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The Internet of ThingsHow will cloud, mobile, social and big data transform your world for ever
Christian Verstraete / June 2014
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2
Today’s world is Digital
92% of Money is bits and bytes5
Every minute:• 27.800 photos are uploaded to Instagram1
• 208.300 photos are uploaded to Facebook1
• > 100 hours of video are uploaded to Youtube1
• > 100.000 tweets are sent4
• 347 Blog entries created in Wordpress4
• More than 2M Google search requests4
About 15 to 16 billion “smart” devices are permanently connected to the internet2
There are about 50 to 60 Billion sensors in the world2
By 2015, electronics will account for 40% of automotive production costs3
1 http://www.popphoto.com/news/2013/05/how-many-photos-are-uploaded-to-internet-every-minute
2 http://www.kansas.com/2013/01/19/2643201/billions-of-sensors-power-wichita.html
3 http://e2af.com/trend/071210.shtml
4 http://mashable.com/2012/06/22/data-created-every-minute/
5 http://www.howstuffworks.com/currency6.htm
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3
IDC Digital Universe in 2020
Data is our new commodity
• From 2005 to 2020 the digital universe grows 300x to 40.000 exabytes (5.2TB per person)
• Investment in IT spending will grow 40% between 2012 and 2020
• Emerging market share will grow from 36% in 2012 to 62% in 2020
• 68% of information is created and consumed by consumers, but enterprises have liability for nearly 80% of information.
By 2020 35% of the digital universe will contain information that might be valuable if analyzed
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
We believe you will need to digitally enable your enterprise to address your future market and customers
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5
Your audience is changing
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Sense your environment
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The Sensors… just to show a few.
Wildlife tracking Infrastructure healthGeo physical mappingSecurity/Access
Home automationHome security
Real-time trafficconditions
Climate monitoringWater / Gas
Airframe integrityPassenger comfort
Merchandisetracking
Tsunami warning Personal health monitoring
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Make sense out of the data – “Sensing”
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Sensors and actuators: feeling, touching, smelling, tasting, hearing, seeing...
Sensing requires complete solutions
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10
Sensing requires complete solutions
Big Datain the Cloud BD BD
Open Analytics & Visualization
Cloud Services Platform:
Autonomy, Hadoop, Vertica...A&V CS Platform
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Address your customers
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Sensing
Analytics-enabled solutions have the same core requirements
• Capture
• Store
• Manage
• Analyze
• Optimize
Enable
for 100 % of my data Semi-Structured
Structured
Unstructured
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13
Manage your data sources
Open source data management platform
External dataData stores/engineson optimized infrastructure
Sensors, logs, event streams, web, social media
NoSQL, HadoopUnstructured data(Autonomy IDOL)
Structured Data (Vertica)
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14
Gain Real-time customer insight across all channels
PROMOTE connects touch points across websites, contact centers, stores, mobile and social media to automate action, drive revenue and reduce cost
EmailMobileSocial mediaWebsitesPrintCall center
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.15
Analyze the content
Connectivity to touch points across websites, contact centers, and the social web drive broad user applications
Collect
Explore
Brandreputation
mgmt.
Cross channel optimization
Next-gen speech
analytics
Voice of the
customer
Social media
monitoring
Customer interaction
survey
First contact
resolution
Customer experience analytics
Operational efficiency
News Email Blog VoiceWeb Video AppsReview Survey
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.16
Deliver compelling experiences and constantly learn from visitor behavior
Keep the relationship with your customers
UNDERSTAND
ENGAGE
CONVERT
ATTRACT
RETAIN
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
How to achieve this
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Change your focus
Run today’s business
Don’t create differentiation
‘Functionally complete’
New end-user experience
Source of differentiation
Disruptive – game changing
Customer/citizen engagement
Systems of Record Systems of Engagement
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Rethink your application developments
BPELCORBA
DOMJAVA
.NETWSFL
A new style of user experience…
Traditional
Private Public
…coded for multiple devices
…integrated across heterogeneous environments
…with optimal performance
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.20
Develop in a agile manner
2010 4 per app
201536 per app
2020120 per app
“60% of on-line devices are now smartphones are tablets”
– Business Intelligence
“In 2016, total global mobile application revenue will reach estimated $46 billion.”
--ABI Research
Today
Surging application numbers
Number of releases per app per year
• Apps everywhere
• Accessed through multiple devices
• 30x increase in application releases
• Closed feedback loop with customers
• Focus on time-to-value and ROI
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.21
Think Digital Customer Experience?
Digital Customer Experience is the means by which a brand interacts successfully with their
customers, where success is defined by the customer and not by the brand.
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Conclusion
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Have I just teased your imagination?
• The opportunities are endless, we are only limited by our imagination
• New business models are emerging including information providers, information transformers, information consumers
• Our customer base is fundamentally changing
Cloud, mobile, social and big data allow us to sense our market, the user experience makes us relevant
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.24
But it will require some “Lateral Thinking”
Cupertino, October 5th, 2011Steve Jobs has passed away
Source: Tech Crunch
Sinai, around 1513 BCMoses receives the Stone Tablets
Source: Exodus 19:1
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thank you
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Blog: www.hp.com/blog/cloud
Twitter: @christianve
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