Key Accoplishmentsm
Virginia C. Dori
High-Tech Marketing, Communications, Public Relations, Business Development, Sales Ops, Corporate Strategy
Get-To-Know Me
1
Personal Background
Bachelor of Arts
Mass Comm & Marketing
Far Eastern University, Manila
Immigrant, US Citizen since 1988
Married and raised two sons
Writer and published author
Live all adult life in the Bay Area
and recently relocated to Elk Grove
Love golf, reading, interior design
and travel
Asia and Europe
Africa and Middle East
With a great sense of humor!
30+ Years in High-technology
Semiconductors, Computers
INTEL LSI VLSI/Philips PNY Chartered/Global Foundries
Mobile, Cloud, SaaS, IT/Staffing SaaS Solutions Start-Up Milestone Technologies
Networking, Telecom, Photonics
ONI/CIENA Lightwave/JDSU
2
Get-To-Know Virginia
Start-Up in Stealth – SaaS Solutions Developed marketing, sales, business and IT infrastructure
Business, IP Licenses and related patents sold/exited ahead of schedule
Resulted in immediate financial rewards
Milestone Technologies – IT/Staffing Solutions Rebranded and repositioned a private ITO (IT Outsourcing) provider
Redesigned website, launched new brand and demand generation
Resulted in 50% revenue growth and brand recognition
PNY Technologies – Memory/Computing Instrumental in building a start-up div. to pursue OEM business
Landed Cisco as a major customer
Generated over $300M in revenues in less than 3-years
Received “Supplier of the Year” awards3
Virginia’s Major Accomplishments
Reported to CEO - positioned a start-up (SaaS) to
emerge from stealth and acquire VC funding: Executive advisory, comms strategist and process expertise Public relations, media and investor communication plan Strategy and pitch for acquisition of VC funding Demand generation, sales channel and partnership plan Risk mitigation and crisis management IT Infrastructure and business processes Value propositions and relevant market research IP licensing, industry and regulatory compliance Compelling company and product names Business, IP licenses and related patents sold prior to launch Exited ahead of schedule, gained immediate financial rewards
Marketing, Sales, Business Strategies and Infrastructure Development to a Stealth Start-Up
4
5
Marketing, Public Relations, Branding, Positioning, Demand Generation and Sales Operations
Milestone Technologies
Launched media plan and secured several write-ups
Applied best marketing practices and compliance to corporate style guide
Redesigned website and upgraded value propositions
Improved SEO/SEM, lead management/metrics with SF.com and Marketo
Developed brand equity
Increased productivity +20%
Milestone Technologies
Developed short term and long term marketing strategies, sales enablement and budget
Rebranded company and its offerings, launched successful demand generation programs resulting in 50% revenue growth
Published articles, blogs and press releases and developed content for all communication materials
Managed web services, events, and lead generation
Restructured mktg & sales staff
6
Marketing Communications, Internal/Executive Comms, PR and Alliance/Partner Marketing
Chartered - Semiconductor
Successfully rebranded Chartered and launched new global outbound marketing programs
Improved branding and messaging campaigns
Developed promotional strategies and timeline for execution on budget
Led corporate branding standards and compliance
Common Platform Technology Alliance with IBM & Samsung
Launched and branded Common Platform offering “flexible foundry solutions” as alliance of Chartered, IBM and Samsung
Successful execution of alliance and ecosystem partner co-marketing programs, including events, PR and go-to-market campaigns
7
Marketing, Public Relations, Executive Comms, Branding, Messaging and ROI Achievement
Lightwave – Photonics/Lasers
Redesigned website
Managed all marketing communications and public relations activities
Enhanced PR for product and company positioning
Leveraged SEM/SEO and launched new ad campaign
New image/rebranding improved revenue stream and led to acquisition by JDSU at $10M over asking
JDSU – Photonics and Broadband Communications
Integrated Lightwave and rebranded JDS Uniphase with a logo refresh and website redesign
Tracked marcom ROI and new campaign resulted in two new major customers with 12% revenue gain
Developed event strategies and managed executions on time and on budget
8
Business Development and Sales Operations
PNY Technologies - Memory
Successfully penetrated OEM business and landed Cisco as a major customer
Generated over $300M in revenues from memory sales in just three years
Received “Supplier of the Year” awards
Established best marketing practices and sales tools
Led ISO surveillance audits and compliance
ONI/Ciena – Networking
Created marketing/sales processes, lead gen and CRM database - SF.com
Streamlined processes for order management and revenue recognition for SOX compliance
Effectively transitioned sales reports from SAP to Oracle
Ciena adopted sales report templates for corporate-wide reporting