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Tendencias y oportunidades en el Unión Europea para ingredientes naturales para cosméticos, farmacéuticos y alimentos
Andrew Jones Reindert Dekker
Centre for the Promotion of Imports from developing countries
July 2014
Colombia
Introducción
Centre for the Promotion of Imports from developing countries
• Empresa/organización • Productos/actividades • Mercados
About CBI • CBI: Centre for Promotion of Imports from Developing Countries • 1971: CBI was established by the Ministry of Foreign Affairs of the
Netherlands • 1998: Agency • 60 employees /Worldwide network of 250 experts • Working in about 40 developing countries
Centre for the Promotion of Imports from developing countries
Our Mission and Vision
Centre for the Promotion of Imports from developing countries
Mission Vision
CBI is THE expert in export development and export promotion from developing countries
Contribute to sustainable economic development in developing countries
through the expansion of exports from these
countries
Centre for the Promotion of Imports from developing countries
Powerful and large worldwide network
Embracing the principles of corporate social responsibility
Sustainable strengthening of the competitive capacity of SME-exporters and producers in developing countries with a primary focus on European markets
For SMEs, BSOs and governmental authorities
Advice, counselling and knowledge management
Stakeholders Focus Integrated approach
Core Competences CSR
Vision
CBI is THE expert in export development
and export promotion from developing
countries
Centre for the Promotion of Imports from developing countries
CBI and the export system
Exports growth
Income increase
Revenue increase
Investments increase
Economic development
Focus Focus
CBI Assistance
Export
4-8-201 CBI –Ministerio de Relaciones Exteriores
Export Coaching Desarrollo Institucional
Inteligencia Comerical
PYMES Aumento de la
capacidad competitiva
Instituciones Mejora de la provisión
de servicios sostenibles
PYMES e Instituciones La aplicación efectiva
de la información disponible
Capacitaciones
Módulos
PYMES e Instituciones La aplicación efectiva
de conocimientos y habilidades de exportación
Sectores
4-8-2014 CBI -Ministerio de Relaciones Exteriores
Agrícola Industrial Consumidor Servicios
Frutas y verduras frescas
Madera y productos de madera
Vino Etc.
Automotriz Fundición y forja Equipo médico Etc.
This image cannot currently be displayed.
Oficina y artículos escolares
Textiles hogar Vestidos Etc.
Turismo Business Process
Outsourcing IT Outsourcing Etc.
Corporate Social Responsibility
Centre for the Promotion of Imports from developing countries
Environment
Human rights
Labour rights
Fair operating practices
Consumer interests
Good
Governance
Community
development
ISO 26000 guideline
Focus of CBI Focus of CBI Focus of CBI Focus of CBI
About the European Union
Centre for the Promotion of Imports from developing countries
July 2014
Topics
Centre for the Promotion of Imports from developing countries
• Facts and figures about Europe
• How it works
• Importance for trade
What do you know about Europe?
Centre for the Promotion of Imports from developing countries
• What is the population of Europe?
• 507 Million
• The top 5 largest countries?
• Germany – 80.6m; GDP= USD3.65 trillion (USD45,085 GDP/capita) • France – 66.0m; GDP = USD2.74 trillion (USD41,421 GDP/capita) • UK – 64.1m GDP=USD2.52 trillion (USD39,351 GDP/capita) • Italy – 59.8m GDP=USD2.07 trillion (USD34,619 GDP/capita) • Spain – 46.7m GDP=USD1.36 trillion (USD29,118 GDP/capita)
• EU= USD17.4 trillion (USD34,277 per capita) • (Trillion = 1,000,000,000,000)
What do you know about Europe?
Centre for the Promotion of Imports from developing countries
• How many countries are in the EU?
• 28
• Austria (1995), Belgium (1952), Bulgaria (2007), Croatia (2013), Cyprus (2004), Czech Republic (2004), Denmark (1973), Estonia (2004), Finland (1995), France (1952), Germany (1952), Greece (1981), Hungary (2004), Ireland (1973), Italy (1952), Latvia (2004), Lithuania (2004), Luxembourg (1952), Malta (2004), Netherlands (1952), Poland (2004), Portugal (1986), Romania (2007), Slovakia (2004), Slovenia (2004), Spain (1986), Sweden (1995), United Kingdom (1973)
What do you know about Europe?
Centre for the Promotion of Imports from developing countries
• How many official languages are spoken?
• 24
• Bulgarian, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Irish, Italian, Latvian, Lithuanian, Maltese, Polish, Portuguese, Romanian, Slovak, Slovene, Spanish and Swedish
• Plus 60 indigenous regional or minority languages e.g.
• Catalan, Basque, Frisian, Saami, Welsh and Yiddish
What do you know about Europe?
Centre for the Promotion of Imports from developing countries
• How many member states do not use the Euro?
• 10 • Bulgaria • Croatia • Czech Republic • Denmark • Hungary • Lithuania • Poland • Romania • Sweden • UK
What do you know about Europe?
Centre for the Promotion of Imports from developing countries
• How many European presidents are there?
• 3
• President of the European Parliament • President of the European Council • President of the European Commission
• Plus 1 presidency (a country)
• Presidency* of the Council of the European Union
How Europe Works • Brief History
• The EU is a unique economic and political partnership between 28
European countries that together cover much of the continent.
• Created after the Second World War • Rationale: countries who trade with one another become
economically interdependent and so more likely to avoid conflict
• European Economic Community (EEC), created in 1958, and initially increasing economic cooperation between six countries: Belgium, Germany, France, Italy, Luxembourg and the Netherlands.
• Name change to European Union in 1993 to reflect growing political union
Centre for the Promotion of Imports from developing countries
European institutions • In the EU's unique institutional set-up:
• the EU's broad priorities are set by the European Council, which
brings together national and EU-level leaders
• directly elected MEPs represent European citizens in the European Parliament
• the interests of the EU as a whole are promoted by the European Commission, whose members are appointed by national governments
• governments defend their own country's national interests in the Council of the European Union.
Centre for the Promotion of Imports from developing countries
Setting the agenda • The European Council sets the EU's overall political direction – but
has no powers to pass laws • • President – currently Herman Van Rompuy – and comprising
national heads of state or government and the President of the Commission
• It meets for a few days at a time at least every 6 months.
Centre for the Promotion of Imports from developing countries
Law making • There are 3 main institutions involved in EU legislation:
• the European Parliament represents EU’s citizens and is directly
elected by them
• the Council of the European Union represents the governments of the individual member countries. The Presidency
of the Council is shared by the member states on a rotating basis
• the European Commission represents the interests of the Union as a whole
Centre for the Promotion of Imports from developing countries
Derecho de la UE • In principle,
• the Commission proposes new laws
• the Parliament and Council (of the EU) adopt them.
• the Commission and member countries implement them
• the Commission ensures that the laws are properly applied and
implemented
• http://europarltv.europa.eu/en/player.aspx?pid=2943a9f1-0a1a-4f7c-9fe8-9f82009fa481
Centre for the Promotion of Imports from developing countries
Derecho de la UE • Reglamentos, Directivas y otros actos legislativos
• Reglamentos
• Un Reglamento es un acto legislativo vinculante. Debe aplicarse
completamente en toda la UE.
• Reglamento
• the European Parliament and the Council adopted Regulation (EC)178/2002 General Principles and requirements of Food Law
• The New Cosmetic Products Regulation: EU Regulation 1223/2009 replacing the Cosmetics Directive.
Centre for the Promotion of Imports from developing countries
Derecho de la UE • Reglamentos, Directivas y otros actos legislativos
• Directivas
• Una Directiva es un acto legislativo en el cual se establece un
objetivo que todos los países de la UE deben cumplir. Pero cada país debe decidir individualmente cómo hacerlo.
• Directive 2000/36/EC of the European Parliament and of the Council of 23 June 2000 relating to cocoa and chocolate products intended for human consumption
Centre for the Promotion of Imports from developing countries
Derecho de la UE • Reglamentos, Directivas y otros actos legislativos
• Decisiones
• Una Decisión es vinculante para aquellos a quienes se dirige (un país
de la UE o una empresa concreta) y es directamente aplicable.
• Commission Implementing Decision 2013/674/EU of 25 November 2013 in Guidelines on Annex I to Regulation (EC) No 1223/2009 of the European Parliement and of the Council on cosmetic products
Centre for the Promotion of Imports from developing countries
Derecho de la UE • Reglamentos, Directivas y otros actos legislativos
• Recomendaciones
• Una Recomendación no es vinculante. Una Recomendación permite a
las instituciones dar a conocer sus puntos de vista y sugerir una línea de actuación sin imponer obligaciones legales a quienes se dirige.
• COMMISSION RECOMMENDATION of 29 July 1997 concerning the scientific aspects and the presentation of information necessary to support applications for the placing on the market of novel foods and novel food ingredients and the preparation of initial assessment reports under Regulation (EC) No 258/97 of the European Parliament and of the Council
Centre for the Promotion of Imports from developing countries
Derecho de la UE • Reglamentos, Directivas y otros actos legislativos
• Dictámenes
• Un dictamen es un instrumento que permite a las instituciones hacer
una declaración de manera no vinculante, es decir, sin imponer obligaciones legales a quienes se dirige. Pueden emitirlo las principales instituciones de la UE (Comisión, Consejo y Parlamento), el Comité de las Regiones y el Comité Económico y Social Europeo.
• EFSA Panel on Food Additives and Nutrient Sources added to food (ANS) • Opinion of the Scientific Committee/Scientific Panel • On request from: European Commission • Reconsideration of the temporary ADI and refined exposure assessment
for Sunset Yellow FCF (E 110)
Centre for the Promotion of Imports from developing countries
Importance for Trade • 500 million consumers looking for quality goods • The EU is the largest single market in the world. • EU is the largest economy in the world with a GDP per head of
€25,000 for its 500+ million consumers
Centre for the Promotion of Imports from developing countries
Importance for Trade • EU import tariffs are amongst the lowest in the world
• The EU market is the most open to developing countries. Fuels
excluded, the EU imports more from Least Developed Countries than the US, Canada, Japan and China put together.
Centre for the Promotion of Imports from developing countries
Importance for Global Trade • EU Imports 2013 Millions of Euros Share • 41 Colombia 7,722 0.5%
• EU Exports 2013 Millions of Euros Share • 42 Colombia 5,866 0.4%
• Trade Balance • Colombia -1,857
Centre for the Promotion of Imports from developing countries
Importance for Global Trade
Centre for the Promotion of Imports from developing countries
Importance for Global Trade
Centre for the Promotion of Imports from developing countries
Importance for Global Trade
Centre for the Promotion of Imports from developing countries
Growth Forecasts Europe
Centre for the Promotion of Imports from developing countries
Real GDP growth is forecast to advance with moderation in 2014, at 1.6% and 1.2% respectively in the EU and the euro area, before gaining some further speed to respectively 2.0% and 1.7% in 2015.
Growth Forecasts Europe
Centre for the Promotion of Imports from developing countries
• In contrast to the sharp but short-lived upturn in 2010, the current recovery in the EU and euro area is more balanced regionally, as it involves also most of the vulnerable Member States.
• Real GDP growth in most EU countries is projected to be positive as of this year (with the exception of Cyprus and Croatia) and growth is expected to accelerate next year.
• Substantial, but receding, differences in economic performance will remain. Among the largest economies, economic growth is expected to be sustained in Germany while the recovery is firming in Spain and slowly gathering pace in France and Italy. In the UK, growth is becoming firmly established.
CBI - Ministry of Foreign Affairs
Trends, Opportunities and requirements European market Colombia July 2014
Natural Ingredients for food, pharma and cosmetics
Agenda
1. General Food Trends Market
2. Opportunities for Colombian Companies
3. Understanding the Buyer’s brain
4. Market Access Requirements
17-7-2014 CBI - Ministry of Foreign Affairs 2
General Food Trends European Market
European food and drink market 2012
European food and agriculture framework
Food Ingredients Market
European Food Market trends - 1
1. Waste Not, Want Not: focuses on manufacturers’ sustainability efforts and more recently has concentrated those efforts on reducing food loss or waste wherever possible 2. You Can Trust UsTo regain consumer trust, some companies will use ingredient origin as a marketing tool with higher-quality foods that are clearly traceable. 3. Simpler Pleasures. Consumers are reassessing their needs and going back to basics by finding more pleasure in simpler food 4. Look Out For The Small Guy. Small innovators are rising to the challenge by developing high-quality and distinct products that offer small-scale appeal but big trend potential. 5. Health is More Holistic. Nutrition is getting closer to being recognized as the answer to healthcare budget crises around the globe.. Source: Innova Market Insights
European Food Trends 2014 -2
6. “New” Superfoods : “There has been a big revival of heirloom vegetables, like artichokes, parsnips, and of ancient grains, like chia seed, freekeh 7. Rise of the Hybrid: Hybrid innovation offers a potential solution for consumers who want two options in one. 8. The Protein Horizon : Whether you’re looking for pleasure, performance, nutrition, or you’re a flexitarian, there’s something for everybody 9. New Stealth Strategies: free from or less movement, stealth or health marketing 10. Alternative Alternatives: are lots of different alternatives for people with different dietary intolerances
Natural Ingredient Trends
COCONUT MILK in dairy applications SPROUTED grains, seeds and nuts in their natural form COLD PRESSED claims for coffee, fruit juices and nuts CHIA seeds for bakery and beverage applications (fiber and omega3) STEVIA-based sweeteners HONEY is finding its way into new product domains such as chocolate and juices RAW CACAO is being used for more health benefits and more intense and bitter flavoring GMO FREE is a claim which is increasingly being used on a wide range of products Source: CNS Media
Superfruit Flavours
Some of the major players
CBI / Reindert Dekker
European Food retail and Out of Home Channels
Some of the main ingredients companies
SVZ, Döhler, Roquette, Cargill, Brenntag, Tate & Lyle, Barry Callebaut, DSM, Naturex, BASF, Rousselot, Beneo, Klaus Böcker GmbH, Barth Fruit AG, CHIQUITA, Intersnack Group, L’Agence Laparra, Nexira, Plantex , Withworths, Rapunzel, Catz, Wild, Kerry , Boecker, Worlee
Main Trade Fairs Food & Food Ingredients
Anuga SIAL Alimentaria Biofach FI Europe Hi Europe Vitafoods + Product and Region Fairs
Opportunities for products from Colombia
CBI / Reindert Dekker
Natural Ingredients Colombia: Volume overview
EU processed fruit market overview
in 2010, sales of fruit juice and fruit snacks reached US$19.4 billion in Western Europe.
EU juice market – convergence trend
EU processed fruit market overview
CBI / Reindert Dekker
Natural Ingredients Colombia –Processed Fruits
•Preserved fruits
•Fruits pulps and Juices
•Frozen fruits
•Dried Fruits
•Fruit extracts
•Fruit aromas and oils
Natural Ingredients Colombia: Destination Markets
pulp/juice dried fruits and extracts
Frozen fruits Preserved Fruits
CBI / Reindert Dekker
Fruit Ingredients Colombia – Competitor Analysis
In general, main competitors for Colombia for processed fruit (dried, frozen, preserved, juices) are Brazil, Peru, Ecuador and the Asian countries. The competitive advantage of Colombia relies on capacity for year-round production, the quality of the fruit, and diversity
CBI / Reindert Dekker
Other natural Ingredients Colombia
•Essential oils
•Plant extracts, thickeners and colourants
•Spices: cardamom and others
•Natural sweeteners: panela and other sweeteners
•Coconut based ingredients
•Coffee and Cocoa based ingredients
CBI / Reindert Dekker
Product Applications Natural Ingredients
CBI / Reindert Dekker
Conclusion market opportunities
•Explore the natural richness of the Colombian market
•More commercial focus to European market(s)
•Improvements in supply chain and cooperation on sector levels to increase volume and quality
•Invest in innovative products and new applications (colourants, extracs, essential oils)
Opportunities
• Access to agricultural commodities and food products is a strategic need for all the main markets
• Global demand for natural ingredients will maintain strong • Clean and sustainable is becoming mainstream, other
keywords are transparency, safe, healthy, natural, regional • Need for reliable sourcing partners that offer quality and
quantity • Companies need to operate in an organised business
environment
Understanding the Buyer’s Brain
CBI / Reindert Dekker
Understanding the buyer’s brain
Understand the broader context
From: Ahold Sourcing Strategy
CBI / Reindert Dekker
Understand the value chain
Market Access Requirements
17/07/2014 CBI / F.J. Koekoek | Legal MAR Food
Products EU 32
Levels of Food Law
Supra national
WTO (Agreements on TBT, SPS) Codex Alimentarius
Voluntary*
Pan EU (Regulations)
EU Food Law
(Regulations)
Mandatory
When adopted by EU countries
EU Food Law
(Directives)
Mandatory
National
National Food Law
Mandatory
* Mandatory for subscribing countries
Legal Requirements
OVERALL UMBRELLA
EU Food Law
ELEMENTS
Hygiene and disease control
Chemical Safety Residues, Contact materials
Labelling & Nutrition
Food improvement agents Additives, Flavourings
Biotechnology
Packaging and packaging waste
Traceability
Organic production
Nutrition and Health claims
Novel foods
Food contact materials
Agricultural Marketing Standards
Other product standards
EU General Food Law EC/178/2002
Most important issues: Definition of food & foodstuff Determination of safety & coordination (EFSA) Requires: All food put on the market must be
safe HACCP
Requires: traceability (from EU food business operators)
Withdrawal of unsafe food Liability Read more about the General Food Law and EU Legislation:
http://ec.europa.eu/food/food/foodlaw/principles/
CBI / Reindert Dekker
Industry Norms and Private Standards
Market requirements: for example codes of conduct from clients, clients’ product specifications and sourcing guidelines Comply with Quality and Management systems: ISO 9000, ISO 14000, ISO 22000, FSSC 22000, GlobalGAP, BRC, IFS, SA 8000 and others Implement private standards or industry norms: Bio Suisse, Demeter, Naturland, Organic Soil Association, UEBT, Fairwild, Fair for life, Rainforest Alliance, Halal, Kosher
Tendencias y oportunidades en el Unión Europea para ingredientes naturales para cosméticos y farmacéuticos
Andrew Jones
Centre for the Promotion of Imports from developing countries
July 2014
Trends, opportunities and market access requirements
Centre for the Promotion of Imports from developing countries
July 2014
Natural Ingredients for Cosmetics and Pharmaceuticals Andrew Jones CBI External Expert
Topics
Centre for the Promotion of Imports from developing countries
• Tendencias • Oportunidades • Requisitos para entrar al mercado • Canales de distribución
Centre for the Promotion of Imports from developing countries
Source: Cosmetics Europe
Centre for the Promotion of Imports from developing countries
Definiciones
Centre for the Promotion of Imports from developing countries
• Ingredients para cosméticos – Aceites vegetales ; Extractos botánicos ; Aceites esenciales ; Polvos
– Industria química
› natural › sintético
– Propiedades funcional: emoliente, humectante, emulsificante, – Propiedades como activos: anti-edad, anti-arruga, anti-irritación, etc
– Formulaciónes › Base › Fragancia › Activos/claims/reclamaciones
Definiciones
Centre for the Promotion of Imports from developing countries
– Ingredientes para “farmacéuticos”
› A base de plantas: Uso medicinal (medicamento o medicamento tradicional) Medicamento: a) toda sustancia o combinación de sustancias que se presente
como poseedora de propiedades para el tratamiento o prevención de enfermedades en seres humanos o b) toda sustancia o combinación de sustancias que pueda usarse en, o administrarse a seres humanos con el fin de restaurar, corregir o modificar las funciones fisiológicas ejerciendo una acción farmacológica, inmunológica o metabólica, o de establecer un diagnóstico médico;
Uso como complementos alimenticios: los productos alimenticios con uso para complementar la dieta normal. Fuentes concentradas de nutrientes o de otras sustancias que tengan un efecto nutricional o fisiológico (en capsulas, tabletas etc)
Productos en el borde (cosméticos, complementos alimenticios, medicamentos)
Tendencias y oportunidades
Centre for the Promotion of Imports from developing countries
Essential oils
botanicals
vegetable oils
pharmaceuticals
Essential Oils
Centre for the Promotion of Imports from developing countries
botanicals
Centre for the Promotion of Imports from developing countries
vegetable oils
Centre for the Promotion of Imports from developing countries
Ingredients for Pharmaceuticals
Centre for the Promotion of Imports from developing countries
Opportunidades
Centre for the Promotion of Imports from developing countries
Farmacéuticas y medicamentos tradicionales a base de plantas y complementos alimenticios
6 temas en general
Estrés Obesidad/Pérdida de peso Salud las articulaciones y huesos Sistema inmune Energía Sistema digestiva
Centre for the Promotion of Imports from developing countries
Centre for the Promotion of Imports from developing countries
Ingredientes para
Centre for the Promotion of Imports from developing countries
• Estrés: valeriana, passiflora, lavenda, torinjil, manzanilla, • Pérdida de peso/Obesidad: alga marina, nogal blanco americano, diente de
león, • Salud las articulaciones y huesos: devils claw, Actaea racemosa, ortiga,
capsicum, curcuma • Sistema digestiva: • Boldo, menta, kión, • hinojo
THR 28255/0028
29/04/13 Rutland Biodynamics Ltd,
English Herbal Medicines Embrocation, Napiers Household Liniment
Capsicum Cajuput oil Camphor Turpentine
for the symptomatic relief of rheumatic or muscular pain, sprains, stiffness and lower backache including sciatica and lumbago, based on traditional use only
R 13668/0018
05/08/11
Bioforce (UK) Limited
Digestisan Oral drops
Artichoke leaves (Cynara scolymus L.), Dandelion root and herb (Taraxacum officinalis WEB,) Boldo leaves (Peumus boldus MOLINA.) Peppermint herb Mentha x piperita L.).
For indigestion, sensation of fullness and flatulence associated with over-indulgence in food or drink, or both, based on traditional use only.
Ingredientes para
Centre for the Promotion of Imports from developing countries
• Estrés • Salud las articulaciones y huesos • Sistema digestiva • Pérdida de peso/Obesidad
Productos disponible sin supervisión médica
Centre for the Promotion of Imports from developing countries
• Medicamento tradicional a base de plantas
• THR 17418/0027
• Cada tableta contiene:
• 20mg Butternut bark (Juglans cineraria L.),
• 30mg Dandelion root (Taraxacum officinale Weber ex Wigg.)
• 34mg of extract (as dry • extract) from Boldo leaf
(Peumus boldus Molina) (4:1) extraction solvent water
• 45mg of extract (as dry extract) from Bladderwrack thallus (Fucus vesiculosus L.) (5:1) extraction solvent 30% methanol.
http://www.mhra.gov.uk/home/groups/par/documents/websiteresources/con286884.pdf
Centre for the Promotion of Imports from developing countries
• Medicamento tradicional a base de plantas
• THR 17418/0027
• Cada tableta contiene:
• 200 mg of extract (as dry extract) from Rhodiola rosea L. roots and rhizomes (1.5 –
• 5: 1) (WS® 1375) • (equivalent to 300 –
1000 mg of Rhodiola rosea roots and rhizomes)
• Extraction agent: ethanol 60 % (m/m)
Centre for the Promotion of Imports from developing countries 21
Centre for the Promotion of Imports from developing countries 22
http://www.mhra.gov.uk/Howweregulate/Medicines/Herbalmedicinesregulation/RegisteredTraditionalHerbalMedicines/LIstofproductsgrantedaTraditionalHerbalRegistrationTHR/index.htm
Medicamentos tradicionales a base de plantas - Propiedad de un
medicamento - No suplemento
alimenticio - Las reinvindicaciones
Centre for the Promotion of Imports from developing countries 23
Uso como medicamento
Oportunidades: Cosméticos • Aceites vegetales • Extractos botánicos • Aceites esenciales
Centre for the Promotion of Imports from developing countries 24
Aceites vegetales
Centre for the Promotion of Imports from developing countries 25
• Nuevos, innovación, requisitos para acceder al mercado son relativamente sencillo
• Volumenes relativamente bajos
• Semillas de fruta • Alternativas para aceite de palma • Argan como ejemplo • Una portafolio variado
– Productos/mercados
Aprox 12,100 resultados
Aprox 1,000,000 resultados
Aprox 1,810,000 resultados
Extractos botánicos • innovación • eficacia • seguridad • “marketing” o reinvindicaciones
• Propiedades cosméticos – Anti-edad/arrugas – Anti-irritación/relajante – Condicionamiento
– piel, cabello
– Una portafolio variado
› Mercados/productos
Centre for the Promotion of Imports from developing countries 26
25,000,000 resultados
Aceites esenciales • Los conocidos
– Fragancias – Aromaterapia – Calidad, precio y – disponibilidad
– Los desconocidos
› Seguridad
– Una portafolio variado › Mercados/productos
Centre for the Promotion of Imports from developing countries 27
http://www.tisserand.com/category_s/1872.htm http://www.nealsyardremedies.com/essential-
oils?&page=0&q=essential-oils
Centre for the Promotion of Imports from developing countries 28
incosmetics
2014 2013
Como piensa - el comprador de ingredientes para farmaceuticos
Centre for the Promotion of Imports from developing countries 29
Como piensa - el comprador de ingredientes para cosmeticos
Centre for the Promotion of Imports from developing countries 30
Centre for the Promotion of Imports from developing countries 31
farmacéuticos cosméticos
Requisitos para entrar al mercado – cosméticos
Centre for the Promotion of Imports from developing countries 32
Guía: Evaluación de la seguridad de ingredientes para la fabricación de pro-ductos cosméticos, (SCCS Notes of Guidance 7th revisión) http://ec.europa.eu/health/scientific_committees/consumer_safety/docs/sccs_s_004.pdf Opiniones publicadas por la SCCS (Comité científica para la seguridad de consumidores) http://ec.europa.eu/health/scientific_committees/consumer_safety/index_en.htm Guía para la preparación de fichas de datos de seguridad publicado por ECHA http://guidance.echa.europa.eu/guidance_en.htm IFRA – Asociación Internacional de la industria de fragancias. Guía para el uso seguro de químicas de fragancia y aceites esenciales para per-fumes y cosméticos http://www.ifraorg.org/
Centre for the Promotion of Imports from developing countries 33
REACH Reglamento (CE) 1997/2006
Cosméticos Reglamento (CE) 1223/2009
Centre for the Promotion of Imports from developing countries 34
Estandares voluntarios - cosméticos
http://www.cbi.eu/system/files/marketintel_documents/hoja_informativa_del_producto_-_aceites_esenciales_para_cosmeticos.pdf
Requisitos para entrar al mercado – Farmaceuticos
Centre for the Promotion of Imports from developing countries 35
Requisitos para UE – Farmaceuticos
Centre for the Promotion of Imports from developing countries 36
http://www.cbi.eu/system/files/marketintel_documents/hoja_informativa_-_map_en_los_paises_bajos.pdf
Buenas Practicas– Farmacéuticos
Centre for the Promotion of Imports from developing countries 37
• http://ec.europa.eu/health/files/eudralex/vol-4/vol4_an7_2008_09_en.pdf
• http://ec.europa.eu/health/documents/eudralex/vol-4/index_en.htm
Canales de distribución
Centre for the Promotion of Imports from developing countries 38
Aceites vegetales
Aceites esenciales
Canales de distribución –
Centre for the Promotion of Imports from developing countries 39
Ferias mas importantes
Centre for the Promotion of Imports from developing countries 40
• Ingredientes para cosmétics
• Incosmetics Europa
Ferias mas importantes
Centre for the Promotion of Imports from developing countries 41
• Ingredientes para pharmacéuticos
• Suplementos • Plantas medicinales
• Vitafoods • Geneva, cada año, en
Mayo
• Health Ingredients /Natural Ingredients
• Cada dos años
Export Coaching Programme CBI Natural Ingredients for Food, Cosmetics and Pharmaceuticals
Centre for the Promotion of Imports from developing countries
July 2014
Purpose of an ECP
To support exporters from developing countries in achieving sustainable
exports to EU/EFTA markets by bringing their products and knowledge up
to the standards of the EU/EFTA markets
Centre for the Promotion of Imports from developing countries
Export Coaching Programme Three fixed stages: 1. Business Audit & Action Plan
– Assessment of the capacity of SMEs to enter the European market – Steps to prepare for the European market
2. Export Capacity Building – Training, workshops, coaching, technical assistance – Certification
3. Market Entry – Participation at European Trade Fairs
Centre for the Promotion of Imports from developing countries
Export Coaching Modules
Centre for the Promotion of Imports from developing countries
Market entry EU
Certification
Market entry Regional
Certification
Regional market entry
Providing expertise in processes relating to certification
Possibility for co-financing
Gaining skills and experience in marketing in regional market(s) and/or European markets
Establish relevant business contacts
Participation in fairs, conferences, exhibitions and / or B2B
Business Audit and action plan
Business development
Export Capacity Building
Business Audit and Action Plan
Business development
Export capacity building
Assessment of the capacity of SMEs to enter the European market
Steps to prepare for the European market
Supporting companies with the further professionalisation of their operational management
Supporting companies in complying with the requirements of European markets
Explore the European market Develop an export strategy
European market entry
Market entry EU
Certification
Market entry Regional
Export Coaching Módulos
04/08/2014 CBI –Ministerio de Relaciones Exteriores 1
Certificación
Entrada en el mercado regional
Proporcionar una pericia sobre el proceso de certificación
Posibilidad de cofinanciación
Realización de las habilidades y la experencia de su comercialización relativa a los mercados regionales y Europeos
Realización de habilidades y una cantidad suficiente de contactos de negocios relevantes
La participación en ferias, congresos, exposiciones itinerantes y/o B2B
Business Audit and action plan
Business development
Export Capacity Building
Auditoría y plan de acción
Desarrollo de negocios
Construcioccón de capacidad exportación
Valoración de la capacidad de las PYMES para entrar en el mercado Europeo por medio de una auditoría de exportacón
Plan de acción
Entrenar las PYMES para profesionalizar sus procesos aún más
Entrenar las PYMES para satisfacer las demandas del mercado Europeo
Explorar los mercados Europeos
Desarrollar una estrategia de exportación
Entrada en el mercado EU
Business Audit & Action plan
Completed export audit with an action plan based on which the company understands the steps to take to become a successful exporter. The export audit forms the starting point for the decision how the company will further participate in the ECP.
Result:
1. Pre-selection assessment (to determine suitability)
2. Company visit by EU sector expert 3. Company visit(s) by local expert
Max. 0.5 years No participation fee
Tools:
Duration:
Centre for the Promotion of Imports from developing countries
Export Capacity Building
Company is able to meet European market demands and has familiarised itself with the European market. Furthermore, an Export Marketing Plan has been developed. Monitoring takes place through the Export Audit.
Result:
1. Technical assistance (visits) by local expert 2. Technical assistance (visits) by EU sector expert 3. Distant coaching 4. Export Marketing Seminar (EXPRO) participation
(travel and hotel covered by CBI) 5. Orientation visit to EU trade fair
Tools:
1-2 years Participation fee: € 250
Duration:
Centre for the Promotion of Imports from developing countries
Market Entry EU
Company has gained skills and experience in the marketing of its products towards EU/EFTA markets. Furthermore, it has established relevant contact in EU/EFTA markets.
Result:
1. Technical assistance by EU market expert 2. Trade Fair participation / conference
participation (3x sponsored, 70%, 60%,50%) 3. Roadshows 4. B2B activities 5. Assistance in follow-up of contacts (market
consolidation)
3-4 years Participation fee: €500
Tools:
Duration:
Centre for the Promotion of Imports from developing countries
Training and Capacity Building
Centre for the Promotion of Imports from developing countries
Training Target countries
Training Europe
Online Training
Training in Colombia
Training in Europe
Training on-line
Export marketing planning
Requirements for market access
Market research
Effective trade fair participation
Corporate social responsibility
Website promotion
During business in Europe / cultural aspects
Calculation & prices / Business
Módulos de Desarrollo de Recursos Humanos
04/08/2014 6
Training Target countries
Training Europe
Online Training
Capacitación en Colombia
Capacitación en Europa
Capacitación on-line
Planificación de Marketing Exportación
Requisitos de acceso a los mercados
Investigación de mercado
Participación efectiva en ferias
Responsabilidad Social Corporativa
Promoción del sitio web
Cómo hacer negocios en Europa/aspectos
culturales
Cálculo & precios / Negocios
CBI –Ministerio de Relaciones Exteriores
Natural Ingredients Export Coaching Programme
Centre for the Promotion of Imports from developing countries
Centre for the Promotion of Imports from developing countries
Integrated Country Programme Colombia (2014-2018)
• Objective: boost exports from selected Colombian sectors to European markets.
• Participants: 10 companies per segment
• Exotic Fresh Fruits • Roasted Specialty Coffees • Tropical & Exotic flowers &
Foliage • Natural Ingredients for
Food, Pharmaceuticals or Cosmetics
• Garments • IT Outsourcing Services
Partners and Roles • CBI • Proexport • ANDI • PTP
Centre for the Promotion of Imports from developing countries
Design of the Programme • Bottlenecks on micro level (company) and meso level (sector
based); • CBI modules related to these bottlenecks; • Focus on exports to the European market; • Participation of importers; • Collaboration with local partners!
Centre for the Promotion of Imports from developing countries
Criteria for Participants • Formally constituted SME (according to Colombian definition) • At least 51% Colombian owned • Not currently participating in a SIPPO project of the Swiss development
cooperation agency, that includes technical assistance and trade fair participation • Not completed a previous CBI Export Coaching Programme • Not having delayed payment(s) to Proexport, ANDI and PTP for fairs and other
activities • No outstanding tax declarations or other debts with the Colombian state unless
there is an payment agreement or demand for admission at the administrative tribunal
• No joint venture with a company based in a country with a classification of UMIC or higher
• Able to verify SARLAFT (Sistema de Administración del Riesgo de Lavado de Activos y de la Financiación del Terrorismo) and OFAC
• No licensing commitments that prohibit or limit export possibilities of products to the EU
• No in process of dissolution • Able to present a certificate of fiscal and disciplinary background
Centre for the Promotion of Imports from developing countries
Planning and Time frame • Application: opens 28 July, deadline 8 September.
Apply via: http://www.cbi.eu/naturalingredientscolombia
• Pre-selection of participants: end of September • Business Audits: October – December • Final selection of the participants: December • Start Rest of programme: January 2015
Centre for the Promotion of Imports from developing countries
CBI market intelligence
Centre for the Promotion of Imports from developing countries
July 2014
Topics
Centre for the Promotion of Imports from developing countries
• Introduction about the CBI market intelligence• How to use it• Practical examples
Introduction
Centre for the Promotion of Imports from developing countries
• http://www.cbi.eu/videos/CBI-MI-Promo-Animatie-DEF2_SpanishSub-1.mp4
Sesión de grupos de expertos
> Qué Catálogo de productos de inteligencia de mercados del CBI
productos de inteligencia de mercados del CBI
Centre for the Promotion of Imports from developing countries
Observación Tendencias europeas y sus implicaciones para su futuro
CBI Trendmapping: conocimientos y previsiones relacionadas con la dinámica de los mercados europeos, a corto y a largo plazo CBI Tradewatch: difusión de sus estadísticas comerciales
Exploración Canales y segmentos del mercado europeo
CBI Market Channels & Segments: su ruta comercial en el mercado europeo
Exploración Panorama empresarial europeo y evaluación de la competencia
CBI Market Competitiveness: las fuerzas competitivas que configuran su mercado CBI European Business Landscape: encuentre a su organización de apoyo europea
Penetración Las mentes de los compradores europeos
CBI Buyers’ Black Box: sepa qué se oculta en la mente de un comprador europeo
Comprensión Requisitos europeos legislativos y no legislativos para exportadores
CBI Buyer Requirements: inteligencia sobre requisitos legislativos y no legislativos
Concentración En su combinación de producto-mercado más prometedora en Europa
CBI Product Factsheet: conocimientos prácticos sobre su producto visto desde la perspectiva de los mercados
europeos
Conocimiento Todo lo que necesita saber sobre los fundamentos de los mercados de la
UE CBI Database: una visión general de los fundamentos de los mercados europeos para exportadores,
incluidos estudios de mercado personalizados y basados en la demanda y estudios personalizados sobre los efectos (imprevistos) de las políticas en países en vías de desarrollo
Inteligencia personalizada • Para BSO o gestores de programas del CBI (a demanda) • Centrada en un mercado (de la UE) específico para un sector concreto Inteligencia de políticas • Para legisladores de la UE o el Sur • Información práctica actualizada y personalizada Inteligencia de exportaciones • Para BSO y exportadores • Manuales sobre fundamentos de los mercados de la UE relacionados con la
exportación a Europa
Anticipación Cambios y avances futuros en el mercado
CBI Scenario Planning: desarrollo de hojas de ruta estratégicas futuras para BSO CBI Incubator Market: investigación de cambios recientes operados en mercados europeos CBI Fashion Forecast: tendencias de moda y avances futuros (estilos, colores, tejidos, diseños)
How to use
Centre for the Promotion of Imports from developing countries
Practical Examples
Centre for the Promotion of Imports from developing countries
http://www.cbi.eu/marketintel_platform
Practical Example
Centre for the Promotion of Imports from developing countries
• Select the Market Sector for natural ingredients for cosmetics
Practical Example
Centre for the Promotion of Imports from developing countries
• The different MI products are presented
Practical Example
Centre for the Promotion of Imports from developing countries
• Select “Inside a Buyer’s Brain”
“Click” on the link
Practical Example
Centre for the Promotion of Imports from developing countries
• Explore this page…
1
2
3 Segment summary
Full document. Also in Spanish, sometimes
Click to access interactive sections of other MI products e.g. EU buyer Requirements
Practical Example
Centre for the Promotion of Imports from developing countries
• Market Brain Summary
Practical Example
Centre for the Promotion of Imports from developing countries
• Full document – Buyers Black Box
Can be downloaded and saved to your PC
Practical Example
Centre for the Promotion of Imports from developing countries
• Interactive page for EU Buyer Requirements
Click here to access the full document.
Click to access interactive sections of other MI products
Click for more information in summary format
Click to return to overview page
Practical Example
Centre for the Promotion of Imports from developing countries
• Main overview page
Practical Example
Centre for the Promotion of Imports from developing countries
• Use the remaining time to search/download another MarketIntelligence product
• Any questions?
Gracias Centre for the Promotion of Imports from developing countries
Contactos:
Andrew Jones: [email protected] Dekker: [email protected]
CBI Programme Manager: Nico [email protected] www.cbi.eu