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III Jornada Radio 2.0 Paris-Latino @ Fundación Once MADRID Implicando a los oyentes Martes 30 de Octubre 2012 Un día completo para saber todo sobre el futuro de la Radio 2.0 Mesa Redonda n°2 : “SMARTER” RADIOS La inteligencia tecnológica de la Radio 2.0 al servicio de la relación ‘Usuarios-editores-marcas’ 200 profesionales / 35 ponentes / mesas redondas / ponencias / workshops / Webradio Presentación en primicia del estudio ‘Twitter y los periodistas radiofónicos’ • Co-organizado por ActuOnda, AdsRadios y Fundación Once • Con el soporte institucional de : AERO, AERC, Forta, Instituto RTVE, Academia de la Radio, AIMC, IAB Spain, MMA Spain, Ocendi, RAIN Summit Europe, URTI • Patrocinadores : Spotify, Cristaliza, Audioemotion, Adswizz, VizionR, Fundosa, Vía Libre, Technosite • Medios especializados principales: Panorama Audiovisual, Radio World, Rain • La Radio de la Jornada : Expressa Broadcast Services
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…de la Radio del SXX
….. a la Radio del SXXI.
@jmglastra
• El nuevo Oyente:
1. Es interactivo.
2. No es pasivo.
3. Exige personalizar.
4. Exige decidir.
• Yo mando aquí
• La nueva Radio:
1.Con múltiples canales.
2.No tiene la exclusividad de la última hora.
3.Un contenido para cada persona.
4.La publicidad es adaptable a cada uno.
• Cuando, como y donde quiero.
@jmglastra
¿Cómo adaptarse?
Con Tecnología En beneficio de la relación usuarios/Editores/Marcas
Engagement
@jmglastra
++ Engagement
+ Engagement
La Pirámide del Engagement en la Radio del SXXI
@jmglastra
La Pirámide del Engagement en la Radio del SXXI
@jmglastra
++ Engagement
+ Engagement
La Pirámide del Engagement en la Radio del SXXI
@jmglastra
++ Engagement
+ Engagement
¿¿Qué tecnologías encontramos en el mercado??
La Pirámide del Engagement en la Radio del SXXI
@jmglastra
++ Engagement
+ Engagement
• Widgets.
• APIS.
• Matching de Audio.
• Matching de Imágenes.
• Web Semántica.
• CMS multicanal.
• Big Data.
• SocialMedia en la Producción.
• Etc…..
Rencontres
Rencontres RADIO 2.0 Paris – Latino Radio Hacktive & ‘Smart’ Radios
Oct. 2012 Following 2nd Jornada Radio 2.0 in Barcelona & 1st Rencontres Radio 2.0 Paris in 2011, Nicolas Moulard & Xavier Filliol present two consecutive events in France & in Spain next October. 2 specific themes will be developed by professionals from publishers, technical & advertising businesses:
� Radio Hacktive How connected Radios offer engaging audio experiences and empower e-listeners communities? Activism, collective actions, social links, freedom of speech, responsible communication, ethic…
� “Smart” radios When radio is getting “smart” on the Networks: open API, metadata, rich media, audio visualization, timeline, open data, crowdsourcing, holistic marketing, social intelligence…
Workshops – conferences – demos – keynotes – networking - live streams - project pitches with 30+ experts
Organizers / contacts : (Spain) Actuonda / Nicolas Moulard - [email protected] (France) Les Editions de l’Octet / Xavier Filliol - [email protected]
@Radio_20 #radio_20
Radio 2.0 Page Radio 2.0 Paris Page Radio 2.0 Latino
>> Engaging connected audio tribes <<
Rencontres
Rencontres RADIO 2.0 Paris – Latino Radio Hacktive & ‘Smart’ Radios
Oct. 2012 Following 2nd Jornada Radio 2.0 in Barcelona & 1st Rencontres Radio 2.0 Paris in 2011, Nicolas Moulard & Xavier Filliol present two consecutive events in France & in Spain next October. 2 specific themes will be developed by professionals from publishers, technical & advertising businesses:
� Radio Hacktive How connected Radios offer engaging audio experiences and empower e-listeners communities? Activism, collective actions, social links, freedom of speech, responsible communication, ethic…
� “Smart” radios When radio is getting “smart” on the Networks: open API, metadata, rich media, audio visualization, timeline, open data, crowdsourcing, holistic marketing, social intelligence…
Workshops – conferences – demos – keynotes – networking - live streams - project pitches with 30+ experts
Organizers / contacts : (Spain) Actuonda / Nicolas Moulard - [email protected] (France) Les Editions de l’Octet / Xavier Filliol - [email protected]
@Radio_20 #radio_20
Radio 2.0 Page Radio 2.0 Paris Page Radio 2.0 Latino
>> Engaging connected audio tribes <<
Rencontres
Rencontres RADIO 2.0 Paris – Latino Radio Hacktive & ‘Smart’ Radios
Oct. 2012 Following 2nd Jornada Radio 2.0 in Barcelona & 1st Rencontres Radio 2.0 Paris in 2011, Nicolas Moulard & Xavier Filliol present two consecutive events in France & in Spain next October. 2 specific themes will be developed by professionals from publishers, technical & advertising businesses:
� Radio Hacktive How connected Radios offer engaging audio experiences and empower e-listeners communities? Activism, collective actions, social links, freedom of speech, responsible communication, ethic…
� “Smart” radios When radio is getting “smart” on the Networks: open API, metadata, rich media, audio visualization, timeline, open data, crowdsourcing, holistic marketing, social intelligence…
Workshops – conferences – demos – keynotes – networking - live streams - project pitches with 30+ experts
Organizers / contacts : (Spain) Actuonda / Nicolas Moulard - [email protected] (France) Les Editions de l’Octet / Xavier Filliol - [email protected]
@Radio_20 #radio_20
Radio 2.0 Page Radio 2.0 Paris Page Radio 2.0 Latino
>> Engaging connected audio tribes <<
Rencontres
@Radio_20 #radio20
Pagina Radio 2.0 Paris Pagina Radio 2.0 (Latino)
II Rencontres RADIO 2.0 Paris – Latino
Engagement & Valorisation 18 Oct. 2012 @ Ina Paris
200 profesionales / 30 ponentes / presentaciones / mesas redondas / workshops Presentación en primicia del estudio ‘Twitter y los periodistas radiofónicos’
