Group A
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What is ThePAC?
• Subscription Box
- Exclusive to GSOM Reward Members
• Outfit Options for Men & Women
- Style Profile
- Featuring Proprietary Brands
• Sent directly to customers on a quarterly basis
• Packaged with sleek new PacSun image in mind
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Why a subscription box?
• To boost the myGSOM Rewards Program
• To create a stronger consumer-brand relationship
• Proprietary Brand Awareness
• Drive shoppers back to retail stores
1. Growing demand for subscription services in past years2. Appeal of subscription services
myGSOM Integration
● Exclusive to myGSOM members only.
● Offers added benefit of accruing reward points faster.
Customer Interactions
With the Brand
● Giveaways and sweepstakes add a sense of anticipation and excitement.
● Anticipation of receiving a box every quarter and automated subscriptions make ThePAC a part of your life.
● Philanthropy through ME to WE.
Proprietary Brands
● Cost-efficient vehicle for marketing proprietary brands.
● Helps with the alignment of PacSun’s new image.
What’s in ThePAC?
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ThePAC Themes
• ThePAC Quarterly Drop• March - Spring Break• June - Summer Break• September - BTS• December - Holidays
• Quiz Results• Male - Bright/Neutral• Female - Boho/Essentials
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Kick it off for Spring Break!
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Fun, Fun, Fun in the Sun!
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Look Book & Coupon
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ThePAC: Launch Plan
ThePAC Launch Timeline
Month 1 (January)
● Promotion begins via e-mail blast to myGSOM members● Social Media● PacSun website to announce subscription box and pre-order
countdown
Month 2 (February)
● Pre-order begins ● Remains open for one month, or until the 10,000th order ● DC to hire temp work for box 1 execution
Month 3(March)
● Box 1 is shipped to customers the 1st of the month● Customer receives box 1● Exchanges ONLY, must be returned to DC
Month 4(April)
● Deadline to make changes to subscription or unsubscribe is the last day of the month (ex. April 30th)
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Social Media
• Social Media promotion through
Instagram and Snapchat
• Tag PacSun in photos
• pacsun.com/thepac
• #thePAC
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Social Media
• Quarterly Snapchat
teasers
• Sneak peek of what will
be included in ThePAC
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Buying/Planning
• Buying and planning four to five months ahead
• Cancellation deadlines, recurring payments, and pre-orders allow planners and allocators to execute remaining inventory accordingly
• E-commerce DC space to expand by end-of-year 2016
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Finances
• Pricing: $69.95• Wanted to avoid
cannibalising store profits
• COGS: $41.39• Clothing costs• Marketing collateral• DC processing• Shipping• Credit Card Fees
• Exchanges
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Finances
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ProForma
• Forecasted on 10,000 units for the first quarter• Average of 60,000 ecom orders per month• 3% increase each quarter
• Distribution Center:• Manpower• Equipment• Storage space
• Initial Investment: $352,000
Thank You
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