俞真＠ 漁翁撒網．基督教新媒體運動Calvin Yu @ “NetFish” Christian New Media Movement2012.06.02

迷思Myths

Myth #1It is for the Youth only!

迷思⼀一：那是年輕人的玩意！

事實⼀一Fact #1

• 尼爾遜在美國的調查（2009.11）Research by The Nielsen Company in the US (Nov. 2009)

• 過去五年 During the past 5 years

• 活躍於互聯網的長者 ^ 55%seniors actively using the Internet ^ 55%

• 長者在線時間 ^ 11% time spent online by the seniors ^ 11%

Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/

• 尼爾遜在美國的調查（2009.11）Research by The Nielsen Company in the US (2009.11)

• 過去兩年 During the past 2 years

• 社交網絡長者 ^ 53%social networking seniors ^ 53%

Source: http://blog.nielsen.com/nielsenwire/online_mobile/six-million-more-seniors-using-the-web-than-five-years-ago/

事實⼀一Fact #1

• 美國Facebook數據（2009.2.2）US Facebook Statistics (2009.2.2)

• 全面增長：不同年齡／性別組別 Growing in all age/gender demographic

• 增長最快組別：55歲以上女性在過去的120天增長175.3%Fastest growing segment: Women over 55up 175.3% in the last 120 days

Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/

事實⼀一Fact #1

• 美國Facebook數據（2009.2.2）US Facebook Statistics (2009.2.2)

• 在差不多所有年齡組別中，女性用戶都比男性用戶增長快Facebook growing faster with women than men in almost every age group

• 45%用戶年齡大於26歲45% users > 26 years

Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/

事實⼀一Fact #1

• 香港例子Hong Kong Example

Source: http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/

事實⼀一Fact #1

提示⼀一用戶層面比你猜想的要寬廣得多！

Tip #1The audience spectrum is much wider than your guess!

Myth #2I am not IT person!

迷思二：我不是科技人！

事實二Fact #2

• 新媒體是為所有人設計的！ New Media is designed for everyone!

• 他們早已為你解決技術難題！They have already done the technical hard work for you!

• 你比任何科技人更明白機構異象！You know better about the vision than any IT experts!

提示二你比科技人更明白機構異象！

Tip #2You know the vision better than IT people!

Myth #3Just put everything on it!

迷思三：把資訊全放上去！

事實三Fact #3

• 爭取注視 Highly competitive in attention seeking

• 分享甚麼、如何分享變得非常重要What to share and how to share are critical

事實三Fact #3

• 編輯原則 Editorial Principles

• 精簡準確：⼀一語中的Concise & Accurate: get to the point instantly

• 創意及圖像：取得注意力Creative & Photographic: catch the attention

• 主動與互動：經常更新並提供互動空間Active & Interactive: update frequently and make room for interaction

提示三度身訂做令自己與別不同！

Tip #3Customize and Differentiate!

Myth #4There will be negative posts!

迷思四：會有負面回應！

事實四Fact #4

• 牧養與見證的好機會 Good opportunity for pastoral care and witness

• 負面回應總會有Negative posts will appear somewhere ultimately

• 在你的平台上出現有好處：你可回應They had better appear in your space so that you can respond

• 有容乃大 Let them speak

提示四新媒體令你有更多牧養空間！

Tip #4New media gives you more opportunities for pastoral care!

Myth #5It is a waste of time!

迷思五：浪費時間！

事實五Fact #5

• 浪費時間與節省時間 Time killer vs. Time saver

• 「做正確的事」與「正確地做事」“Doing the right things” vs. Doing things right

• 以⼀一當百One to Many

• 同步溝通與非同步溝通的協同效應Synergy of Synchronous vs. Asynchronous Communication

提示五水能覆舟，亦能載舟！

Tip #5It is really up to YOU!

Myth #6Face-to-face contact is better!

迷思六：面對面交流更好！

事實六Fact #6

• 誰說不是？ Who says no?

• 但誰說新媒體是要代替面對面交流？But who says new media is here to replace face-to-face contact?

• 新媒體重點在於鞏固、深化及延伸New media simply solidifies, deepens and extends!

事實六Fact #6

• 團契的例子Fellowship example:

• 團友沒有空參與聚會Members don’t have time to attend

• 你寧可跟他們失去聯繫還是在網上接觸？You prefer losing them or connecting online?

提示六面對面溝通因著新媒體而得以鞏固、深化及延伸！

Tip #6New media solidifies, deepens and extends your face-to-face communication!

Myth #7I don’t want to risk my privacy!

迷思七：我不想令私隱受威脅！

事實七Fact #7

• 了解遊戲規則Know the rules

• 劃定界限Define the boundaries

• 透過新媒體溝通並不適合所有情況Communication through new media does not suit all situations

提示七耳聽八方、管理風險！

Tip #7Keep yourself informed and get risk managed!

What do you think?你點睇？