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SL presentation MKG 100S

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Page 1: SL presentation MKG 100S
Page 2: SL presentation MKG 100S

Their Mission

To enable all young people, especially those who need us most, to reach their full

potential as productive, caring, responsible citizens.

Page 3: SL presentation MKG 100S

History

Was First Founded in 1860.

By three women from Hartford, Connecticut

Originally called the “Good Will Club”

In 1990 changed their name to Boys and Girls Club

The Good Will Club in Hartford, Conn., circa 1900.

Page 4: SL presentation MKG 100S

So What is it That We Did?

Planned an Entire Event Motivational Speech Free Spaghetti Dinner Contest and Sweepstakes

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Donations

Received over $100 in donations from local business.

20 pounds of pasta Over a gallon on pasta sauce 8 Fresh baked loafs of bread 3 gallons of Juice Backpacks School Supplies

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Marketing Strategies

creativecreative

inexpensive

inexpensive

effectiveeffective

attractiveattractive

RequirementsOutcome

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Preparing for the Event

The night before Spaghetti Set up Other volunteers

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Target Markets

Kids & Teenagers Demographics

Age: 5-18 years old Gender: 50/50

Geographics Pinedale region Elementary, middle &

high schoolsParents Financial resources Decision-maker

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Activities

GAMESSPAGHETTI

RAFFLE

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Making a Difference

Giving back to community by educating the local youth.

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Outcomes

Approximately 50 kids 13 new members Any spaghetti left? Acknowledgement Minimal Cost Official sponsor and represented as

Fresno State marketing

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The future

Future Service and Event Planning

Club Volunteering Kept an open

relationship