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The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process Eduardo Waller de Oliveira, M.A. Francisco Trindade Leite, Ph.D. Personify Education 2010

The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

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Eduardo Waller de Oliveira, M.A., Chief Information Officer Francisco T. Leite, Ph.D., Chief Executive Officer, Lifelong Learning Institute The number of students enrolled in the Lifelong Learning Institute has grown 1,278% in the last 18 months. Since applications are received and processed year-round, recruitment is an ongoing, intensive task. Both features have been the driving forces in making the recruitment process for ISP a success. This session specifically reports the importance of two Intelliworks features in their processes: the dynamic form builder and the e-mail tools provided into the system.

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Page 1: The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated

Recruitment Process

Eduardo Waller de Oliveira, M.A.Francisco Trindade Leite, Ph.D.

Personify Education 2010

Page 2: The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

THE INTEGRATED SCIENCEPROGRAM (ISP)PROGRAM (ISP)

☛Offers college level science prerequisites courses in an☛Offers college‐level science prerequisites courses in an accelerated, immersion‐learning format.

☛Weekend‐based (Saturdays and Sundays) face‐to‐face with☛Weekend based (Saturdays and Sundays), face to face, with lecture and laboratory.

☛ Each course  worth 4 semester‐unit credits, and has the same number of contact‐hours as in any semester‐long traditional course.

☛ Each weekend of instruction worth 1 semester‐unit credit.

Personify Education 2010The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

Page 3: The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

ISP COURSES

➫Anatomy and Physiology 1 & 2 (8 credits total, with cadaver lab)

( )➫ Biochemistry (4 credits total, no lab)

➫ Chemistry for Allied Health Professions (5 credits total, with lab)

➫General Chemistry 1 & 2 (8 credits total with lab)➫General Chemistry 1 & 2 (8 credits total, with lab)

➫Human Biology 1 & 2 (8 credits total, with lab)

➫Microbiology (4 credits total, with lab)Microbiology (4 credits total, with lab)

➫Organic Chemistry 1 & 2 (8 credits total, with lab)

➫ Physics 1 & 2 (8 credits total, with lab)

Courses are offered at Southern California University of Health Sciences in Whittier California

Personify Education 2010The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

Health Sciences, in Whittier, California.

Page 4: The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

ISP HOME PAGE

integratedscienceprogram com

Personify Education 2010The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

www.integratedscienceprogram.com

Page 5: The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

WHO ARE ISP STUDENTS?

☛Adult workers with an average age of 31 years☛Adult workers, with an average age of 31 years.

☛ Pursuing careers in the following fields:✔Nursing (AND, BSN, RN, LVN, LPN) ✔Chiropractic✔Nursing (AND, BSN, RN, LVN, LPN) ✔Chiropractic✔Dentistry and Dental Hygiene ✔Medicine✔Pharmacy ✔Optometry✔Ph i l Th ✔V t i✔Physical Therapy ✔Veterinary✔Osteopathic Medicine ✔Physician Assistant

ISP is designed as an alternative to meet the needs of adultISP is designed as an alternative to meet the needs of adult workers who must balance professional development with work and family responsibilities.

Personify Education 2010The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

Page 6: The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

RECRUITMENT CHALLENGES

☛ Recruitment on a continuous basis, year‐round.

☛ Cohorts starting every month.Cohorts starting every month.

☛Need to reach a very specific audience in a short period of time.

☛Need to have an effective and quick follow‐up due to the☛Need to have an effective and quick follow‐up, due to the nature of the program.

Personify Education 2010The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

Page 7: The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

STUDENTS REGISTERED

Personify Education 2010The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

Page 8: The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

LANDING PAGES

☛ Inquiries are directed to Landing Pages.

☛ ISP has 20 different Landing Pages.

☛ Each Landing Page addresses a specific group of professions.g g p g p p

Personify Education 2010The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

Page 9: The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

LANDING PAGE:NURSINGNURSING

Personify Education 2010The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

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LANDING PAGE:PRE MEDICALPRE-MEDICAL

Personify Education 2010The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

Page 11: The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

INQUIRY FORM:PRE MEDICALPRE-MEDICAL

Personify Education 2010The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

Page 12: The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

INTELLIWORKSDYNAMIC FORM BUILDERDYNAMIC FORM BUILDER

➫Landing Pages are created using Intelliworks Dynamic Form Builder, and then cut and paste the code to pages hosted on our serversand then cut and paste the code to pages hosted on our servers.

Personify Education 2010The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

Page 13: The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

INTELLIWORKSDYNAMIC FORM BUILDERDYNAMIC FORM BUILDER

Personify Education 2010The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

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CODE SOURCE

Personify Education 2010The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

Page 15: The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

PAGE ON ISP WEBSITE

Personify Education 2010The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

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AUTOMATIC RESPONSE E-MAIL

➫As soon as an inquiry land on Intelliworks an automatic response e-mail is launched.

Personify Education 2010The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

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INQUIRY FOLLOW-UPS:E M TE-MAIL TEMPLATES

☛ Identify the classes the inquirer is seeking.

☛ Identify the profession he or she wants to embrace☛ Identify the profession he or she wants to embrace.

☛ Based on the classes and on the professions, we deploy an specific e‐mail for each casespecific e mail for each case

ISP have a library of 13 different e-mail templates ready toISP have a library of 13 different e mail templates ready to deploy to inquirers.

Personify Education 2010The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

Page 18: The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

INQUIRY FOLLOW-UPS:E M TE-MAIL TEMPLATES

Personify Education 2010The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

Page 19: The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

INQUIRY FOLLOW-UPS:E M TE-MAIL TEMPLATES

Personify Education 2010The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

Page 20: The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

INQUIRY FOLLOW-UPS:E M TE-MAIL TEMPLATES

Personify Education 2010The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

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E-MAIL TEMPLATES:NNURSING

Personify Education 2010The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

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A REAL E-MAIL

Personify Education 2010The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process

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Personify Education 2010The Dynamic Form Builder and Email Templates: Key Features to the Success of an Intensive, Accelerated Recruitment Process