1. Social is people2. All marketing is social3. Brand = What you say +
What guests experience4. There are no rules
All marketing is social
All marketing is social
Choose channels based on customer use
Choose channels based on customer use
Basic Social Strategy
Focus On Big Questions• Are we reaching all the guests we should?• Are those guests taking action?•Where should we focus our resources?•What will drive greater revenue?•How can reduce cost of acquisition?