GROUP 2

FORD MOTOR

COMPANY

An American multinational automaker The 15 th biggest automaker in the world Founded by Henry Ford and shareholders on

June 16,1903 Launched the production methods and

vehicles in large numbers is workforce. In 2007, Ford dropped from No.2 to No.3 from

the vehicle in the US market. In 2008, Ford automotive manufacturer No 2

in the European market(behind Volkswagen). 5.532 million cars was produced 213000 employees of  90 factories and

branches worldwide

INTRODUCTION

“One Ford” Plan -> to help the company to expand market share and bring success for Ford across the globe

“One Ford” is the 4 point strategies - Restructing the business to maintain profitability - Providing the development of new product - Implementation of policies on financial balance - Improving moral and strength of teamwork

BUSINESS STRATEGY

MISSION STATEMENT

Ford Motor Company is a worldwide leader .

Our mission is to improve continually our products and services to meet our customer’s needs.

VISION STATEMENT

To become the world’s leading consumer company for automotive products and services.

Products: * Diesel Engines * Marine Equipment

* Stationary and industrial

Services: * Locomotive Maintenance * Locomotive Management * Leasing * Training * Welding

PRODUCTS AND SERVICES

VEHICLES

VEHICLES

FUTURE CARSFOCUS RS

FUTURE CARS

FORD GT

LOCATION

LOCATION

EXPANDING

COMPETITIVE PROFILE MATRIX

GRAND STRATEGY MATRIX

OPERATION STRUCTURE

Chief operating officer

Chief technical officer

Excutive vice president

Group vice president

CHIEF FINANCIAL OFFICER

FORD’S COMPETITOR DISCUSSION

Toyota-Founded: 1937-Headquartered: Toyota, Aichi, Japan-Major markets: Japan, Asia, Europe, North America

FORD’S COMPETITOR DISCUSSION

General Motor Corporation -Founded: 1908-Headquartered: Detroit, Michigan, USA-Major markets: China, U.S., Brazils, U.K., Canada

FORD’S COMPETITOR DISCUSSION

Volkswagen-Headquartered in Wolfsburg, Lower Saxony, Germany-Founded: 1937-Major markets: China, Germany, Asia-Pacific, Europe, Brazil

FORD’S COMPETITOR DISCUSSION

Chrysler-Founded: 1925-Headquartered in Auburn Hills, Michigan, U.S. -Major markets: Europe, North America.

FORD’S COMPETITOR DISCUSSION

Honda-Founded: 1948-Headquartered in Minato, Tokyo, Japan-Major markets: Japan, U.S., Thailand.

GLOBAL AUTOMOBILE MANUFACTURER MARKET SHARE

2013Toyota Corp

12%

GM Co11%

Volkswagen AG11%

Ford Motor Co8%

Chrysler5%Honda

4%

Others49%

FORD’S COMPETITIVE ADVANTAGES

Dedicated to developing fuel-efficient Cars, Trucks, CUVs and SUVs that are environmentally sustainable.

Anticipated to improve earnings in 2014 and 2015 with investments in new models and manufacturing globally.

Designing cars which appeal to European tastes and by increasing the quality ratings of its vehicles (remain competitive in EU market).

Cut down a huge expenditure of raw materials and introduced the online manufacturing process.

Engaged the Cisco® Internet Business Solutions Group (IBSG) to open new communication channels

Launched 2 new self-service Websites

Self-Service Website with Intell igent Q&A Increases Customer Satisfaction - www.customersaskford.com

Dealer Website Improves Support- www.dealersaskford.com

Expanded into Web 2.0 communication channels: Blogs and Chat Rooms Provide Valuable Feedback

E-COMMERCE

ETHICS

*COMMUNITY PROJECTS

The Ford Partnership for Advanced Studies, or Ford PAS

Ford Community Day

The Ford Volunteer Corps

Global Day of Caring Commitment to Education

Increase Ford's position in the U.S automobile market

CONCLUSION

Be a green company

Continue to exploit potential

markets

PROFITS/SALES

THANK YOU FOR LISTENING