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Types of data and research
Primary research is research you do yourself, an example of primary research
would be questionnaires or an interview.
Secondary research is research that has already been conducted by somebody
else, and this information is easy to access via the internet or books.
The pros and cons of primary research
Pros Cons
More reliable
Selection of opinions Quick and easy
Cheap Accessible
Enables you to ask more specific questions
Answers may not be true
A questionnaire may not get completed if you’re getting information like that
Less chance to get specific info
Might be expensive (might have to pay people to take part part)
The pros and cons of secondary research
Pros Cons
Very quick and easy
No cost Can be used to prove a
point There is a wide range of
ways to get information such as questionnaire or survey
Can be difficult to get specific information.
Might not have all of the information that you need
Note all the date found could be true unless from a reliable source
The information may be old, so it is invalid
Pros and Cons of Qualitative data
Qualitative date is data that
Pros Cons