Jane Austen

#heweb15    #mpd12    

How Life Lessons from ���

helped a one-person communications team  

@lisaca'o  

A case study of myself

Content  for  flagship  SM  accounts  

Staff  size:  1  *gulp*  

Campus-­‐wide  media  rela?ons  

Social  media  strategy  

Social  media  training  

Edit  external  publica?ons  

Communica?ons  strategy  

Strategic  implementa?on  

Manage  editorial  style  guide  

What has Jane Austen taught me?

Jane Austen

Why?  

Real men wear cravats

Jane  Austen  Book  Club  

Follow your love

Dear  Mark  Twain,  

Step 1: What do you want? Step 2: Ask for it.

Don’t let your vanity blind you

I can do all the things.

Be honest with !yourself

& your colleagues

Be brave

lolz (…the Hayters are a family in the novel. And they’re haters.)

You are smart. You are strong. You are brave.

Start small

Do the unexpected

Hashtags   Twi'er  chats  #hesm  

#casesmc  #hemktg  

#strategycar  #contentchat  #commchat  

Share  your  fave  sources    of  inspira?on  #MPD12  

Find joy in other friends, other places

All  day.  E’ry  day.  

Before  vacaEon  

Prepare  for  anything  

Train  others  on  cri?cal  du?es  

Worker  harder  before  vaca?on  so  return  is  less  stressful  

During  vacaEon  

Just  don’t.  Stop  working.  

Recognize that money is essential, but not

essential to happiness

YAY!!!  

Two  lists  

1.  What  you  want  to  do.  

2.  How  much  money  you  have.  Compare  &  prioriEze  

Don’t expect perfect happiness

But  you  can  sEll  love  your  job.  

Treasure the roles you are given

What role are you surprised by?

                     #MPD12  

@lisacatto

cattol@wou.edu

You  have  delighted  us  long  enough.  

Thank you!