‘’Ilgezeem’’ Ltd. Competitiveness On Market

Rolands FukssArturs JurčaksRihards Pauka

Riga State gymnasium No. 2

Strengths • Recognizable for 150 years• Premium quality • Competition awards• Traditional production methods• Big increase in sales in 2009

Weaknesses • Lack of qualified employees• Lack of technologies• Reduction in popularity• Losses in 2012• Decrease in exports

Opportunities • Expansion of the export• Improvement of equipment and labor • Promotion of recognition • Leadership maintenance on local market

Threats • Competitors on the local market• Possible failure on the export market• Newly appearing competitors• Wide range of KVAS related drinks

Marketing • Useful webpage• Advanced social networking – Over 1700 followers on TWITTER– Over 19’000 followers on DRAUGIEM.LV

• Recognizable brand• Availability• Advertising campaigns

Competition and export• Main competitors:– Cēsu alus– Brūveris– Bauskas alus

• Foreign competitors:– Очаково (Russia)– Volfas Engelman (Lithuania)

• Exports to: – Germany, Lithuania, Estonia, Ireland, Poland, Slovakia, USA

Conclusion

• Recognizable brand• Able to compete• Well presented• Developing

Suggestions

• Bring young generation’s attention• Revamp product packaging

THANK YOU!