The MuffCake Factory

Presentation 8

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Today’s Recipe

Gettin’ That Dough

Pricing Models

Value Based Pricing• Org. Dessert - Client’s WTP

• Higher over alternatives

Putting Money Where the Mouth IsKey Elements for MPV:

-Organic

-Quality

- Trendy

- Decoy w/ N.Organic

Finding the Money Trees Revenue Sources

- Transaction- Advertising - Subscription - Franchising

Transaction Revenue

Hypothesis: Different $$$ to different products in a range from

2,50€ - 3€ to see how customers react to those price differences.

2/3 interviewers - 3€/MuffCake

Catering Revenue

Hypothesis: Event Organizers, Caterers?

Contact & how see reaction to product. (TBD)

Local markets (LX Factory) & feedback from them (TBD)

Advertising On TruckHypothesis: Ads with Nespresso & and bioorganic small business/suppliers.

Offering suppliers ad space on Trucks.. Maybe Packaging

Going Organic to Fit into your Wedding Dress?

MuffCakes For a Birthday?... Don’t Forget getting a Card!

Subscribe & Save !

Hypothesis: A subscription price:

-@ 0,99€/day (2 consumptions a week) and

-112,50€/month to companies (for weekly delivers in the company)

DIY Muffing !

Hypothesis: Clients wish to make the MuffCakes Freshly at their own kitchens!

Delivery of Fresh Ingredients and recipe to follow

Web UpCakes● Hot & Fresh

Keep FBookin’!● Increased Likes,

New Banners & Pictures Posted

The MuffCake..ers