|

KULTTUURITEHDAS KORJAAMO

EXPERIENCES IN

CITYSCAPE

Raoul Grünstein

25.11.2014TEKIJÄN NIMI

WHAT IS AN EXPERIENCE

• An experience is a multisensory, significant and memorable event lived through, which can lead to personal change.

• Experiences can be integrated into a person’s every day understanding and personality

• An experience is significantly more than a pleasant feeling or good service.

EXPERIENCE ECONOMY

Raw materials

Services

Products

COMPETITION

Differentiated

Market price Premium pricePRICE

Experiences

Transfromation

Gilmore & Pine

Homogenic

EXPERIENCES AND CREATIVITY

• Richard Florida:

The developed societies are heading towards creative economies

• Creativity is the leading economic force

• Finland has 30 % of work force in Creative Class

• Means of production is inside the heads of creative people

• Experiences feed the creative mind

• The conflict between creativity and control

• Participatory recreation, street-level culture

• Desire for active, intense experiences in the real world

• The cost is not money, but time

• Aversion of inauthentic commercialization of experience

RATIO OF CITY PEOPLE

0 %

10 %

20 %

30 %

40 %

50 %

60 %

70 %

80 %

90 %

100 %

1953 2013 2050

Other

City

THE POWER OF PLACE

• How do we decide where to live and work?

• The place is all important, the end-of-geography theme of the internet age is dead

• A praise for creative centers and communities where a critical mass of people wants to live in clusters

• One attracts the people and attracts the industries that employ them and the investors who put money into the companies

• Cities and city districts compete of the professional and creative minds

• Experiences are used in building competitive advantage of areas and building urban brands

THE RATIONAL APPROACH

• The rationalistic planning of cities consider cities as giant machines

• Central planning and control performed by city institutions

• Top down approach to urban development

• Efficiency is top priority achieved by rational planning and engineering

• Homogenous city districts: housing, commercial, industrial

THE MODERNIST TRADITION

• Form follows function

• Minimalistic architecture

• Geometric shapes

• “Pure materials”

– Concrete

– Glass,

– Metal

• Black, white, gray

• Strong homogenous trends: concrete brutalism, glass palaces, metal facades…

THE ORGANIC APPROACH

• Organic metaphor of the city

– Cities as living complex networks (“internet”)

– Facilitating instead of controlling

– Diversity of the city is a priority

• Jane Jacobs advocated "four generators of diversity”:

1. Mixed primary uses

2. Short blocks, allowing high pedestrian permeability

3. Buildings of various ages and states of repair

4. Density

KOSTAMUS

MERIHAKA

TAPIOLA

KIASMA

MUSIIKKITALO

SANOMATALO

TÖÖLÖNLAHTI

SINISEN HUVILAN

KAHVILA

KAHVILA TYYNI

SKUMPPAKELLU

NTA

KALJAKELLUNTA

KULTTUURISAUN

A

TÖÖLÖNLAHTI

TAPIOLA

MERIHAKA

ITÄ-PASILA

TÖÖLÖ

MAMMA ROSA

PUNAVUORI

MAXILL

MOCO

MARKET HALL

MARKET SQUARE

VALLILA

KALLIO BLOCK

PARTY

FLOW FESTIVAL

TEURASTAMO

STREET FOOD

FESTIVAL

RESTAURANT

DAY

KARHUPUISTO

WDC PAVILJONKI

ICE PARK

30.8.2013 Huttunen Lipasti Pakkanen Arkkitehdit Oy.

Ilmakuva luoteesta

ALLAS

GLASS PALACE

HELSINKI LETS

1. Let us admit that top down city planning has given many boring results.

2. Let us build denser.

3. Let us think Big and Small.

4. Let us think in street language.

5. Let us be part of do-it-ourselves movement.

6. Let us dream of urban life with encounters and experiences.

7. Let us build temporary structures.

8. Let us plan for change and facilitate diversity

9. Let the many flowers have water.

10. Just let us.