„MK Dizains” rope construction’s competitiveness analysis

Elva Poriete, Marija Vaidere, Matīss Vasilis, Rūdolfs StudānsJēkabpils Valsts ģimnāzija

Agenda• SWOT• Marketing• Competition• Export• Conclusions• Suggestions

SWOT analysis

Strengths• “MK Dizains” prepares their

orders in Latvia • Competitive price• Compliance with safety

standard LVS EN1176• Product is easily accessible to

customers

Weaknesses

• Demand is mainly made up of self-governments and unions

• Lack of financial human resources in company

• It takes a lot of time to finish each rope construction

• A lot of more experienced competitors in foreign markets

Opportunities• Great potential in

developing business in Lithuanian market

• There is a chance to increase product’s popularity

• There is a chance to broaden customer base

Threats• A lot of company’s customers

are unions who use EU Structural Funds

• Increased competition if rope constructions become more popular

• The reinforcement of quality and safety standards in the foreign markets

• Economic downturn may lead to dramatic decline in demand

Marketing

• Appearance in the TV show “Latvija var!” and approval of rope construction called “Pyramid” in contest “Award for Export and Innovation 2014” in category “Substitute product of import”• Participating in local and international exhibitions • Direct marketing • Search engine marketing• Website www.mkdizains.lv offers information in

different languages• Permission marketing strategy

Competition• Many companies, like SIA JDL, Gudrgalvis, Playtables,

Greengard etc. offer similar products• Indirect competitors are JMP, EKJU, VALMAR Solutions, Ksil

Baltic, and others.• MK Dizains is the only company in Jēkabpils region, who

manufactures rope constructions

Export

• "MK Dizains" have created a transport channels to different European countries, like Lithuania, Estonia, France and Norway

• Company does not stand out in the foreign markets with a great competitiveness

Conclusions+• competitive price• location• compliance with quality standards• company’s ability to work efficiently • low costs • established market channels in Lithuania, Estonia, France, Norway• different marketing methods

– • small target audience• lack of financial and human resources

Suggestions• Hire a salesperson with strong foreign language proficiency• Improve homepage• Create a smaller and cheaper version of product • Reinvest more in the company• Create an indoor amusement park project

Thank you for your attention!