Vinitaly international academy 2016 shanghai

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Who & What 我们是谁，我们做什么

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“意待你”Discovering Italy

Dr. Ian D’Agata | Scientific Director, Vinitaly International Academy伊安·达加塔博士 |意大利联合酒展国际葡萄酒学院，科学总监@VinitalyTour, [email protected]

Educational Ambassador of Italian Wines 意大利葡萄酒的教育大使Shanghai 上海

September 7th 2016 2016年9月7日

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Italy’s number “1”意大利的“第一”

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ITALY IS THE LARGESTWINE PRODUCING COUNTRY IN THE WORLD

意大利是全球最大的葡萄酒生产国

Italy18%

France17%

Spain13%

USA8%

Argentina5%Chile

5%Australia

4%South Africa

4%

China4%

Others22%

49,5M hl 47,5M hl

37,2M hl


Vinitaly: The maximum authority on Italian Wine Vinitaly: 意大利葡萄酒的绝对权威


VINO IS WINE IN ITALIANVINITALY=VINO+ITALY

意大利语中VINO意为“葡萄酒”VINITALY=葡萄酒＋意大利

49,5M hl 47,5M hl

37,2M hl

© 2016 Vinitaly International Academy, all rights reserved© 2016 Vinitaly International Academy, all rights reserved

50 Years/50周年 of Vinitaly

5

YES: HE’S JACK MA!对，他是马云

I’m your Italian Wine ambassador,

not Stevie Kim我是你的意大利葡萄酒大使，Stevie才不是

NOTE THE T-SHIRT!注意这件T-SHIRT


Italian wines are complex 意大利葡萄酒是复杂的


20 wine regions 330 DOCs 73 DOCGs 541 native grapes

Its diversity makes Italian wine competitive and intricate多样性使得意大利葡萄酒复杂而具有竞争力

20个产区330 个法定产区73 个优质法定产区541 原生葡萄酒品种

2015 Louis Roederer International Wine Awards Book of the Year本书荣获2015年度路易王妃国际葡萄酒大奖年度图书奖


意大利联合酒展国际葡萄酒学院


Scientific Director of VIA: Vinitaly国际葡萄酒学院科学主管

Doctor Ian D’Agata伊安·达加塔博士

also Senior Editor and Head of Development Europe and Asia, VINOUS同时，也担任VINOUS的高级编辑和亚欧业务发展主管

© 2016 Vinitaly International Academy, all rights reserved8


VIA Certificate Course 2015 VIA 认证课程 2015



Global Wine Education Community 国际葡萄酒教育社区


4 55Italian Wine

Experts

意大利葡萄酒专家

ItalianWine

Ambassadors

意大利葡萄酒大使

© 2016 Vinitaly International Academy, all rights reserved 12© 2016 Vinitaly International Academy, all rights reserved

Follow us in an authentic educational journey 跟随大咖前往正宗教育旅途


Better understanding the Chinese market 更好的了解中国市场

A THREE-PART RESEARCH: SOCIAL MEDIA PREFERENCE OF WINE PROFESSIONALS IN CHINATOP 30 ITALIAN WINERIES IN CHINATOP 10 WINE PERSONALITIES IN CHINA

我们将进行一个分为三部分的调查研究：中国葡萄酒从业人士的社交媒体偏好中国市场30大意大利葡萄酒酒庄中国最具影响力10位葡萄酒人物


Before leaving for Italy, taste with me 往意大利之前，邀请你和我一起来品酒

7 Italian wines7 款意大利佳酿


Le Rughe Prosecco Superiore RIVAJ Brut

REGION:CONEGLIANO-VALDOBBIADENEVARIETAL: PROSECCOPRODUCER: LE RUGHE


Feudo Arancio Grillo Sicilia

REGION:SICILIAVARIETAL: GRILLOPRODUCER: FEUDO ARANCIO


Felsina Berardenga Rancia

REGION:TOSCANAVARIETAL: SANGIOVESEPRODUCER: FELSINA


Banfi Brunello Di Montalcino

REGION:TOSCANAVARIETAL: SANGIOVESEPRODUCER: CASTELLO BANFI


Tignanello Toscana IGT

REGION:TOSCANAVARIETAL: SANGIOVESE, CS, CFPRODUCER: MARCHESI ANTINORI TIGNANELLO


Bolla Le Origini Amarone

REGION:VENETOVARIETAL: CORVINA, RONDINELLA, MOLINARAPRODUCER: BOLLA


Muscat Spumante Aromatic Dolce

REGION: VENETO VARIETAL: MOSCATOPRODUCER: TENUTA S.ANNA


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THANK YOU!谢谢诸位！

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