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Harnessing the Power of MobileTowards Social Good (and Change the World)
Ludovic BODIN – Founder of Kalibrio / Social Venture Forum
Cover picture: http://weblogs.annenberg.edu/diy/boatphonebooth.jpg
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About the speaker
• Ludovic Bodin ( 德邓 伟 )– First venture: 20 y.o.
• 4 years in Latin America– Modernization of operators– UN Telecom projects
• 4 years in China / Asia– Starting Internet startups– Beijing, Macau, Seoul– www.kalibrio.com
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Social Venture Forum
Seed Social Ventures in Chinawww.socialventureforum.com
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Social Ventures
Today is not to
Raise fundsEnroll for NGOs
Sell anything
But share an idea:
Business driven by profit and social good
Social VentureSocial Venture
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Social Venture?
Business
SocialGood
NGO
CSR
‘Old’ CapitalistBusiness
VenturePhilanthropy
SocialVenture
Source: SocialVentureForum.com
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A few figures
2.5 billion mobile users worldwideThe majority (59%) lives in developing countries
Grew by 500 million in the past 12 months25% coming from China and India
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Historical change!
This is the first time in historythat a telecom technology has
more users in developing countriesthan in the developed world
So there is a clear advantage in learning from other developing markets(even if they do not have 3G…)
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Question
Nelson Mandela1993 Nobel Peace Prize
Can any of thiswhiz-bang technology
be used foralleviating poverty?
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Case 1: the fish (India)
(1) Fish(2) Go to the nearest market(3) Sell the fish
Business process:
Problem:No clue about the market
(demand & offer)
What to fish?Where to fish?
Where to sell?
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Problems
Result 2:Unpredictable income
Result 1:Waste of fish (5 to 8%)
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Solution
Solution:Fishermen network
Call each otherto determine market demand,
offer and best price
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Results
Result 1:Fisherman profit growth: 8%
Result 2:Consumer price decline: 4%
Source: Harvard Kennedy School - 1997
Result 3:Waste decline: from 8% to 0+%
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Some words of wisdom
Give a man a fish and you will feed him for a day. Teach him how to fish and you will feed him for a lifetime.
Our job is not to give people fish, it's not to teach them how to fish, it's to build new and better fishing industries. Bill Drayton
Ashoka founder
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Effect of mobile phones
Mobile phones can supportmore efficient markets
and encourage economic activity
+10% mobile penetration rate=
+0.5% GDP growth
Source: Leonard Waverman, London Business School - 2005
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Case 2: the jackfruit (Bangladesh)
Problem:
Less developed areashave less information
on market prices of goods
Consequence:
They often are(and feel)abused
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Solution: CellBazaar
Mobile classified adsPuts buyers & sellers in contact(‘mobile Craigslist’ for all kinds of goods:
commodities, bicycles, etc and jobs)
Source: www.cellbazaar.com
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Business Model
• Service is free(regular call charges)
• Revenues from calls are shared with operator Grameen Telecom
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Some words of wisdom
The service is not just mobile classified ads but a social development service.
Kamal QuadirCellBazaar creator
It cuts out the middlemen for buyers and sellers, which means more profits and savings for them.
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Case 3: the small business (Bangladesh)
We saw:Mobile can be a source
of productivity
Problem:Still some people can’t
afford a handset
Opportunity:Is there a way to turnmobile phones into
a business for its owner?
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Some words of wisdom
For a rural entrepreneur, a cell phone could be a cow
Iqbal QuadirCo-founder of Grameen Phone
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Grameen Phone’s ‘Phone Ladies’
“Phone Ladies” let non-ownersuse their phone for a small fee
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Creating new revenue sources
Over 200,000 phone ladies in Bangladesh
Average income of a Phone Lady= $1000/year
Average income in Bangladesh= US$300/year
Source: Canadian International Development Agency
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About Grameen Phone
Today: leading mobile operator in Bangladesh
>10 million subscribers 95% of population coverage
Top 10 mobile market growthin Asia-Pacific
+130% users growth in 2005+80% users growth in 2006
Source: Grameen Phone - 2006
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Case 4: Banking without bank (Philippines)
Problem:Accessibility of capital
Micro-entrepreneurs have skillsbut lack access to capital to start their business
No rural banking infrastructure
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Case 4: Banking without bank (Philippines)
Retailers partners
G-cash (Telco: Globe)
Shop, Bank, micro-credit, Retailers, etc
$$$Airtime
$ P
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Results
Result 1:1.3 million G-cash registered users
US$100M transaction per day
Result 2: 700,000 ‘airtime loading’ retailers (Larger than Coca-Cola’s network)
Other initiatives in:Mexico, South Africa, Kenya, Etc.
Source: G-cash – March 2006
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Openings: many other opportunities
Poverty Reduction
Health EnvironmentCulturalDiversity
Education
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A few quick ideas
• Mobile consultation – Health Line Service
• Mobile reminders– Aids treatment
• Targeted service notification– Flu vaccination season
Source: African Medical and Research Foundation (AMREF), Tomi Ahonen, 2006
• Allergy management – Alert pollution via sms
• Green mobile marketing – Plant a tree via sms
• Help communication between culture– SMS services for expats
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What about China?
Mobile rural bank systemProject by Bank of China
If bank infrastructure:>$2 billion(for 130 terminals & ATMs per 1M people)
Cost of mobile rural bank system:$40 million to $60 million
Source: South China Morning Post - March 2007
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Next : what are you waiting for?
Contact us: ludovic [at] kalibrio.com
“Interested by starting up
a new Social Venture? A new idea to develop in China?”
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Wish list for 2008:
- Participatory platform- Collective intelligence- Re-engineering of games technology for social applications- Poverty reduction platform- Participatory community of informed buyers- Participatory community of doctors- Participatory community of real estate agents
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Greetings and Contact
• My heartfelt thanks to all the individuals who contributed to this document, and in particular:– Benjamin Joffe, CEO, +8* Ltd & Mobile Monday Beijing Organizer– Mike Kaiser, CEO, Agelos– Kate Druschel, Regional Coordinator – Grameen Foundation– Gabrielle Harris, Executive Director, PlanetFinance China– Florent Obesse, Sales Director, Cellicium
• And to all of you who attended the presentation at Mobile Monday Beijing or will take interest in Social Ventures!
• Feel free to update | share this presentation, other cases, comment, ideas, entrepreneurs are welcome to ludovic [at] kalibrio.com!