Integrating Movie Poster with Advertising and Decision Making Process

IntroductionMovie Posters

• Movie poster can be seen on billboards, lobby of movie theaters, magazines, internet and even on buses.

• They act as advertisement, with the only goal which is to “sell” you the movie.

• With catchy sentence or slogan that piques your interest and makes the plot seems intriguing.

• Oldest way and also one of the best way to advertise a movie.

Movie PosterEffectiveness

• The anticipation of a new movie usually starts from a teaser of a poster or a trailer.

• Strategically placed movie poster would definitely capture the attention of potential viewer

• Movie marketers spends huge bucks to ensure that their movie posters are the most attention seeking and grabbing.

Movie PosterQuestions to ponder

• How can we make the movie poster more effective?

• How can we make the posters more value for money?

Movie PosterEnhancing

Two technology that would help enhance the effectiveness of the movie posters

QR Code NFC Tags

Movie PostersQR Codes

• Common in consumer advertising

• Quick access to any brand’s website

• Able to track the codes for better study of the market

• Using a QR code scanning application, users would be able to obtain more information or book the ticket on the sport

Movie PostersNFC Tags

• Newest technology

• Payment made possible by just scanning the NFC tags

• Only works on close distance (10cm or less)

• Information could be sent to the user mobile phones within seconds

• Easy implementation and execution

• User just need to move their phones into close proximity and information would be passed through

Movie PosterWhy the new investment

CURRENT

• Movie posters are mostly located within malls and most of the time just at the lobby of cinema

• Most consumers would have a movie in mind before entering the cinema lobby

• Decision making would mostly be made BEFORE stepping into the cinema lobby

PROPOSED

• Movie posters should be located out of the cinema mall

• Consumers should be provided with more information when they look at the posters

• Decision making should be made WHEN user look at the posters, before stepping into the ticketing counter

Movie PosterWhat can be done?

• Implementation of QR code or NFC tags can achieve a level of interaction for the poster and consumer.

• Strategically located at the stairways of Queensway Shopping Centre ensures the maximum shopper coverage for the mall

• Movie trailer that is showing on the outdoor LED screen would further enhance the awareness of the movie

• With a scan of QR Code or NFC Tags, consumers would be shown with the movie booking page or movie trailer

• This ensures an action to be taken if the user would wish to buy the movie at the instance.

• This would greatly enhance the effectiveness of the poster

Movie PosterApplying the concept

Book Your Ticket Now!

TRY IT!

Note

Users need to download a QR code application to scan the Qr code.

ApplicationiOS – ScanAndroid – QR DroidBlackberry – QR Code Scanner Pro

Movie PosterApplying the concept

TRY IT!

Note

Users need to download a QR code application to scan the Qr code.

ApplicationiOS – ScanAndroid – QR DroidBlackberry – QR Code Scanner Pro

Scan For Trailer!

Movie PosterApplying the concept

• Shoppers would be able to scan the QR code while noticing the poster around shopping malls or articles

• On the spot decision making

• Scanning and purchasing can be made on the go within seconds.

• Purchasing can be done on the go too.

Movie PosterGoing A Step Further

• NFC tags could be implemented together with the QR codes to make payment from smart wallet possible

• QR code scanning can bring users to the official golden village iPhone / android application for faster and hassle free booking.

THANK YOU