Bibliographic Instruction 2.0

Using New Technologies to Market Your Library’s Resources and Services to Freshman Students

Fiona GradyAssistant Instruction Librarian

Stony Brook UniversityApril 17, 2009

This Presentation Covers

What is Web 2.0 & Why Use It? Characteristics of Freshmen/Millenials Old School Outreach

Personal Librarians Laptop Loan Program

A Brief Overview of Web 2.0 Tools

Thoughts on Instruction Questions/Success Sharing

Social Networking Sites Social Bookmarking/Tagging Using Videos & Photos Virtual Reference LibX Zotero Next-Generation Library Catalogs

Course Management Systems Web Conferencing Clickers

Web 2.0"Web 2.0" refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.

(“Web 2.0”, 2009)

Why Use Web 2.0?

It’s all about discovery and sharing resources

It’s about exposure and connecting to users

It’s about interaction and allows for a dialog between users and librarians

It’s about participation, trust and allowing users to collaborate with librarians

It’s dynamic & keeps users interested

Characteristics of Freshmen/Millennials

Expect entertainment, engagement and variety in their education

Parallel processors of information rather than linear processors

Prefer to learn through trial and errorPrefer informal instructionAccustomed to peer learningQuickly adapt to unexpected

situationsMartin, J. & Ewing, R.

(2008)

Characteristics of Freshmen/Millennials

Use horizontal skimming or power browsing

Click links extensivelyDon’t spend much time evaluating

for relevancy, accuracy or authorityPoor understanding of their

information needs”Have unsophisticated mental maps

of what the Internet is”(CIBER,

2007)

“Old School” Outreach

Don’t underestimate the importance of a random act of kindness to a new student on campus.

Personal Librarians

• At Yale each incoming freshman is assigned a Personal Librarian (PL)

• Students are initially notified by mail

• Ongoing communication by email

• PL acts as the single point of contact for the library until a major is declared

Personal Librarian

Acts as an ice breaker and reduces library anxiety

Opportunity to introduce library services

Proactive introduction to the library before student arrives on campus

Opportunity for marketing library services to parents

Laptop Loan Program

Available at the following libraries:• Cornell University• LaGuardia Community College• Queens College• Syracuse University• University at Albany• University of North Texas• and many, many more

Laptop Loan Program

Reinforces the idea that the library provides something useful

Gets students into the library Fosters social relationships between

library staff and students Plants familiar faces in library instructions Provides opportunity to “cross-sell” other

library services Funding from IT/student tech fees Students sign agreements and are

responsible for laptops while checked out

Social Networking Sites

• Facebook• MySpace• LinkedIn• Ning

•Twitter•Bebo• Live Journal• and many, many more

“The "social networking site" is the 21st century term for "virtual community," a group of people who use the Internet to communicate with each other about anything and everything.”

(“Social Networking Site”, 2007)

Social Networking Sites

Provide additional ways for students to find the library – go to where your users are

Library pages can be used to market library events and services

Opportunity to highlight collections Librarians can create profiles and provide chat

reference through the site Allows patrons to participate and feel part of the

library community, for example by sharing photos or comments

May make libraries & librarians less intimidating Remember: Inundating fans = SPAM

Facebook

Create a library pageEncourage students to “fan” the

pageNotify fans of library workshops and

newsLink to the Facebook page from the

library homepage to increase awareness

Add WorldCat CiteMe and other useful applications

Add an RSS reader application to minimize redundancies when updating information

Social Bookmarking/TaggingSites designed to allow users: • To store bookmarks and access them from any computer

• To tag bookmarks non-hierarchially rather than using folders, using folksonomies rather than taxonomies

• To share bookmarks with friends, co-workers or other networks

• To discover new resources by exploring other users’ tags

Social Bookmarking/Tagging Set up an account for the library Use tag bundles for subject areas Allows users to discover library resources

while using del.icio.us Allow users to add their favorite links Use RSS to “push” lists of websites to

relevant library pages or to users Keep links in a course module on

Blackboard fresh Can update multiple sites without manual

intervention

Social Bookmarking/Tagging

Popular social bookmarking sites:

Delicious (http://del.icio.us) Digg (www.digg.com) Reddit (www.reddit.com)StumbleUpon (

www.stumbleupon.com)

Using Videos & Photos• Supplement traditional instruction with media• Encourage instructors to provide assignments using video mashups allowing students to express creativity in new ways

• Provide opportunities for students to be active participants in the library by contributing videos & photos

• Create a Flickr account , let students add photos and include them as a slideshow on the library blog

Video Sharing Sites• Blip.tv• Google Video• Vimeo• YouTube

Picture Sharing Sites

• Flickr• Fotki• Photobucket

• Picasa• Snapfish• Shutterfly

Interactive Tutorials

Many database publishers provide video, flash or other slick tutorials for their products

Devote staff time to creating tutorials that cover unique, local collections or services

Use Camtasia, Captivate or similar software to create tutorials using screencasting

Narrate powerpoints or convert them to Flash for a more engaging user experience

Incorporate quizzes to make more interactive & assess student learning

2.0 Library Tours

Consider having a video or photo tour of the library

Post on library website, social networking and other sites to increase exposure & chance of discovery

Encourage students to share their own videos & photos of the library on the library’s Facebook page – see the library through a student’s eyes

Video Contests

Have a library tour video contest with an online vote

Let students do marketing for you by encouraging other students to watch their videos

Have a contest each semester/year for student created videos that promote an aspect of the library

Relinquish control – let students drive the content, they are more likely to create something of interest to their peers

Share videos on YouTube or similar sites Have a cool prize

Virtual ReferenceQuestionPointTutor.com

AdiumAIMLibraryh3lp MeeboPidginTrillian

IM Reference

Provide IM (Instant Messaging) widgets where users are likely to encounter problems

Highlight IM widgets in instruction sessions

Provide a way for students to email a question when the service is not available

Our IM reference statistics doubled after adding widgets to three pages – Ask A Librarian, Article Linker no match page and the e-Journals page

LibX• LibX is a browser extension (plug-in or add-on) that allows users to search library resources easily from anywhere on the Internet

• LibX was initially developed in 2005 @ Virginia Tech by Annette Bailey, Godmar Back, and Mike Doyle as a “virtual librarian” tool

• Goal was to let users take the library with them on the Internet

Puts the library right on students’ browsers!

LibX provides:• A browser toolbar• A right-click menu• Embedded cues or icons• Autolinks for ISBNs, ISSNs, PubMed IDs and DOIs

LibX – The Magic Library Toolbar No need to navigate to the library website Easily integrates library searches into

students workflow Search results open in a new tab or window No need to cut & paste search terms –

highlight text on page and drag & drop Individuals can customize toolbar to include

their favorite resources or those most relevant

Get IT to install LibX on all computer lab machines

Promote to all incoming freshmen and transfer students at orientations

Browser Toolbar

Lets you search library catalogs or databases from any web page

Supports simple or complex queries

Right-Click Menu

User can customize menu options

Embedded Cues

Websites like Amazon, Barnes and Noble, Google, the New York Times Book Reviews and Yahoo support the display of embedded cues or icons

Clicking on the icon will initiate a search for the selected book in the library catalog

Autolinking

ISBNs, ISSNs, DOIs, PubMed IDs and other identifiers are recognized and made into links to the catalog or Article Linker

Zotero The Next Generation Research Tool

Browser extension for Firefox which:• Automatically captures citations• Cite from within Word and OpenOffice• Stores PDFs, images, and web pages• Automatically grabs metadata from PDFs• Allows users to include annotations• Organizes resources with collections and tags• Allows for remote back up and syncing• Lets you access your library from anywhere• Supports a variety of style guide formats• Provides its interface in over 30 languages

(“Zotero”, 2009)

Zotero

Intuitive, easy-to-useOpen source - no feesStudents’ access doesn’t end when

they graduatePlatform independentCombine with LibX and browser

search boxes to make the browser a powerful research tool

Next-Generation Library Catalogs

“… this catalog is not really a catalog at all but more like a tool designed to make it easier for students to learn, teachers to instruct, and scholars to do research. It provides its intended audience with a more effective means for finding and using data and information… It’s designed less like a “catalog” — an inventory list — and more like a finding aid… It is built using open standards, open source software, and open content in an effort to increase interoperability, modularity, and advocate the free sharing of ideas.”

(Morgan ,2007)

Next-Gen Library Catalogs

Provide more meaningful display of results

Federated searching combines library holdings and non-holdings in one display

Incorporate tagging, ratings and reviews allowing students to collaborate with the library, librarians, other students and faculty

Faceted search resultsContext sensitive linking

Next-Gen Library Catalogs

Aquabrowser (http://www.medialab.nl/)

Encore (http://www.iii.com/products/encore.shtml) Endeca (http://endeca.com/)Primo (

http://www.exlibrisgroup.com/primo.htm)

Open Source:Koha (www.koha.org)

Course Management Systems (CMS)BlackboardDesire2Learn

Open Source MoodleILIASOLATSakai

Course Management SystemsGet a dedicated library page or tab Incorporate a library catalog,

research database or federated search widget to allow users to access library resources from within the Course Management System

Incorporate IM reference widget Include RSS feeds from library blogs

(events, news)

Course Modules

Encourage faculty to link directly to articles available in research databases (use proxied URL)

Embed librarians in course modules Link to relevant databases & subject

guides Include relevant video tutorials &

bibliographies Use wiki to allow students to contribute to

a bibliography Consider breaking down library instruction

into short, manageable sections incorporated throughout the course, rather than one long session, in order to increase relevancy and retention

Web Conferencing• Adobe Connect• Echo 360•Horizon Wimba• WebEx• And many others

Web Conferencing

Works in conjunction with CMS to provide interactive online learning experience

Instructors can share their desktop with students allowing them to easily share websites, Word documents and other applications

Instructors use web cams to provide a “face-to-face” session online

Instructors have options to help control class flow, for example, hand raise mode

Web Conferencing

Librarians can use for online instruction Can provide an in-class session outside of regular

class hours, for example, “let’s all meet online on Tuesday @ 7 pm”

Can help ease classroom resource issues or provide hands-on sessions for large classes

Sessions can be recorded so attendees can review information as needed and non-attendees can catch up on what was missed

A/V and chat dialog recorded Students can interact via web cam w/ microphone

or use chat

Clickers• A clicker is a handheld remote control used to convey answers to questions

• Personal Response System (PRS) technology combines wireless hardware and presentation software

• Presentation software aggregates student responses and displays results graphically

Benefits of Clickers

Increases interactivity Improves attentiveness Facilitates discussion Provides low anxiety, non-graded testing Display results immediately so students

can self-assess their understanding of concept in relation to their peers

Allows instructors to assess students understanding immediately and modify instruction accordingly

Clicker

Thoughts on Instruction

Students suffer from information overload just as much as we do

Help them get the most out of your instruction sessions by making connections for them; don’t assume they can make the leap on their own

Always provide plenty of time for students searches

Sit in on other librarians’ instructions so that you can steal ideas that work and learn about new database features & other tools

More Thoughts on Instruction

Make the instruction a win-win situation for students by including a “gift” in each session

Gifts can be tips on how to use: The “cite me” feature of a database The use of quotes to indicate a phrase The Library Links preference in Google

Scholar The library’s link resolver, ie, SFX, Article

Linker The ILL link from WorldCat Anything practical that will save the

student time

References

CIBER (2008). Information behaviour of the researcher of the future. Retrieved April 13, 2009 from http://www.ucl.ac.uk/infostudies/research/ciber/downloads/ggexecutive.pdf.

Kipnis, D., & Childs, G. (2004, Winter ). Educating generation X and generation Y: Teaching tips for librarians. Medical Reference Services Quarterly, 23(4), 25-33. Retrieved April 16, 2009, from Library, Information Science & Technology Abstracts database.

Martin, J., & Ewing, R. (2008). Power up! Using digital gaming techniques to enhance library instruction. Internet Reference Services Quarterly, 13 (2), 209-225. Retrieved April 21, 2009, from http://www.informaworld.com/10.1080/10875300802103874.

Social networking site. (2007). In PCMAG.com Encyclopedia. Retrieved October 22, 2007, from http://www.pcmag.com/encyclopedia/.

Web 2.0. (2009, April 12). In Wikipedia, The Free Encyclopedia. Retrieved April 12, 2009, from http://en.wikipedia.org/wiki/Web_2.0.

Links to tools discussed and other resources used for this presentation available @ http://delicious.com/FionaGrady.

Questions/Success SharingFiona GradyAssistant Instruction LibrarianStony Brook Universityfiona.grady@stonybrook.edu