Upload
lorcan-ocallarain
View
154
Download
1
Embed Size (px)
Citation preview
Fís
Fog
hla
im
Forb
air
t
www.pdst.ie© P D S T 2 0 1 6
This work is made available under the terms of the Creative Commons Attribution Share Alike 3.0 Licence http://creativecommons.org/licenses/by-sa/3.0/ie/. You may use and re-use this material (not including images and logos) free of charge in any format or medium, under the terms of the Creative Commons Attribution Share Alike Licence.
ww
w.p
dst.
ie
Positive PR in My SchoolJulian Girdham Donal O’Reilly
ww
w.p
dst.
ieDiscussion:
What is the image of PR?
• Marketing• Promotion• Media – Newspapers, TV, Radio• Digital media• Selling• ‘Spin’• Advertising
ww
w.p
dst.
ie
• “The activity or job of providing information about an organisation to the public so that people will regard that organisation in a favourable way.”
Merriam-Webster
A Dictionary Definition
ww
w.p
dst.
ie
• Anything that promotes and supports the ethos and best practices of your school.
A Better Definition for a School?
ww
w.p
dst.
ie
• Support & celebrate student achievement.• Help share best teacher practice.• Communicate effectively with parents.• It is a virtuous circle for the organisation.
Why have PR in a school?
ww
w.p
dst.
ie
Discussion:
• What does your school do most effectively?
PR in schools
ww
w.p
dst.
ie
• Noticeboards (physical and virtual).• Website.• Digital tools & social media.• Newsletters (paper and e-form).• Conventional media – radio, newspaper, TV.• Information evenings.• Parental involvement.• Hospitality.• Assemblies.• Social events.• School events – concerts, plays, walks, parent-teacher meetings, award nights, sports
days.• Past-pupil networks.• Corporate connections (work experience).• Visits, events in local primary schools.• Communication of activities by students, teachers, parents.• Student media crew.
Some angles
ww
w.p
dst.
ie
• Identify what your message is going to be.• What is your target audience(s) - vary content to suit.• What medium is best to use?• Monitor & analyze what you do & how you do it.• Register school with Local Enterprise Board & avail of
discounted training courses.• The power of the visual: good quality photos essential.
Use video if possible.• Wise use of a budget.• Free social media – ‘tag’ & ‘hashtag’.• Don’t forget the staff: communicate.
Some ideas
ww
w.p
dst.
ie
• Effective PR supports the students and staff in a school, helps to build the community through communication, and is a powerful tool in improving school standards.
• The Deputy Principal is at the heart of the school community, and so is in an excellent position to lead this process.
To sum up