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2013 Advertising Rates Guide
1) Print Advertising
China Daily European WeeklyTYPE:
Business & Current Affairs NewspaperFREQUENCY & FORMAT:
Weekly Tabloid
REGION:Europe (27 Countries)
CIRCULATION:88,469 (UK 36% = 32,087) verified
STANDARD AD OPTIONS H x W (mm) 4C Price (GBP£)
Full Page ROP 342 x 264 11,000
Half Page ROP 171 x 263 6,000
Quarter Page ROP 171 x 131 3,500
Horizontal Banner ROP 54 x 263 2,200
SPECIAL AD OPTIONS 4C PRICE (GBP£)
Full Page Back Cover Page 342 x 264 14,500Horizontal Banner Bottom Front Cover Page 54 x 263 3,800
Double Page Spread Centre Page 342 x 551 16,500Double Page Horizontal Banner Centre Page 54 x 551 4,000
INSERTION OPTIONS 4C PRICE (GBP£)
Co-branded Glossy Cover Wrap 8 Sheet 580 x 380 55,100
Co-branded Glossy Cover Wrap 4 Sheet 380 x 290 27,550
Standard Insertion 290 x 140 (20g) max250 per 1,000 inserts
China Daily (Home Edition)TYPE:
National NewspaperFREQUENCY & FORMAT: Daily
(Mon – Sat) Broadsheet
REGION:Mainland China
CIRCULATION:300,000 +
STANDARD AD OPTIONS H x W (mm) 4C Price (GBP£)
Full Page ROP 500 x 308 20,000
Half Page ROP 250 x 308 12,500
Quarter Page ROP 250 x 174 7,500
Horizontal Banner ROP 150 x 308 8,000
SPECIAL AD OPTIONS 4C PRICE (GBP£)
Full Page Back Cover Page 490 x 308 26,000Horizontal Banner Bottom Front Cover Page 150 x 308 11,000
Double Page Spread Centre Page 500 x 636 30,000Double Page Horizontal Banner Centre Page 150 x 636 15,000
China Daily Special EditionTYPE:
Global Event Special NewspaperFORMAT:
Various (Tabloid & Broadsheet)
REGION:Various
CIRCULATION:Various
STANDARD AD OPTIONS H x W (mm) 4C PRICE(GBP£)
Full Page ROP Issue Specific 6,500
Half Page ROP Issue Specific 3,600
Quarter Page ROP Issue Specific 2,100
Horizontal Banner ROP Issue Specific 1,500
SPECIAL AD OPTIONS 4C PRICE (GBP£)
Full Page Back Cover Page Issue Specific 8,800Horizontal Banner Bottom Front Cover Page Issue Specific 4,500
Double Page Spread Centre Page Issue Specific 9,800Double Page Horizontal Banner Centre Page Issue Specific 2,300
2) Online Advertising
www.chinadaily.com.cnTYPE:
Website Homepage
GEO-TARGETED REGION:Mainland China
IMPRESSIONS:800,000 Per Day Annual Average
UNIQUE MPRESSIONS:290,000 Per Day Annual AverageSTANDARD AD OPTIONS H x W (px) PRICE (GBP£)
Homepage Masthead Banner 50 x 435
£4,000 per day
Homepage RHS Banner* 150 x 150 £2,750 per day*Height of RHS Banners can be increased at an additional charge
europe.chinadaily.com.cnTYPE:
Website Homepage
GEO-TARGETED REGION: EuropeIMPRESSIONS:
20,000 Per Day Annual AverageUNIQUE IMPRESSIONS:6,000 Per Day Annual Average
STANDARD AD OPTIONS H x W (px) PRICE (GBP£)
Homepage Masthead Banner 50 x 435 £125 per day
Homepage RHS Banner* 150 x 150 £95 per day
*Height of RHS Banners can be increased at an additional charge
NOTE: Website visitors with Europe based IP addresses are automatically redirected from www.chinadaily.com.cn to europe.chinadaily.com.cn
3) Mobile Advertising
China Daily New AppTYPE:
Web App
REGIONGlobal
PLATFORMS:iOS, Android, Windows8, Blackberry,
Sony Reader, Kindle and Nook
DOWNLOADS:832,265 Total
DAILY USERS:8,069 Per Day Annual Average
STANDARD AD OPTIONS H x W (px) PRICE (GBP£)
Interstitial Page Adaptive £800 per day
Footer Banner Adaptive £600 per day
4) Other Advertising
Other AdvertisingChina Daily has a portfolio of other print and digital publication each with their own individual print
advertising opportunities and rates:
The China Daily Brand
China Daily (Home Edition)China Daily European WeeklyChina Daily USA WeeklyChina Daily USA DailyChina Daily Hong Kong EditionChina Daily Asia WeeklyChina Daily Africa WeeklyChina Daily Special ReportsChina Watch
Online Options
Mainland China Geo-TargetEurope Geo-TargetingAmericas Geo-TargetingHong Kong Geo-TargetingGreater China Geo-TargetingAsia & Middle East Geo-Targeting (Minus Greater China)Australasia Geo-TargetAfrica Geo-Targeting
Please contact your China Daily Account Manager for specific options and rates.
For additional information or to book advertising please contact:Marketing & Business Development Department c/o SKS Media
DD +44 (0)20 3286 8737
China Daily UK Co. LtdLondon Office90 Cannon StreetLondon, EC4N 6HA
F +44 (0)20 7398 8260chinadaily.com.cn
