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WHO IS JACOB VONCANNON?

• Baylor Graduate, Marketing

• Houston, TX Native• Grew up around Energy

Business• Ran a record label at

Baylor• Fell in to Crane Industry

HOW I USE HUBSPOT

• A Complete lead generation machine

• Tracking through CRM connection

• Inbound Call Tracking

• Metrics Analyzer

• Email Marketing (mostly sales emails, and our bi-weekly newsletter)

• Workflows – Email Drip Campaigns

• Landing Pages

• I basically use all of Hubspot’s functions except for the CMS

EXAMPLES OF WHECO INBOUND MARKETING

DISCLAIMER

I Took a lot of this information directly from Mike Volpe’s Inbound 2012 presentation “Be like Mike”

TO SEE THE FULL PRESENTATION

http://www.inboundconference.com/agenda/inbound-2012-presentations/advanced/be-like-mike-in-reporting-and-analytics-how-to-report-on-your-marketing-like-hubspot

Chapter 4 – Closing the Loop of Social Media ROI• The Math of ROI• Calculating COCA• Understanding total lifetime

value of a customer• How to gather the data

properly