Anna AblettDisability discrimination

(Disablism)

Aim:• I have produced a strategy to create awareness and influence to the public on the subject of disability discrimination.• My plan is to increase proactive participation of social inclusion from the audience.• My chosen target audience is children/teenagers aged 11-18 ranging over the start of high school (Year 7) to (Year 13) end of college.• I plan to change the way they socially act towards people with disabilities.

Hate/Stop Want/EncourageBullyingSeparationName callingAwkwardnessHate crimes

InclusionFriendshipEducation of

disabilitiesPositive attitudes

My plan

We may change togetherMayThe month of May is when the campaign will promote against disablism.

ChangeThe campaign will strive to change the public’s attitudes towards disability.

TogetherThe campaign will only be successful with the involvement of none-disabled and disabled to work together and encourage interaction.

Brand Design:

Blue: Bullying Prevention Ribbon colour

Grey: Children with Disabilities awareness Ribbon colour

Orange: Connotations are power, healing, enthusiasm, and creativity. Used with candles to signify a change is needed. Orange is often used for encouraging people to get involved.

Paint Splatters: Often used to create an impact in the message.

• Education• Volunteer• School social network• Speakers and Bands

4 Part Plan:

Education: The Impact of Children’s Literature and Discussionon Attitudes Toward Disability - Christie Routel (2009)This study examines the impact of reading children’s literature that contains a positive and realistic portrayal of a character with a learning disability on the attitudes of students without disabilities toward their peers with disabilities.

Sarah Ismail – “I believe that teaching children how disabled people were treated in important periods of history, or that historical figures were disabled, might just reduce disability discrimination”

Resources

Volunteer:Allports’s theory which says that “contact with members of a stereotyped or minority group leads to more positive attitudes”

Murfitt (2006) says that there is well established evidence that direct contact with people who have a disability is a key factor in fostering positive attitudes towards them.

School Social Network Friend Match system:

Yazbeck et al (2004) Research into attitudes of disability.Shows that it is not enough to have exposure to people with disabilities; contact must be structured and organized along a meaningful dimension

•Young audience

•School Social network

•Own profile, picture, likes and hobbies, ect.

•Friend match

•Events

Examples

Speakers and bands:

Articles Discussing children’s reactions to the Paralympics.Alex Brooker:•“They will see that they are just the same as everyone else and that even if you are disabled you can achieve incredible things”Children:•“Sometimes people are mean to people because they’re disabled but there is nothing wrong with their personality, they’re the same as us.” •“It is incredible to know that those with no legs can do so much.” •"It's more inspiring because of how they've gone so low and come back fighting”•"The ability and perseverance that the disabled athletes show encourages everyone.“Parents:•"For him to see that there are other people in the world who are different – with no limbs or can't see – means that when he meets similar people in the real world he won't feel scared or stare." •"It makes them more simpatico to people in wheelchairs," she says. "It makes them see them not as second-class citizens."

Examples

•Older audience

•Events with disabled speakers and bands

•Inspiring and showing they are just as capable.

Backing and support:

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