Convergence and Fusion

경남과학기술대학교

창업대학원

박상혁교수

Convergence and Fusion

2

복합기

3

IT Convergence

Data

Information

MM Contents

Component H/W

Handheld H/W

Server H/W

Wireless Service

Telecom Infra

Smart Devices

OS

Middleware

Appl. S/W

SoftwareContents

Hardware

Communication

5

Pre-Convergence stages

erv

ice

s

distribution

Tape decks &

phonographs

printers

POS

microfilm, microfiche

cash-registers

tyewriters

Dictation-equip

blank magnetic media

file cabinets

paper Business forms

telecom

copiers

Office

Equipment

cameras

Consumer electronics

computersPABXs

videotex

Info vendors

Media &

publishing

Container/ medium

Content/message

< transport — translate — transform — present >

Radio & stereos

TV sets

Transaction process

terminals

Word processors

Custom software

books

Magazines & journals

newsletters

Record & cassettes

MoviesTV programs

directories

Mine computers

Main frames

telephones

Transmissionequip

Telephone switching equip

Int’l Long distance & local telephone services

Mobile svcspaging svcs

Multiplexing svcs

teletext

Professional & consulting svcs

Financial svcsAdvertising svcs

News svcs

Broadcast networks & stations

cable networks & operatorsMail,

delivery &

courier services

MailgramTelex electronic mail svcs

FM subcarriers

distribution Broadcast networks & stations

cable networks & operators

Mail,delivery &courier services

MailgramTelex

electronic mail svcs

Direct broadcast satellite

Convergence stage early 2000ss

erv

ice

s

printers

POS

microfilmmicrofiche

cash-registers

tyewriters

Dictation-equip

blank magnetic media

file cabinets

paper

OfficeEquipment

Container/ medium

Content/message

< transport — translate — transform — present >

Consumer electronics

TV setsradios & stereos

Media &

publishing

books

Magazines & journals

Newslettersnewspapers

Record & cassettes

Film, TV & videoCD & videodisk

Directoriesvideogame cartriges

computers

Transaction processGUI / OS

terminals

Work-stations

personal computersnotebook PCs

packaged software

Mine computers

Main frames

telecom

cellular

Telephones

Facsimile

Int’l Long distance & local telephone services

Mobile svcspaging svcs

Multiplexing svcs

Info vendors

Professional & consulting svcs

Financial svcs

Advertising svcs

News svcs

E-mail

videotex

teletext

Telephone switching equip

Entertainment

CD players

VCRs & Video disk

Wordprocessors

CD-ROM

PABXs

Modems

Custom software

Electronic referencespell checkers

Electronic PIMs autodialers

Video-gameconsoles

Printerscopiers

Tape decks &

phonographs

calculators

watchesBusiness forms

FM subcarriers

VANs

Convergence stage at 2010s

erv

ice

s

OfficeEquipment

Container/ medium

Content/message

< transport — translate — transform — present >

Consumer electronics

Media &

publishing

books

Magazines & journals

Newslettersnewspapers

I-Movies

I-TV

Interactiveentertainment &education

Computers

Telecommunication

Int’l Long distance & local telephone services

Info vendors

ISDN “Fiber to the home”

PCS &digitalcellular

smartscreenphones

Virtualshopping

Copier/Printer/Scanner/FAX

“national data highway”

PDA

Interactive news

CD-ROM

multimedia players

Electronicphotography

Digital DBS

Videoconferencing

Voice &videoE-mail

Virtual concepts,museums

InformationOn demand

Transactionprocessors

Virtualreality

PublicKiosks

Video servers

Custom publishing

HDTV“information appliances”

Smart TVs

PIM PCs

Video

printer

Sub-industries fuse to create a plethora of new multi-function devices,

products & services that take advantage of new technologies and

infrastructures. These, in turn, create new markets and new industries.

GUI & OS

Smart Agents

distribution

매체와 과업과의 관계-1

직접대면 전화카카오톡

(SNS)전자우편

데이트

신청

청혼

동문회

모임알림

LOL

가르쳐주기

매체와 과업과의 관계-2

직접대면 전화카카오톡

(SNS)전자우편

전사

야유회가기

부품주문

하청업체

선정하기

건의사항

(Top Mgm’t)

매체와 과업과의 관계-3

정보 풍부성이 낮은 매체 정보 풍부성이 높은 매체

규칙/규정 전자우편 팩스 보고서 직접대면 회의

불확실성 개선 능력

모호성 개선 능력

커뮤니케이션 매체의 발전속도

• 매체가 생활양식을 어떻게 바꿀 수 있는가?

– 그라함 벨의 전화 : 뉴스, 음악전달 수단

– TV발명 : 연극 무대 대체 수단

• 각종 서비스 이용자 5백만명 돌파에 걸린 시간 (우리나라 기준)

– 인터넷 : 1994년 시작 이후 5년(1999년)

– 이동전화 : 1984년 시작 이후 13년(1997년)

– 유선전화 : 1884년 시작 이후 104년(1988년)

인터넷은 기존사업을 어떻게 바꾸는가?

• 증권업

– e*trade vs. Charles Schwab

• 서적산업

– 미국 : Amazon vs. Barnes & Noble

– 우리나라 : ?? vs. 종로/교보문고

• P.C판매업

– Dell vs. Compaq

• 산업마다 다른 속도와 패턴으로 진행되어 감.

IT infusion into all industries

EducationTBE

MaterialNew Diode

New Display &

Input processing

ConstructionFTTH Embedded

Textile Wearable

processors

EntertainmentVideo Game,

MM/VR VOD

ApplianceDigital

Appliances

AutomobileTelematics

IVE

IT

Industry

E-Business Leads into New Market

Value Matrix : PVC & VVC

collection

organization

selection

sharing

Physical value chain

Virtual value chainNew market

Value

matrix

o Develop new rules of game : re-creation of the industry

o e.g. Image Technology International

generalization

New market

New market

웹 생활양식

• 웹 생활양식의 구현

– Social Media, IoT, 3D Printer, Drone, Google Glasses

– Connected Company

성찰

• 배운점

• 느낀점

• 실행할점

17