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Republic of Malta• Capital –Valletta• Location- Group of island situated in the Mediterranean Sea• Independence- 21st September 1964• Language- Maltese and English• Religion- Roman Catholicism• Popularly called ‘Land Of Honey’• Population- 452,515• Area- 316 Km^2• Popular tourist destination with 1.2 million tourists every
year • Best months to travel are from June to September
Visit Malta Campaign
• Developed by Malta Tourism Authority (MTA)• VisitMalta.com - the official tourism portal for the Maltese Islands • Carries out e-marketing initiatives in collaboration with other MTA
departments and external partners• Presents tourists with e-newsletters and event calendars• Assists tourists and travellers with planning their trips• Marketing on social medias like Facebook, Twitter, Flickr and YouTube
VallettaUNESCO World Heritage City
Senglea, Cospicua and VittoriosaArchitecture marvels & sculptor
Megalithic Temples of Malta oldest free-standing structures
CominoBird Sanctuary and natural reserve
Mdina (Silent City)Old Capital of Malta
Blue Hole and Inland SeaPopular For Scuba Diving
Key Attractions
Event CalendarFebruary- Carnival Valletta (Hallmark Event)- the one week is celebrated with masked balls, fancy dress & grotesque mask competitions, late-night parties, a colourful, ticker-tape parade dates back till 1535April- Holy week and Easter (Mega Event)- at Valletta celebrations start one week of prior of Easter
April- Malta International Fireworks Festival (Hallmark Event)-at Grand Harbor Firework producers from all over come to take part in this 10 day affair, signature event of Malta
May- September (weekends) Village Festas (Major Events)- Every weekend Villages endorse their local cultures & traditions through organizing festivals
June- GĦANAFEST (Major Event)- at Floriana- Is a Malta folk music festival with heavy influence of the Ghana culture
June- Mnarja (Mega Event)-at Buskett(Rabat)-Oldest festival of Malta commemorates St Peter and St Paul, traditional Maltese festival of food, religion and music
June- Isle of MTV (Mega Event) at Granaries in Floriana- organised by MTV, the five day concert is visited by singers like Lady Gaga, Flo Rida, Nelly Furtado etc.
Event CalendarJuly- The Malta International Jazz Festival (Major Event)- Grand harbour- Jazz musicians from Europe come to attend the 2-3 day festival
July- Malta Arts Festival (Mega Event)- at the Mediterranean Conference Centre- exhibition of artistic events like music, dance, theatre & visual art
September-Notte Bianca (Hallmark Event)– Valletta- all night event where historical buildings, art galleries, other cultural institutions are open free of charge, city-wide festivities- music, dance, film September(mid-autumn)- Festival Mediterranea (Mega Event)- at Island of Gozo – the festival hosts concerts, opera, musicals and wine tasting events
October (weekends)- Oktoberfest in Malta (Major Event)- Montekristo- inspired by the German Oktoberfest, the city celebrates the German culture
October- Rolex Middle Sea Race (Mega Event)- Grand Habor Bay- 31st edition of the event came in 2011 and annually attracts 70-80 yachts
December- Christmas (Mega Event)- Malta and Gonzo- Specially St. John's Co-Cathedral as the whole country widely participates in the celebration
Popular festivals of Malta (Video)
Bristol (UK)
• Population- 441,300 • Area- 110 km2
• Location- South West England• Best months to travel- May To September• Key information- I. United Kingdom's eighth most populous cityII. The city is known for its rich culture and heritageIII. The city became a prime spot of trade and commerce due to its habourIV. Today the city is know for its creative media, electronics and aerospace
industriesV. With over 4000 heritage buildings the city has a 800 years old historyVI. City's Museum and Art Gallery, Royal West of England Academy & Arnolfini
are renowned houses of art collection
You’ve got a friend in Bristol!!
• The campaign is initiated in lieu 2012 Olympics • Campaign aims to encourage visits to Bristol through quirky yet inviting
characters like Wallace and Gromit and Mr Brunel • People around the world were sent postcards from these characters
inviting them to Bristol• Campaign uses a light-hearted method to tell the story of Bristol• Other initiatives also include tour packages and deals to tourists are
promotional offers
Clifton Suspension Bridge (1864) 414 m long
Bristol AquariumRegular shows and events
Cheddar GorgeNational Nature Reserve
Wookey hole cavesBelongs to the stone and Iron Age
Bristol Zoo Garden450+ exotic & endangered animals
Bristol Botanic GardenHome to unique flora
Key Attractions
Event calendarJanuary- Bristol’s Slapstick Festival (Major Event)- Silent comedy festival- 4 days long affairs known for its uniqueness
May- German Beer Festival (Major Event)- Almost 5000 people visit Bristol in order to be a part of this event
May- Bristol Folk Festival (Major Event)- Music and dance events lasts for 2 days in an attempt to commemorate Bristol’s cultural heritage at Colston Hall,
July- The Bristol Shakespeare Festival (Mega Event)- Central Bristol- for 20 days actors, writers and theatre group perform their interpretation of various plays of Shakespeare
July- Foodies Festival (Mega Event)- Harbourside- Various chefs from UK come to this festival to endorse their delicacies for a duration of 3 days
July- Bristol Harbour Festival (Hallmark Event)- 3 days of extravaganza with music stages, a dance stage, street theatre performances, and water displays
August- Redfest Community Festival (Major Event)- East Bristol- this five day non-profit festival is an attempt to continue the artistic culture of Bristol, also well-know for its graffiti works
Event calendarAugust- Bristol International Balloon Fiesta (Hallmark Event)- Ashton Court Estate, is the signature event of Bristol which lasts for 4days, biggest Balloon festival in Europe
September- Bristol International Kite Festival (Hallmark Event)- Ashton Court Estate, the festival completed 25 years in 2011 and attracts flyers from all over the world
September- Brisfest (Mega Event)- Ashton Court Estate- the festival which lasts for 2days is an extravaganza of music, street art, theatre, comedy and circus
September- Encounters Short Film and Animation Festival (Mega Event) - Harbourside, longest running competitive short film festival in UK lasts (5days), it has over 1600 submissions
September- Chipping Sodbury Jazz Festival (Major Event)- Chipping Sodbury– for 3 days Sodbury experiences the music of famous jazz players followed my huge turn-out of jazz lovers
September- Love Food Festival (Major Event)- Dyrham Park- street vendors, music, dance and masked balls decorate this day
9th November to 22nd December- German Christmas Market (Major Event)- Central Bristol, visitor from all over come to experience this unique market which is based on the German lines
Critical Analysis
• The country Malta and city Bristol have well utilized their culture and heritage in order to attract tourism
• Significance of economic benefits of tourism have also been realized by the city and country- Bristol Beer fest
• Tourism events have become an important part of the country and the city, thus authorities have consistently providing tourists with attractive travel packages and offers
• Attempts have been made to include more events to attract tourists through out the year- Malta’s Isle of MTV and Bristol’s Slapstick Festival
• Promotion of local cultural events has been done to attract tourists- Village Festas (Malta) and Folk Festival (Bristol)
• The country is also being promoted as a honeymoon destination
Critical analysis- Malta• Tourism contributes almost 15% of the GDP in 2010 which dropped
from 40% in 2003-04• In 2004 Malta became a part of the European Union in order to attract
more tourists, as it allowed travelers in Europe to visit without any visa or documentation
• Malta has 'visa facilitation agreements’ with various nations • Since 2010, the Malta Tourism Authority has been marketing Malta as
a medical tourism destination• The country has recently started promoting itself in the digital sphere• New events have been initiated by the country in order to attract
tourist throughout the year- The Malta International Jazz Festival • The country recorded a visit from 1.3 Million tourists in 2010 and
expects this trend to rise rapidly
Critical Analysis- Bristol• Bristol is the forth most popular state in England to visit • Recorded around 1.47 million visitors in 2008-09• Bristol has been recently hosting events close to its culture to attract
more tourism like the Banksy Exhibition in City Museum• Other attraction for tourists have also been developed keeping economic
benefits in mind- Cobot Circus (contains shops, auditorium, offices, cinemas, hotel and 250 apartments)
• The city is also using the opportunity of the Olympics 2012 and designed a campaign around it
• Estimated tourists in the year 2012 are 3 million• Bristol’s signature International Balloon Fiesta has also been lead to new
heights and has become Europe's largest annual hot air balloon event
Malta International Fireworks Festival
• This is one of the most popular events hosted annually by Malta• Firework producers from all over the world visit the country during this
festival to display their fireworks• The festival lasts for 8 days and ceremonies take place at various parts of
Gozo and Malta, Valletta being the prime region• The finale of the event takes place in Grand Harbour in Valletta• There are Pyro-musical displays by prominent firework factories of Europe• Malta International Fireworks Festival 2012 was the 8 edition of this event,
where six factories from six different countries competed• The festival is also symbol of integration of Malta to the European Union in
2004 • Malta Tourism Authority is also promoting Malta as a spring holiday
destination coinciding with the International Fireworks Festival• 2012 this event attracted more than 30,000 tourists
Elaborating the Hallmark Events of Malta and Bristol
Bristol International Balloon Fiesta• First held in 1979 and is now the largest in Europe • Popular attraction is the night glow where balloons glow at night to the
music around• Other attractions include fireworks, dance and food• The four day extravaganza attracts around 1,00,000 people each day• With participants from all over the world almost hundred balloons launch
at a time• Special balloons are prepared for the event representing participants from
various organizations & countries • This festival is among the top three tourist attractions of UK• 34th Bristol International Balloon Fiesta and is estimated to provide the
local economy with £13 million• This event also to coincides with London Olympics 2012 to attract more
tourism
Bristol International Balloon Fiesta(Video)
Grazi
Thank you
Links
• http://www.new.visitmalta.com/• http://www.visitmalta.com/• http://www.maltafireworksfestiva
l.com/
• http://www.maltaculture.com/• http://www.maltaartsfestival.org/• http://www.maltalingua.com/mal
ta/events/
• http://www.maltajazzfestival.org/• http://
www.heartofmalta.com/en/malta/guide/village-feasts.aspx
• http://www.wikipedia.org/• http://www.bristolfolkfestival.co
m/
• http://www.brisfest.co.uk/• http
://www.bristolballoonfiesta.co.uk/
• http://www.bristolharbourfestival.co.uk/
• http://www.redfestbristol.co.uk/• http://news.bbc.co.uk/• http://visitbristol.co.uk/• http://www.youtube.com/• http://www.tourism2012games.o
rg/
