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Hear From Professor David Hall – a businessman who’s done it all, sold it all and done it all over again. David will argue that entrepreneurs don’t have a choice – business expansion is in their blood. But what are the issues and obstacles to growth – are they real or imaginary? David will outline his unique 7 step approach for achieving growth based on what the best entrepreneurs actually do and what any business can follow. Issues abound around people, finance, company structure and the increasing importance of IT in enabling smooth scalable business expansion. We’ll look at real companies and how they have overcome obstacles to achieve lasting success. Supplier, customer acquisition and retention issues all need to be addressed. David will focus on companies he has personally helped to address these, and the other ‘pain points’ of business growth. Infusing our IT and Business Infrastructure - A Success Story from Oracle Can modern day companies grow successfully without a solid IT strategy which is integrated into their business strategy? Hear from an Oracle partner who will argue its becoming increasingly difficult. He will focus on a real live business example where IT formed the backbone to business expansion. All areas of a modern business are impacted by IT and the key is to integrate these areas in a seamless way. How this company did this, the hurdles they faced along the way, the costs, issues and business benefits will all be laid bare. You will leave this event with the inspiration and a little more know how of how to tackle your own business expansion issues.
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Intelligent Mobile Solutions – The Journey
David Murray,Managing Director,
Kirona
Kirona History
Started in Q1 2003 myself and one other co-founder We both recognised that selling time was not doing it for us We wanted to start a software product company The first idea did get off the launch pad – but had limited potential The second idea we went with and formed Kirona
Key invention – Kirona Mobile Generator Needed to prove via applications So partnership with Sx3 (now Northgate) to supply their customers mobile applications
Kirona now
16 staff 3 divisions
Public Sector Applications Commercial Sector Applications Tools & Technology
1M+ turnover for year end March 2006 Healthy growth forecast for end of this year National government recognition and projects
The business case – examples
Revenues & Benefits 200K annual cost saving & 7 staff re-deployed
Regulatory Services case studies Productive time gain of +16 hrs per week (+ 22%), based on 2 Inspectors only and administrator not required (saving £17k) Phase two business case 750K per annum savings
Housing case studies Improving customer satisfaction by completing repairs 20% faster Increased the percentage of time spent by officers on Council estates from less than 50% to more than 80% within three years Improved life/work balance of officers by enabling more flexible working, resulting in 20% lower staff turnover
The Mobile Applications landscape
• Dumb mobile• Costly to implement• No real time benefits• Scalability and reliability issues after pilot
• Smarter mobile solutions• 3G card and/or citrix screen scrape solution• Reflects only the back office system• Device aware? Quick enough? Costly to use?
• Intelligent Mobile Working [Motile]• Generated foundation screens• Enterprise components plugged in by process
Intelligent Scripting
Electronic document generation
The challenges of growth – the easier ones
Attracting innovative problem solvers to work for you Persuading customers to take a risk with a small company Persuading customers to take a risk with new technology and ways of working Balance the books Keep ahead in a high technology field Marketing the brand
The challenges of growth – the tough ones
Easy to make customers feel special when you just have a few How to transition innovative pilots to repeatable product solutions Create a sustainable support & customer services infrastructure
for 100+ customers Evolving your partnerships in line with your growth
Key observations & advice
Partner with compatible companies to elevate Your market penetration Your brand
Trigger point your growth backed by solid monthly financial information Trust your instinct Make staff accountable e.g. ring fencing Recognise individuals limitations (including your own) and encourage a culture of putting ones hand up Find some non-executive Director assistance once you feel you are off the launch pad and into new areas
You don’t know what you don’t know!
Final Thoughts
Beats working for somebody else? Absolutely
What keeps driving you? Been round the bases, but striving for that home run
