Starbucks PowerPoint

Starbucks

Team MembersAmanda Burton

Angela Calhoun

Jeremiah Comer

Jessie Hackney

Joey Burns

Starbucks 10/31/2011

Table of Contents• Introduction: Then and Now• Mission Statement (1990-2008)• Ethics• SWOT Analysis– Strengths, Weaknesses, Opportunities, Threat

• Strategies, Competition, Charts• Mission Statement (2008-Present)• Action Plan & Recommendations• Conclusion


Then…


• First Starbucks opened in Seattle Washington

• March 30, 1971

• Jerry Baldwin-English Teacher

• Gordon Bowker-Writer

• Zev Siegh – History Teacher

Then…

• Entrepreneur Howard Schultz joined the company

in 1982

• Director of Retail Operations and Marketing

• Idea of selling beverages


Then…• April, 1984 first store to sell beverages was opened

• Served 400 customers – over the 250 customer

average at their best store

• II Giornale Acquires Starbucks

• Howard Schultz – Starbuck’s President and CEO


Now…• World's premier roaster and retailer of specialty

coffee

• 8,812 company-owned stores

• 7,852 licensed stores in more than 50 countries


Now…• Annual sales of about $10 billion as of April 2010

• Sell : beverages, pastries, whole bean coffee,

ground coffee, and coffee-related products


Mission Statement1990 – October 2008

• Establish Starbucks as the premier purveyor of the

finest coffee in the world while maintaining our

uncompromising principles as we grow.


EthicsStarbucks™ Shared Planet™ is committed to doing business

responsibly. A better way to help each other and the planet.


SWOT AnalysisStrengths

Weaknesses

OpportunitiesThreats

Strategies


Strengths• Leading retailer and roaster for brand specialty

coffee in the world

• Known for providing superior products and services

• Number 7 on Fortune Magazine's "100 Best

Companies to Work For" for 2008

• Consistent high quality of service

• Limited number of strong competitors

• High market share and market growth


Weaknesses• High pricing because of the quality ingredients used• Starbucks refuses to guarantee that milk, beverages,

chocolate, ice cream, and baked goods sold in the company’s stores are free of genetically-modified ingredients

• Strong presence in the U.S. - more than three quarters

of its cafes located in the domestic market

• In order to reduce business risk, expansion is needed


Opportunities• High growth of economy and market in Indonesia,

especially in urban areas

• Could diverse their product not only in coffee

• The potential employees are educated people which

make it easier to train them

• Strong financial support


Threats• Competitors and copycat brands could pose potential

threats

• Sentimental issue to the bad effect of coffee from society

• Global financial crisis - makes people tend not to spend

• Threats of substitute products and services such as colas,

teas or juices that are sold in retails

• Exposed to rises in the cost of coffee and dairy products


Strategies• Maximize market penetration

• Provide a relaxing social atmosphere

• Offer high-quality products

• Encourages a great working environment

• Achieve profitability


Competition

McDonalds Dunkin Donuts

Second Cup New World Coffee

Caribou Coffee




Product Diversification




SBUX (NASDAQ)


Mission StatementOctober 2008 - Present


Action Plan & Recommendations

• Enhance atmosphere– Entertainment to attract more customers

• Increase marketing• Advertise• Sales promotions• Promote healthy products


Work Cited


Our Relationships. (n.d.). Extending our reach one relationship at a time.. Retrieved

October 27, 2011, from www.starbucks.com/responsibility/learn-

more/relationships

People, W. A., Learning, W. C., Customers, s. t., (employees), p., & Suppliers.. (2011,

October 11). Responsibility | Starbucks Coffee Company. Starbucks Coffee

Company. Retrieved October 20, 2011, from

http://www.starbucks.com/responsibility

Starbucks to offer a juicier menu?. (n.d.). Entertainment | Recipes | Love | Contests |

Beauty | Parenting. Retrieved October 28, 2011, from

http://www.sheknows.com/food-and-recipes/articles/844409/starbucks-to-offer-

a-jucier-menu

Thompson, A., & Shah, A. (n.d.). Starbucks Strategy and Internal Initiatives to Return to

Profitable Growth. Global Business Strategy Simulation Game. Retrieved

October 25, 2011, from http://www.glo-bus.com/DocViewer/#

Entertainment & Humor

Starbucks PowerPoint