DuckDuckGo Joe Reinhard (joerein)

Problem?

Quick & Easy Web Search

Privacy Concerns

Security Concerns

Solution

The search engine that

doesn't track you

Privacy

❏ Anonymous searches

❏ Collects no personal info

Over 50 Sources

Profitable?

❏ Private company

❏ No financial info

❏ Who knows?

Profitable?

“DuckDuckGo is actually profitable! It is a myth you need to track people to

make money in Web search.”

Gabriel Weinberg, Founder & CEO of DuckDuckGo, Inc.

Business Model

Serving ads Affiliate relationships

History

❏ Launched in 2008

❏ Initial goal: build a better search engine

❏ Feb 2012: 1 million daily searches

June 10, 2013

2 million daily searches

June 17, 2013

3 million daily searches

History

What’s Hot?

❏ Privacy!

❏ But do people care?

Competition

Competition

❏ Startpage.com

❏ More private thanDuckDuckGo?

Competition

Daily Searches 319 million 3.4 million 14 million

Advertisements YES NO OPTIONAL

IP Address Tracking YES NO NO

Personalized Results YES NO NO

Dedicated Servers YES YES NO

Competition

Daily Searches 319 million 3.4 million 14 million

Advertisements YES NO OPTIONAL

IP Address Tracking YES NO NO

Personalized Results YES NO NO

Dedicated Servers YES YES NO

Prediction: Success

❏ However...

❏ Not overtaking Google anytime soon

❏ Users too used to personalized search

References

❏ https://duckduckgo.com/about❏ http://www.wired.co.uk/article/duckduckgo-anonymous-privacy❏ http://www.ghacks.net/2012/02/02/why-i-switched-to-the-duck-duck-go-s

earch-engine/❏ https://searchenginewatch.com/sew/news/2296351/goodbye-keyword-dat

a-google-moves-entirely-to-secure-search❏ http://www.biography.com/people/edward-snowden-21262897#!❏ https://en.m.wikipedia.org/wiki/PRISM_(surveillance_program)❏ https://news.ycombinator.com/item?id=10346268❏ https://www.quora.com/Whats-the-source-of-DuckDuckGo-search-results❏ http://securityspread.com/2016/10/24/duckduckgo-startpage-2016-update/

Questions?