EFFECTIVE PUBLIC COMMUNICATION

MURAL ART PRESENTATION

GROUP MEMBERS :• SHUM WEN JUN• TAN WEI SEN• KENNETT LIM ROONG XIANG• DAPHNE CHIAM YU DEE• KHOO YUNG KEAT• JEFF TAN• WONG LOK XUAN• SEE WEN HAN

WHAT IS A MURAL ?A MURAL IS A PIECE OF A VERY LARGE PUBLIC ARTWORK THAT IS PAINTED OR APPLIED DIRECTLY ON A WALL, CEILING, OR ANY OTHER LARGE PERMANENT SURFACE.

INTRODUCTION…MURAL ART IS BECOME INCREASINGLY POPULAR IN MALAYSIA BECAUSE :

IT’S NOT ONLY FOR TOURIST ATTRACTION BUT ALSO A GREAT BACKDROP FOR LOCALS TO TAKE PICTURES.

BECOMES AN ATTRACTION THAT INVITE PEOPLE TO COME AND APPRECIATE THE ARTS.

PLACE CHOSEN IN KUALA LUMPUR

ART SPHERE AT SERI KEMBANGAN

CHOSEN MURAL ART…

KIDS WITH BALLON IN PINK BACKGROUND

SAVING FIRE

MURAL ART #1 KIDS WITH BALLON IN PINK BACKGROUND

MICHELLE YEOH GRADUATED from ONE ACADEMY WITH A DIPLOMA

IN DIGITAL ANIMATIONS.

Her previous clients include Dulux, Carlsberg, Luxasia, Martell, Old Town White Coffee, Downhole Poducts, and Sancora

A couple of kids “escaping” reality in a way of them imagining their save haven

THE CONCEPTSSUBJECTIVE PERCEPTION – THERE ARE MANY COLOUR OF BALLOON AND THE ENVIRONMENT OF PINK COLOUR THAT CREATES THE FEEL OF JOYNESS.

POSITIVE CONNOTATIVE MEANING – THE VIEW OF KIDS AND BALLOONS, AND THEM ESCAPING REALITY REFLECTS FUN, ENJOYMENT AND HAPPINNESS.

NON-VERBAL COMMUNICATION – THE BOY IS USING HAND GESTURE TO POINT INTO THE MAGICAL WORLD TO SHOW DIRECTION AND EXCITEMENT.

FIRST IMPRESSION – KIDS IMAGINATION IS THE MOST BEAUTIFUL THING TO SEE THERE IS A CANDY FANTASTIC WORLD.

STEREOTYPING – PINK COLOUR IS NOT ONLY MEANT FOR GIRLS.

MURAL ART #2

SAVING FIRE

ANGEL NG Graduated from BACHELOR (HONS) CREATIVE

MULTIMEDIA, MAJOR IN FILM AND ANIMATION.

Was an employee od a Japanese studio that specializes in MANAGING AND PRODUCING DIGITAL ASSET CONTENTS.

Notable clients include NINTENDO CO. LTD, WALT DISNEY JAPAN LTD, TECMO LTD.

A newbie in mural painting.

A woman calling out for assistance whilst a man below is shocked and realised a life in danger.

THE CONCEPTS

PERCEPTION – EACH PERSON PERCEIVE HORROR DIFFERENTLY, THE GIRL IN FEAR OF BEING BURNT, AND THE BOY IN WORRY OF THE GIRL’S LIFE.

HAND GESTURE – THE GIRL IS RAISING HER HAND TO SHOW THAT SHE IS IN NEED FOR HELP.

FACIAL EXPRESSION – THE BOY FACIAL EXPRESSION SHOWS THAT HE IS WORRIED ABOUT THE GIRL ARE GETTING BURNT.

NEGATIVE CONNOTATION MEANING – FIRE AND DISTRESS ACTION GENERATES A HECTIC SCENE

STEREOTYPING – GIRL PORTRAYED AS HELPLESS AND NEEDS HELP.

PLACE CHOSEN IN PULAU PINANG

Armenian street AT GEORGE TOWN

CHOSEN MURAL ART…

THE AWAITING TRISHAW PEDALER I WANT PAU !

MURAL ART #3THE AWAITING TRISHAW PADDLER

ERNEST ZACHAREVIC

Ernest “ZACH” Zacharevic is a Lithuanian-born artist that loves creating art outdoors.

His disciples include oil paintings, stencil and sprays, installations and sculpture making.

In the public realm, Ernest is interested in the interaction of murals and the urban landscape.

Has wall murals and sculptures in 12 countries both Eastern and Western.

Given an award by Lim Guan Eng for boosting tourism in Penang.

An old trishaw paddler resting in his trishaw waiting for a customer.

MASS COMMUNICATION – A LARGE SCALE OF THE INFORMATION TO A WIDE RANGE OF PEOPLE.

CROSS CULTURE RELATIONSHIP – IT SHOWS THE RELATIONSHIP WITH THE LOWER AND UPPER CLASS OF SOCIETY.

POSITIVE CONNOTATIVE MEANING – IT SHOWS THE COMMITMENT TO THEIR JOB HAS ALREADY BECOME A PART OF THEIR LIFE.

NON-VERBAL COMMUNICATION – HE IS WAITING TO THE CUSTOMERS.

FIGURE AND GROUND – THERE IS NO INFO ABOUT HIS MOODS OR HIS BUSINESS SITUATION. IT’S UP TO YOUR INTERPRETATION.

MURAL ART #4I WANT PAU !

WK SETOR WK Setor is a Malaysian born artist that has

been creating art for more than 20 years after graduating from Malaysia Institute of Arts (Diploma in Graphic Design). (1991-1995)

Setor was engaged to do this mural because the owner of the biscuit shop happened to be his friend.

Since then, he has also done various other murals, including the ones at Penang Time Tunnel, Penang 3D Trick Art Museum and The Boat Food Court, among others. 

Two siblings reaching out of a window to a bicycle that sells baozi (steamed bread)

INTERPRETATION – CHILDREN ARE FEEL HUNGRY, HAPPY AND EXCITED AND TRYING TO STEAL SOME ‘ BAOZI ‘ FROM THE BICYCLE.

FACIAL EXPRESSION – THEY ARE TRYING HARD TO STEAL SOME ‘ BAOZI ‘.

SUBJECTIVE PERCEPTION – WINDOW CAN BE PERCEIVE AS TRAPPED OF THE CHILDREN.

NON-VERBAL COMMUNICATION – TWO CHILDRENS TRIES TO STEAL ‘ BAOZI ‘ FROM THE BICYCLE.

References• http://sea-globe.com/art-is-life-malaysia-george-town-penang-graffiti-southeast-asia-

globe/• http://theatmosphere.com.my/208ty/artist/angelng/

• http://theatmosphere.com.my/208ty/artists/

• http://theatmosphere.com.my/208ty/artist/angelng/

• http://theatmosphere.com.my/208ty/murals/47/

• http://setororiginal.blogspot.my/

• https://www.youtube.com/watch?v=877CwP2ABKA