Types of data and research

Primary research is research you do yourself, an example of primary research

would be questionnaires or an interview.

Secondary research is research that has already been conducted by somebody

else, and this information is easy to access via the internet or books.

The pros and cons of primary research

Pros Cons

More reliable

Selection of opinions Quick and easy

Cheap Accessible

Enables you to ask more specific questions

Answers may not be true

A questionnaire may not get completed if you’re getting information like that

Less chance to get specific info

Might be expensive (might have to pay people to take part part)

The pros and cons of secondary research

Pros Cons

Very quick and easy

No cost Can be used to prove a

point There is a wide range of

ways to get information such as questionnaire or survey

Can be difficult to get specific information.

Might not have all of the information that you need

Note all the date found could be true unless from a reliable source

The information may be old, so it is invalid

Pros and Cons of Qualitative data

Qualitative date is data that

Pros Cons