Chapter 7

Electronic Media

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Learning Objectives1. Digital media and composition modes2. Email in business communication3. Instant messaging in the workplace4. Web content & information architecture5. Three-step podcasting process

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Electronic Media for Business

Communication

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Electronic and Social Media Options

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Texting Web Content Podcasting

Email InstantMessaging

Electronic and Social Media Options

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Wikis Blogs andMicroblogs

OnlineVideos

SocialNetworks

Information and Media

Printed Documents

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•Formal Impression•Getting Attention•Legal Requirements•Permanent Records

Compositional Modes for Electronic Media

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Conversational Aspects

Comments and Critiques

Orientations and Guidance

Compositional Modes for Electronic Media

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Summary Functions

Reference Materials

Narration and Storytelling

Compositional Modes for Electronic Media

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Teaser Messages

Updates and Announcements

Tutorials and Advice

Summary of Discussion

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E-Mail Messages

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Workplace E-MailD

isad

vant

ages •Availability of Alternatives

•Indiscriminate Use

•Low-Value Messages

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Workplace E-MailA

dvan

tage

s •Accessing Messages

•Sending Messages

•Scheduling Messages

Planning E-Mail

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Purpose

Policies

Email Hygiene

Planning E-Mail

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Analysis

Information

Organization

Writing E-Mail

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•Quality•Subject Line•First Words•Emoticons

Completing E-Mail

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Distributing

Producing

Proofing

Revising

Summary of Discussion

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Instant Messaging and Text Messaging

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Business IM Benefits

Rapid Response Reduced Costs

ConversationalWide

Availability

Rapid Response

Reduced Costs

ConversationAspects

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Business IM Risks

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•Security Issues•User Authentication•Logging Messages

Business IM Risks•Incompatibility•Spim Messages•Nonverbal Cues

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Three-Step Process

• Planning Instant Messages

• Writing Instant Messages

• Completing Instant Messages

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Courtesy

Work Focus

Security Concerns

Personal Messages

Impromptu Meetings

Complex Messages

Multiple Discussions

Security Guidelines

IM in the Workplace

Summary of Discussion

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Website Content

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Versatility of Websites

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•Opportunities•Challenges

Information Architecture

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Vertical Hierarchy

Horizontal Division

Website Links

Structure Labeling

Navigation

Content

Tips for Organizing • Brainstorm likely usage scenarios• Identify likely entry points• Map out entry points and target data• Help visitors find the site’s top level• Provide options for finding information• Be consistent with labels and links

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Drafting Web Content

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Build Trust Inverted PyramidStyle

Information Chunks

Skimmable Format

Concise Link Names Global Audience

Summary of Discussion

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Podcasting

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Business Podcasts

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Recruiting

Training Marketing

Selling

Three-Step Process

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•Planning•Writing •Completing

Podcasting Equipment

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•Recording•Distributing

Summary of Discussion

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Chapter 7

Electronic Media

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