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"挑戰品牌的不可能任務" - 1991年全新企業識別設計… 2010年重建企業識別設計… 遠東國際商業銀行委託紐約設計公司專業重建及設計全新遠東商銀企業識別… 挑戰未來為產業創新高峰… 遠東國際商業銀行的設計作品獲選刊載在美國著名設計書籍 Davis E. Carter 出版的 eBright Book。 該書籍為其公司歷史性的第一本數位電子書，成為雲端化的一份子。 另本設計更被別一美國知名出版集團 Crescent Hill Publication 所出版的 DAMN GOOD DESIGN 一書，被納入為該最佳創意示範及設計心得文章之一。 Far Eastern International Bank (FEIB) calls for newcorporate identity after its acquisition of Chin Fon Commercial Bank - 19 branches in Taiwan. The creative for the new corporate identity, New York Design shortened the brand name and makeover with more easy-to-read font type. For the symbol darken the original red reflected FEIB its satiability and reliability. Together the new type arrangement with new imagery and corporate colors, will feature on all marketing collateral, such as stationery, stationery related, signage and branch signage, literature and website. Michael Lamson of New York Design, says: We have longstanding working relationship with Far Eastern Group. We done the first and original FEIBs corporate identity back to 18-year ago as well as the Far Eastern Plaza the mall and the office complex. This is the first time we have undertaken a rebranding exercise in this nature. It demonstrates New York Designs ability to provide its clients with a full integrated marketing communications offer.
Citation preview
遠東國際商業銀行FAR EASTERN INT'L BANK
Project Outline:Brand 1991 and Rebrand 2010
品牌創建 1991 / 品牌創建 2010 、企業識別系統設計 - 紐約設計顧問案例示範
Project Description:… 遠東國際商業銀行委託紐約設計公司專業重建及設計全新遠東商銀企業識別
…挑戰未來為產業創新高峰
Far Eastern International Bank (FEIB) calls for new corporate identity after its acquisition of Chin Fon Commercial Bank - 19 branches in Taiwan.
The creative for the new corporate identity, New York Design shortened the brand name and makeover with more easy-to-read font type.
For the symbol darken the original red reflected FEIB its stability and reliability.
Together the new type arrangement with new imagery and corporate colors, will feature on all marketing collateral, such as stationery, stationery related, signage and branch signage, literature and website.
Michael Lamson of New York Design, says: We have longstanding working relationship with Far Eastern Group. We done the first and original Far Eastern International Bank corporate identity back to 18-year ago
aswell as the Far Eastern Plaza the mall and the office complex. This is the first time we have undertaken a rebranding exercise in this nature.
It demonstrates New York Designs ability to provide its clients with a full integrated marketing communications offer.
Far Eastern Int’l BankBasic Graphic Standard - Corporate Signature
企業識別系統 - 企業標誌
遠東國際商業銀行之企業標誌用作更能突顯企業標誌的視覺效果，保持一個統一的企業形象，使顧客易於辨認與接受。
標誌結構為企業識別系統之核心，欲建立企業識別系統，惟有確切遵循標誌結構手冊所編製的各種使用規範，使能達到標準化與一致性之目標。
標誌結構的應用範圍與項目極為廣泛，本手冊提供各種基本原則，若在應用上發生疑問時，遠東國際商業銀行各部門主管及秘書處應釐清說明或加以適當增補，如未依照基本規範或未諮詢總行而恣意更改者，一律屬於不當之使用行為。
To view Corporate Signature Manual Online, Click link...http://issuu.com/new.york.design/docs/feib_corporatesignature
Far Eastern Int’l BankBasic Graphic Standard - Stationery System
企業識別系統 - 文書用品
文書用品為企業識別系統中應用最廣泛的視覺表現形式之一。一套完整的文書系列應用範圍，可整合企業視覺形象，將系統中每一項要素彼此相連，使各分支機構有一致之共識，進而構成強而有力之企業整體形象。 遠東國際商業銀行總行應負起督導文書用品製作及使用說明之責任。各單位在執行時，如為本手冊未涵蓋之情況，則為明確起見，應諮詢部門主管單位及祕書處，以憑處理。本手冊所列規範，如未經部門主管及祕書處核許，各單位應毫無異議遵守。 為長期確保各類視覺要素設計之完美性，遠東國際商業銀行各項文書用品複製時，應使用本手冊所附之電子檔案複製稿製作完稿，全部字體亦應使用指定之高品質照相打字原版，不得以影印代替。
To view Stationery System Manual Online, Click link...http://issuu.com/new.york.design/docs/feib_stationerysystem
Far Eastern Int’l BankBasic Graphic Standard - Signage System
企業識別系統 - 外招系統
企業識別系統透過視覺形象設計運用於各種室內標示牌、符號標誌及室外建築招牌等，更能吸引民眾的注意力，加深對企業的印象，進而在民眾心目中建立良好的企業形象。企業形象主要在表現
“ ”企業文化、經營理念、企業精神，而藉由 銀行外招系統 傳達企業形象，更易於受大眾注目與接受；所以一套標準完備的企業識別系統，絕不能遺漏銀行外招系統設計標準手冊。
To view Signage System Manual Online, Click link...http://issuu.com/new.york.design/docs/feib_signagesystem
New York Design
New York Design 紐約設計顧問 was founded in 1983. We are a Taiwan based graphic design consultant,provide a comprehensive range of corporate identification services. Since our inception,
we have actively involved in design.Every one in the team is deeply committed to professional, cost effective solutions.
We take great pride in providing simple, elegant solutions to complex problems.This philosophy in embodied in our design philosophy, Simple is the Solution and Simple is Smart.
New York Design had received numerous recognitions and accolades. Our works has also appeared insome of the major international publications and graphic journals.
http://www.newyorkdesign.com.tw or http://www.behance.net/new_york_design/frame
More on this presentation project:
Far Eastern Int'l Bankhttp://www.behance.net/new_york_design/frame/778265
