ๊ณ ๋งํ๋ฉฐ, ์ด๋ฌํ ๊ฒ๋ค์ด ์คํ ์ด ๋ด์
๋งค์์ ์ ํ์ํค๋ ์์๊ฐ ๋จ์ ๋ฌผ๋ก ์ด๊ณ , ์ด์ ๋ง์ ๊ฒฝ์ํ๊ธฐ ์ํด์๋ ์ข๋
๋ถ์ง๋ฐํด์ ธ์ผ ํ๋ค๊ณ ๋งํ๋ค. โ์ผ์ฃผ์ผ์ 3~4ํ๋ ๋๋งค์์ ๊ฐ์ ๋ฌผํ์ ๊ตฌ์
ํ๋ ํธ์ ๋๋คโ ๋ผ๋ ๊น์ฌ์ฅ์
๊ณ ๊ฐ๋ค์๊ฒ ๋ณด๋ค ๋์ ์ผํํ๊ฒฝ
์ ๋ง๋ค์ด์ฃผ๊ธฐ ์ํด ๋์ฑ ๋ถ์ง๋ฐ
ํ ์์ง์ด๊ณ ์๋ค๊ณ ํ๋ค. ๋์ผ
๋ก, ์ ๊ณ์ ๋ํ ๋ฐ๋จ์ ๋ฌป๋ ์ง
๋ฌธ์, โ์ด ๊ฐ์ ์ ํ์ ํ๋งคํ์ฌ
$20์ ๋จ๊ธฐ๋ ๊ฒ๋ณด๋จ 2~3๊ฐ๋ฅผ
ํ์์ $20๋ถ์ ๋จ๊ธฐ๋ ๊ฒ์ด ๋
์ฑ ๋ฐ๋์งํ๋ค๊ณ ์๊ฐํฉ๋๋ค. ๊ฐ
๊ฒฉ์ผ๋ก๋ง ๊ฒฝ์ํ๋ ค๋ ๊ฒ์ ์กฐ๊ธ
์ฉ ์์ ํด ์ฃผ์ จ์ผ๋ฉด ํฉ๋๋คโ ๋ผ
๋ตํ๋ฉฐ ์ธํฐ๋ทฐ๋ฅผ ๋ง์ณค๋ค.
13 RetailerPro.indd 89 8/24/2012 11:22:55 AM
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Item Number DescrIptIoN ouNce sIZe cAse cs/LAYer cs/pALLet upc
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13 RetailerPro.indd 90 8/24/2012 11:28:41 AM
Rodrick Samuels is a National Beauty and Barber Educator for the Andis Company and owner of Profile Barber Institute and Profile Corporate, an Advanced Training Center for the personal appearance industry in Summerville, SC.
90 OTC Beauty Magazine September 2012
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CLIPPER TIPS
The market for selling barbering tools in on a rise. As the economy is shifting, more stylists and barbers are exploring their options for quality tools to service a wider variety of clients. It is my firm belief that carrying more quality haircutting tools such as clippers and trimmers is an extremely savvy business decision. Due to a lack of variety of new tools, as well as replacement parts in most OTC stores, barbers and stylist are forced to purchase what they see, not what they may want. Professionals are purchasing clippers and trimmers to use every day to create beautiful work and earn a great living. Shouldnโt you invest in the best and keep them in your stores? It always amazes me how many stylists and barbers cut hair every day using the same tools that came in the kit they purchased in hair school. Having the right tools on your shelves will improve your bottom line and keep them coming back..
1. Adjustable Blade Clipper - for all-purpose cutting and tapering2. Detachable Blade Clipper - for free-hand clipper and clipper-
over-comb work3. Corded Trimmers - for creating outlines and trimming beards4. Clipper Combs - for all-purpose cutting5. Replacement Blades for all Clippers and Trimmers - always keep
the top selling clipper and trimmer replacement blades in your store. If not, you are losing sales. (i.e., Master and T-Outliner blades)
Be sure your clippers are affordable in price and you are not going to regret your resolution of stocking up for the hundreds of barbers and stylist that are looking for the latest and greatest in clippers. Stocking your stores with high quality brands and replacement parts such as cords and blades will attract serious professionals that will continue to invest in their career for years to come. And they will be loyal as these are the tools that shape the lives of clipper cutters; they use them each day and are most popular among the barbers in the country.
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Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skin care and other consumer categories for such firms as Chesebrough-Pondโs, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments
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92 OTC Beauty Magazine September 2012
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The Beauty and Science of Charity
Charitable contributions go beyond the donation of money. Supporting a cause supports your customer. Communities benefit from food banks, educational experiences or reviving healthy skin. As a player in the beauty business, there are beauty related charities to consider. Local pageants, fashion events or faith-based concerts often need sponsorship. Youngsters who participate in such events are given their first boost of self-purpose and self-esteem. Young women, in particular, get the opportunity to dress up and spruce up for the occasion. Contributions of beauty products or beauty expertise can bring glamour and relevance to any cause related event. Larger manufacturing firms may become associated with national programs that support local businesses. Smaller and mid sized companies may support churches and or small businesses. OTC dealers can become engaged with the beauty of business or the beauty of science. One beauty manufacturer focuses on creating worldwide opportunities for women of science. New product innovation is so vital to the industry. There is a presumption that the scientists of tomorrow are the female consumer of today. Not only do female consumers have a penchant for beauty needs and products, but more are leaning toward careers in health, beauty and science. Leadership, entrepreneurship, cures for breast cancer and anti-aging all involve women centric technology development. When thinking of creative ways to be charitable, think of whatโs relevant to the beauty business. Your customers would love to see tie-ins to their issues. Donations, apprenticeships and scholarships are all beautiful ways to be charitable.
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Dwayne Thompson, aka โThe Barber Ambassador,โ is the CEO of The Fade Club, LLC and vice president of marketing and sales for Against the Grain Magazine. Thompson wears many hatsโhe is a blog radio host for Against the Grain Radio, heโs the founder of the Barber Academy, former vice president of corporate affairs for the Black
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94 OTC Beauty Magazine September 2012
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School DazeTen tips for preparing your beauty and barber supply for the 2012-13 school season. Parents and college students will be shopping for grooming needs such as shampoos, relaxers, cutting systems, barrettes, combs and brushes. Here are some tips which will give you a jump start on the back to school rush.
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ยฎ
PROF E S S IONA LPROF E S S IONA L
98 OTC Beauty Magazine September 2012
by Haley McNeal
2012This year london hosted a multitude of the
worldโs best and most talented athletes for the
Olympic games. indeed this important event rightly
received a great amount of publicity all over the
world, but when it comes to the beauty industry
there was another Olympics of sorts that took place
at the mandalay Bay Convention Center in las
Vegas on July 22-24. it likewise gained a great
deal of recognitionโCosmoprof North america
(CPNa) 2012.
Just as the athletic games attracted
participants from countries all over the world,
CPNa did the same; only these participants were
manufacturers, buyers, and other beauty industry
professionals. during this, its tenth anniversary
in las Vegas, the show once again solidified its
position in the u.S. marketplace as the premiere
international beauty event. Not only was there
a high volume of visitors from various countries,
but exhibitor presence was also great with six
international country pavilions; Brazil, China,
Colombia, italy, South korea and Taiwan. There
may not be a flag displaying all the countries at
Cosmoprofโthose that showed off their newest
innovations and productsโbut there certainly was
an understanding and appreciation for the talent
gathered.
recently named one of Trade Show News
Networkโs 50 fastest-growing trade shows in the
u.S., CPNa includes industries such as trucking,
beauty, fashion and packing. little is left untouched
by this impressive weekend-long trade show.
Continuing its tradition of showcasing new
products, holding educational seminars, flaunting
social media prowess, hosting PBa Beauty week,
as well as promoting unique show programs such
as discover Beauty and SPOTlighTS, CPNa
had it all.
in the end, everyone that attended CPNa
left winners. Boasting the highest attendance
and participation (over 25,000 attendees and 856
exhibiting companies) there was something to
satisfy the beauty needs of everyone. without a
doubt it left event-goers looking forward to CPNa
2013, which is set to take place July 14-16 at the
mandalay Bay Convention Center in las Vegas.
luckily the show is annual instead of every four
years; that deserves a gold medal. learn more at
www.cosmoprofnorthamerica.com.
September 2012 OTC Beauty Magazine 89 99
Cosmoprof North America 2012
Visitors stop by the Oster booth and speak with David Guerin, Global Artistic Director.
Visitors stop to learn about Nail Bliss products. Steve Friedman mans the Hollywood Beauty booth.
(Left to right) Steve Ma of Jinny Corp. and Min Kim of Fisk stand alongside the new Zuri Cosmetics display with James William and Dean Kim of Jinny Corp.
(Left to right) Steve Ma and James William of Jinny Corp. sit discussing Queen Helene products with Mark Shirk and Mark Osinoff.
2012With steady traffic throughout the weekend, the American International Industries booth attracted many visitors.
The colorful Enzo Milano booth
(Left to Right) Bilal Razzak and Reshma Dordi of Reshma Femme
Lizzie Breaux with Keystone LaboratoriesJohn Kim of Jinny Corp. meets with representatives at the King Research booth.
The Helen of Troy booth
(Left to right) Roscoe Thomas and Mr. Eddie Jhin of Jinny Corp. with Jack Sammons, Robert Lee and Jonathan Rudner of Ampro.
100 OTC Beauty Magazine September 2012
(Left to right) Richard Peterson, Kevin Wada and Dean Wada of Jatai
(Left to right) Carnell Billups, Jaqueline Cibrian, Akhtar Ali, Connie Curry and Lou George of AFAM/JF Labs.
(Left to right) Mike Jeffries and Larry Babb of J. Strickland
Maggie Ocasio of Bronner Bros. meets with Roscoe Thomas of Jinny Corp. about 4 Naturals products.
The Liquid Keratin booth featured an educator who showed styling techniques to show attendees.
The Orly booth
Steve Friedman of Hollywood Beauty meets with Iman Al Bashiti of Jinny Corp., Joe Briggs and a fellow show attendee.
Willie โDocโ Johnson (left) and Jeff Berlin at the Murrayโs booth.
(Left to right) Kelly Murphy, Phil Phillips, and Ellen Phillips and the High Time booth
A model sits, attracting show attendees to the GK Hair booth.
Melanie Burroughs stands ready to greet visitors at the Strength of Nature booth.
A model on stilts towered over the crowds at the Enzo Milano booth.
A steady flow of meetings were held at the Spilo booth throughout the show.
Cosmoprof North America 2012
September 2012 OTC Beauty Magazine 81 101
(Left) Ali Mithavayani and a fellow Xtreme Beauty International representative man the booth.
The Organic Root Stimulator boothA racecar gained a great deal of attention at the entrance to the Conair booth
Matt K. Andis, President and CEO of Andis Co., and Marcia Andis, Sr. VP Market Development. Not pictured: Laura AndisโBishop, Sr. VP Finance.
Harlan Kirschner of the Kirschner Group, Inc.
Show attendees anxiously find their way to the show floor.
(Left to right) Jesey Nicholson and Aaron Flick work at the Wahl booth
Ron Kothari (left) and Sid Lande pose at the Paul Lande Co. booth. The Amazing Shine booth
Tayla Barreto stands at the Embelleze Rio booth.
The Ecoco Inc. booth
The Robanda booth
102 OTC Beauty Magazine September 2012
Dean Kim and Steve Ma of Jinny Corp. meet with representatives of Cala Nails.
Mr. Eddie Jhin of Jinny Corp. smiles with Laila Ali at the Belson booth.A look down a crowded show floor aisle
Visitors make their way from booth to booth, exploring new product releases.
Attendees roam the show floor aisles.(Left to right) Ariel Chavez, Ed Schneiderman and Eddie Lusky of Every Strand
Iman Al Bashiti and Roscoe Thomas of Jinny Corp. meet with Leo Alba, Ted Fishman and representatives of Fantasia.
Meetings at the Fromm International booth
Models display the hair straightening capabilities of Olez Inception products.
Tradeshows, Cosmoprof included, are a time for friends to catch up and share a few laughs.
Models painted green to promote JKS International.
September 2012 OTC Beauty Magazine 89 103
Cosmoprof North America 2012
The Bio Creative Labs booth
Oasis Day Spa provided a massage station just outside of the show room to help attendees relax.
(Left to right) Heidi Meinholz, Dr. Chris Clarke, and Sergio Solares at the Dial Corp. booth
(Left to right) Kimberly Nelsen-DeGeorge and Ivan Zoot of Marianna
Jay and Alex Halaby smile at the Jay Halaby and Associates booth
Cosmoprof signs adorned the Mandalay Bay hallways, leading to the convention center.
Large booth displays, like at the Beauty Addicts booth, were found all throughout the show floor.
The Jessica booth held impressive nail polish displays. The Croc booth
Candis Oxendine of Nail Bliss
(Left to Right) Steve Ma, Dean Kim and Mr. Eddie Jhin of Jinny Corp. meet with Inspired Beauty Brands representatives Sam Lazar, Yvonne Chavez-Sein and Linda Harris, along with James William, also from Jinny.
104 OTC Beauty Magazine September 2012
As the show floor crowds faded and exhibitors closed their booths following the first day
of Cosmoprof North America, P&G Salon Professional geared up for their annual Distributor
Recognition event. The Bank Nightclub inside of the Bellagio hotel in Las Vegas hosted this awards
party and treated a crowd of award winners to food, good times and recognition for their achievements.
There is no question that P&G appreciates their distributors as they applauded the support of their
brands and sales successes.
P&G DISTRIBUTOR ReCOGNITION
eVeNT
Achievement AwardClaudyโs Beauty SupplyFantastic Beauty Supply
Gordon Brotherโs Supply Inc.Hamil Barber Supply Co.
Hawaiian Beauty Products
Bronze Level7-Dollar Beauty Supply
Beauty EnterprisesCicelyโs Beauty Supply
Elegante BeautyEmiliani Enterprises
Gordon Brothers Supply Inc.National Beauty Group
Ultimate Beauty
Silver LevelBee Sales Co.
Gold LevelBeauty Systems Group
Benโs Beauty SupplyJinny Beauty Supply
New York City Beauty SupplySally Beauty
September 2012 OTC Beauty Magazine 89 105
Cosmoprof North America 2012
OSTER: ZIPLINEMagnetic Motor Trimmer For a Closer Shave
AFAM Concepts: KOEELightening Line
Innovative Beauty Products: SinglesEyebrow Lighting Single Packages
Marianna: Body High Spa1 Gallon Sizes for Hair and Body
Andis: Waver IronHair Waving Styling ToolFisk: Macadamia Oil
Hair Care Line
American International: AcrylicsGlow in the Dark Nail Polish
Idelle Labs: Infusium 23New Size of Leave-in TreatmentEmbelleze: Hair Care
Novex Shampoos
at Cosmoprof 2012New Products
106 OTC Beauty Magazine September 2012
๋ด์ค๊ฑฐ๋ฆฌ๊ฐ์์์ ์๊ถค
์์ ์์น์ํฌ
์ ์๋ ๋ฌผ์ง์ด
๋ฐ๊ฒฌ๋๋ค. ์๊ตญ
๋งจ์ฒด์คํฐ ๋ํ
์ ์ด์ธ ๋ก๋ฒ์ธ ๋ฏธ์๋ฌผํ๊ต์๋ ๊ฐ์์์ ์
๊ถค์์ ์น๋ฃํ ์ ์๋ ํน์ดํ ํญ๋ฐํ ๋ฆฌ์ ์ฑ
๋ถ์ ์ถ์ถํ๋ ๋ฐ ์ฑ๊ณตํ๋ค๊ณ ์๊ตญ ์ผ๊ฐ ๋ฐ์ผ
๋ฆฌ๋ฉ์ผ์ด ๋ณด๋ํ๋ค. ๋ณด๋์ ๋ฐ๋ฅด๋ฉด ์ด ๋ฌผ์ง์
์์์ ์์ํ๋ฉด์ ์๊ถค์๊ณผ ๊ฐ์ด ์ฐ๋ฆผ์ ์
๋ฐํ๋ ๋ฐํ ๋ฆฌ์๋ฅผ ์ฃฝ์ด๊ฑฐ๋ ์ฐจ๋จํ๋ ํจ๋ฅ
์ด ์๋ ๊ฒ์ผ๋ก ๋ฐํ์ก๋ค. ๋ ์ด ๋ฌผ์ง์ ์ผ๋ฐ
ํญ์์ ์๋ ๋ฌ๋ฆฌ ์์ฅ ๋ฐํ ๋ฆฌ์๊ฐ ๋ด์ฑ์ ๊ฐ
์ง ์ ์๋ค๋ ์ฌ์ค๋ ๋ฐํ์ก๋ค. ์ด ๋ฌผ์ง์ ์
์ง ์ฑ๋ถ๋ช ์ด ์ ํด์ง์ง ์์ ๊ฐ์ ์ ์ผ๋ก โ๊ฐ์
์ฃผ์คโ๋ผ๋ ์ด๋ฆ์ผ๋ก ๋ถ๋ฆฌ๊ณ ์๋ค. ์ฐ๊ตฌํ์
์ฌ๋ฌ ์ข ๋ฅ์ ๊ฐ์์์ ์ด ๋ฌผ์ง์ ์ถ์ถํด ์คํ
ํ ๊ฒฐ๊ณผ ๋ง๋ฆฌ์ค ํ์ดํผ์ ํน ์๋์๋ ํ์ข ์ด
์ด๋ฌํ ํจ๊ณผ๊ฐ ๊ฐ์ฅ ์ฐ์ํ ๊ฒ์ผ๋ก ๋ํ๋ฌ๋ค
๊ณ ๋ฐํ๋ค. ์ฐ๊ตฌํ์ ์ด ์ ๋ฌผ์ง์ ๋ํ ํนํ
๋ฅผ ํ๊ฐ ๋ฐ์์ผ๋ฉฐ ์์ผ๋ก ์๊ตฌ๋ฅดํธ ์๋ฃ์ ๋น
์ทํ ๋ณด์ถฉ์ ๋ก ๊ฐ๋ฐํ ๊ณํ์ด๋ค.
๊ฐ์์ฃผ์ค๋ก ์๊ถค์ ์น๋ฃ?
์๋๋ ค ์๋ฉด ์ผํ ๊ฟ์ ๊พธ๊ธฐ ์ฝ๋ค๋ ์ฐ๊ตฌ ๊ฒฐ
๊ณผ๊ฐ ๋์๋ค. ์ต๊ทผ ํ์ฝฉ ์๋ฐ ๋ํ ์บ๋น ์นด์ด
์นญ ์ ๋ฐ์ฌํ์ด ์ ์๋ ํฌ์ฆ์ ์ฑ์ (ๆง็)์ธ
์๊ฐ๊ณผ์ ์๊ด๊ด๊ณ๋ฅผ ์กฐ์ฌํ ๊ฒฐ๊ณผ ๋ฐฐ๋ฅผ ๋ฐ๋ฅ
์ ๋๊ณ ์๋ ๊ฒ์ด ๋ค๋ฅธ ์์ธ๋ณด๋ค ์๋กํฑํ
๊ฟ์ ๊ฟ ๊ฐ๋ฅ์ฑ์ด ํฐ ๊ฒ์ผ๋ก ๋ฐํ์ก๋ค๊ณ ๋ฏธ
NBC๋ด์ค ๋ฑ ์ธ์ ์ด ๋ณด๋ํ๋ค. ์ ๋ฐ์ฌํ์
670๋ช ์ ํ์์ ์๋๋ก ๋ฐ๋ก ์ ๋, ๋์์
์ ๋, ์์ผ๋ก ์ ๋ ๋ฑ์ผ๋ก ๋๋ ์ด๋ค ๊ฟ์
๊พธ๋ ์ง ์กฐ์ฌํ๋ค. ์๋๋ ค ์๋ ์ฌ๋์ ์
๋น์๊ฐ ํ์ ์์ ์ด ๊ฟ๊พธ๋ ์๋์ ์ฑ์ ์ธ ๊ด
๊ณ๋ฅผ ๋๋๋ ๋ฑ ์์ ๊ด(erotomania)๊ณผ ๋น์ท
ํ ์ฆ์ธ๋ฅผ ๋ณด์ด๋ ๊ฒ์ผ๋ก ๋ํ๋ฌ๋ค. ์ฐ๊ตฌ์ง
์ ์๋๋ ค ์๊ฒ ๋๋ฉด ์์ ํ๊ฐ ์๋ฐ๋ผ ๋์
๊ณต๊ธ๋๋ ์ฐ์๋์ด ์ค๊ณ , ์ด๋ฌํ ์ฐ์ ๋ถ์กฑ
์ํ ๋๋ฌธ์ ๋๋์์ ํผ๋ํ ๋ํ๊ฐ ๋ฐ์ํด
๊ฟ์ ๋ด์ฉ์ด ์๋กํฑํ ๋ฐฉํฅ์ผ๋ก ํ๋ฅด๋ ๊ฒ์ผ
๋ก ํ๋จํ๊ณ ์๋ค. ์ ๋ฐ์ฌํ์ NBC์์ ์ธ
ํฐ๋ทฐ์์ โ์๋ ๋์ ์ฐ๋ฆฌ์ ๋๋๋ ์ธ๋ถ ์ธ
๊ณ๋ ์๊ทน๊ณผ ์์ ํ ๋จ์ ๋ ๊ฒ์ด ์๋๋ผ ์ฌ๋
๋ค์ด ์ฌ์ ํ ์์ํ๊ธฐ ๋๋ฌธ์ ์ด์ ์ ์๊ณ ์
์ ๋์ ํ๊ฒฝ์ด ๊ฟ์ ์ํฅ์ ์ฃผ๋ ๊ฒ์ผ๋ก ๋ณด
์ธ๋คโ๊ณ ๋ฐํ๋ค.
์๋๋ ค ์๋ฉด ์ผํ ๊ฟ ๊พธ๊ธฐ ์ฝ๋ค
ํ์ฑ์ ์๋ช ์ฒด ํ์ ์ ํ์ฌํ ๋ฏธ๊ตญ ํญ๊ณต์ฐ์ฃผ๊ตญ(NaSa)์ ํ์ฑ ๋ฌด์ธํ์ฌ
์ ํ๋ฆฌ์ค์ํฐ๊ฐ ์ง๋ 8์ 6์ผ ์คํ 2์32๋ถ30์ด์ ํ์ฑ์ ๋์ฐฉํ๋ค. ํ
์ฑ์ ์๋ช ์ฒด๊ฐ ์กด์ฌํ๋์ง, ์ธ๊ฐ์ด ์ด ์ ์์ ๋งํผ์ ๋ฌผ์ด ์๋์ง ์ฌ๋ถ๋
ํ์ธํ ์ ์์ ๊ฒ์ด๋ผ๋ ๊ธฐ๋๊ฐ ๋์ค๊ณ ์๋ค. ๋ฏธ ํญ๊ณต์ฐ์ฃผ๊ตญ์ ํ์ฑํ์ฌ
๊ธฐ๊ตฌ์ธ ์ ํธ์ถ์ง์ฐ๊ตฌ์๋ ์ง๋ํด 11์26์ผ ํ๋ก๋ฆฌ๋ค์ฃผ ์ผ์ดํ์ปค๋ด๋ฒ๋ด
๊ณต๊ตฐ๊ธฐ์ง์์ ๋ชจ์ ์ธ โํ์ฑ๊ณผํ์ฐ๊ตฌ์โ์ ์ค๋ ค ๋ฐ์ฌ๋ ํ๋ฆฌ์ค์ํฐ๊ฐ ์ด
๋ ํ์ฑ ์ฐฉ๋ฅ์ง์ ์ธ ๊ฒ์ผ ๋ถํ๊ตฌ์ ๋์ฐฉํ ๊ฒ์ด ํ์ธ๋๋ค๊ณ ๋ฐํํ๋ค. ์ ํธ์ถ์ง์ฐ๊ตฌ์๋ ํ๋ฆฌ
์ค์ํฐ๊ฐ ํ์ฑ์ ๋์ฐฉํ ๋ค ํ์ฑ ํ๋ฉด ๋ชจ์ต์ ์ดฌ์ํด ์ง๊ตฌ๋ก ๋ณด๋ด์จ ํ๋ฐฑ์ฌ์ง์ ๊ณต๊ฐํ๋ค. ์ด๋ฒ
ํ์ฑ ํ์ฌ๊ณํ์๋ 25์ต๋ฌ๋ฌ(์ฝ 2์กฐ8225์ต์)์ ์๊ธ๊ณผ 10๋ ์ ์ธ์์ด ์์๋๋ค. ํ๋ฆฌ์ค์ํฐ๋ ์์ผ๋ก 2๋ ์ฌ ๋์ ํ ์๊ณผ ์์์ ์กฐ์ฌํด
๊ณผ๊ฑฐ ํ์ฑ์ ์๋ช ์ฒด๊ฐ ์กด์ฌํ ์ ์๋ ํ๊ฒฝ ์ด์๋์ง์ ํ์ฌ ์ธ๋ฅ๊ฐ ๊ธฐ์ง๋ฅผ ๊ฑด์คํด ์์กดํ ์ ์๋ ํ๊ฒฝ์ธ์ง ์ฌ๋ถ๋ฅผ ํ๋จํ ๊ธฐ์ด์๋ฃ๋ฅผ ํ
๋ณดํ๊ฒ ๋๋ค. ์ํ์ฐจ ํฌ๊ธฐ์ ํ๋ฆฌ์ค์ํฐ์๋ ํ์ฌ๋ฅผ ์ํ ๊ณ ์ฑ๋ฅ ์นด๋ฉ๋ผ์ ์์์ ๋ ์ด์ ๋ฅผ ๋ฐ์ฌํด ์์ ์ฑ๋ถ์ ๋ถ์ํ ์ ์๋ ๋ถ๊ด๊ธฐ ๋ฑ
์ด ์ฅ์ฐฉ๋ผ ์๋ค. ํ๋ฆฌ์ค์ํฐ๋ ๋ ์ฅ๋์ ์ ์ธ์ฐ์ฃผ์ ์ด ํ์ฑ์ ๋๋ฌํ ๋๋ฅผ ๋๋นํด ๋ฐฉ์ฌ๋ฅ ์์น๋ ์กฐ์ฌํ๋ค. ๋ฏธ๊ตญ์ 2030๋ ๊น์ง ํ์ฑ์ ์
์ธํ์ฌ์ ์ ๋ณด๋ผ ๊ณํ์ด๋ค. ๋ฒ๋ฝ ์ค๋ฐ๋ง ๋ฏธ ๋ํต๋ น์ ์ฑ๋ช ์ ํตํด โ๋๋ ๋งํ ์ฑ๊ณผ๋ฅผ ์ด๋ค๋ธ NaSa์ ์ถํ์ ๊ฐ์ฌ๋ฅผ ๋ณด๋ธ๋คโ๋ฉฐ โํ๋ฆฌ์ค์ํฐ
์ ์ฑ๊ณต์ ์ธ ์ฐฉ๋ฅ์ ์ ๋ก ์๋ ๊ธฐ์ ์ ์์ ์ด๋ฉฐ ๋จผ ๋ฏธ๋๊น์ง ๋ฏธ๊ตญ์ธ์ ์์กด์ฌ์ ์ธ์์ค ์ ์ โ์ด๋ผ๊ณ ๋ฐํ๋ค.
ํ๋ฆฌ์ค์ํฐ, ํ์ฑ ๋์ฐฉ!
1์ธ์ฉ ํฌ๋ฆฌ์ฝฅํฐ, 1์ต์!โ1์ธ์ฉ ํฌ๋ฆฌ์ฝฅํฐโ๊ฐ ๋ฑ์ฅํด ์ ์ธ๊ณ ๋คํฐ์ฆ๋ค์ ์
์ ์ ๋์ด ๋ชจ์ผ๊ณ ์๋ค. 1์ธ์ฉ ํฌ๋ฆฌ์ฝฅํฐ์ ๋ชจ๋ธ๋ช ์
โgeN h-4โ. ์ผ๋ณธ์ ๊ธฐ๊ณ์ ๋ฌธ ์ ์กฐ์ ์ฒด ์ ์ฝํผ๋ ์ด
์ ์์ ๋ง๋ ๊ฒ์ผ๋ก ์๋ ค์ ธ ์๋ค. ์ด ํฌ๊ธฐ๋ 125cc
์์ง์ 40๋ง๋ ฅ์ผ๋ก ๋ ์ ์์ผ๋ฉฐ ์ต๊ณ ์์์ 90km
๋ผ๊ณ ํ๋ค. ํผ์์ ํ ์ ์๋ ํฌ๊ธฐ๋ก ๋ง์น ๋๋ผ์๋ชฝ
์ ๋์ค๋ ๋๋๋ฌด ํฌ๋ฆฌ์ฝฅํฐ๋ฅผ ํ์คํ ํด ๋์ ๋ชจ์ต์ผ
๋ก ๋ณด์ธ๋ค. ์ฐ๋ฃ๋ฅผ ํ ๋ฒ ๋ฃ์ผ๋ฉด 30๋ถ ๋์ ๋นํ์ด ๊ฐ
๋ฅํ๋ค. ์ ์ฝํผ๋ ์ด์ ๊ด๊ณ์๋ โ์์ ์ฑ ํ ์คํธ๋ ์ด
๋ฏธ ๋๋ง์ณค์ผ๋ฉฐ ์ฃผ๋ณ ํ๊ฒฝ์๋ ๊ฐ์์น ์๋ ์์ค์ด๋คโ
๊ณ ๋ฐํ ๊ฒ์ผ๋ก ์๋ ค์ก๋ค. ์์ธ๋ฌ ๋ง์ ๋คํฐ์ฆ๋ค์ด ๊ถ
๊ธํด ํ๋ 1์ธ์ฉ ํฌ๋ฆฌ์ฝฅํฐ์ ๊ฐ๊ฒฉ์ ์ฝ 1์ต ์ ์์ค์ผ
๋ก ์ ํด์ง๊ณ ์๋ค. ํํธ ํด์ธ ์ธํฐ๋ท์์์ ์์ผ ํ์
๊ฐ ๋๊ณ ์๋ ์ด ํฌ๊ธฐ๋ ์ง๋ 2008๋ ์ผ๋ณธ์ ์ ์ฝํผ
๋ ์ด์ ์ด ์ธ์์ ๋ด๋์ผ๋ฉฐ ์ฒ์์ผ๋ก ์๋ ค์ก์๋ค. ๊ทธ
๋ฌ๋ ํฌ๊ธฐ์ ์ฌ์ง๋ค์ด ์ต๊ทผ ๋ค์ ๋ ๋๋ฉด์ ๊ด์ฌ์ ๋ฐ
๊ณ ์๋ ๊ฒ์ผ๋ก ๋ณด์ธ๋ค.
์๊ตญ ๋ด์บ์ฌ๋ํ๊ณผ ์จ์คํธ๋ฏผ์คํฐ๋ํ ๊ณต๋์ฐ
๊ตฌํ์ ์คํธ๋ ์ค๋ฅผ ๋ฐ๋ ๋จ์ฑ๋ค์ด ํตํตํ ์ฌ
์ฑ์ ์ ํธํ๋ ๊ฒ์ผ๋ก ๋ํ๋ฌ๋ค๋ ์ฐ๊ตฌ ๊ฒฐ๊ณผ
๋ฅผ ๋ฐํํ๋ค๊ณ ์๊ตญ ์ผ๊ฐ ํ ๋ ๊ทธ๋ํ ๋ฑ์ด ๋ณด
๋ํ๋ค. ์ด๋ ๋ฏธ๊ตญ ๊ณผํ์ ๋ โํ๋ก์ค ์โ์ ๋ฐ
ํ๋๋ค. ์ฐ๊ตฌํ์ ์ด์ ์๋ ์ฒด์ง๋์ง์ ์ ํธ
๋์ ์ํฅ์ ๋ฏธ์น๋ ์์ธ์ ๋ํด ์ฐ๊ตฌ๋ฅผ ์ง
ํํ๋ค. ๊ต์๋ 18~40์ธ์ ๋จ์ฑ 81๋ช ์ 2๊ฐ
๊ตฐ์ผ๋ก ๋๋๊ณ ํ ๊ทธ๋ฃน์๋ ๋ชจ์ ์ทจ์ ๋ฉด์
์ด๋ ๊น๋ค๋ก์ด ์์ฐ๋ฌธ์ ๋ฑ ์คํธ๋ ์ค ์ง์๋ฅผ
๋์ด๊ณ , ๋์กฐ๊ตฐ์ ํด์์ ์ทจํ๊ฒ ํ๋ค. ์ด๋ค
์๊ฒ ์ ์์ฒด์ค์ ์ฌ์ฑ๋ถํฐ ๊ณผ์ฒด์ค์ด๊ฑฐ๋ ๋น
๋ง์ธ ์ฌ์ฑ์ ์ฌ์ง 10์ฅ์ ๋ณด์ฌ์ค ๊ฒฐ๊ณผ, ์คํธ
๋ ์ค๋ฅผ ๋ฐ์ ๋จ์ฑ๊ทธ๋ฃน์ด ๋์กฐ๊ตฐ์ ๋นํด ๋น๋ง
์ฌ์ฑ์๊ฒ ๋ ๋์ ํธ๊ฐ์ ๋ํ๋ธ ๊ฒ์ผ๋ก ๋ฐ
ํ์ก๋ค. ํ ๋ ๊ทธ๋ํ๋ ์คํธ๋ ์ค ์ํฉ์ ๋์ธ
๋จ์ฑ์ด ํตํตํ ์ฌ์ฑ์ ๋์ฑ ํธ์ํ๊ฒ ๋๋ผ๊ธฐ
๋๋ฌธ์ด๋ผ๊ณ ๋ถ์ํ๋ค. ์ฐ๊ตฌํ์ โ์ด๋ฒ ์ฐ๊ตฌ
๋ ์ ์ฒด ์ฌ์ด์ฆ ์ ํธ๋๊ฐ ์ ์ฒ์ ์ธ ๊ฒ์ด ์๋
๋ผ ํ๊ฒฝ์ ๋ฐ๋ผ ์ ๋์ ์ธ ๊ฒ์์ ๋ณด์ฌ์ค๋คโ
๊ณ ๋ฐํ๋ค.
์คํธ๋ ์ค ๋ง์ ๋จ์ฑ, ํตํตํ ์ฌ์ฑ ์ ํธ
September 2012 OTC Beauty Magazine 107
๋ด์ค๊ฑฐ๋ฆฌ
๋ฌ๊ฑ ๋ ธ๋ฅธ์, ๋ด๋ฐฐ๋งํผ ํด๋กญ๋ค.๋ฌ๊ฑ๋ ธ๋ฅธ์์ ๋ค์ด์๋ ์ฝ๋ ์คํ ๋กค์ด ๋ด๋ฐฐ
๋งํผ ๊ฑด๊ฐ์ ํด๋ก์ด ๊ฒ์ผ๋ก ๋ฐํ์ก๋ค. ์บ๋
๋ค ์จ์คํด ์จํ๋ฆฌ์ค๋ ์๊ณผ๋ํ ์ ๊ฒฝํ๊ณผ ๋ฐ
์ด๋น๋ ์คํ์ค ๊ต์ํ์ ์ต๊ทผ ์ฐ๊ตฌ๊ฒฐ๊ณผ์ ๋ฐ
๋ฅด๋ฉด ๋ฌ๊ฑ๋ ธ๋ฅธ์๋ฅผ ๋ง์ด ์ญ์ทจํ ์๋ก ๋๋งฅ๊ฒฝ
ํ ์ํ์ด ๋์์ ธ ํ๊ด ๊ด๋ จ ์งํํ์๋ ๊ฐ์กฑ
๋ ฅ์ ๊ฐ์ง๊ณ ์๋ ์ฌ๋์ ๋ ธ๋ฅธ์ ์ญ์ทจ๋ฅผ ์์
ํ๋ ๊ฒ์ด ์ข๋ค. ์คํ์ค ๊ต์์ ์ฐ๊ตฌํ์ ํ
๊ท ์ฐ๋ น 61.5์ธ(์ฌ์ฑ 47%)์ธ 1262๋ช ์ ๋์
์ผ๋ก ๋ฌ๊ฑ ์ญ์ทจ๋์ ์กฐ์ฌํ๊ณ , ๊ฒฝ๋๋งฅ ๋๊ป
๋ฅผ ์ด์ํ๋ก ์ธก์ ํ๋ค. ์ฐ๊ตฌ ๊ฒฐ๊ณผ ์ผ์ฃผ์ผ์ 3
๊ฐ ์ด์ ๋ฌ๊ฑ์ ๋จน๋ ์ฌ๋์ ๊ฒฝ๋๋งฅ ํ๋ผํฌ(
์ด๋ฌผ์ง) ์ฆ๊ฐ์จ์ด 132 ยฑ 142 mm2๋ก 2๊ฐ ์ด
ํ๋ก ๋จน๋ ์ฌ๋์ 125 ยฑ 129 mm2๋ณด๋ค ๋
๋์ ๊ฒ์ผ๋ก ๋ํ๋ฌ๋ค. ์คํ์ค ๋ฐ์ฌ๋ โ๋ ธ๋ฅธ
์ 1๊ฐ์ ์ด๋ฏธ ์ผ์ผ ๊ถ์ฅ๋(200mg)์ ์ด๊ณผ
ํ๋ ์ฝ๋ ์คํ ๋กค์ด ๋ค์ด ์๋คโ๊ณ ์ค๋ช ํ๋ค.
๊ทธ๋ โ๋ฌ๊ฑ๋ ธ๋ฅธ์ ์ค์ฌ์ ๋ค์ด์๋ ์ฝ๋ ์คํ
๋กค์ ๋์ ์ฐ๊ฒฐ๋๋ ๊ฒฝ๋๋งฅ์ ๊ฒฝ์ง์ํฌ ์ ์
์ผ๋ฉฐ ์ด๊ฒ์ ํก์ฐ ์ ๋ฐ์๋๋ ํจ๊ณผ์ ๋น์ทํ
๋คโ๊ณ ์ ํ๋ค. ์ด์ด โ๋์ด๋ฅผ ๋จน์์๋ก ๊ฒฝ๋
๋งฅ์ ์ด๋ฌผ์ง(ํ๋ผํฌ)์ด ์์ด๊ฒ ๋๋๋ฐ ๋ ธ๋ฅธ
์๋ ์ด ๊ณผ์ ์ ๊ฐ์์ํจ๋คโ๊ณ ๊ฒฝ๊ณ ํ๋ค. ์ด
์ฐ๊ตฌ๊ฒฐ๊ณผ๋ ์ ๋ฝ๋๋งฅ๊ฒฝํํํ์ ํ์ ์ง โ๋
๋งฅ๊ฒฝํ(atherosclerosis)โ ์ต์ ํธ์ ์ค๋ ธ๋ค.
์ด๋ฆฐ์์ ์ ํฌํธ๋ ๋จน์ผ๋ฉด IQ ๋ฎ์์ ธ์ด๋ฆด ๋ ์ ํฌํธ๋๋ฅผ ๋จน์ผ๋ฉด iQ๊ฐ ๋ฎ์์ง๋ค๋ ์ฐ
๊ตฌ๊ฒฐ๊ณผ๊ฐ ๋์๋ค. ์๊ตญ ์ผ๊ฐ ๋ฐ์ผ๋ฆฌ๋ฉ์ผ์ ๊ฑด๊ฐ
์ ์ข์ ์์์ ์ญ์ทจํ๋ ๊ฒ์ ์ง๋ฅ๋ฐ๋ฌ์ ๋์
์ด ๋์ง๋ง ํ๋ฒ๊ฑฐ ๊ฐ์ ํจ์คํธํธ๋, ์ธ์คํดํธ ์
ํ์ ๋จน๋ ๊ฒ์ ํนํ ์ด๋ฆฐ์ด๋ค์ iQ ๋ฐ๋ฌ์ ์น๋ช
์ ์ธ ์ํฅ์ ๋ฏธ์น ์ ์๋ค๋ ์ฐ๊ตฌ๊ฒฐ๊ณผ๋ฅผ ๋ณด๋ํ
๋ค. ํธ์ฃผ ์ ๋๋ ์ด๋๋ ๋ฆฌ์ ์ค๋ฏธ๋์ค ๋ฐ์ฌํ์ด โ
์ ๋ฝ ์ญํ์ ๋โ ์ต๊ทผํธ์ ๋ฐํํ ๋ ผ๋ฌธ์ ๋ฐ๋ฅด๋ฉด,
1~3์ธ ์ ์๊ฐ ๋น๋ถ๊ณผ ์ธ๊ณต๊ฐ๋ฏธ๋ฃ๊ฐ ์ฒจ๊ฐ๋ ์ฒญ๋
์๋ฃ, ์ฌํ, ํจ์คํธํธ๋ ์ฒด์ธ์์ ํ๋ ํ๋ฒ๊ฑฐ ๋ฑ
์ ํฌํธ๋๋ฅผ ๋จน์ผ๋ฉด ์ฐ๋ น๋๊ฐ ์ฌ๋ผ๊ฐ๋ ๊ธฐ๋์น ๋ง
ํผ iQ๊ฐ ๋ฐ๋ฌํ์ง ์๊ฒ ๋๋ค๊ณ ํ๋ค. 7097๋ช ์
์ ์๋ฅผ ๋์์ผ๋ก ์ด๋ค์ง ์ด๋ฒ ์ฐ๊ตฌ๊ฒฐ๊ณผ์ ๋ฐ๋ฅด๋ฉด
ํนํ ์์ ์๊ธฐ์ ์ ํฌํธ๋๋ฅผ ์์ฃผ ๋จน์ด์จ ์ด๋ฆฐ์ด
๋ค์ด 8์ธ๊ฐ ๋๋ฉด ๊ทธ๋ ์ง ์์๋ ์ด๋ฆฐ์ด๋ค๋ณด๋ค iQ
๊ฐ ์ต๋ 2% ๋ฎ์์ง๊ฒ ๋๋ค. ํนํ, ์ํ 6๊ฐ์์
์ ํฌํธ๋๋ฅผ ๋จน์ ์์ด๋ค์๊ฒ ๋ ์ฐ๊ด์ด ํฌ๊ฒ ๋
ํ๋ ๋ฐ๋ฉด, 15๊ฐ์์ด๋ 24๊ฐ์์ ์ญ์ทจํ ์์ด๋ค
์๊ฒ๋ iQ์ ์ฐ๊ด์ฑ์ด ํฌ์ง ์์ ๊ฒ์ผ๋ก ๋ํ๋ฌ
๋ค. ์ค๋ฏธ๋ ๊ต์๋ โ์ฐ๊ตฌ๊ฒฐ๊ณผ๋ ์ ์๊ธฐ ๋ ๋ฐ๋ฌ
์ด ์์๋๋ ์๊ธฐ์ ๊ฑด๊ฐํ ์์์ญ์ทจ๊ฐ ์์ด๋ค์
๊ฒ ๋งค์ฐ ์ค์ํ ๊ฒ์ ์๋ฏธํ๋คโ๊ณ ๋งํ๋ค.
์ํ โ์คํ์์ฆโ 6ํธ์ธ โ์ ๋ค์ด์ ๊ทํโ์์
์ธ์ฐฝํ ์ฒ ์ฌ์ด๋ฅผ ๋ ์๋ค๋๋ โ์คํผ๋ ๋ฐ์ด
ํฌโ๋ฅผ ๋ ์ฌ๋ฆฌ๊ฒ ํ๋ ๋นํ์ฅ์น๊ฐ ๊ฐ๋ฐ๋ผ ํ
์ ๊ฐ ๋๊ณ ์๋ค. ์๊ตญ ๋ฐ์ผ๋ฆฌ๋ฉ์ผ ๋ฑ ์ธ์ ๋ณด
๋์ ๋ฐ๋ฅด๋ฉด ๋ฏธ๊ตญ ์บ๋ฆฌํฌ๋์์ฃผ(ๅท)์ ์๋
์์ด๋กํฉ์ค(aerofex)์ฌ(็คพ)๊ฐ โ์คํ์์ฆโ ํฌ
๋ค์ ๊ฟ์ ํ์คํํ ํธ๋ฒ๋ฐ์ดํฌ๋ฅผ ์ ์ํ๋ค.
์์ด๋กํฉ์ค์ฌ์ ํธ๋ฒ๋ฐ์ดํฌ๋ ์ํ์ ์คํผ
๋๋ฐ์ดํฌ์ฒ๋ผ ์์ ๋กญ๊ฒ ๋ ์๋ค๋์ง๋ ์์
์ผ๋ ๋ชจํ๋น์ฌ๋ง์์ ์ํ๋ ์์ ์ฑ ์คํ์
์ ํฉ๊ฒฉ์ ๋ฐ์๋ค๊ณ ํ๋ค. ํ์ฌ ์ค๋ฆฝ์์ด์
ํญ๊ณต์ฐ์ฃผ ๊ณตํ์์ธ ๋งํฌ ๋๋ก์ฌ์ ๋ฐ๋ฅด๋ฉด ์ด
ํธ๋ฒ๋ฐ์ดํฌ๋ ํผ์น(pitch)์ ์์ฐ(yaw)๋ง ๊ฐ
์ง๊ณ ์ ์ด ๊ฐ๋ฅํ ์์ ๊ธฐ๊ณ์์ผ๋ก ์ํํธ์จ
์ด์ ์ธ ์์ธ ์ ์ด๊ฐ ํ์ ์๋ค. ์ฆ ์ด ํธ๋ฒ๋ฐ
์ดํฌ๋ ํน๋ณํ ํ๋ จ ์์ด๋ ์กฐ์ข ์ฌ๋ ์์ฝ๊ฒ
๋์ด์ ๋ฐฉํฅ, ์๋๋ฅผ ์ ์ดํ ์ ์๋ค. ๋ํ ์ด
ํธ๋ฒ๋ฐ์ดํฌ๋ ์ต๋ ์์ 48km๊น์ง ๋ผ ์ ์
์ผ๋ฉฐ ์ต๊ณ ๋์ด 4.6m๊น์ง ๊ณ ๋๋ฅผ ๋์ผ ์ ์
๋ค๊ณ ํ๋ค. ํ์ง๋ง ์ด ํธ๋ฒ๋ฐ์ดํฌ๋ ์์ฉํ
์๋ ์์ง ์ด๋ฅธ ๊ฒ์ผ๋ก ๋ณด์ธ๋ค. ํ์ฌ ์ธก์ ์ด
๋ ธ๋ฒ ์ด์ ๋ด์ค ๋ฐ์ผ๋ฆฌ์ ์์ง์ ์ฌ๋์ด ํ ์
์๋ ํธ๋ฒ๋ฐ์ดํฌ๋ฅผ ์ถ์ํ ์์ ์ด ์๋ค๊ณ ๋ฐ
ํ๋ค. ํ์ฌ ํ์ฌ ์ธก์ ์ด ํธ๋ฒ๋ฐ์ดํฌ์ ๋๋ก
๋ฒ์ ผ ์ฆ ๋ฌด์ธํญ๊ณต๊ธฐ๋ก ๊ฐ๋ฐํ๋ ๋ฐ ์ง์คํ ๊ฒ
์ผ๋ก ์ ํด์ก๋ค.
์จ๋ชธ์ ๊ฐ์๊ฐ ๋๋ ์ฌ์ฑ์จ ๋ชธ์ ์ํฑ ๊ฐ์ ๊ฐ์๊ฐ ์๋ผ๋ ์ฌ์ฑ์ ์ฌ์ฐ์ด ์ ํด์ง๋ฉฐ ์ํ๊น์
์ ์์๋ด๊ณ ์๋ค. ์๊ตญ ์ผ๊ฐ ๋ฐ์ผ๋ฆฌ๋ฉ์ผ์ โ๋ฏธ๊ตญ ํ ๋ค์์ฃผ ๋ฉคํผ์ค
์ ์ฌ๋ ์ค๋๋ ์ด์ ์จ(28)๋ 3๋ ์ ์ฒ์ ์น๋ฃ๋ฅผ ์ํด ์ฝ์ ๋จน์๋
๋ฐ ๊ทธ ์ดํ ์จ ๋ชธ์ ๊ฐ๋ ค์์ฆ์ด ์๊ฒจ๋ฌ๋คโ๋ฉด์ โ์จ ๋ชธ์ ๊ฐ์๊ฐ ์๋ผ
๋ ํฌ๊ทํ ์ฆ์์ด๋คโ๊ณ ์ ํ๋ค. ์ด์ ์จ๋ ๋น์์๋ ๊ทธ๋ฅ ๋จ์ ๋ถ์
์ฉ์ธ์ค ์์๋ค๊ณ ํ๋ค. ๊ทธ๋ฐ๋ฐ ํธ์ด ์๋ผ๋ ๋ณผ์ฝ์ฌ๋์ธ ํ์ ๋ฑ๋ฑํ
๊ฐ์๊ฐ ์๋ผ๋ ๊ฒ์ ๋ณด๊ณ ์๋นํ ๋๋๋ค. ๊ฐ๋ ค์์ฆ์ ๋น์ทํ ์ฆ์์ด
์จ ๋ชธ์ผ๋ก ํผ์ง์ ์ด์ ์จ๋ ๋ณ์์ ์ฐพ์๋ค. ๋ณ์ ์ธก์ ๊ฐ์๊ฐ ์ฌ๋
์ ์ํฑ๊ณผ ์ ์ฌํ๋ค๋ฉด์๋ ๋ณ๋ค๋ฅธ ์ง๋จ์ ๋ด๋ฆฌ์ง๋ ๋ชปํ๋ค๊ณ ํ๋ค.
์ด์ ์จ๋ ๋ฏธ๊ตญ ํ์ง ๋ฐฉ์ก๊ณผ์ ์ธํฐ๋ทฐ์์ โํผ๋ถ์์ ์ํฑ์ด ์๋ผ
๋ ๋๋์ด ๋ค์๋คโ๋ฉด์ โ์ด๋ก ์ธํด ์๊ฑฐ๋ ๊ฑธ์ ๋ ์๋นํ ๋ถํธํ๊ณ
ํผ๋ถ๋ผ๋ฆฌ ๋ง์ฐฐ๋๋ ๊ณณ์ ํต์ฆ์ด ์ฌํ๋คโ๊ณ ๋งํ๋ค. ์ฌ๋ฌ ๊ฐ์ง ์ฝ์
๋ณต์ฉํ๋ฉฐ ๊ฐ์๊ฐ ์ผ์ ํฌ๊ธฐ ์ด์ ์๋์ ๋ ์์ฌ๊ฐ ์ผ์ผ์ด ์ ๊ฑฐํ๋
์น๋ฃ๋ฅผ ๋ฐ๊ณ ์์ง๋ง ์ฆ์์ ์ฌ์ ํ๋ค. ๊ทธ๋์ ํ์ฌ๊น์ง ์น๋ฃ๋น๋ง 16
๋ง ์ ๋ก(์ฝ 2์ต2200๋ง ์)๊ฐ ๋ค์๋ค๊ณ ํ๋ค. ๊ฐ์กฑ๋ค๊ณผ ์น๊ตฌ๋ค์ด ์น
๋ฃ๋น ๋ชจ๊ธ์ ๋ฒ์ด๊ณ ์๋ค. ์ด์ ์จ์ ์ง์ธ๋ค์ ํ์ด์ค๋ถ์ ์ด๊ฐ์ ์
์์ ์๋ฆฌ๊ณ ๊ธฐ๋ถํด ์ค ๊ฒ์ ๋น๋ถํ๊ณ ์๋ค. ํํธ ๋ณ์ ์ธก์ ์ด ์ฌ์ฑ
๊ณผ ๊ฐ์ ์ฆ์
์ ์ ์ผํ ์ฌ
๋ก๋ก ๋ณด๊ณ ์
์ง๋ง ์ํ๊ณ
์ ์๋ ค์ง ๊ฒ
์ด ์์ด ์์
์ธ ์ ์์ด ์
ํ ๊น ์ ํ ๊ณ
์๋ค.
ํ๋์ ๋๋ ์คํ ๋ฐ์ด, ์คํ์์ฆ ์ ํ.
108 OTC Beauty Magazine September 2012
๋ด์ค๊ฑฐ๋ฆฌํธ๋๊ฐ ์ ์๊ธฐ๋ฅ ๊ฐ์ ํธ๋๊ฐ ์ ์์ ๊ธฐ๋ฅ์ ๊ฐ์ ํ๋ ๋ฐ ๋์์ด
๋๋ค๋ ์ฐ๊ตฌ๊ฒฐ๊ณผ๊ฐ ๋์๋ค. ๋ฏธ๊ตญ ๋ก์ค์ค์ ค๋
์ค ์บ๋ฆฌํฌ๋์ ๋ํ์ ์ฌ๋ ๋ก๋น์ค(wendy
robbins) ๋ฐ์ฌ๋ ํธ๋๊ฐ ์ ์์ ํ๋ ฅ, ์ด๋
์ฑ, ๋ชจ์(morphology)์ ๊ฐ์ ํ๋ค๋ ์ฐ๊ตฌ
๊ฒฐ๊ณผ๋ฅผ ๋ฐํํ๋ค๊ณ ์ฌ์ด์ธ์ค ๋ฐ์ผ๋ฆฌ๊ฐ ๋ณด
๋ํ๋ค. ๋ก๋น์ค ๋ฐ์ฌ๋ ๊ฑด๊ฐํ ๋จ์ฑ 117๋ช
(21~36์ธ)์ ๋ ๊ทธ๋ฃน์ผ๋ก ๋๋์ด ํ ๊ทธ๋ฃน์
12์ฃผ ๋์ ๋งค์ผ ํธ๋ 75g์ ๋จน๊ฒ ํ๊ณ ๋๋จธ
์ง ๊ทธ๋ฃน์ ํธ๋๋ฅผ ํฌํจํ ๊ฒฌ๊ณผ๋ฅ๋ฅผ ๋จน์ง ๋ง๊ฒ
ํ ๋ค ์ฑ์ทจํ ์ ์์ ์ง์ ๋น๊ต๋ถ์ํ ๊ฒฐ๊ณผ
์ด ๊ฐ์ ์ฌ์ค์ด ๋ฐํ์ก๋ค๊ณ ๋งํ๋ค. ํธ๋๋ฅผ
๋จน์ง ์์ ๊ทธ๋ฃน์ ์ ์์ ์ง์ ๋ณํจ์ด ์์
๋ค. ํธ๋ ๊ทธ๋ฃน์ ๋ ์ ์์ ์ผ์์ฒด ์ด์๋ ์ค
์ด๋ ๊ฒ์ผ๋ก ๋ํ๋ฌ๋ค. ํธ๋์ ๊ฐ์ ๊ฒฌ๊ณผ๋ฅ์
๋ ์ ์์ ์ฑ์๊ณผ ์ธํฌ๋ง์ ๊ธฐ๋ฅ์ ์ค์ํ ์
์์์ธ ๋ค๊ฐ๋ถํฌํ์ง๋ฐฉ์ฐ(Pufa)์ด ๋ง์ด ํจ
์ ๋์ด ์๋ค๊ณ ๋ก๋น์ค ๋ฐ์ฌ๋ ์ค๋ช ํ๋ค. ํธ๋
ํ๋ฃจ ์ญ์ทจ๋์ 75g์ผ๋ก ํ ๊ฒ์ ํ์ค ์ง๋ฐฉ ์
์น์ ์ํฅ์ ๋ฏธ์น๋ฉด์๋ ์ฒด์ค์ฆ๊ฐ๋ ์ ๋ฐํ
์ง ์๋ ์์ค์ผ๋ก ์์ ์ฐ๊ตฌ์์ ๋ฐํ์ก๊ธฐ ๋
๋ฌธ์ด๋ค. ๊ทธ๋ฌ๋ ์
์๊ธฐ๋ฅ์ ๋ฌธ์ ๊ฐ
์๋ ์ ์ ๋จ์ฑ์
๊ฒ ํธ๋๊ฐ ์์๊ธฐ
๋ฅ์ ๋์ฌ์ค ์ ์
์์ง๋ ์ ์ ์๋ค
๊ณ ๋ก๋น์ค ๋ฐ์ฌ๋
๋ง๋ถ์๋ค.
โ๊ฑด๊ฐ์ ์ํด ๋ฌผ์ ์ถฉ๋ถํ ๋ง์๋ผ.โ ์์์ฒ๋ผ
๋ผ ์๋ ๋ง์ด๋ค. ํ์ง๋ง ์ฒด๋ด์ ์๋ถ์ด ๋๋ฌด ๋ง
์ผ๋ฉด ์ ์ ๊ฒ๋ณด๋ค ์คํ๋ ค ๊ฑด๊ฐ์ ๋ ํด๋กญ๋ค๋
์ฐ๊ตฌ๊ฒฐ๊ณผ๊ฐ ๋์๋ค. ๋จ์๊ณตํ๊ตญ ์ผ์ดํํ์ด ๋
ํ์ ํ ๋ ธ์์ผ์ค ๋ฐ์ฌ๋ โ์ด๋์ ์๋ค์ ๊ฒฝ์ฐ
์ด์ ์ํ ํ์ ํ์์ ์ด๋ ์ค์ด๋ ๊ฒฝ๊ธฐ ์ค์
๋ ๊ฑฐ์ ์ผ์ด๋์ง ์๋๋คโ ๋ฉด์ โ์คํ๋ ค ์ฒด๋ด์
๋ฌผ์ด ๋๋ฌด ๋ง์์ง๋ฉด ์น๋ช ์ ์ธ ์ํ๊ฐ ๋ ์ ์
๋คโ๊ณ ๋งํ๋ค. ๊ทธ์ ๋ฐ๋ฅด๋ฉด ํ์์ฆ์ผ๋ก ์ธํ ์
์ฒด๋ง๋น๋ ์ฒด๋ด ์๋ถ์ด 15% ์ด์ ์ค์ด๋ค์์ ๋
์๋ ์ผ์ด๋๋๋ฐ, ์ด๋ ์ฌ๋ง์์ 48์๊ฐ ๋์
๋ฌผ ์์ด ์ง๋ด์ผ ๊ฐ๋ฅํ ์์ค์ด๋ค. ๋ฐ๋ฉด ์ฒด๋ด ์๋ถ
์ด 2% ๋์ด๋๋ฉด ์ ์ ์ ๋ถ์ข (ๆตฎ่ ซ)์ด ๋ํ๋ ์
์์ผ๋ฉฐ ์ด๋ก ์ธํด ์ ์ฒด์ ์ ์ ์ ๊ธฐ๋ฅ์ด ๋จ์ด์ง
๊ฒ ๋๋ค. ์๋ถ์ด ์ด๋ณด๋ค ๊ณผ๋คํ ๋๋ ์ ๋ํธ๋ฅจ ๋
์ฅ์ ๊ฐ ์ผ์ด๋ ์์ ์ฅ์ , ๋ฐ์, ๋์กธ์ค, ํผ์์
ํ๋ก ์ด์ด์ง๋ค. ๋ ธ์์ค์ผ ๋ฐ์ฌ๋ โ๊ฐ์ฆ์ ๋๋ผ๊ธฐ
์ ์ ๋ชธ์ ์๋ถ์ ๊ณต๊ธํด ์ฃผ๋ผ๋ ์๊ธฐ๋ฅผ 40๋ ๋
์ ๋ค์ด์์ผ๋ ์ด๋ ์๋ชป๋ ๊ณผํ์ ํ๊ตฌโ๋ผ๋ฉฐ ์ด
๊ฐ์ ์คํด๋ ์คํฌ์ธ ์๋ฃ ํ์ฌ๋ค์ ๋ง์ผํ ์ด ๋น์ด
๋ธ ๊ฒ์ด๋ผ๊ณ ๊ทธ๋ ์ง์ ํ๋ค. ์ด๊ฐ์ ๋ด์ฉ์ โ์๊ตญ
์ํํํ๋ณด(BmJ)โ์ ์ค๋ ธ๋ค.
๊ณผ๋คํ ์๋ถ์ ํ์๋ณด๋ค ์ํํ๋ค
โ๊ฑด๊ฐ์ ์ํด ๋ฌผ์ ์ถฉ๋ถํ
๋ง์๋ผ.โ ์์์ฒ๋ผ ๋ผ ์
๋ ๋ง์ด๋ค. ํ์ง๋ง ์ฒด๋ด์
์๋ถ์ด ๋๋ฌด ๋ง์ผ๋ฉด ์ ์
๊ฒ๋ณด๋ค ์คํ๋ ค ๊ฑด๊ฐ์ ๋
ํด๋กญ๋ค๋ ์ฐ๊ตฌ๊ฒฐ๊ณผ๊ฐ ๋
์๋ค. ๋จ์๊ณตํ๊ตญ ์ผ์ดํ
ํ์ด ๋ํ์ ํ ๋ ธ์์ผ์ค
๋ฐ์ฌ๋ โ์ด๋์ ์๋ค์ ๊ฒฝ
์ฐ ์ด์ ์ํ ํ์ ํ์์ ์ด๋ ์ค์ด๋ ๊ฒฝ๊ธฐ ์ค์๋ ๊ฑฐ์ ์ผ์ด๋์ง ์
๋๋คโ ๋ฉด์ โ์คํ๋ ค ์ฒด๋ด์ ๋ฌผ์ด ๋๋ฌด ๋ง์์ง๋ฉด ์น๋ช ์ ์ธ ์ํ๊ฐ ๋
์ ์๋คโ๊ณ ๋งํ๋ค. ๊ทธ์ ๋ฐ๋ฅด๋ฉด ํ์์ฆ์ผ๋ก ์ธํ ์ ์ฒด๋ง๋น๋ ์ฒด๋ด ์
๋ถ์ด 15% ์ด์ ์ค์ด๋ค์์ ๋์๋ ์ผ์ด๋๋๋ฐ, ์ด๋ ์ฌ๋ง์์ 48์
๊ฐ ๋์ ๋ฌผ ์์ด ์ง๋ด์ผ ๊ฐ๋ฅํ ์์ค์ด๋ค. ๋ฐ๋ฉด ์ฒด๋ด ์๋ถ์ด 2% ๋์ด
๋๋ฉด ์ ์ ์ ๋ถ์ข (ๆตฎ่ ซ)์ด ๋ํ๋ ์ ์์ผ๋ฉฐ ์ด๋ก ์ธํด ์ ์ฒด์ ์ ์
์ ๊ธฐ๋ฅ์ด ๋จ์ด์ง๊ฒ ๋๋ค. ์๋ถ์ด ์ด๋ณด๋ค ๊ณผ๋คํ ๋๋ ์ ๋ํธ๋ฅจ ๋์ฅ
์ ๊ฐ ์ผ์ด๋ ์์ ์ฅ์ , ๋ฐ์, ๋์กธ์ค, ํผ์์ํ๋ก ์ด์ด์ง๋ค. ๋ ธ์์ค
์ผ ๋ฐ์ฌ๋ โ๊ฐ์ฆ์ ๋๋ผ๊ธฐ ์ ์ ๋ชธ์ ์๋ถ์ ๊ณต๊ธํด ์ฃผ๋ผ๋ ์๊ธฐ๋ฅผ
40๋ ๋์ ๋ค์ด์์ผ๋ ์ด๋ ์๋ชป๋ ๊ณผํ์ ํ๊ตฌโ๋ผ๋ฉฐ ์ด ๊ฐ์ ์คํด๋
์คํฌ์ธ ์๋ฃ ํ์ฌ๋ค์ ๋ง์ผํ ์ด ๋น์ด๋ธ ๊ฒ์ด๋ผ๊ณ ๊ทธ๋ ์ง์ ํ๋ค. ์ด๊ฐ
์ ๋ด์ฉ์ โ์๊ตญ์ํํํ๋ณด(BmJ)โ์ ์ค๋ ธ๋ค. ๋จธ๋ฆฌ๊ฐ ํ์๊ฒ ์๋ ๊ฒ
์ ๊ฑด๊ฐ์ํ๊ฐ ์ข๋ค๋ ์ ํธ๋ผ๋ ์ฐ๊ตฌ๊ฒฐ๊ณผ๊ฐ ๋์๋ค๊ณ ๋ผ์ด๋ธ์ฌ์ด์ธ
์ค์ด ๋ณด๋ํ๋ค. ๋ณด๋์ ๋ฐ๋ฅด๋ฉด ์ต๊ทผ ์คํ์ธ์ ๋ง๋๋ฆฌ๋ ๊ตญ๋ฆฝ๊ณผํ๋ฐ๋ฌผ
๊ด ์ฐ๊ตฌ์ง์ด ๋ฐํํ ์๋ฃ์ ๋ฐ๋ฅด๋ฉด ๋ถ์ ํธ์ ๊ฐ์ง ์ผ์ ๋ฉง๋ผ์ง์ ์ธ
ํฌ ์์์ด ํ์ ํธ์ ๊ฐ์ง ๋ฉง๋ผ์ง๋ณด๋ค ์ ๋๊ฐ ๋ํ ๊ฒ์ผ๋ก ๋ํ๋ฌ๋ค.
๋ถ์ ํธ์ ๊ฐ์ง ๋ฉง๋ผ์ง๋ ๋ชจ๋ฐ ๋ด์ ํ์ค๋ฉ๋ผ๋(pheomelanin)์ด๋ผ๋
์์๊ฐ ๋ง์๋ฐ, ์ด ์์๊ฐ ๋ง์ ๋ฉง๋ผ์ง์ ๊ฒฝ์ฐ ๊ทผ์ก ๋ด์ ํญ์ฐํ์์ฉ
์ ํ๋ ๊ธ๋ฃจํํฐ์จ(glutathione)์ด๋ผ๋ ๋ฌผ์ง์ด ๋ถ์กฑํ๊ธฐ ๋๋ฌธ์ด๋ค.
์ฐ๊ตฌ์ ์ฐธ์ฌํ ์ด์ค๋ง์ ๊ฐ๋ฐ(ismael galv?n)์ โํ์ค๋ฉ๋ผ๋์ด ๋ง์
๋ถ์ ๋ฉง๋ผ์ง๋ค์ ์ฐํ ์คํธ๋ ์ค๋ฅผ ๋ง์ด ๋ฐ์ง๋ง, ํ์ ๋ฉง๋ผ์ง๋ค์ ํ
์ค๋ฉ๋ผ๋ ์์๊ฐ ์ ๊ณ , ๋น๊ต์ ๊ฑด๊ฐํ๋คโ๊ณ ๋งํ๋ค. ๊ฐ๋ฐ์ โํธ์ด ํ
์๊ฒ ์๋ ๋ฉง๋ผ์ง๋ค์ ์ค์ ๋ก๋ ์ต๊ณ ์ ์ปจ๋์ ์ ์ ์งํ๊ณ ์์์ผ๋ฉฐ
์ฐํ ์คํธ๋ ์ค๋ก ์ธํ ์์์ด ๊ฐ์ฅ ์ ์๋คโ๋ฉด์ โ์ผ์๋ฉง๋ผ์ง๋ค์ ๊ฒฝ
์ฐ, ํ์๊ฒ ํธ์ด ์๋ ๊ฒ์ ๋ ธ์ ํ ํ์์ด ์๋๋ผ ์ปจ๋์ ์ด ์ข๋ค๋ ๊ฒ
์ ๋ณด์ฌ์ฃผ๋ ๋ฏํ๋คโ๊ณ ๋ถ์ํ๋ค. ์ด๋ฒ ์ฐ๊ตฌ๋ ์ธ๊ฐ์ ๋ชจ๋ฐ ํ์ ํ
์์ ์ํฅ์ ๋ฐํ๋ ๋ฐ๋ ์ค์ํ ์๋ฏธ๋ฅผ ๊ฐ์ง ์ ์์ ๊ฒ์ผ๋ก ๋ณด์ธ๋ค.
๊ณ ๋ฑ ์ฒ์ถ๋๋ฌผ๋ค์ ํผ๋ถ์ ๋ชจ๋ฐ์ ์์ ์ํฅ์ ๋ฏธ์น๋ ๋ฉ๋ผ๋์ ์ข ๋ฅ
๊ฐ ๋์ผํ๊ธฐ ๋๋ฌธ์ด๋ค.
ํฐ๋จธ๋ฆฌ๊ฐ ์คํ๋ ค ๊ฑด๊ฐํ๋ค๋ ์ฆ๊ฑฐ?
ํ์ฐ ์ ๋ชจ์ต์ ๊ณผ์ฐ ์ด๋จ๊น? ํ์ฐ ์ ๋ชจ์ต ๊ณต
๊ฐ์ ์ ์ธ๊ณ ๋คํฐ์ฆ๋ค์ ์์ ์ด ์ ๋ ธ๋ค. ๊ทธ
๋ ๊ทธ๋ด ๊ฒ์ด ํ์ฐ์ด ํฐ์ง๋ ๋ชจ์ต์ ์ค์ ๋ก
๋ ๊ทธ๋ ๊ณ ์ํ ์์์๋ ๋ดค์ง๋ง ํ์ฐ์ด ํฐ์ง
ํ ํ์ฐ ์ ๋ชจ์ต์ ์ฝ๊ฒ ์ ํ ์ ์๊ธฐ ๋๋ฌธ์ด
๋ค. ์๊ตญ ๋ฐ์ผ๋ฆฌ๋ฉ์ผ์ โ์ฉ๊ฐํ ์ฌ์ง์๊ฐ ๋
๋ถ์ ํ์ฐ ์ ๋ชจ์ต์ ๋ณผ ์ ์๊ฒ ๋๋คโ๋ฉด์ โ
์ฌ์ง์๊ฐ๊ฐ ์ง์ ๋ค์ด๊ฐ ์ดฌ์ํ ์ฌ์ง์ ๋๋ผ
์์ ๊ฐ์ถ ์ ์๋คโ๊ณ ์ ํํ๋ค. ํ์ฐ ์ ๋ชจ์ต
์ ์ฌ์ง์ ๋ด์ ์๊ฐ๋ ๋ฃจ๋ฆฌ ๋ฒจ๋ฅด๊ฑฐ์(lurie
Belegurschi). ๋ฃจ๋ฆฌ ๋ฒจ๋ฅด๊ฑฐ์๋ ์์ด์ฌ๋๋
์ ๋ ์ด์บฌ๋นํฌ ์ธ๊ทผ ํธ๋ฆฌ๋ด์นด์ด์ฐ๋ฅด ํ์ฐ ์
์ผ๋ก ์ง์ ๋ค์ด๊ฐ ์ดฌ์ํ๋ค. ๋ฃจ๋ฆฌ ๋ฒจ๋ฅด๊ฑฐ์๊ฐ
์ฐ์ ํ์ฐ ์ ๋ชจ์ต์ ๋ณด๋ฉด 4000๋ ์ ๋ง๊ทธ๋ง
์ ํ์ ์ด ๊ทธ๋๋ก ๋จ์์๋ค. ๊ทธ๋ฆฌ๊ณ ์ผ๋ฐ ๋
๊ตด์ ๋ชจ์ต๊ณผ ๋น์ทํด ๋ณด์ด๊ธฐ๋ ํ์ง๋ง ๊ต์ฅํ
ํ๋ คํ ๊ฒฝ๊ด์ ์ ์ด ์ ๋ก ๋ฒ์ด์ง๋ค. ๋ฐ์ผ๋ฆฌ๋ฉ
์ผ์ โํธ๋ฆฌ๋ด์นด์ด์ฐ๋ฅด ํ์ฐ์ 4000๋ ์ ๋ถ
ํํ ์ดํ ํ์ฌ๊น์ง ํดํ์ฐ์ผ๋ก ๋จ์์์ผ๋ฉฐ
ํ์ฐ ๋ด๋ถ์ ๋ง๊ทธ๋ง๊ฐ ์๊ณ ๋ ํํ๋ก ๊ทธ๋๋ก
๊ฐ์งํ ๋ชจ์ต์ด ์ด์ฑ๋กญ๋คโ๊ณ ์ค๋ช ํ๋ค. ์ด์ด โ
๋ฃจ๋ฆฌ ๋ฒจ๋ฅด๊ฑฐ์๋ ๋ถํ๋ ํ์ฐ ์ 120m ๊น์ด
๋ก ๋ด๋ ค๊ฐ ์ง์ ๊ทธ ๋ชจ์ต์ ๋ด์๋คโ๋ฉด์ โํ์ฐ
์ด ๋ถํํ ๋๋ ์ฐ๋ ์ฐจ๊ฒ ํฌํจํ๋ ๋จ์ฑ์ ๋ชจ
์ต์ด๋ผ๋ฉด ํ์ฐ ์ ๋ชจ์ต์ ์๋ฆ๋ค์ด ์ํ๋ฅผ ๋ฝ
๋ด๋ ์ฌ์ฑ์ ์ด๋ฏธ์ง๋คโ๊ณ ํํํ๊ธฐ๋ ํ๋ค.
ํ์ฐ์ ๋ชจ์ต์ ์ด๋ป๊ฒ ์๊ฒผ์๊น?
September 2012 OTC Beauty Magazine 109
์ ๊ณ ์์
์ 11์ฐจ ํ์๋ํ ๊ณต๊ณ .๋ฏธ์ฃผ ๋ทฐํฐ์ํ๋ผ์ด ์ด์ฐํฉํ ํ์ ์ฌ๋ฌ๋ถ. ๋ณด๋ด ๋๋ ธ๋ ํ์๋ํ ๋ถ์ฐธ์ ๋ํ ํต์ง๋ฌธ์ ๋ฐ๊ณ , ๋ง์ ๋ถ๋ค๊ป์ ์ฐธ๊ฐ ํฌ๋ง์ ๋ณด๋ด์ค์ จ์ผ๋ฉฐ, ๋ํฌ์ฌ๋จ์ ๊ฐ๊ณกํ ์ฐธ๊ฐ์์ฒญ๊ณผ ์งํ๋ถ์ ์ฌ๋ ์๋ ์์ ๋์ ๋ค์ ๊ณต์ ์ฐธ๊ฐํ๊ธฐ๋ก ๊ฒฐ์ ํ์์ต๋๋ค. ์ด์ ๋ฐ๋ผ ์๋ดํด ๋๋ฆฐ ์ฌํ์ผ์ ์๋ ์๋ฌด๋ฐ ๋ณ๋์ด ์์์ ์๋ ค๋๋ฆฝ๋๋ค. ๋ํ, ํ์๋ํ ๊ธฐ๊ฐ ์ ์ ๊ฒฝ๊ธฐ๋ ์ผ์ฐ kiNTeX์์10์ 12์ผ(๊ธ)~ 14์ผ(์ผ)
๊ฑฐํํ๋ korea Beauty design expo 2012 ์๋ ์ฐธ์ฌ ํ๊ธฐ๋ก ๊ฒฐ์ ํ์์์ ์๋ ค๋๋ฆฝ๋๋ค. ์ด๋ฏธ ์๋ ค๋๋ฆฐ ํจํค์ง ์ฌํ(์น์๋ง์ด 3๋ฐ4์ผ)์ ์ฐธ๊ฐํ์ค ๋ถ๋ค ์ค ์ด ํ์ฌ์ ์ฐธ๊ฐํ์ค ๋ถ๋ค์ 14์ผ ์ค๋นํ๊ณ ์๋ ์ ํฌ ํํ์ ํน๋ณํ ํ๋ก๊ทธ๋จ์ ์ฐธ๊ฐํ์ฌ์ฃผ์๊ธธ ๋ฐ๋ผ์ค๋ฉฐ ์ด๋ถ๋ค์ ์ฌํ์ฌ์ ์ผ์ ์กฐ์ ์ ๋ฐ๋๋๋ค. ๋ค์ ํ๋ฒ ์ฌ๋ฌ๋ถ๋ค๊ป ํผ๋์ ๋ผ์ณ๋๋ฆฐ์ ์ฌ๊ณผ๋๋ฆฌ์ค๋ ๋๊ทธ๋ฌ์ด ์ดํดํด์ฃผ์๊ธฐ ๋ฐ๋๋๋ค. ๊ณ ๋ฅด์ง ์์ ๋ ์จ์ ๊ฑด๊ฐ ํนํ ์ ์ํ์๊ธฐ ๋ฐ๋ผ์ค๋ฉฐ ์ฌ๋ฌ ํ์๋ถ๋ค์ ์ฌ์ ๊ณผ ๊ฐ์ , ์น์น์ฅ๊ตฌ ํ์๊ธฐ ๋ฐ๋๋๋ค.
๊ฐ์ฃผํํ.๊ฐ์ฃผ ๋ทฐํฐ์ํ๋ผ์ด ํํ(ํ์ฅ ๋ฐฐ์์)๋ 8์19์ผ(์ผ์์ผ) ํํ์๊ณผ ์ ์กฐ๋ฐ๋๋งค ํ๋ ฅ์ ์ฒด ์์ง์๊ณผ ํจ๊ป ๋จํฉ ์ผ์ ํ๋ฅผ ๊ฐ์ก๋ค. Bue-na Park ์ ์์นํralph B. Clark re-gional Park์์ ์ด๋ฆฐ ์ด๋ ๋จํฉ ์ผ์ ํ๋ ์ข์ฒ๋ผ ๋์์ง์ง ์๋ ๋ถ๊ฒฝ๊ธฐ์ ์ง์น ํํ์๋ค์ด ๋ชจ์ฒ๋ผ ํ์๋ฆฌ์ ๋ชจ์ฌBBQ Party ์ ๊ฐ์ข ๊ฒ์์ผ๋ก ์น์ ์ ๋๋ชจํ๋ฉด์ ์ ์๋๋ง ๋ถ๊ฒฝ๊ธฐ์ ์ง์น ๋ง์์ ๋ฌ๋ฌ๋ค. ์ฝ 70์ฌ๋ช ์ ํ์ ๋ฐ ํ๋ ฅ์ ์ฒด ์์ง์๋ฑ์ด ๊ฐ๋นBBQ์ ์ค๋นํด์จ ์์์ผ๋ก ์ ์ฌ์์ฌ๋ฅผ ๋ง์น ํ 110fwy๊ธฐ์ค ์
์ชฝ ํ์ ๊ณผ ๋์ชฝ ํ์์ผ๋ก ๋๋์ด ๋ณด๋ฌผ์ฐพ๊ธฐ, ๋ฌผํ์ ๋ฐ๊ธฐ, OX๊ฒ์๋ฑ ์น์ดํ ๊ฒฝ์์ ๋ฒ์๋ค. ๊ฐ ๊ฒ์๋ณ๋ก ํ๋์ ์๋ฅผ ํฉ์ฐํ ๊ฒฐ๊ณผ, ๋์ชฝํ์ด ๋ง์ง๋ง ์ค๋ค๋ฆฌ๊ธฐ ๊ฒ์์์ ์์ชฝํ์ ์ด๊น์ผ๋ก ์ธํด ์ญ์ ์น์ ํ์๋ค. ๋ฐฐ์์ํ์ฅ์ ๋ง์ ๋จ์ฒด๋ค์ด ์์ฐ๋ถ์กฑ๋ฐ ๋ถ๊ฒฝ๊ธฐ๋ฑ์ผ๋ก ์ด๋ฐํ ํ์ฌ๋ฅผ ์ถ์,์๋ตํ๋ ๊ฐ์ด๋ฐ ์กฐ๊ธ ์์ฐ์งํ์ ์ค์ด๋๋ผ
๋ ์๋ก์๊ฒ ์์งํ ์ ์๊ณ , ๊ฐ์กฑ์ด ๋ชจ์ฌ ์ฆ๊ธธ์ ์๋ ์๋ฆฌ๋ฅผ ๋ง๋ จํ๋๊ฒ๋ ์ถฉ์ ์ ์ํ ์ข์ ๊ธฐํ๋ผ๊ณ ์๊ฐํ์ฌ ๋จํฉ์ผ์ ํ๋ฅผ ๋ง๋ จํ๊ณ , ํ๋ฃจ๋ฅผ ๋ชจ๋ ํ์๊ฐ์กฑ๋ค๊ณผ ํจ๊ป ๋ฐ๊ณ ์์ผ๋ฉฐ ๋ป๊น์ ํ๋ฃจ๊ฐ ๋์๋ค๊ณ ์ธ์ฌ๋ง์ ํ์๋ค.
์กฐ์ง์ ํํ.์กฐ์ง์ ํํ๋ ์ฌํด๋ก ์๊ธฐ๋ฅผ ๋ง๊ฐํ๋ ํํ์ฅ์ ๋ค๋ฅผ ์ด์ ์ฐจ๊ธฐ ํ์ฅ ์ ๊ฑฐ์ค๋น์์ํ๋ฅผ 9์ ์ค์ผ๋ก ๋ฐ์กฑ์ํฌ ์์ ์ด๋ผ๊ณ ํ๋ค. 11์์ ์์ ์ฐจ๊ธฐํ์ฅ ์ ๊ฑฐ๋ฅผ ์ํด, ์ด์ฌํ๋ฅผ ํตํด ์ ๊ฑฐ๊ด๋ฆฌ ์์์ฅ๊ณผ ์์์ ์ ์ ํ๋ ๊ฒ์ด๋ฉฐ, ์์์ฅ์ 1๋ช , ์์ 3๋ช ์ ์ ์ถํ ์์ ์ด๋ค. ํํ๋ ๋ํ, 9์ 23์ผ์ ์์ itโs a wig ์ฌ์ ์ธ๋ฏธ๋๋ ์ค๋นํ๊ณ ์๋ค. ์ธ๋ฏธ๋์๋ 100๋ช ์์ 150๋ช ์ ๋๊ฐ ์ฐธ์ํ ์์ ์ด๋ผ๊ณ ํ๋ค.
ํด์คํค ํํ.ํด์คํค ํํ๋ ์ค๋ 10์ 7์ผ ํด์คํค์ ์์นํ Crown Plaza hotel ์์ ์ 14ํ hair & Battle Show๋ฅผ ๊ฐ์ตํ๋ค. ํด์คํค ํํ์ ์ฃผ๊ด์ผ๋ก ๋งค๋ ๊ฐ์ต๋๋ ์ง์ญ์ ๋ทฐํฐ์ ๊ณผ ๋ทฐํฐ์ค์ฟจ์ ํ์๋ค์ ์๋๋ก ๊ฐ์ต๋๋ ์ด ํ์ฌ๋ ์ง์ญ ๋ทฐํฐ์ ๋ค์๊ฒ ์ด๋ฏธ ์ปค๋ค๋ ํ์ฌ๋ก ์๋ฆฌ๋ฅผ ์ก์๋ค. ์์นจ 11์์ 3๊ฐ์ ์ธ๋ฏธ๋๋ฅผ ์์์ผ๋ก, 4์์ ์ด๋ฅธ ์ ๋ ์์ฌ๋ฅผ ๋ง์น ํ, 5์๋ถํฐ ๋ณธ๊ฒฉ์ ์ธ Battle์ด ์์๋๋ค. ์ด 1,000๋ช ์์ 1,200๋ช ์ด ์ฐธ๊ฐํ๋ฉฐ, 10๋ช ์์ 12๋ช ์ผ๋ก ๊ตฌ์ฑ๋ 12ํ์ด Battle์ ์ฐธ๊ฐ๋ฅผ ํ๋ค๊ณ ํ๋ค. ๋ํ, ์ด๋ ํ์ฌ์์๋ ๋ฏธ์ฉ์ ๊ณต๋ถํ๋ ํ์๋ค ์ค 12๋ช ์ ์ฅํ์์ ๋ฝ์ ์ฅํ๊ธ๋ ์ ๋ฌํ ์์ ์ด๋ค.
NatioNal Beauty Group aNNouNces loNG-term strateGic
alliaNce with JiNNy corp.
(Left to right) Jim Fisher and Mr. Eddie Jhin.
110 Beauty Magazine September 2012
IndustryNews
NBG Beauty Supply Division Renamed โBarbaraโs Jinny Beauty DistributorsโBarbaraโs Beauty, the 43-year open line supplier to beauty supply stores, today announced it will join forces with Jinny Corp., the worldโs largest distributor of multi-cultural beauty products, in a long-term strategic alliance providing for ongoing collaboration in the areas of technology, best practices and other business know-how. โEach company brings important strengths and expertise to this alliance that will ultimately provide world-class service to beauty supply stores nationwide,โ said Eddie Jhin, President of Jinny Corp. โWeโre also committed to working together on several other exciting initiatives that have not been done in this channel of business.โ As part of this relationship, Jinny will become
a significant supplier to Barbaraโs Jinny Beauty, especially given its vast selection of general merchandise. โPartnering with Jinny will allow Barbaraโs to expand its product offerings instantly and enhance its position as the nationโs premier supplier to beauty supply stores,โ said Jim Fisher, National Beautyโs CEO. โAnd the extensive resources of the Jinny organization will accelerate Barbaraโs ability to achieve its full potential.โ
September 2012 OTC Beauty Magazine 111
IndustryNews
Clairol Professionalยฎ, the brand trusted by stylists for over 80 years and Bronner Brothers, the premier international hair and skin care company catering to African-Americans, has partnered to present the Clairol Professionalยฎ โGo For Proโ hair color competition featuring the nationโs premier salon professionals at exclusive events in Atlanta, Chicago and New York. The tour was hosted by style guru and BRAVO TVโs โReal Housewives of Atlantaโ personality Dwight Eubanks along with international stylist, James Harris and 2011 winner, Chicago-based stylist, Chris Curse. โThe Clairol Professionalยฎ โGo For Proโ tour brings two of the worldโs most recognized beauty companies together to introduce a regimen of color, care and styling products with show stopping techniques in a way that only
Bronner Bros. and Clairol Professionalยฎ can,โ said Gerald Render, VP and Marketing Director of Bronner Bros. The Clairol Professionalยฎ โGo For Proโ hair color competition, challenged stylists with transforming the styles of everyday women using Clairol Professionalยฎ Hair Color products โ Beautiful Collection, Liquicolor Permanente, and Jazzing. Stylists enhanced each modelโs hair color and overall look. Beauty industry icons judged local artists on creativity, technique and overall presentation of the finished work, including hair, makeup and fashion. The winners from each market received $2,000 and a coveted opportunity to compete for the $5,000 grand prize in the legendary โBattle Royaleโ at the Bronner Bros. International Hair Show in Atlanta.
BroNNer Bros. preseNted the clairol professioNalยฎ โGo for proโ
hair color competitioN
(Left to right) Atlanta hairstylist and โGo for Proโ Hair Color Com-petition grand prize winner, Laverne Trottie with model.
Kim Coles, actress, comedienne and the new co-host of the TV show, โAre You Normal America?โ will be the guest speaker in November at the 2012 Nappiology Expo in the Dallas suburb of Hurst. The conference will be held from 8 a.m. to 7 p.m. on Saturday, November 3 at the Hurst Conference Center, 1601 Campus Drive in Hurst, Texas. Workshops and exhibitors at the Fourth Annual Nappiology Expo will provide information on the flexibility of natural hair. Kim Coles is known for her trademark micro-braids and has not relaxed her hair since 1988. โThis is my personal hair journey into the realm of natural hair,โ Ms.
Coles told fans on her website. โI have learned a lot about self-acceptance and self-love and Iโm glad that I took a leap of faith to show the real me.โ To learn more about this expo that attracts women from across the country for natural hair care, visit www.nappiology.net.
actress Kim coles featured Guest at NappioloGy expo
IndustryNews
112 OTC Beauty Magazine September 2012
SoftSheen-Carsonยฎ Magicยฎ Shave, the premiere leader in African-American menโs shaving and grooming products, and Actor/TV Personality Terrence J (BETโs 106 and Park/Think Like A Man/Sparkle) donated $15,000 to the Steve and Marjorie Harvey Foundation during the โBest Barbershopโ category at the 10th Annual Hoodies Awards on Saturday, August 4 in Las Vegas, Nevada. The donation was part of Magic Shaveโs โShave With A Purposeโ campaign in conjunction with Terrence J and The Source.com. For six weeks, Terrence J grew out his beard for the campaign. For every post, comment and upload to media partner, The Source.com proceeds benefitted the national
organization dedicated to developing programs and supporting the needs of community-based organizations for African Americans across the nation. The campaign achieved social media engagement from such celebrities and music and lifestyle tastemakers as actor/comedian Steve Harvey, actor Romany Malco (40 Year Old Virgin, Think Like A Man), multi-platinum music artist Chris Brown and musician and author, Fonzworth Bentley. For additional information about the โShave With A Purposeโ campaign, visit www.thesource.com. Learn more about SoftSheen-Carson at www.softsheen-carson.com.
โshave with a purposeโ campaiGN raises $15,000 for NoN-profit orGaNizatioN
Bigen hair color has completed yet another successful barber contest with the 2012 Barber Showdown, held on June 24. Bigen has been voted by professional barbers as the color of preference for their clients. This popularity is not just a product of the performance of the product, but also of how the barbers receive an immediate increase in their shop receipts. Regenia Marble, representative for Bigen, completed the final leg of the four city tour in Atlanta. The 1st place winner was Amit Corso from Lancaster, Pa. Mr. Corso will receive $5,000 in Bigen product alone (including the new Bigen hair care line and merchandise), a Bigen National photo shoot, the opportunity to style live on stage at the Bronner Show and over $600 dollars in clippers from Andis Corp. Mr. Gary Nilo from Andis has supported the Bigen contest in Houston, Miami, Detroit and Atlanta.
Guests received samples of Bigen new hair care line, including oil sheen, shampoo, conditioner and serum. This collection proved to be a hit. Visit www.bigen-usa.com.
BiGeN 2012 BarBer showdowN
September 2012 OTC Beauty Magazine 121
ShowCalendar Ad Index
Advanced Beauty Systems ....55www.advancedbeautysystems.com
Amazing Shin ........................... 80www.amazingshinenails.com
American International .... 32, 33www.aiibeauty.com
Andis Co. ...................... 58, 68, 92www.andis.com
Belson ................................. 3, 117www.belsonproducts.com
Bio Creative Labs ............. 50, 51www.biocreativelabs.com
Bonfi Naturals/Wet-n-Wavy ........................ 8, 85www.wetnwavy.com
Conair .......................................23www.conair.com
Ecoco, Inc. .................................19www.ecocoinc.com
Embelleze USA ......................... 5www.embellezeusa.com
Essence of Argan ...................88awww.essenceofargan.com
Fantasia Ind. ............................. 31www.fantasiahaircare.com
Fromm International ............. 13www.frommonline.com
Genieco/Gonesh ........................90www.gonesh.com
Helen of Troy ............................ 11www.hotus.com
Hold & Touch ...........................88www.holdandtouch.com
Honey Curls .............................21www.honeycurls.com
House of Cheatham ............... 96www.houseofcheatham.com
Imperial Dax ............................86www.imperialdax.com
Innovative Beauty Products ..54www.godefroybeauty.com
Inspired Beauty Brands .........41www.inspiredbeauty.com
JBS Beauty Club ...................... 20
JBS Hair ..............43, 88b, 89, 113www.jbshair.com
JF Labs/AFAM ..................... 2, 69www.jflabs.com
JM Products โ Isoplus .............59www.isoplus.com
J. Strickland ................................ 9www.jstrickland.net
Jinny Corp. .......................... 14, 15www.jinny.com
Johnson Products ....................73www.johnsonproducts.com
KAB Brands, LLC ...................93www.aphogee.com
Liquid Gold Bonding/Lloneau Products ................................... 67www.liquidgoldbonding.com
Liquid Keratin ..........................37www.liquidkeratin.com
M&M Products .................. 26, 79www.mmproducts.net
Natureโs Protein/Doo Gro .... 60www.doogro.com
nuNAAT ...................................87www.nunaat.com
Oster Professional Products ... 7www.osterstyle.com
Procter & Gamble ................. 49, Insert, BCwww.pg.com
Professional Products Unlimited .........................62, 119rastagroup.com
Queen Helene ......................... 40www.queenhelene.com
6-7World Natural Hair, Health & Beauty Fall ShowCollege Park, GAwww.naturalhairshow.org
7Jinny Miami Trade ShowHialeah, FLwww.jinny.com
7-8Premiere Beauty ClassicColumbus, OHwww.premiereshows.com
14Jinny Chicago Trade ShowChicago, ILwww.jinny.com
21Jinny Los Angeles Trade ShowVernon, CAwww.jinny.com
21-22Premiere BirminghamBirmingham, ALwww.premiereshows.com
26-30Bronner Bros. Seminars By The SeaParadise Island, Bahamaswww.bronnerbros.com
27-29Tri-State Multicultural Hair & Trade ExpoTexarkana, TXwww.tri-state-multi-cultural-hair-and-trade-expo.org
28Jinny Houston Trade ShowHouston, TXwww.jinny.com
OctOber
16-17Dynamics Hair Beauty ExpoMiami Beach, FLwww.dynamicsbeautyexpo.com
23-24iBeauty ShowFort Lauderdale, FLwww.ibeautyshow.com 29-30BeWell ExpoLos Angeles, CAwww.bewell-expo.com
30Jinny Atlanta Trade ShowDoraville, GAwww.jinny.com
SePteMberRA Cosmetics ................... 78, 94www.racosmetics.com
Schwarzkopf & Henkel ..........42www.schwarzkopf.com
SMSi-Urban Call Marketing, Inc. .........................44www.segmentedmarketing.com
Smooth Care ...........................95
SoftSheen-Carson ......... 61, IBCwww.softsheen-carson.com
Spilo Worldwide ......................66www.spilo.com
Starlet International ..............91
Strength of Nature....................... ............IFC, 1, 75, 90, 97, Gatefoldwww.strengthofnature.com
Taliah Waajid/Black Earth Products .............81www.naturalhair.org
Toni Love ..................................39www.toniloveproducts.com
Unilever ........................Cover, 27
Universal Group ......................92
Wahl .................................... 25, 94www.wahlclipper.com
118 OTC Beauty Magazine September 2012
120 OTC Beauty Magazine September 2012
SoftSheen-Carsonยฎ, the #1 ethnic hair care brand in the world, creator of the first no-lye relaxer and the first permanent hair color for women of color, introduces the next major breakthrough in stylingโthe Dark and Lovelyยฎ 6 Week Anti-Reversion Cream Serum. This is the first styling product formulated to address the needs of relaxer consumers who desire to maintain the straight, smooth and silky look of just-relaxed hair in between relaxing. The New Dark and Lovely 6 Week Anti-Reversion Cream Serum features our exclusive Humidity Block Technology, a nourishing Amino Complex that wraps each strand to seal in straightness and block out moisture. Dark and Lovely is expanding its expertise and leadership in straightening solutions by providing a styling solution that helps prevent curls, kinks and waves, keeping hair perfectly smooth, straight and manageable up to six weeks in between relaxing. The 6 Week Anti-Reversion Cream Serum is easy to apply, and smoothes new growth, reduces use of daily heat, controls frizz and locks in shine. It is gentle and safe to use on color-treated hair. โThe 6 Week Anti-Reversion Cream Serum is the most innovative styling product and must-have for all relaxer consumers,โ stated Mezei Jefferson, SoftSheen-Carson Director of Education. โIts exclusive Humidity Block Technology allows consumers to achieve the same smoothness and shine as if hair was just relaxed.โ Learn more about the new smoothing revolution at www.softsheen-carson.com.
Dark anD LoveLyยฎ 6 Week anti-reversion Cream serum