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Slides accompanying a report and creative work for a final Integrated Marketing Communications course at Humber College.
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Meow
Amanda
Sarah
Anne
What do you notice about them?
We are seeking to:
• Change consumer brand perception from a feminine brand to a gender-neutral within the six month campaign
• Stimulate consumer purchasing through interactive initiatives within the 6-month campaign to raise awareness within the target
market.
Meet Eric• 25-35• Single• Urban• MOPE• Very active• Concerned with appearance• Confident• Big sports fan and loyal to
teams• Likes nice things and willing
to pay for them• Social person but values his
independence• Competitive, especially with
himself
We would like to invite you to become
How are we going to achieve this?
Magazines
Out of Home
Social Media
Experiential & Sponsorship
Television