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Delivered at the 2013 Summer School, Elizabeth and myself delivered this 3 hour training session. With the focus on understanding what your personal brand is and how to communicate it using social media
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www.le.ac.uk/careers
Developing your employability: Personal Branding and Social Media
Elizabeth Cornish and Matt Mobbs
#uolsummer13
#uolsummer13
Aims & Objectives• Develop an understanding of the concept of Personal
Branding
• Gain an introduction to a range of social media tools
• Discuss the different social networking tools available and reflect on your use of these tools
• Recognise the importance of social media for self-promotion
• Develop a personal branding strategy
#uolsummer13
Icebreaker• who are you?
• What makes you stand out? (strengths)
• What do you want?
• Message Map
#uolsummer13
What is Personal Branding?• How well do you know your
strengths?
• What do you want to say about yourself?
• Who would it be beneficial to communicate this to?
‘Your personal brand is what others say about you when you’re not in the room.’ –Malcolm Levene
#uolsummer13
"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You." –Tom Peters http://www.aspireforsuccess.com/what-branding-is.php
www.le.ac.uk/careers
What are the benefits of having a good personal brand?
#uolsummer13
Skills + Experience + Knowledge = Product
Product + Communication = Result
#uolsummer13
Communicating your brand• Dear Lisa Rudgers
• Ulrike Schultz
www.le.ac.uk/careers
ExerciseAround the room there are logos if online services/tools. For each:
1. What is it?
2. What are your current impressions or experiences of using it
3. Colour code your use:
Employability Study
Social Entertainment
www.le.ac.uk/careers
What is it?1. Facebook 2. Twitter
3. LinkedIn 4. Blogs
5. Google+ 6. RSS
7. YouTube 8. Google
9. Social Bookmarking 10. Photos
#uolsummer13
How to engage with Social MediaTwitter• Learning Network
• Follow anyone
• Share ideas and links
• Conversation
Facebook• Social Network
• Large companies have Fan Pages
• Study Groups
LinkedIn• Professional Network
• Digital CV and achievements
• Large number of companies
• Interests Groups
Google+• Circles make sharing more
private
• Company Pages
• Integration with other popular Google tools
#uolsummer13
Skills + Experience + Knowledge
#uolsummer13
The Seven C’s of Digital Literacy
http://adventuresincareerdevelopment.posterous.com/how-the-internet-changed-career-my-presentati
Changing
CollectingCurating
CritiquingCreating
ConnectingCommunicating
#uolsummer13
CollectingOne of key skills of a careers professional is to source, manage and know about information, opportunities and sources of support
#uolsummer13
CollectingOne of key skills of a careers professional is to source, manage and know about information, opportunities and sources of support
RSS Feeds and News readers
#uolsummer13
CollectingOne of key skills of a careers professional is to source, manage and know about information, opportunities and sources of support
CritiquingUnderstand the nature of online information and resources, and analysing usefulness.
#uolsummer13
What is a network?• people you know (and maybe the people who they know)
• people who know you (and maybe the people who know them)
• way of accessing help and advice
• a way of providing help and advice
• based on the idea of reciprocity
ConnectingBuild relationships and networks (online) that can support your career development.
#uolsummer13
Weak links and long tails
Dunbar number = 150
If your network gets too big or noisy• Lose people• Organise into sub-networks – different
platforms
People in your network
Inte
ract
ion
s
Core network who you have regular interactions with
Weak links, few or no interactions, form Long Tail. Tend to be most useful, less like you, have different expertise
#uolsummer13
CommunicatingInteract effectively across a range of different platforms, to understand the genre and netiquette associated with different types of interaction and to use them appropriately within the context of career.
Make a positive impression Manage your networks
#uolsummer13
CommunicatingInteract effectively across a range of different platforms, to understand the genre and netiquette associated with different types of interaction and to use them appropriately within the context of career.
Make a positive impression Manage your networks
#uolsummer13
“Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.”
#uolsummer13
“Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.”
#uolsummer13
TwitterReal timeKnowledge sharingCollaborationKeep up-to-datePromoting
Updates – 140 CharactersFollowIf interesting enough …Followers
#uolsummer13
Creating a profile and getting started
• Sensible user name
• Identifiable photo
• Write a biography
• Link to personal website
• Follow interesting people…but not too many
#uolsummer13
What to Tweet about?
Write a tweet…
(140 Characters)
#uolsummer13
#uolsummer13
What to Tweet about?• Consider your
tweets
• Engage in conversation
• Use and follow #tags
• Link to new developments and interests
• Amplify - Retweet
#uolsummer13
What to Tweet about?• Consider your
tweets
• Engage in conversation
• Use and follow #tags
• Link to new developments and interests
• Amplify - Retweet
#uolsummer13
What to Tweet about?• Consider your
tweets
• Engage in conversation
• Use and follow #tags
• Link to new developments and interests
• Amplify - Retweet
#schmang13
“An alternate term used to describe a girl you would bang”http://www.urbandictionary.com/define.php?term=schmang
#Susanalbumparty#Susanalbumparty
#uolsummer13
What to Tweet about?• Consider your
tweets
• Engage in conversation
• Use and follow #tags
• Link to new developments and interests
• Amplify - Retweet
#uolsummer13
What to Tweet about?• Consider your
tweets
• Engage in conversation
• Use and follow #tags
• Link to new developments and interests
• Amplify - Retweet
#uolsummer13
LinkedIn – The professional network
7.5 million users in the UK
#uolsummer13http://www.jeffbullas.com/2012/03/06/how-to-harness-the-power-of-linkedin-infographic/
#uolsummer13
Get the most out of LinkedIn• Create a full Profile
– Keep it up-to-date
• Get Recommendations
• Use Updates
• Make Connections
• Join interest groups
• Research Employers
#uolsummer13
CreatingCreate online content that effectively represents you and your career online.
#uolsummer13
Creating
Videos
Social Bookmarks
Documents and notes
Photos
Curating
#uolsummer13
CuratingStore and retrieve online information and mange your digital footprint and online networks to support your career.
• Blogs enable you to write longer, more in-depth reflections and share them
• Store Private notes and ideas
• Help with applying for jobs or right business documents
mjmobbs.com
#uolsummer13
The Seven C’s of digital career literacy• Changing• Collecting• Critiquing• Connecting• Communicating• Creating• Curating
Make an Action Plan
Now Consider…How you will develop these skills and use social media to develop your personal brand
#uolsummer13
Promoting yourselfLink your sites together
Matthew MobbsLearning Technologist Careers ServiceUniversity of LeicesterLE1 7RH
e: [email protected]: mjmobbs.comTwitter: @mjmobbsLinkedIn: http://uk.linkedin.com/pub/matthew-mobbs/7/381/48b
Add selected link to your:
• CV
• Email signature
#uolsummer13
Protecting Yourself• Keep it private
• Check your Social Network Privacy Settings
• Google yourself!
Do you want employer, lecturers, colleague, your family to see it?