By. SANJAYGURJAR

09824195354

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:-

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.. .. .. ..

15 15 1947194715 15 19471947

...

1. 80 20 2. 3. 100

4.

5 5 7 5. 5 7 6. 7. 8. 1997 2 9.

10.

5 7 ..

1947()

( )19 2 001952 5.001970 7.5761975 8.4091980 7.8871985 12.3691990 17.5091995 32.4272000 45.0002006 48.336

( ) ( )2007 38.482008 48.882009 46.372010 46.212011[ ] 52 112011[ ] 52.112011[ ] 53.71472012[] 55.032012 [22 ] 57.152012 [22 ] 57.15

)

(

1990

1.

2.

3. ..

4 4. .

5.

.

6.

15 1947

1947

126

1. 1.

2.

3.

4.

TECHNOLOGY

RBI

.

1.

?

60

.

EXAMPLE : 1000

60000

.

: -

(1933) 15 217 13 231 (1940s) 13 231 (1960) 15 095

1.50 190 37 3120 .. 37 3120

2 180 8.40 537.66

2.

Is it True?

1813 1840

* -

33% 33%

.% , ,

.

(% )1938 4.50

1950 2 201950 2.20

1955 1.50

1960 1.20

1965 1.00

1970 0.70

1980 0.10

(% )

1991 0.045

1993 0 0421993 0.042

1947 % % .

68 5000+

.5% .

.

1947 , ,

4.50

45 .

68 (5000+ ) - 68 (5000+ )

125 80

.

4. TECHNOLOGY

TECHNOLOGY

?

?

50% 50%

NON- TECHNICAL . , , ,

TECHNOLOGY

.

90%

O O TECHNOLOGY

10% TECHNOLOGY 10% TECHNOLOGY

.

.- HERO HONDA,CAWASAKI BAJAJ, MARUTI SUZUKI TECHNOLOGY SUZUKI TECHNOLOGY

.

20

TECHNOLOGY .

,

,

,

. .

: . 8000

10000

10000 1975

. .

. . ..

HISTORY:-MADE BY:- lever Brothers in ENGLANDFast moving consumer goods(FMCG)

10 9 product HUL .35425 Turn-over..( -) 35 BRAND IN 20 CATEGORI35 BRAND IN 20 CATEGORI EXAMPLE;-Soap Detergent Shampoo SkincareSoap, Detergent, Shampoo, Skincare, Toothpaste, Deodrant, Tea, coffee, Packaged foods, ice-cream, water purifier., , p

Major Multi-national companiesMajor Indian Companies

1.

2.

3. 3.

4.

Son Of Soil Serving Foreigners

Made in India:

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