El-Shams New Campaign

Social Media Plan for the New Campaign (Dec. 2014)

Eng./ Mustafa Othman Social Media Specialist @ El-Shams

Outline

• Goals & Objectives

• Target Audience

• Engagement Ideas

– Discover New Cairo – Eshtery Meny (Property Advices) – E7na Beto3 El-Commercial – Borset El-Tagamou3 (Unit Prices) – Why El-Shams – Why New Cairo – Properties (Units)

• Strategy

– Communication

• Editorial Calendar

Goals & Objectives

• Increase brand awareness

• Indicating that we are dealing with commercial as well as residential.

• Emphasize that we are New Cairo Experts

• Increasing sales

Target Audience

• Demographic Profile: – Males & Females – 25 to 65+ Years

• Residential Area: – Cairo (Ma’adi, Madient Nasr, Misr ElGedida)

• Physiographic Profile: – Upper & Middle Class – Married / Engaged – Business Men / Business Women – Well-Educated

• Interests: – Buying, Selling, & renting all types of real estates

Engagement Ideas Discover New Cairo City

• We will have 2-3 weekly posts talking about the New Cairo city compounds and settlements.

• Each post will have general information about the services, available units, & prices of these units.

Engagement Ideas Eshtery Meny (Advices)

• Simply! It’s an engagement post based on providing advices about how to buy, sell, rent at New Cairo city.

Engagement Ideas Borset El-Tagamou3

• This engagement idea will provide our fans with 2 weekly posts about the latest unit prices at New Cairo city.

Engagement Ideas E7na Betou3 El-Commercial

• In this engagement idea we are Indicating that we are dealing with commercial as well as residential.

Engagement Ideas Why New Cairo

• Why live and invest in New Cairo

Engagement Ideas Why El-Shams

• Why Choose El-Shams?

Engagement Ideas Properties (Units)

• A daily posts about the available units for Sale / Rent in New Cairo city

Editorial Calendars (All Weeks)

Day Morning Post Afternoon MidDay Post Evening Post

Sat Quote

WhyNewCairo (Repost)

Eshtry Meny Units (Property)

Sun Discover New Cairo

Borset El-Tagamou3

E7na Betou3 El-Commercial

Units (Commercial)

Mon Game WhyElShams (Repost)

Eshtry Meny Units (Property)

Tue Discover New Cairo

WhyNewCairo (Repost)

E7na Betou3 El-Commercial

Units (Commercial)

Wed Morning Borset El-Tagamou3

Eshtry Meny Units (Property)

Thu Discover New Cairo

WhyElShams (Repost)

E7na Betou3 El-Commercial

Units (Commercial)

Strategy

• Duration: – 1 Month (Dec. 2014)

• Budget Estimation: – $1250 - $1500 ($1000 for Likes, $250 for

Boosting Posts) • Communication Methods:

– Lingo: • Arabic / English (Posts / Replies) • Friendly

• Communication Channels – Social Media Channels

• Facebook