2015 Public Education Perceptions Poll

December 1, 2015

Press conference and briefing

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• Rev. Torin Dailey, Chair • Poppy Clements,

Vice-Chair • Dr. Jordan Baker • Ricardo Bedoya • Gary Chartrand •  Judge Brian Davis • Cindy Edelman • Ronnie Ferguson • Cheryl Grymes, ex-officio • Kifimbo Holloway-Parnell,

ex-officio

• Kevin Hyde • Ronnie King, ex-officio • Donna Orender • Dr. Shannon Perry • Matt Rapp • Kenneth Reddick • Sally H. Singletary • Anita Vining • Nikolai Vitti, ex-officio • Michael Ward • Cleve Warren

Board Leadership

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OUR MISSION

Inform and mobilize the community to advocate for universally high quality public schools for all children in Duval County.

About Us

VISIONARY LEADERSHIP

STRATEGIC INVESTMENT

ALIGNED ORGANIZATIONS

INFORMED & ENGAGED COMMUNITY

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What We Do

DATA & RESEARCH COMMUNITY

MOBILIZATION Mobilizing citizens

around key issues and

eliciting community

wisdom

ADVOCACY & COMMUNICATIONS STRATEGIC

INVESTMENT Conducting university-

quality research with a

consumer-friendly

approach Pushing for policy and

practice change at a

local and state level Investing in innovation

that can change systems

and make existing

resources more effective

ALL RESOURCES AND TOOLS AVAILABLE AT JAXPEF.ORG

2015 Public Education Perceptions Poll

Taking the Pulse of the Community

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“A sample in which the relevant characteristics of the sample members are generally the same as the

characteristics of the population.”

Popula'on

Representa'veSample

Unrepresenta'veSample

A sample of 500 Jacksonville citizens can provide an

accurate representation of the views of the general

population as long as the variation and diversity within

the city are reflected in the group polled (i.e., gender, race,

education, age, etc.).

What is a representative sample?

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• Survey conducted November 2-9 by Public Opinion Research Laboratory at the University of North Florida • Random-digit-dialing methodology followed by

cell phone sample to increase representation • 534 residents of Duval County over the age of

18 answered the survey • Margin of error +/- 4.24 percentage points) • Results weighted by age, gender, education, and

race to the estimated 2014 American Community Survey

Poll methodology

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• Most residents of Duval County are unaware of improvements in the graduation rate

• Confidence in DCPS leadership remains strong, even higher for teachers

• A majority continue to support a tax increase for public education

• Declining reliance on test scores and school grades to evaluate schools

Key findings

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Education remains second most important issue facing Jacksonville in people’s minds

51% 19% said the

ECONOMY, about the same as

last year.

12% 9% 4% said

SOMETHING ELSE,

slightly up from last

year.

said EDUCATION,

about the same as last

year.

said CRIME,

about the same as

last year.

said TRANSIT, about the

same as last year.

In your opinion, what is the most important issue or problem facing Jacksonville?

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PUBLIC EDUCATION IS CRUCIAL

“Public education is one of the most important issues facing the city of Jacksonville … it will have a direct impact on employment, crime, poverty, housing, and health in Jacksonville for years to come.”

— Ronnie King, CAT Co-Chair

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Perception is not keeping pace with reality of education improvement

58% 63%

68% 72%

74%

29% 29% 27%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009-10 2010-11 2011-12 2012-13 2013-14

Duval County actual

graduation rate

Source: Florida Department of Education.

Percent rating DCPS as

“excellent” or “good”

Perception of Duval County

graduation rate

61%

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FLORIDA SENATOR AARON BEAN

"I was pleasantly surprised to learn recently how much Duval's

graduation rate has gone up. This is an important

achievement for the community and it speaks volumes about the

improvement in public education in Jacksonville."

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13

14.7 8.2

25.5 21.3

5.7

34.9 33.7

23 24.2

17.7

50.4 58.1 51.5 54.5

76.6

0

20

40

60

80

100

DCPS SB (2014)

DCPS SB (2015)

Supt. Vitti (2014)

Supt. Vitti (2015)

DCPS Teachers

(2015)

How effective do you think each of the following are in improving public education in Jacksonville?

V/S Effective

V/S Ineffective

DK/NA

(+7.7) (+3.0)

Increasing confidence in DCPS leadership, with highest ratings for DCPS teachers

New question in 2015

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— SABRINA ZINNAMON, DISTRICT ADVISORY

COUNCIL CHAIR

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“At this time, the school board is effective in improving public education in Jacksonville by extending the time limit for the different working groups and the community of the areas involved within the proposed boundary changes. It will take more than two meetings for the community to come together and get a better understanding why their school or schools within their feeder pattern are part of the change.”

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Ensure fair, effective and

efficient use of money &

resources.

More see progress in engaging parents & community, recruiting great teachers and leaders

28%

Engaging parents,

families & the community in

schools.

24%

Recruit, develop, &

retain great teachers and

leaders.

20%

Providing well-rounded

education that includes art,

music, PE, and health services.

10%

Which of the following areas do you think the district has made the most improvement in over the past year?

16

2013

2014

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Test Scores & School Grades Word of Mouth

Media Reports Perceptions of School Safety

Teachers Other

39% rated them most important in 2015

Fewer Duval residents are evaluating schools primarily based on test scores and school grades than last year, but it is still the top indicator in people’s minds

46% rated test scores & school grades as most important in 2014

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“I know several

amazing teachers in our district who teach with passion for their subject and love for their students. As a

parent, this means so much more to me than

a test score that simplifies the student

experience into a single number.”

- Amber Jubinsky, Parent

21.1% Graduate HS

15.4% Tech/Voc. PS

22.8% 2-yr degree

37.1% 4-yr. degree +

-0.3 points from 2014

-4.4 points from 2014

+ 8.3 points from 2014

+ 6.6 points from 2014

Increasing numbers of Duval residents consider postsecondary degrees necessary for success

What is the minimum level of education that you believe students in Duval County today must achieve to be successful in the future?

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Continued strong support for open enrollment

Parents in Duval County should be allowed to enroll their children in any public school in the district, regardless of where they live.

Agree, 77%

Disagree, 21%

N/A, 2% 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

70% support

2015

Support up for spending more on public schools

Would you support or oppose a small increase in taxes if those taxes go to support public education?

59.6% support

2014

66.9% support

2013

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-  Fully interactive poll results

-  Sort and filter by subgroups

Learn more on jaxpef.org

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Next steps

• Full report available on jaxpef.org following 10 a.m. press conference

• Poll administered annually

• Information will be provided to delegates at the ONE by ONE Convention on January 23, 2016

Any questions?

Q A&

THANKS FOR LISTENING

THANK YOU!

TREY CSAR

Jacksonville Public Education Fund

CONTACT

JAXPEF

JAXPEF

904-356-7757

TREY@JAXPEF.ORG