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SOCIAL INNOVATION
ECOSYSTEM IN ZAGREB
SOCIAL INNOVATION SUMMER
SCHOOL, 2016. #ESIW Tilburg
22nd Sept 2016
Regional organization working on promoting, mapping and supporting social innovation.
Social Innovation Lab (SIL)
Platform/lab for testing knowledge, ideas, practices and policies and creating innovative solutions for socio-economic challenges.
What do we DO?
▣ We map and analyze SI in the Western Balkans ▣ We explore, experiment and implement new
models and solutions ▣ We are developing a network of social innovators,
and promote cross-sectoral partnerships ▣ We operate on the policy level in the analysis and
development of policy recommendations and measures for social innovation.
Want big impact? Use big image.
University course on social innovation
Crowdfunding Academy
SI process – design thinking approach
Placemaking
IS ZAGREB THIS?
OR THIS?
Global atmosphere
„Zagreb is not so small to fit into the Mayor’s pocket” (citizens of Zagreb)
IS SOCIAL
INNOVATION UNDERSTOOD
BY KEY STAKEHOLDERS
?
NOT YET
Some statistics
in CROATIA
in
EU
common MISCONCEPTIONS
SOCIAL INNOVATION : is HUMANITARIAN WORK is SOCIAL ENTERPRENEURSHIP is INNOVATIVE ART PRACTICE is BUSINESS INNOVATION Is TECHNOLOGICAL INNOVATION
WHY? ▣The word 'innovation' is often used in an inappropriate context and/or for the description of something which is not innovative; ▣The concepts of ‘invention’ and ‘innovation’ are often mixed; ▣There are more examples of social entrepreneurship than those of social innovations; ▣There is a number of social innovations presented by media/ digital media which are not described as social innovations; ▣There is a lack of basic contact data for the project or the leader; ▣There is a number of innovations performed by Universities but with the lack of information about their impact and results.
Context
Some aspects that exist...
SOCIO ECONOMIC DEVELOPMENT importance of innovations for socio-economic development is recognized and to some extent promoted.
TECHNOLOGY RELATED predominantly understood and linked to universities and businesses and in majority cases associated only with technology-related solutions,
INFRASTRUCTURE No basic infrastructure has been developed to support socially innovative activities.
POLICY There are some policy measures and activities related to the creation of support environment but mostly for social entrepreneurs.
INTERMEDIARY SUPPORT support to social entrepreneurs through initiatives such as start-up incubators and social business/social investment opportunities.
AWARDS & COMPETITIONS There are some SI awards initiatives (National foundation for civil society, Association of cities etc.). Nothing on the level of the city of Zagreb.
Positive trend Despite lack of methodologies and indicators for measuring and mapping social innovation, there is in fact a surprising number of social innovations and social innovators that should be further promoted and supported in Croatia and Zagreb.
WHAT ARE THE INGREDIENTS
FOR A HEALTHY ECOSYSTEM?
• A strong political will to be open, transparent, listen to, communicate and engage people
• A critical mass of stakeholders
• Participation and co-creation, led by key actors (intermediaries; networks)
• An entrepreneurial approach
• A partnership between
researchers and other „unusual” suspects
• The creation of specific programmes focusing on experimenting, educating, mentoring, financing...
SI ECOSYSTEM IN
ZAGREB
GOVERNMENT
CITIZENS
EDUCATION
PRIVATE SECTOR
IMPACT INVESTMENT
CIVIL SOCIETY
Networking spaces and networks
HOW TO CHANNEL
INIDIVIDUAL, AD HOC EFFORTS
INTO AN ECOSYSTEM?
CITY LAB
what is CITYLAB?
Innovative model of urban cultural tourism development that strives to integrate research and development approaches into a sustainable business model.
URBAN REVITALIZATION
CULTURE CREATIVE
INDUSTRIES SUSTAINABLE
TOURISM
Focus
GOALS
▣to improve cities ‘innovation’ capacities for policy development and implementation ▣to improve year round tourism (in and off season) ▣to create added value – new tourist products and offerings ▣to revive run down neighborhoods in Zagreb, engage local communities and different stakeholders
COMPLEMENTARY COMPONENTS
4
A creative lab for urban and cultural tourism
development (an innovation center)
▣A creative - living lab for developing new integrated cultural and creative tourist products - prototypes using „human-centered design” approach
□Implements and supports scientific and social research and policy analysis in relevant topics (urban revitalisation, public space mangement, tourism...)
□Develops a network of social innovators world-wide
□A collaborative space for Zagreb residence and guests
Center for Urban Culture and
Creativity
▣Artists and NGOs together create diverse cultural products for tourist market
▣Promotion of young artists
▣Meetingpoint for cultural and artistic associations (events, workshops...)
▣regional resource center for development of social entrepreneurship = integrated system of support
▣business advisory services, mentoring, marketing assistance, business networking; facilitates access to a various financial instruments
▣a business model that ensures the viability of cultural and tourist acitivities and provides education in social business planning
Cluster for Social Entrepreneurship
Development
Center for Marketing & Sales (product and
service placement)
▣provides visibility and sales of products and services - sustainability
▣education/capacity building in marketing and sales
▣connecting social innovators and their products/services
▣support in placing the products/services on the market
▣creating a brand of Zagreb as a socially innovative city
Center for Urban Culture and Creativity
Center for marketing & Sales
(product and service
placement)
Cluster for social
entrepreneurship development
Creative lab for urban and
cultural tourism development
WHAT IS IN FRONT OF US?
▣ Through SIC – design and implement/test a training curricula for social innovation
▣ Support a creation of an Innovation Center in Croatia
▣ Explore options with the City of Zagreb to start a City Lab as a model for connecting key actors and supporting a creation of SI
▣ Education of city employees in design thinking, impact design and other aspects of SI process
▣ Organize different events to present good practices (Torino, Helsinki, others...)
