This is Jacob Voncannon's presentation for the October meeting of the Austin HubSpot User Group. The slides cover driving revenue from your marketing.
Text of Using Metrics That Work
1. WHO IS JACOB VONCANNON? Baylor Graduate, Marketing Houston, TX Native Grew up around EnergyBusiness Ran a record label at Baylor Fell in to Crane Industry
2. HOW I USE HUBSPOT A Complete lead generation machine Tracking through CRM connection Inbound Call Tracking Metrics Analyzer Email Marketing (mostly sales emails, and our bi-weekly newsletter) Workflows Email Drip Campaigns Landing Pages I basically use all of Hubspots functions except for the CMS 3. EXAMPLES OF WHECO INBOUND MARKETING 4. DISCLAIMERI Took a lot of this information directly from Mike Volpes Inbound 2012 presentation Be like Mike 5. TO SEE THE FULL PRESENTATIONhttp://www.inboundconference.com/agenda/inbou nd-2012-presentations/advanced/be-like-mike- in-reporting-and-analytics-how-to-report-on- your-marketing-like-hubspotChapter 4 Closing the Loop ofSocial Media ROI The Math of ROI Calculating COCA Understanding total lifetime valueof a customer How to gather the data properly