What Factors Should

A Company Review

Before Deciding

To

Go Abroad ?

By Mausumi Mohanta

Deciding –

• Whether To Go abroad

• Which Markets To Enter

• How To Enter The Market

• The Marketing Program

• The Marketing Organization

Competing on a

Global Basis

Factors That Draw Companies

To International Market

• Better Profit Opportunities

• Large Customer Base

• Reduce Dependency on a Market

• Counterattack Global Competitors

• Encouraging Government Policies

Lots Of Risks !!

Risks !!

• Different Foreign Preferences

• Foreign Business Culture

• Change In Commercial Laws

• Lack International Experience

• Foreign Regulations And Unexpected Costs

The Internationalization Process

Typically has four stages

• Irregular Export Activities

• Export via Independent Representatives

• Establishment of one or more sales subsidiaries

• Establishment of Product facilities abroad

The Internationalization Process

To Establish As A Global Organization

Company needs to Optimize its

Sourcing, Financing

Manufacturing and Marketing