o Maruti Udyog limited established in 1981. First prduction commenced in 1983 Gurgaon,

India o Competed to Hindustan motors by launching

Maruti 800 in 1984. o On 17th September,2001 Maruti Udyog was

renamed to Maruti Suzuki India Limited.o It is subsidiary of Suzuki Motor Corporation of

Japan.o Maruti has more than 6 million satisfied

customers in India

About MARUTI SUZUKI

• Joint venture agreement with Suzuki Motor in 1983 with 26% of equity.

• In 1987 Suzuki raises equity to 40%• In1992 Suzuki again raises equity up to 50%• And Maruti become a non-government

organization managed on the lines of Japanese management practices

About MARUTI SUZUKI

About…

• Maruti has a network of 391 sales outlets across 230 cities all over India.

• The service network covers 1,113 towns and cities, bolstered by 2,142 authorized service outlets

• The company's change in strategy and emphasis on developing effective marketing communications was their highlights.

• Chairman : Mr. R. C Bhargava • CEO : Shinzo Nakanishi

About MARUTI SUZUKI

Organizational Structure

Mr. R. C. Bhargava

Chairman

Mr. Shinzo Nakanishi

Managing Director and CEO

Mr. Manvinder

Director

Mr. Amal Ganguli

Director

Maruti Suzuki Products

Cont…..

DIZIRE

MAJOR COMPETITORS

Segmentation of Market

PassengerVehicle 15.96%CommercialVehicle 3.95%

Threewheelers: 3.60%Twowheelers: 76.49%

Why do customer likes Maruti?Maruti ranked highest in customer satisfaction with

after-sales service.

True value Driving school Authorized service

station Insurance (2OO2)Genuine accessories

SHARE PRICES

Share prices

Strengths

• Distributor network brand loyalty, Japan technology and Service distribution

• After sales service• Cost-effective• Low maintenance• Indian middle-class• Low price,• High fuel efficiency,

Weaknesses

• Low Resale value

• Low engine capacity.

Opportunity

• High end car segment

• Overseas market

• Improve handling

• Add extra features to small segment cars

• Attracting youth

• Export small cars

Threats• Fuel price• Foreign brands• Price high of raw material• Small car competition

Key competitors• Tata Motors• Hyundai• Ford• FIAT• General Motors• Honda

Latest launch & upcoming model