"The Rules": Social Media in Hospitality Marketing

“The Rules”: Social Marketing in

Hospitality

Tim PeterTim Peter & Associates

A Tangled Web

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Roughly 1 billion usersRoughly 1

billion users

6

7

600 million on mobile

600 million on mobile

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8

2.7 billion “Likes” every day

8

9

300 million photos every day

300 million photos every day

9

10

$$$ ???

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Are we asking the

wrong question?

“The Rules” of Social Marketing

1. Social is people2. All marketing is social3. Brand = What you say +

What guests experience4. There are no rules

All marketing is social

All marketing is social

Choose channels based on customer use

Choose channels based on customer use

Basic Social Strategy

Focus On Big Questions• Are we reaching all the guests we should?• Are those guests taking action?•Where should we focus our resources?•What will drive greater revenue?•How can reduce cost of acquisition?

Kaushik’s Law: “Beware the HiPPO”

Peter’s Corollary: “Especially if it’s you”

Thank YouWeb: timpeter.com

Phone: 201-305-0055

Email: [email protected]

Twitter:

twitter.com/tcpeter