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Day Long Workshop for Maine Libraries in Bangor, Augusta.Waterville, & Portland on May 12-14.
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At the Heart of Libraries?
Encouraging Innovation in Library Land
Stephen Abram, MLS, FSLA
Bangor, Augusta & Portland, Maine
May 12-14, 2010
CHANGE
The BIG Challenge
“The Internet has now progressed to its infancy”
Search, Social Networks, Learning, Commerce
Classic Cartoon, but . . .
Start here
Not the solution!
The Adoption Curve
LEAD
Learning FlowLife FlowWorkflowCommunity FlowSocial FlowAge Stage
Where are they going?Where did they come from?
Discovery
Discovery & Ideas
A Challenge to Leadership
The Future Discovered
• Stem Cells• fMRI and The Brain• Cloning• Wind and other energy• Nanotechnology• Robotics• Book Digitization• Music• Streaming Media• Seed Bank
Diabetes Online
Yes, Stephen did just say Lizard Spit
Kids
The Scary re-wiring of the Millennials and post-Millennials
Eye Movement Changes
Usability
The A frame adopted
from newspaper
layout is not what
works.
Eyetools
Learning
Learning Styles
• Visual/Spatial (Picture Smart)• Verbal/Linguistic (Word Smart)• Musical/Rhythmic (Music Smart)• Logical/Mathematical (Number Smart)• Bodily/Kinesthetic (Body Smart)• Interpersonal (People Smart)• Intrapersonal (Self Smart)
– Piaget, Bloom, Gardner, etc.
Principled /
Values
More Friends More Diverse
Respect Intelligence
Optimistic /
Positive
Internet Natives
More Choices
Format Agnostic
Balanced Lives Adaptive / Flexible
Civic Minded
High Expectations
Collaborative Nomadic Gamers Experiential
Independent Confident Direct More Liberal and more conservative
Multi-taskers Inclusive Patriotic Entrepreneurial
Healthy Lifestyle Family Oriented
Graphical Achievement Oriented
Millennial Characteristics
Credit: Richard Sweeney, NJIT
The Engagement Ladder
Read/View
Argue/Defend
Present/Teach
Stimulate/Live
Act on/ Discuss
Content
Source
Situation
Dr. Thomas Davenport
Literacy
• Reading literacy
• Numeracy
• Critical literacy
• Social literacy
• Computer literacy
• Web literacy
• Content literacy
• Written literacy
• News literacy
• Technology literacy
• Information literacy
• Media literacy
• Adaptive literacy
• Research literacy
• Academic literacy
• etc.
Search
Next up:Geo-IP
Play
It is about play
Teamwork
Mobile
Are you ready for a 21st Century book experience?
What about censorship?Freedom of expression?Freedom….In general
Piano
content
Get your head out of the book
DedicatedeBook
Readers
Are you ready for boundaryless, containerless content?
Is the traditional book or text booknow a hollowexperience?
http://www.flickr.com/search/?q=book+sculpture&page=44
Are we ready for the post book world?
New Containers
• What are the new containers?
• The are mostly virtual
• e-courses, e-coursepacks, lessons, e-learning objects, websites, portals, sessions, event, digital photo albums, etc.
• How do these fit into a positive transformational experience?
Types of Containers• OLD• Databases• Articles• Books• DVD• Spreadsheets• Albums• Game• Weight &
Volume
• REVISED• Paragraphs• Chapters• Clips• Graphics• Pictures• Animations• Games• Engaging
Experiences
Container Success• Focus on the End User(s) in context• Content is not enough• Focus on the results of the Experience:• Learning, Social, Entertainment, Community,
Hobbies, etc.• Collectors not collections, Learners not
Teachers, Readers not authors, publishers or librarians.
• Short and long term subscription models• Borrowing and rental models
Issues in Experience Publishing
• Design for Use not clicks• Transformations not Transactions• Learning styles• Psychographics• Technology adoption and penetration• Learning curves• Multiple intelligences• Target market differences• Tuning – e.g. Flesch-Kincaid, Lexiles, levelling,
levelled reading• Technical issues like persistent content (persistent
URLs, etc.) and deep linking, rights management, etc.
What We Never Knew 27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there
for the first time. 29% found our products via the library
website. 59% found what they were looking for on their
first search. 72% trusted the content more than what they
found on Google. But, 81% still use Google.
What will the new text and reading experience be for books, news, scholarship and magazines?
Can we assemble them like IKEA? Or on the fly?
Can we do better than GM did in adapting to change?
Does the IKEA Strategy work for GM. End User - Assemble it yourself!
Newspapers: Assemble them yourself.Re-imagine the book, the textbook, the video,
the coursepack, and the experience.
social
Magazine Content Goes Social
News Content Goes Social
Geo-Social 4Sq/Gowalla
Apple/Amazon
Community
Conversations
Relationships
Community Networks
Life
Connection
Personalization
Personalization
Personalization
I am unique.Understand me.
It’s personal.
Don’t limit me!Who are you to limit me?
The Next 17 Slides
“Detail that can be
reviewed later online”
http://www.flickr.com/photos/nessman/2590572476/
http://www.flickr.com/photos/briansolis/2735401175/
TheSharing
Economy
“Web 2.0 generally refers to a second generation of services available on the WWW that lets people
collaborate and share information online.” Wikipedia
• Shared Pictures =
• Shared Knowledge =
• Shared Bookmarks =
• Shared News =
• Shared Videos =
• Shared Everything =
Get Good at The Cloud
Public Library Strategies
Luck / Opportunity
Comfort
Simplicity
How do you get noticed?
Don’t let this ecology scare you.
What is the scariest scenario?I have an archaeology background . .
.
Exercise #1
Exercise #2
How are you going to reach out?
Exercise #3What else have you got?
Exercise #4
We held our electronic prices flat for all customers in 2009, saving libraries more than $10,000,000.
Guess what, we’re doing it again this year.
We saved 8 states more than $3,000,000 by having them switch to Gale resources from EBSCO.
We are now moving all customers to unlimited usage for no additional charge.
We reduced our list prices on a number of products.
is advocating for libraries
Gale is now exploring a new business model with Wyoming – usage-based pricing for resources.
Gale is now authenticating by geolocation in a number of states – users can access resources without putting in a barcode or password.
Gale increased its marketing budget in the current year, but reallocated the money to help libraries market to their users.
is advocating for libraries.
We don’t only do busses at ALA… we also stand behind our customers when their voices need to be heard.
is advocating for libraries.
is going to help you understand your users.
• Power to the User; Value to the Library.– Understanding users leads to better products.– Better products lead to more usage.– More usage leads to more value per dollar to
the library.
What We Never Knew
27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there
for the first time. 29% found our products via the library
website. 59% found what they were looking for on their
first search. 72% trusted the content more than what they
found on Google. But, 81% still use Google.
v
is creating library awareness.
Gale is proud to introduce the new iPhone App.
Gale is directing web traffic to your resources.
• Top-ten reference site• Search engine discoverability for
libraries and their resources• Article excerpts from library
products (e.g. GVRL)• Full-text articles courtesy of your
library
• Top-ten reference site• Search engine discoverability for
libraries and their resources• Article excerpts from library
products (e.g. GVRL)• Full-text articles courtesy of your
library
Read the rest of this article courtesy of your local libraryRead the rest of this article courtesy of your local library
15%
is helping you market to your users.
Gale has created more than 1,000 websites for libraries…
Including…www.flelibrary.org
is going to double your usage.
With more than 300 widgets, and counting… we are going to unlock your products to users.
Has confirmed your friend request.
Gale wants to be your friend, and partner. Not just another vendor.
Stephen Abram, MLS, FSLAVP Strategic Partnerships and Markets
Gale, Cengage LearningCel: 416-669-4855
[email protected]://www.cengage.com
Stephen’s Lighthouse Bloghttp://stephenslighthouse.com
